Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.

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Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com).

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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

Often absent from the online conversation, however, is the voice of the health care professional. Additionally, with the legal liability of disclosing patient information social media is probably a daunting challenge to most health care professionals.

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Health Care Needs Digital Marketing

Small Business Mavericks

Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online. Consumers check out symptoms, providers, and treatments, often before even seeing a provider, and in fact, a significant amount of consumers self-diagnose.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 60% of doctors say social media improves the quality of care delivered to patients.

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic health care cartoon Health Care Simplified Cartoon Wiley Miller

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September.

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Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. Health 2.0

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Cartoon of the day

Jeff Esposito

Cartoon of the Day booze health care healthcare reform I don't care non sequitur Wiley Miller

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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article.

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Associations Respond to the 2016 Election Results

SocialFish

At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.

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Branding You: using social media to find a job

Sherrilynne Starkie

Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates.

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On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

Is today’s corporate culture mature enough to respond with compassion and care when employees are in need? When something happens to an employee outside of work, how that company responds is representative of the company culture.

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Self-care is not selfish. Tell a friend!

Janet Fouts

From a skinned knee and the flu to cancer, dementia, Alzheimer’s, heart attack and chronic illnesses, we will either provide care or need it ourselves. 44 Million Americans are caring for one or more family members at home or in care facilities.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. News Health article.

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Putting your best foot forward in PR

Sherrilynne Starkie

Related posts: Social media and health care reform. As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences.

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Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?

SocMed Sean

Some folks, like the 3G Doctor Blog are calling for a washable mobile device, especially for those in the health care industry. How clean is your cell phone? You’d probably be disgusted to know. Which?

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Big Data for Small Businesses [Infographic]

Idaconcpts

Examples of big data can be found in the health care and finance industries. One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?

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A 12 Word Social Media Policy

SocialFish

The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Errors will occur no matter how careful you are.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media.

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Career Starts and Changes: Make it Count

Idaconcpts

Consider Health Care. If you’re looking for a great field to get into, you might want to take a look at the health care industry. As baby boomers get older, they’re going to need a lot of medical care in the coming years.

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ePatient 2015: Healthcare Associations, Are You Ready?

SocialFish

So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos.

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Awesome Association Jobs This Week – February 2

SocialFish

Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.

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Countdown to Give2TheMaxDay

SocialFish

“Founded in 1968, MobileMed’s mission is to provide quality health care to the uninsured, low income, working poor and homeless in Montgomery County. All struggle with the reality of a community whose need for quality health care exceeds its capacity to deliver.”

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

Another example is our health care clinic client which previously had struggled to reach even a handful of potential customers organically via Facebook.

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4 Ways to Enhance Overall Business Efficiency Through Employees

Idaconcpts

For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business.

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CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. On Feb.

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Three ways to stretch your marketing budget

SocialFish

Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industries and agriculture. In her spare time, Liz mentors health start-ups at 1776 DC and Village Capital and is active in the D.C. This is a guest post by Liz Scherer.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet.

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On Youth, Age, and Community Service

Waxing UnLyrical

“Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers. This is not a political post, nor is it one on home health care.

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Is Your Online Community Changing with the Times?

SocialFish

Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA).

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Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them? Vs. We Asked 1000 People About Health Care - You Won't Believe What They Said. 32% of People Need Better Health Care - Are You One of Them?

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0.

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Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

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Judge Confirms: You Have No Privacy. Get Over It.

Socialized

He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

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6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

If you work for a health care organization, check out the Cleveland Clinic , Cape Cod Clinic and Kaiser Permanente brand journalism sites. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days.

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Awesome Association MarComm Jobs – Week of August 30

SocialFish

Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

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Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues."

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Association Membership Jobs This Week – January 19

SocialFish

APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system.

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