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Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform
Social Media Today
AUGUST 19, 2019
Snapchat has published a new report which provides insights into car buying trends among Snapchat users
Automotive Related Topics 
Automotive Brands Stay Ahead of The Super Bowl Advertising Game
The Realtime Report
FEBRUARY 1, 2017
Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.
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Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]
Social Media Today
NOVEMBER 6, 2018
The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018.
Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]
Social Media Today
DECEMBER 4, 2018
Facebook has published a new report which looks at how modern car buyers use digital platforms in the discovery and purchase process
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel
Social Selling Works But Not How You Think
Convince & Convert
SEPTEMBER 3, 2014
» Jay Today TV automotive jd power robert rose social media Social Media Marketing social media research social media strategy social selling (watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.
Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks
The Realtime Report
AUGUST 20, 2012
Social Media Campaigns Architizer Audi Audi Urban Future Initiative auto industry automotive Couchsurfing.com Lindsay Rule luxury brand Ridejoy
Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest
The Realtime Report
AUGUST 10, 2012
Social Media Campaigns automotive contest Facebook contest Lexus LFA luxury brandLexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event.
As Uber's IPO Makes U.S. News, It Must Grapple With Global Competition
Forbes Social Media
MARCH 12, 2019
A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber
Connect The Dots Marketing
Twist Image
JANUARY 24, 2017
automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system).
As Its IPO Makes U.S. News, Uber Must Grapple With Global Competition
Forbes Social Media
MARCH 12, 2019
A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber
The Truth In Digital Advertising
Twist Image
APRIL 24, 2016
automotive. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances.
A Curated List of Facebook Marketing Reference Guides
Jon Loomer
JULY 23, 2019
Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate.
A UK Millennial? What is your dream car?
Audiense
AUGUST 16, 2017
Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.
Would Consumers Care if Your Brand Disappeared Tomorrow?
Pixlee
MARCH 18, 2019
Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.
Retaining Customers Requires Innovation
Convince & Convert
NOVEMBER 13, 2015
But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service.
Influencer marketing goes mainstream
Sherrilynne Starkie
MARCH 21, 2018
Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
It is also interesting to note that by the end of the week, all trending automotive stories pulled in by Zignal Labs featured “Volkswagen” or “VW” in the headline: Our prognosis? Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday.
Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media
Ignite Social Media
APRIL 2, 2019
Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?
From rider to driver: understanding the audience of female drivers in Saudi Arabia
Audiense
OCTOBER 11, 2017
We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.
Easy B2B Tips for Google+ Users
SocialFish
APRIL 15, 2014
Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.
Choosing The Best Office Building
The Realtime Report
AUGUST 1, 2019
Companies that run automotive garages will love to have air hoses and amazing lighting. Choosing The Best Office Building. Certain buildings seem to have people who simply stay forever. They like where they work, and they don’t want to leave.
Search Engine Marketing PPC Job Opening in Dallas Texas
Bill Hartzer
AUGUST 25, 2012
ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. exclusively for the Automotive Industry. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients.
SEO Search Engine Optimization Specialist Job Opening in Dallas Texas
Bill Hartzer
AUGUST 25, 2012
ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry.
Social Media Crisis Management for B2B
SocialFish
MAY 29, 2014
For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships. Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media.
When Social Comes To Your Automobile
Small Business Mavericks
JANUARY 10, 2013
There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands. Awesome, right?
Guidelines for Successful Targeting Through Social Media
Mindjumpers
MAY 19, 2011
For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates).
Who Uses Bing? Make Sure They Can See You
Small Business Mavericks
DECEMBER 9, 2014
Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People?
5 Facebook Advertising Mistakes That Are Destroying Your Campaigns
agora pulse
JANUARY 30, 2019
The list includes: Automotive, eCommerce, Financial Services, Property, Travel and Technology to name just a few. Advertising on Facebook is getting more complicated. The team continues to change existing features and launch new ones seemingly every other week.
Living (And Working) In The Digital Age
SocialFish
AUGUST 20, 2014
Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish.
7 Insider Tips to Get the Most from LinkedIn Sales Navigator
Oktopost
JULY 22, 2019
Companies that sell B2B or considered purchase products, like automotive or real estate, stand to gain the most from Linkedin Sales Navigator. Large business-to-business purchases go through an average of nearly 7 people on the buyer side — and that’s before a final decision is made.
What Kind Of Tools Do Marketers Need?
Small Business Mavericks
OCTOBER 31, 2014
It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.
Apartment Marketing Predictions 2014: The New Breed Speaks
Firebelly
DECEMBER 5, 2013
2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS.
Media Relations Is Not Dead Nor Is It Dying
Waxing UnLyrical
MAY 11, 2016
Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations.
Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment
SocMed Sean
AUGUST 14, 2018
Heck, even automotive bloggers are getting some of the action. Pinterest…it’s kinda the bane of my existence as a social media blogger.
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