Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 98

Reddit Tips HootSuite Marketing 98

Social Media Today

JULY 8, 2022

TikTok has had a transformative impact on social media, which includes approaches to marketing.

Overview 195

Overview Mobile Marketing Brands 195

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 246

Strategy Marketing SMS Mobile 246

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Pinch, a mobile concierge med spa company , is on point with their Instagram game when it comes to showcasing their offers. Ensure the links are large enough to click easily on mobile devices. Ensure the feed is mobile-responsive.

Social Media 276

Social Media Tips Brands Marketing 276

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 276

Content Marketing Loyalty Collaboration 276

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)? But how, exactly, does color psychology work?

Journal 158

Journal Social Media Instagram Campaign 158

Webbiquity SMM

JULY 30, 2024

And you can do it all directly on your mobile device. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. It’s just like traditional B2C influencer marketing, which is mostly used to sell products on ecommerce stores.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Campaign 267

Campaign Social Media Loyalty Marketing 267

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 245

Examples Marketing Retail Automotive 245

Sprout Social

SEPTEMBER 17, 2024

Scheduling Stories allows marketers to focus on one task at a time instead of interrupting what they do throughout the day to post, saving them time, effort and focus. Plan for large campaigns Planning for a wide-scale marketing campaign? Coordinate with other marketing efforts Let’s say you’re launching a new product.

Instagram 133

Instagram How To Publishing Template 133

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. Meta has a history of making strategic moves to fill market gaps. Meta has a history of making strategic moves to fill market gaps. The timing is no coincidence, of course.

Instagram 114

Instagram Video Mobile Film 114

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 106

Marketing Team Collaboration Training 106

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 140

YouTube B2B Reputation Video 140

Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 180

Survey Sentiment Tools Marketing 180

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

Examples 74

Examples Video Strategy Tips 74

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice?

Real Estate 223

Real Estate Marketing Skills Domain Name 223

Hootsuite

NOVEMBER 21, 2023

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. How to upload YouTube Shorts on mobile (Android & iPhone) The process for uploading YouTube Shorts on mobile is the same for Android and iPhone. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile?

Mobile 123

Mobile YouTube Remix HootSuite 123

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Sherrilynne Starkie

DECEMBER 18, 2017

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps. times by using lookalike audiences to reach international markets.

Advertising 305

Advertising Facebook CPC CPM 305

BeingOptimist

JUNE 7, 2024

eSIM technology is a revolutionary solution to make over mobile connectivity environment with very strong security & privacy layers. Exploring the Saily eSIM Service In the ever-changing world of mobile connectivity, Saily, a fantastic eSIM service developed by Nord Security , really stands out. Imagine your phone as a magic book.

Privacy 111

Privacy Mobile Travel Software 111

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172

Strategy Marketing Guidelines Review 172

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? This explosion of touchpoints means more opportunities – and more complexities – for marketers.

Video 307

Video Content Statistics YouTube 307

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind. Here are the steps to follow when posting natively from a desktop or mobile device.

Video 102

Video Template Templates Mobile 102

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 116

Analytics Tools HootSuite Social Media Management 116

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. How to schedule YouTube Shorts on your phone Follow these steps to schedule a Short via YouTube’s native mobile app. Select Publish.

YouTube 121

YouTube How To Publishing Embedding 121

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 131

Brands Travel Metadata Feed 131

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Desiree Johnson. Short Links Best Practices on TikTok.

Tips 172

Tips Marketing Authentication Collaboration 172

Sprout Social

NOVEMBER 25, 2024

Set a Mobile Publisher (optional) If you want to use audio from Instagram’s sound library in your Reel content, you’ll need to choose a Mobile Publisher. This person will post your Reel from Instagram’s mobile app and will get a reminder (push notification) from Sprout’s mobile app on their device when it’s time to do so.

Instagram 104

Instagram How To Library Hashtag 104

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach.

Engagement 118

Engagement Facebook HootSuite UGC 118

Buffer Social

MARCH 12, 2025

If you have the budget, Instagram ads can be an excellent addition to your Instagram marketing strategy. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy.   You can also customize your settings for specific mobile devices and WiFi connections.

Instagram 111

Instagram CPM Cost Campaign 111

Ignite Social Media

MARCH 26, 2025

Consider Mobile Viewers : According to eMarketer, mobile devices account for 31.9% Use High-Contrast Colors : Ensure text overlays stand out against the background. Feature a Diverse Range of People : Representation mattersmake sure your content is inclusive.

Engagement 103

Engagement Video FeedBurner MySpace 103