Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? Next Third Tuesday Ottawa: Ann Fuller on “Social Media: The big ‘what if’ of health care reform” (KellyRusk.ca).

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.

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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

Often absent from the online conversation, however, is the voice of the health care professional. Regardless of generation, most health care professionals express concerns about not allowing social media usage to diminish the time they have to be available for in-person patient conversations. Additionally, with the legal liability of disclosing patient information social media is probably a daunting challenge to most health care professionals.

Health Care Needs Digital Marketing

Small Business Mavericks

Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online. Consumers check out symptoms, providers, and treatments, often before even seeing a provider, and in fact, a significant amount of consumers self-diagnose.

Why #PatientsAreNotFaking Began And What It Says About Health Care

Forbes Social Media

A video on social media got quite a reaction, which exposed a bigger problem

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : Obviously, the idea of #StoriesOfTheGirls remains a very edgy concept.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : Obviously, the idea of #StoriesOfTheGirls remains a very edgy concept.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. I don’t care how famous you are. I don’t care how powerful you are… or think you might be.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic health care cartoon Health Care Simplified Cartoon Wiley Miller

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. This movement, known as Health 2.0, THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0. Before we can truly realize Health 2.0 (can’t

Cartoon of the day

Jeff Esposito

Cartoon of the Day booze health care healthcare reform I don't care non sequitur Wiley Miller

11 Things Health Leaders Need To Know About Social Media & Marketing

Forbes Social Media

Marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. hospital identity and health branding are paramount for success in a community. But in the U.S., Here are crazy social media stats. NASDAQ:AMZN NYSE:TWTR NASDAQ:FB

Beyond the Pandemic

Ari Herzog

After COVID-19, attention may shift to public health. Expect to see a spike in funding for virology and vaccinology, a surge in students applying to public-health programs, and more domestic production of medical supplies. ” “Perhaps the nation will learn that preparedness isn’t just about masks, vaccines, and tests, but also about fair labor policies and a stable and equal health-care system.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. Opportunity: I think a safe and easy way for doctors to use social media is to spread good health information, address common medical questions and share interesting developments in the medical world. News Health article.

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article.

Branding You: using social media to find a job

Sherrilynne Starkie

Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search.

Putting your best foot forward in PR

Sherrilynne Starkie

Related posts: Social media and health care reform. As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward!

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

This is because the service allows for personal, one-on-one conversations with customers, patients, and health care providers (HCPs). Healthcare Asia Pacific Digital trend Interview Trends Pharmaceutical Industry Health Digital HealthGartner predicts that chatbots will replace 85% of customer service interactions by 2020.

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

LinkedIn has release its 4 th Annual Top Voices featuring the most engaging influencers across a range of industries including technology, education, health care, management & workplace, economy & finance, retail, marketing & social media, startups & entrepreneurship, sales, data science & analytics, and philanthropy & global development.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Things to Know About Telehealth Amid COVID-19 Lockdown

Tweaklibrary

This is where telehealth kicks in that lets patients get in touch with the doctors via the internet for health advice. Although the concept is around for a few years, the sudden increase in using it has actually helped patients get different kinds of medical care. Urgent care centers all over the United States of America are encouraging their patients to use telemedicine instead of personally coming in. Virtual Care Helping People Fight The Novel Coronavirus.

Self-care is not selfish. Tell a friend!

Janet Fouts

From a skinned knee and the flu to cancer, dementia, Alzheimer’s, heart attack and chronic illnesses, we will either provide care or need it ourselves. Through my own experience, I’ve learned that there’s a looming crisis in the United States when family members step up to care for their loved ones. Overtasked, unprepared for the requirements of advanced care, stressed and often financially strapped, caregiving is not for the light of heart.

Corporate America steps up to deal with #COVID-19

Janet Fouts

You might be wondering how companies are taking care of their people during the COVID-19 crisis. Here are a few of the many companies who have stepped up to care for and protect their teams, customers and vendors. They’ll be partners with the advocacy group National Health Care for the Homeless Council to fund at least four housing activist groups in California, Seattle, and Portland, Ore.

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On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

In their newly released book, The ROI of Compassion: Unleashing the Ultimate Performance, Production and Profits with Strategic Caring in Traumatic Times , Lisa and Loren Murfield tells the story of their personal experiences of loss and how one company responded with heart and compassion, while another did just the opposite. Is today’s corporate culture mature enough to respond with compassion and care when employees are in need?

ROI 90

Which 9 Businesses Are Thriving During The Pandemic?

The Realtime Report

For more minor health issues like skin conditions, hair loss, nail infections, or sexual health concerns, many are looking online for their health care. Which 9 Businesses Are Thriving. During The Pandemic?

CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014.

On Youth, Age, and Community Service

Waxing UnLyrical

“Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers. This is not a political post, nor is it one on home health care. One of the guests was a lady by the name of Nicole Lee , who hired a home care worker for her father after he was diagnosed with lung cancer. This past Thursday, I happened to be driving in the afternoon.

A Day in The Life Of: The Role and Responsibilities of a Medical Records Technician

The Realtime Report

A medical records technician job role includes managing and organizing patients’ health information. To become a medical records technician, you’ll need a certificate in health information technology, or online medical information training obtaining an associate’s degree.

Career Starts and Changes: Make it Count

Idaconcpts

Consider Health Care. If you’re looking for a great field to get into, you might want to take a look at the health care industry. As baby boomers get older, they’re going to need a lot of medical care in the coming years. Even if you don’t like the idea of getting into health care, there are plenty of good career opportunities out there for you to take a look at.

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them? Vs. We Asked 1000 People About Health Care - You Won't Believe What They Said. 32% of People Need Better Health Care - Are You One of Them? We Asked 1000 People About Health Care - You Won't Believe What They Said. We're not sure Twitter cares a whole lot.

Judge Confirms: You Have No Privacy. Get Over It.

Socialized

He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?

SocMed Sean

Some folks, like the 3G Doctor Blog are calling for a washable mobile device, especially for those in the health care industry. How clean is your cell phone? You’d probably be disgusted to know. Which? Magazine recently conducted a test to determine which was dirtier; a cell phones, or a toilet flush handle. Guess which one lost? The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae.

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HIPAA Privacy Rule: Is Texting a Violation?

The Realtime Report

Don’t be among the twenty thousand complaints filed every year with Health and Human Services. This act ensured that all Americans can keep their health insurance when they change jobs. Many people became concerned that private health information would become compromised. The well-known privacy rule is actually called the Standards for Privacy of Individually Identifiable Health Information. HIPAA Privacy Rule: Is Texting a Violation?

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Programs like employee advocacy create greater value in brand health and internal engagement, along with efficiency in areas ranging from strategy to sales. These are stories that they’re proud of,” says Alexandra Gaudin, senior digital content specialist at Ochsner Health.

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them.

Staying Connected During a Crisis—A Quick Note From Our CEO

Hootsuite

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis. By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

If you work for a health care organization, check out the Cleveland Clinic , Cape Cod Clinic and Kaiser Permanente brand journalism sites. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions.

Why You Should Increase Your Social Media Content Now

The Proactive Report

Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. Health care practitioners are doing calls online to help patients strengthen their immune system. With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

4 Ways to Enhance Overall Business Efficiency Through Employees

Idaconcpts

For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business. A great deal of stress comes from the general health of an individual which will be detrimental to workflow and attitude.