Facebook Launches New Enhancements for Automotive Inventory Ads

Social Media Today

Facebook's looking to provide more ways for car dealers to reach prospective buyers with new enhancements to its Automotive Inventory ads

Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users

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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. Leveraging their consumer marketing database, the analysis also looked at the core demographics of those who engaged with each of these automotive brands on social media within a month of their Super Bowl campaigns.

Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]

Social Media Today

The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018. Here's what they found

Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]

Social Media Today

Facebook has published a new report which looks at how modern car buyers use digital platforms in the discovery and purchase process

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates.

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Social Selling Works But Not How You Think

Convince & Convert

» Jay Today TV automotive jd power robert rose social media Social Media Marketing social media research social media strategy social selling (watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad. It turned out that J.D. Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. Realtime Tools Ampfly analytics automotive consumer electronics influence measurement influence measurement tools influencer marketing insurance monitoring realtime monitoring tools Salorix social media managementThe Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Social Media Campaigns Architizer Audi Audi Urban Future Initiative auto industry automotive Couchsurfing.com Lindsay Rule luxury brand RidejoyUniversity of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative.

Key factors to implementing an effective audience strategy

Audiense

Usually the campaigns I work on are programmatic display, video and paid social in the B2B, financial professional and automotive space”. “I am currently a Senior Audience Strategist.

Gearheads Can Hide From COVID-19 Virtually At Two Prime Car Museums

Forbes Social Media

The Coronavirus Both the Petersen Automotive Museum and the Mullin Automotive Museum in Oxnard are doing FREE virtual tours and other initiatives

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Social Media Campaigns automotive contest Facebook contest Lexus LFA luxury brandLexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event.

Connect The Dots Marketing

Twist Image

automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system).

The Truth In Digital Advertising

Twist Image

automotive. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances.

As Its IPO Makes U.S. News, Uber Must Grapple With Global Competition

Forbes Social Media

A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber

As Uber's IPO Makes U.S. News, It Must Grapple With Global Competition

Forbes Social Media

A smartphone app from behemoth automotive nav and infotainment maker HERE lets users plan rides to shared destinations via multiple providers in 15 global cities, with more to come. What now, Uber

Getting back to “normal ” at work? #MindfulSocial with @RoshaundaDGreen

Janet Fouts

She worked at Georgia Highland College as an Adjunct Professor of Business Communications, Randstad USA as a Diversity Project Specialist and Cox Automotive in Sales.

A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world. Based on the data the following brands have been ranked in order of greatest affinity highlighting the preferred automotive brands for the UK millennial population.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year.

Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

Hemp for the Automotive Industry. Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 billion in 2027, up from $3.43 billion in 2018.

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. The question is ‘what can automotive brands do to conquer this new market? ’ Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018.

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world.

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. exclusively for the Automotive Industry. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients.

Will the New Apple Car Have Windows?

Convince & Convert

We captured automotive industry buzz over the last week, and as you can see, VW is at the center of it: These headlines continued to escalate over the weekend, reaching new heights on Tuesday when VW released to the press the fact that they found “ significant emissions discrepancies in 11 million diesel vehicles worldwide. This is sure to cause a ripple effect across the industry, as other automotive OEMs are now being investigated for falsifying emission tests. Social Fresh.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands. A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry.

When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands. Awesome, right?

The 3D Printing Ideas, Concepts, and Trends Shaping Our Future

The Realtime Report

Aerospace, industrial, automotive, and many more industries use composite materials. The 3D Printing Ideas, Concepts, and Trends Shaping Our Future. When 3D printing first hit the market in the 1980s, it was an incredibly expensive process.

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People?

How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

According to Deloitte Insights , the furniture and automotive industries benefit the most from augmented shopping. Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative.

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How To Start A Mobile Marketing Strategy

The Realtime Report

The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing.

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology. Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing?

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or we are more alike then we are different to those in our immediate neighborhoods (think blocks, not zip code).

Buy 101

Guidelines for Successful Targeting Through Social Media

Mindjumpers

For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles.

Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Search saw gains in the Automotive category. Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50

How To Create A Holiday

Small Business Mavericks

Nutjob Sunday – If you own an automotive shop and you are normally closed on Sundays, open the doors one Sunday for a couple of hours and offer free tune ups or tire rotations during that time. If you’ve ever wanted to start your own holiday, Chick-Fil-A can teach you how. The fast food restaurant inspired hundreds of thousands of people to dress up like a cow and get a free chicken sandwich. That’s pretty impressive.

Choosing The Best Office Building

The Realtime Report

Companies that run automotive garages will love to have air hoses and amazing lighting. Choosing The Best Office Building. Certain buildings seem to have people who simply stay forever. They like where they work, and they don’t want to leave. What makes those offices or business parks a cut above the rest? The Most Space. Having the best bang for the buck comes down to a lot of different things, but the most important factor for most people is the space for the price.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? How does Porsche’s strategy differ from other areas of the automotive industry? Thorsteinsson: “The automotive industry is still a lot more like a traditional industry, it can take time to apply certain changes but we try and stay ahead of the curve. What major changes in social media marketing do you foresee happening in the automotive industry?

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

The list includes: Automotive, eCommerce, Financial Services, Property, Travel and Technology to name just a few. Advertising on Facebook is getting more complicated. The team continues to change existing features and launch new ones seemingly every other week. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money.