Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zynga

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.

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Connect The Dots Marketing

Twist Image

automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system).

The Truth In Digital Advertising

Twist Image

automotive. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances.

A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

How To Start A Mobile Marketing Strategy

The Realtime Report

The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?

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Influencer marketing goes mainstream

Sherrilynne Starkie

Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession.

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.

Sites 173

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People?

When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands. Awesome, right?

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Monu Kalsi. VP, Head of Digital @ Zurich North America.

How To Create A Holiday

Small Business Mavericks

Nutjob Sunday – If you own an automotive shop and you are normally closed on Sundays, open the doors one Sunday for a couple of hours and offer free tune ups or tire rotations during that time. If you’ve ever wanted to start your own holiday, Chick-Fil-A can teach you how. The fast food restaurant inspired hundreds of thousands of people to dress up like a cow and get a free chicken sandwich. That’s pretty impressive.

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Location, Relevance, Prominence

Small Business Mavericks

If you are an automotive shop that performs tune ups and oil changes but do not do body repair, then you’ll want to make sure you list your business in the right categories. How does Google Maps rank your business for searches conducted?

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service.

Social Media Crisis Management for B2B

SocialFish

For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships. Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media.

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Will the New Apple Car Have Windows?

Convince & Convert

It is also interesting to note that by the end of the week, all trending automotive stories pulled in by Zignal Labs featured “Volkswagen” or “VW” in the headline: Our prognosis? Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday.

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The Science of Social Timing [infographic]

Mindjumpers

For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet We all post content on Facebook.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

” — PRDaily (Automote). Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

Tools 272

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Your automotive client might not desire a write-up in Good Housekeeping. Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs.

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? How does Porsche’s strategy differ from other areas of the automotive industry?

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Industry : Automotive. How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto.

Picking The Right Social Platform For Your Brand

Mindjumpers

According to the Socialbakers statistics, G+ works well for automotive and media brands, where the average G+ page size exceeds a respectable one million followers. Picking the right social platform is important in order to build the strongest possible social presence for your brand.

Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

With #DeffyLabels , The automotive group celebrates diversity and individuality by introducing us to eight U.S. That’s it, here we go! The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses?

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Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

With #DeffyLabels , the automotive group celebrates diversity and individuality by introducing us to eight U.S. That’s it, here we go! The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks.

Living (And Working) In The Digital Age

SocialFish

Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish.

Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Search saw gains in the Automotive category. Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50

Top 200 Social Media Sites by Niche | Freelance Social Media

Freelance Social Media

Netvouz OnlyWire Shadows Simpy Socializer Windows Live Favorites Automotive AutoSpies Boompa CarDomain Motorpulse Graduation Related Classmates ConnectU Friends Reunited Graduates Meetup Consumer Opinions Cork’d Chowhound Epinions Yelp Food & Cooking All Recipes Barmano FohBoh Foods.tv

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The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

And, if that wasn't a distraction enough to the automotive world, Elon Musk announced it on the same day as their new electric truck (and then Loblaws put in an order for 25 ). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

Valassis, a marketing agency, built a Facebook Messenger chatbot for Feldman Automotive Group to help drive leads and sales for their local auto dealers. There are now more than 1.3 billion people using Facebook Messenger every month 1 Techcrunch , 2017. Yes, billion with a b!

Guidelines for Successful Targeting Through Social Media

Mindjumpers

For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates).