Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)? Consumers today don’t search with long phrases. Innovation Search Social Media Social Networking

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YouTube Tuesday: The Social Network Trailer

Firebelly

The film is about Facebook founder Mark Zuckerberg and how the popular social networking site got its start. Video URL : [link] ] Visit the films official website at [link] Chad Richards is the Social Program Manager at Firebelly Marketing.

Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking Meets Game Consoles

Firebelly

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. Social networking… Welcome to the new and highly integrated gaming world.

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC. Utilize your website analytics, your media purchasing data, your social media metrics, and your sales conversion rates.

Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. 93% of marketers use social media for business.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

The Battle (and Blending) of Social and Search Rages On

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: Social Media Optimization Summits | Main | 5 Social Marketing Stories You Need To Read This Week » February 11, 2010 The Battle (and Blending) of Social and Search Rages On A lot has been happening in the social and search (and social search) realms in the past few weeks. Search engines and social networks are competing (and combining) in a myriad of ways.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

Newsflash: The world is constantly changing, so don't panic…

The Way of the Web

In the rush to be the first to update, it appears that SEO may or may not be dead, the Long Tail of search may or may not be hobbled, and Ping may or may not drive sales, kill Spotify, or lead to Google Music overtaking iTunes when it eventually launches.

5 Fun Twitter Quizzes

Firebelly

Chad Richards is the Social Program Manager at Firebelly Marketing.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?

Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. How Social Media Has Changed My Job (33).

5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can.

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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing.

United Way of Central Indiana Recognized for their Social Media.

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral!

What the F**k is Social Media NOW?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? What the F**k is Social Media NOW?

Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Below is a message from Pete Cashmore, Mashable s founder, explaining reasons for and goals behind Social Media Day.

Social Media News: Top 5 Stories of the Week

Firebelly

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google?

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. You might be wondering: What the heck is graph search? All will be answered below, in our one-stop guide to Facebook Graph Search.

Flickr Friday: The Content Grid

Firebelly

Image : Eloqua ] Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency.

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5 Helpful Social Media Must Reads

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Is A Social Crash Coming?

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3 Stories That Rocked The Social Media World This Week

Firebelly

Chad Richards is the Social Program Manager at Firebelly Marketing.

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

September 17 Social Media Optimization Summits 10:15-12:15 Online Reputation Management Duncan Alney Your reputation online can make or break you. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

5 Helpful Facebook Places for Business Articles

Firebelly

As with those services, Facebook Places allows users to share their location and discover new hot spots by following the stops of people in their network. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

Flickr Friday: Sexist Profiling on Twitter

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! Chad Richards is the Social Program Manager at Firebelly Marketing.

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YouTube Tuesday: I'm A Social Media Guru!

Firebelly

Digitalia | Indianapolis Social Media Marketing « How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories | Main | BP Facebook Sentiment » May 25, 2010 YouTube Tuesday: Im A Social Media Guru!

Interview with Danny Sullivan Part 3: Real-Time Search

Firebelly

Watch Part 1 of their interview about The Essence of Search and Part 2 about Vertical Search & Video. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Interview with Danny Sullivan Part 2: Vertical Search & Video

Firebelly

Watch Part 1 of their interview about The Essence of Search. Well post Part 3 about Local Search tomorrow. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider.

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Friday's 5 Fun Social Media Finds

Firebelly

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place.

Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

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5 Ways to Fan the Viral Flame

Firebelly

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. Chad Richards is the Social Program Manager at Firebelly Marketing.