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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. “It’s a really good way for us to do something that’s more youthful. Why so brief? ”

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

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Guidelines for Successful Targeting Through Social Media

Mindjumpers

For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates). Because no one likes to talk to a computer or a mobile phone, we all like to interact with human beings. Business and finance hits a high mid week.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. Facebook Mobile Studio. Turn Great TV Ads into Great Mobile Ads.

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2010 Digital Marketing Outlook

Social Media Marketing

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. 40% of opportunity is mobile Social Media Social is becoming increasingly mobile. The beginning of the end of the banner ad.