KCNN: Principles Module
Buzz Marketing for Technology
JULY 1, 2008
LEARNING MODULES. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV. Training Citizen Journalists. Principles of Citizen Journalism. Using E-mail to Jumpstart your Newsgathering. Principles of Citizen Journalism. Ethics builds trust and credibility.
Twitter Testing Module Highlighting Tweets From One Specific Account
JANUARY 20, 2017
Twitter told Perez it chooses which account to highlight based on signals including frequency of engagement, adding that engagement will also determine whether or not it keeps showing the module to users. Twitter is testing a new feature that highlights tweets from one specific account in users’ timelines. The social network confirmed to Sarah Perez of TechCrunch that select iOS, Android and web users are part of the test, adding that users who do not desire to use this feature can dismiss it. Readers: Would this be a useful addition to Twitter?
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Another common practice for publishers is to feature partner links in various locations such as sidebar modules or just above the footer. The modules typically include a link to the partner home page plus a few recent headlines. Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Sponsored Content Compliance.
Page Admins Can Have Facebook Remind Them to Update Their Pages
JANUARY 19, 2017
The module reads: We can remind you to update your page on days that are important to you. Facebook wants to make sure page administrators don’t let the content on their pages become stale. Page admins can receive reminders before holidays, as well as designate specific days of the week or times of day. Facebook page admins: Thoughts?
Top Tips: Twitter Lists
MAY 26, 2011
Latest SocialFish learning modules: Top Tips for Twitter Lists – This 23 minute intermediate level module covers some top tips to make the most of Twitter Lists, including how to find topical lists, tools for monitoring lists, automation tools, and more. – This module explains what a Twitter following strategy is and why it matters. More than you may think.
Community Managers in Scientific Communities
JANUARY 25, 2017
I was privileged to teach a module about Aligning Community Management and Workplace Culture to the new class of Community Engagement Fellows at the American Association for the Advancement of Science (AAAS). I wanted to share my slides in case you’re interested, and the full Storify of the week-long program is embedded below. —– ( photo credit ).
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
3) Editors’ Picks – Creating an Editors’ Picks RSS feed allows you to provide five links to priority content that will potentially be featured in a special module within Google News: There are some specific guidelines to follow for the RSS feed. If you aren’t utilizing each of these I recommended adding them to the mix. Recommended Tool: Yoast News SEO 2.0.
Link Building Tactics for Publishers
MAY 14, 2013
RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users. Recommended Tactics. Link reclamation. Social media.
5 Tips to Liven Up Long Stories
OCTOBER 6, 2014
1) Build Modules. Instead of writing essays, build out posts and white papers with sections or modules. In a well engineered content piece for the current visual media era, I would say each section must be its own multimedia module. Each module has its own mini-thesis or message and can stand alone as a small content piece on the Internet. Individually, they are unique.
Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
JANUARY 25, 2017
Product manager Eddie Zhang announced in a blog post that the social network is testing a module on the Messenger home screen that resembles the application’s existing modules for birthdays and friends who are online. Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger.
Journalism 101, Facebook-Style
NOVEMBER 1, 2016
Kerr said courses available at launch include “How Journalists Can Best Utilize Facebook and Instagram,” as well as installments on Facebook Live , 360 videos and photos and Instant Articles , adding: In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Part of Salesforce.com, this suite of lead management, email marketing, and analytics tools includes modules to build, manage, and activate lead generation components such as landing pages, forms, lead nurturing and email marketing programs. Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process.
The Study Guide for Communications Professionals
JUNE 3, 2015
Unsurprisingly, while the communications modules and platforms available have changed, human communication has not. By Laura Petrolino One of the core values at Arment Dietrich is curiosity. We believe it is a crucially important trait for all communications professionals. We demand it of our team, and look for it when we hire. Before there was Twitter, people still wrote “tweets.”
8 Tips for Social Video Storytelling
MAY 2, 2016
Don’t expect a videographer to be able to acquire high quality sound with a camera microphone or inputs directly into the camera, as these cannot be monitored for over-modulation or other problems. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. 1 – Tell a Story. 5 – Think Mobile.
Resources for Small Staff Associations
APRIL 20, 2016
10k a month in AdWords, Google Apps, YouTube donation modules and more. This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. Here it is.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
An easy way to see what topics are currently hot in Google News is to check the Top Stories module in the left rail of the homepage: Clicking on a particular category like Business, Technology, etc. Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. Keyword Research. Google AdWords: Keyword Planner. Google Trends. Yahoo!
Reuters, Rogers and social dashboards
FEBRUARY 13, 2012
It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network. The Klout 50 ranks the most social CEOs in the USA by influence.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
Despite all that, Google News and particularly the “In the news” module in the Web search results remain strong opportunities for publishers, so it is important to optimize for news search as best as possible. I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. Structured Data Markup. Google News.
PR Pros: You’re still doing it wrong, even if you have a six figure income
Techipedia: Tamar Weinberg
FEBRUARY 4, 2015
Today, I sell training modules on my inbox zero process. I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. ” At first, I scratched my head.
4 Reasons the New Google Local Stack Sucks
AUGUST 18, 2015
Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. But that’s just the tip of the iceberg.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
Page too large – this does not come up often, but on occasion something gets added to a template (usually in a sidebar or other module outside of the article body) that greatly increases the size of the page. In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Eligibility and Indexation. Reaching Out to Google News.
Social Media Gone Mobile
JULY 5, 2012
Yesterday, Facebook reinforced their analytics module, Insights, to encompass reach data on users interacting via a mobile device: What’s the big deal? Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content. So, what is the big deal about this upgraded version of Insights? Crunching the numbers. Where do you start?
Generation Y – Reinventing the Way We Communicate
MARCH 26, 2012
Creating Self-Paced Learning Modules. Those of us born between 1980 to 1995 are commonly referred to as Generation-Y. To be honest, I think the name N-Gen (Net Generation) is more befitting. We are certainly addicted to the internet; we grew up with it, so it comes naturally to us. Whether our predecessors (or even us!) We are extremely adaptable. Offering Mobile E-Blasts and Web Events.
The Gamification of News
Social Media Marketing
JULY 16, 2011
While you're already to get customized news categories via RSS readers, custom modules on sites like Netvibes or Google's own iGoogle home page, Google's news badge system could usher in the era of truly customized news stories for readers everywhere. "Gamification" seems to be the up and coming buzz word. Let's explore why. This week Google announced the launch of their Google News Badges.
Boost Your Blog Traffic: A Guide For Bloggers Who Want More Traffic in 2011
JANUARY 14, 2011
Over 5 modules we’ll walk you through our philosophies for building traffic to blogs. In the course we’ll cover 5 Modules: Module 1: Where to Start. Module 2: Get Off Your Blog. Module 3: Get More Google Traffic. Module 4: Advertising and Syndication. Module 5: Live Webinar. Are you looking for more traffic for your blog? Build Loyalty.
Top 10 WordPress Theme Frameworks in 2016
SEPTEMBER 29, 2016
The framework has built on an independent module structure that enables you to use its components as standalone tools. Webmasters can add all types of modules and page elements to create a site. WordPress theme frameworks provide website owners with a theme’s basic functionality and allow them to modify its look and feel. Genesis Theme Framework. Ultimatum. Divi by ElegantThemes.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
So if you’re also going through AIM at the same time (and it really won’t take you that long, we designed the lesson modules so that you could go through them quickly), then we’ll be same-paging like Joey and Rachel after he stuck “Little Women” in the freezer. Everyone and their brother is jumping on that bandwagon. And there will be more of all of this.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Mike Allton also brings in an interesting proposition: social media management tools with add-on modules to let you create your own perfect tool. If I were to wish for a single feature, it would be for a social media management tool to incorporate key features as add-on modules. . Ted Rubin. Website: tedrubin.com. Twitter: @tedrubin. Evan Carmichael. Website: evancarmichael.com.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The reporting is near flawless, and it has a dedicated module to developing social ads for your business. Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. Buffer. SocialRank. Social Bakers. Beetailer. Piktochart.
Web Lead Tracking Explained: How to Get High Quality Leads with the Internet
Techipedia: Tamar Weinberg
APRIL 24, 2012
We use Drupal’s Mollom module , which uses a 50-point inspection to identify spammers, is activated when the user submits the form. This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. You can’t. Form Tracking.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
This free online marketing course is presented in different modules, where after successful completion of all the lessons and tests, you’ll be HubSpot certified! The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising. Let’s dive in! Digital marketing classes (9-17).
The 3 Biggest Mistakes I Made Starting My Online Business
FEBRUARY 28, 2017
The modules help you to attract more dream clients. I’ll see you on the other side of this module on ‘Rejuvenating and Refreshing’! Setting out by yourself to start a business can be an exciting and also scary time. It can be even scarier when most of what you do is online for everyone to see (or not, as is the case with my third business mistake below). Lacking Self Confidence.
5 Tools That Will Boost Your On-Site Engagement
NOVEMBER 2, 2016
ProProfs has many different modules, from Quizzes and LiveChat, to Flashcards and Knowledge Base. You can register to use most modules with a free subscription, and upgrade when you need to. Visitor engagement – It’s the Holy Grail of marketing. Engagement improves visitor Time on Site, Reduces Bounce Rate and improves SERPS. Internet users are selfish. Hello Bar. Screenshot source.
The 17 Best Photo Editing Tools
MARCH 14, 2017
With the ability to resize images to all of my marketing modules while keeping the best aspect ratios, crop out any unwanted space and reduce the file size for better image uploading, it’s a go-to for inbound marketers.” Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas.
Find Out How to Increase Traffic, Engagement, and Social Shares Today
SEPTEMBER 3, 2013
Inside, you’ll find core modules on how to: Create shareworthy content. All advertised modules and bonuses are available immediately. One of the worst feelings as a writer, whether you’re creating content for your own blog, a guest blogging opportunity, or a freelance client, is when you put your heart and digital soul into a blog post, publish it, and get little response.
How to Get Ahead of This Year’s Social Media Trends
Convince & Convert
MAY 31, 2016
Rumors are that Snapchat will soon follow suit within their Stories and Discovery modules. As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. Snapchat rolled out Chat 2.0 and opened up geofilters. Watch the replay here. Smile.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Plugins, or modules in Drupal-speak, are available but not as many. Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. There are several free CMSes out there that are used all over the web. Two of the most popular packages are WordPress and Drupal. Sort of.
LinkedIn Announces New Showcase Pages: Great For Law Firms
NOVEMBER 20, 2013
On the right side of the parent Company Page, select the Contact an Admin link in the Become an Admin module. Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms. WHAT ARE SHOWCASE PAGES? . ” WHY SHOULD LAW FIRMS CARE ABOUT SHOWCASE PAGES? . MICROSOFT EXAMPLE.
First Think Tank webinar and last call for beta testers.
APRIL 11, 2011
We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy. We have more modules planned for April, including one on monitoring, and another on creating a 6-week social media work plan. Maddie and I would like to take a minute to thank all of you who have been spending time making the Think Tank awesome. Top Tips: Twitter Lists.
Sydney Social Media Course – 3 Days with Laptop
JULY 2, 2013
Modules over the Three Days. Module 1: The 7 steps of social media Engagement . Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Set them all up in 3 days. Sydney Social Media Course . See Day by Day Schedule below to learn more.