Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users

Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]

Social Media Today

The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018.

Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]

Social Media Today

Facebook has published a new report which looks at how modern car buyers use digital platforms in the discovery and purchase process

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

Mobile 178

Social Selling Works But Not How You Think

Convince & Convert

» Jay Today TV automotive jd power robert rose social media Social Media Marketing social media research social media strategy social selling (watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.

Buy 190

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Social Media Campaigns Architizer Audi Audi Urban Future Initiative auto industry automotive Couchsurfing.com Lindsay Rule luxury brand Ridejoy

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Social Media Campaigns automotive contest Facebook contest Lexus LFA luxury brandLexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event.

As Its IPO Makes U.S. News, Uber Must Grapple With Global Competition

Forbes Social Media

A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber

As Uber's IPO Makes U.S. News, It Must Grapple With Global Competition

Forbes Social Media

A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber

Connect The Dots Marketing

Twist Image

automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system).

The Truth In Digital Advertising

Twist Image

automotive. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances.

A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands.

Choosing The Best Office Building

The Realtime Report

Companies that run automotive garages will love to have air hoses and amazing lighting. Choosing The Best Office Building. Certain buildings seem to have people who simply stay forever. They like where they work, and they don’t want to leave.

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

Influencer marketing goes mainstream

Sherrilynne Starkie

Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families.

Buy 134

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.

Sites 176

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service.

The Science of Social Timing [infographic]

Mindjumpers

For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet We all post content on Facebook.

Will the New Apple Car Have Windows?

Convince & Convert

It is also interesting to note that by the end of the week, all trending automotive stories pulled in by Zignal Labs featured “Volkswagen” or “VW” in the headline: Our prognosis? Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday.

Apple 123

Picking The Right Social Platform For Your Brand

Mindjumpers

According to the Socialbakers statistics, G+ works well for automotive and media brands, where the average G+ page size exceeds a respectable one million followers. Picking the right social platform is important in order to build the strongest possible social presence for your brand.

How To Start A Mobile Marketing Strategy

The Realtime Report

The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?

Mobile 147

7 Insider Tips to Get the Most from LinkedIn Sales Navigator

Oktopost

Companies that sell B2B or considered purchase products, like automotive or real estate, stand to gain the most from Linkedin Sales Navigator. Large business-to-business purchases go through an average of nearly 7 people on the buyer side — and that’s before a final decision is made.

Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Heck, even automotive bloggers are getting some of the action. Pinterest…it’s kinda the bane of my existence as a social media blogger.

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

The list includes: Automotive, eCommerce, Financial Services, Property, Travel and Technology to name just a few. Advertising on Facebook is getting more complicated. The team continues to change existing features and launch new ones seemingly every other week.

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. exclusively for the Automotive Industry. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients.

SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry.

When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands. Awesome, right?

Guidelines for Successful Targeting Through Social Media

Mindjumpers

For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates).

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People?

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Your automotive client might not desire a write-up in Good Housekeeping. Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs.

Trends 150

Taking a Peek at Twitter Analytics

Social Media Marketing

7% come from the nation''s automotive capital of Michigan. The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

Tools 109