US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

Trending Sources

Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

Social Selling Works But Not How You Think

Convince & Convert

» Jay Today TV automotive jd power robert rose social media Social Media Marketing social media research social media strategy social selling (watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zynga

Connect The Dots Marketing

Twist Image

automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system).

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Social Media Campaigns automotive contest Facebook contest Lexus LFA luxury brandLexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

How To Start A Mobile Marketing Strategy

The Realtime Report

The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Your automotive client might not desire a write-up in Good Housekeeping. Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses?

Wiki 46

Social Media Crisis Management for B2B

SocialFish

For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships. Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media.

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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations.

Living (And Working) In The Digital Age

SocialFish

Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Automotive. Automotive.

The Science of Social Timing [infographic]

Mindjumpers

For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet We all post content on Facebook.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

” — PRDaily (Automote). Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

A post shared by McLaren Automotive (@mclarenauto) on Apr 9, 2017 at 11:19pm PDT. With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? How does Porsche’s strategy differ from other areas of the automotive industry?

Taking a Peek at Twitter Analytics

Social Media Marketing

7% come from the nation''s automotive capital of Michigan. The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience.

Picking The Right Social Platform For Your Brand

Mindjumpers

According to the Socialbakers statistics, G+ works well for automotive and media brands, where the average G+ page size exceeds a respectable one million followers. Picking the right social platform is important in order to build the strongest possible social presence for your brand.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make. I was excited when Facebook announced lead ads in June.

This Week in Social Media – 5/8/2013

Social Media Marketing

The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. In the automotive space, online reviews are just as influential as professional opinions for buyers.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Industry : Automotive. How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto.

Will the New Apple Car Have Windows?

Convince & Convert

It is also interesting to note that by the end of the week, all trending automotive stories pulled in by Zignal Labs featured “Volkswagen” or “VW” in the headline: Our prognosis? Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. A roundup of relevant links affecting our industry.

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

One analogy of forced change Toby used was the automotive industry. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social.

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

B2B 28

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

They’ve Taken Over Automotive. In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

This Week in Social Media – 4/3/2013

Social Media Marketing

The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. A roundup of relevant links affecting our industry.

Leaving Facebook

Twist Image

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Should you pull all of your advertising dollars out of Facebook?