Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? Next Third Tuesday Ottawa: Ann Fuller on “Social Media: The big ‘what if’ of health care reform” (

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.


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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

Often absent from the online conversation, however, is the voice of the health care professional. Regardless of generation, most health care professionals express concerns about not allowing social media usage to diminish the time they have to be available for in-person patient conversations. Additionally, with the legal liability of disclosing patient information social media is probably a daunting challenge to most health care professionals.

Health Care Needs Digital Marketing

Small Business Mavericks

Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online. Consumers check out symptoms, providers, and treatments, often before even seeing a provider, and in fact, a significant amount of consumers self-diagnose.

A Literature Review of Social Media Use by Health Care Providers

A recently published literature review aims to shed light on social media use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of healthcare professionals.

Why #PatientsAreNotFaking Began And What It Says About Health Care

Forbes Social Media

A video on social media got quite a reaction, which exposed a bigger problem

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : Obviously, the idea of #StoriesOfTheGirls remains a very edgy concept.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 30% adults are ok sharing information about their health on social media sites with other patients, 47% with doctors, 47% with hospitals, 38% with a health insurance company and 32% with a drug company. 60% of doctors say social media improves the quality of care delivered to patients.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. I don’t care how famous you are. I don’t care how powerful you are… or think you might be.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic health care cartoon Health Care Simplified Cartoon Wiley Miller

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. This movement, known as Health 2.0, THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0. Before we can truly realize Health 2.0 (can’t

Cartoon of the day

Jeff Esposito

Cartoon of the Day booze health care healthcare reform I don't care non sequitur Wiley Miller

Public Disclosure on Twitter of Identifiable Patient Information by Health Professionals

As health care professionals (HCPs) navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical.

Back to the workplace? Lori Mihalich-Levin on the #MindfulSocial podcast

Janet Fouts

Whether you are going back into the office or the workplace after parental leave from work, from caring for a loved one, or because of the pandemic, how can you put your best foot forward and integrate without losing yourself in the process?

4 Health: Horizon Europe Calls for Proposals 2021

The Realtime Report

4 Health: Horizon Europe Calls for Proposals 2021. Due to the COVID-19 pandemic, the weakness and inefficiencies in the world’s health system and European health were exposed. Do you have an innovative idea about health?

11 Things Health Leaders Need To Know About Social Media & Marketing

Forbes Social Media

Marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. hospital identity and health branding are paramount for success in a community. But in the U.S., Here are crazy social media stats. NASDAQ:AMZN NYSE:TWTR NASDAQ:FB

Beyond the Pandemic

Ari Herzog

After COVID-19, attention may shift to public health. Expect to see a spike in funding for virology and vaccinology, a surge in students applying to public-health programs, and more domestic production of medical supplies.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. Opportunity: I think a safe and easy way for doctors to use social media is to spread good health information, address common medical questions and share interesting developments in the medical world. News Health article.

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article.

Branding You: using social media to find a job

Sherrilynne Starkie

Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search.

Putting your best foot forward in PR

Sherrilynne Starkie

Related posts: Social media and health care reform. As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward!

Prepare and Achieve Success with a Start-Up Business in France

Health is at the top of everyone’s minds these days and the country has a very good health system running. Certainly, the French healthcare system provides one of the best services of public health care in the world.

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry


This is because the service allows for personal, one-on-one conversations with customers, patients, and health care providers (HCPs). Healthcare Asia Pacific Digital trend Interview Trends Pharmaceutical Industry Health Digital HealthGartner predicts that chatbots will replace 85% of customer service interactions by 2020.

Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities

The Realtime Report

The entrepreneurs and tech start-up founders in the 2022 accelerator will include: Dr. NanaEfua Afoh-Manin of Shared Harvest Fund (healthcare tech); Dr. Steven Moyo of Welfie (healthcare tech); Rodney Bell of Butterfly Health (healthcare tech); Kameale Terry of ChargerHelp!

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them? Vs. We Asked 1000 People About Health Care - You Won't Believe What They Said. 32% of People Need Better Health Care - Are You One of Them? We Asked 1000 People About Health Care - You Won't Believe What They Said. We're not sure Twitter cares a whole lot.

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

LinkedIn has release its 4 th Annual Top Voices featuring the most engaging influencers across a range of industries including technology, education, health care, management & workplace, economy & finance, retail, marketing & social media, startups & entrepreneurship, sales, data science & analytics, and philanthropy & global development.

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

In their newly released book, The ROI of Compassion: Unleashing the Ultimate Performance, Production and Profits with Strategic Caring in Traumatic Times , Lisa and Loren Murfield tells the story of their personal experiences of loss and how one company responded with heart and compassion, while another did just the opposite. Is today’s corporate culture mature enough to respond with compassion and care when employees are in need?

ROI 97

Self-care is not selfish. Tell a friend!

Janet Fouts

From a skinned knee and the flu to cancer, dementia, Alzheimer’s, heart attack and chronic illnesses, we will either provide care or need it ourselves. Through my own experience, I’ve learned that there’s a looming crisis in the United States when family members step up to care for their loved ones. Overtasked, unprepared for the requirements of advanced care, stressed and often financially strapped, caregiving is not for the light of heart.

Career Starts and Changes: Make it Count


Consider Health Care. If you’re looking for a great field to get into, you might want to take a look at the health care industry. As baby boomers get older, they’re going to need a lot of medical care in the coming years. Even if you don’t like the idea of getting into health care, there are plenty of good career opportunities out there for you to take a look at.

Video Conferencing Devices to Grow Six Times by 2025

The Realtime Report

High-growth sectors include health care, education, government, retail, and manufacturing, among others. Video Conferencing Devices to. Grow Six Times by 2025. The global video conferencing devices market is estimated to hit revenues of $7.71

Corporate America steps up to deal with #COVID-19

Janet Fouts

You might be wondering how companies are taking care of their people during the COVID-19 crisis. Here are a few of the many companies who have stepped up to care for and protect their teams, customers and vendors.

Retail 144

Judge Confirms: You Have No Privacy. Get Over It.


He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

Which 9 Businesses Are Thriving During The Pandemic?

The Realtime Report

For more minor health issues like skin conditions, hair loss, nail infections, or sexual health concerns, many are looking online for their health care. Which 9 Businesses Are Thriving. During The Pandemic?

Report 141

6 Ways Small Businesses Are Celebrating Earth Day

Buffer Marketing

View this post on Instagram A post shared by Agnes LDN (@agnesldn) On the other hand, Reclaim Wellness , a sustainable self-care brand, offered a discount (15 percent off on all their products) and shared ways users could be more sustainable daily.

The Metaverse Is Coming to Social Media

Ignite Social Media

At the same time, social media of every kind had to take the place of visits, meeting in restaurants, attending parties, appointments with health care professionals… Everything but walking the dog.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

On Youth, Age, and Community Service

Waxing UnLyrical

“Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers. This is not a political post, nor is it one on home health care. One of the guests was a lady by the name of Nicole Lee , who hired a home care worker for her father after he was diagnosed with lung cancer. This past Thursday, I happened to be driving in the afternoon.