Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
Often absent from the online conversation, however, is the voice of the health care professional. Additionally, with the legal liability of disclosing patient information social media is probably a daunting challenge to most health care professionals.
Third Tuesday Ottawa: social media in health care
MAY 10, 2012
The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com).
An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.
Social media and health care reform
MAY 2, 2012
In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.
How Twitter Users Feel About Their Jobs (Report)
JULY 15, 2016
The happiest workers appear to be those in the education, travel and health care fields. According to the most recent Gallup data , 70 percent of American workers are disengaged at work.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article.
Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
Examples of big data can be found in the health care and finance industries. One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?
Obamacare And Social Media: 5 Must-Reads
OCTOBER 9, 2013
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Errors will occur no matter how careful you are.
Awesome Association Jobs This Week – February 2
FEBRUARY 2, 2017
Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.
Cool Association Social Media Jobs This Week – March 2
MARCH 2, 2017
Leading the way as a unified force, ADHA continues to support our members’ professional career opportunities and transform the dental hygiene profession as an integral part of the health care delivery system.
Cartoon of the day
AUGUST 7, 2012
Cartoon of the Day Cartoon comic health care cartoon Health Care Simplified Cartoon Wiley Miller
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
The following example uses a power word: The Ultimate Guide to Health Care Reform. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc.
4 Ways to Enhance Overall Business Efficiency Through Employees
FEBRUARY 26, 2015
For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business.
Persuasive Communication: Do You Know How to Beat Bias?
JUNE 4, 2015
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? By Eleanor Pierce.
5 Ways to Deal with Seasonal Dips in Search Engine Traffic
AUGUST 25, 2009
Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA).
Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?
NOVEMBER 13, 2011
Some folks, like the 3G Doctor Blog are calling for a washable mobile device, especially for those in the health care industry. How clean is your cell phone? You’d probably be disgusted to know. Which?
Putting your best foot forward in PR
MAY 25, 2012
Related posts: Social media and health care reform. As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences.
Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts
The Social Media Hat
AUGUST 3, 2016
Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them? Vs. We Asked 1000 People About Health Care - You Won't Believe What They Said. 32% of People Need Better Health Care - Are You One of Them?
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
If you work for a health care organization, check out the Cleveland Clinic , Cape Cod Clinic and Kaiser Permanente brand journalism sites. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues."
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industries and agriculture. In her spare time, Liz mentors health start-ups at 1776 DC and Village Capital and is active in the D.C. This is a guest post by Liz Scherer.
Hot Nonprofit Marketing Jobs This Week – February 16
FEBRUARY 16, 2017
Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !
ePatient 2015: Healthcare Associations, Are You Ready?
APRIL 10, 2014
So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos.
Crowdsourcing Our Health – Using Social Media to Educate and Unite.
Social Media Strategery
MARCH 22, 2009
Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. Health 2.0
Komen In PR Mess Because of Planned Parenthood Decision
FEBRUARY 2, 2012
On the other is Planned Parenthood, the 90-year-old organization that operates nearly 800 health centers nationwide. It bills itself as “America’s most trusted provider of reproductive health care.”
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
After I transitioned from the Red Cross to health care, I took a break from ALL THE THINGS. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz. She is a Spin Sucks PR up-and-comer and, through that and the Book of Face, we’ve become friends.
How to Use Data to Tell a Stronger Story
Convince & Convert
APRIL 29, 2016
For example, maybe you conducted a study on trends in product development over the last five years and found in the last year, there was a major influx of software products for geriatric care introduced to the market.
#FollowFriday: Heather Whaling
JUNE 3, 2011
We strongly believe in the power of nonprofits, the backbones of communities across this country — providing everything from social services and health care … to education and cultural enrichment. I had the very distinct pleasure of meeting Heather Whaling at BlogWorld last week.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans.
Some Basic Branding “Don’ts”
PWB Marketing Blog
MARCH 28, 2013
Unless same sex marriage impacts your business in some way (for example, you’re a health care insurer and you have some cogent thoughts on the economic impacts of partner benefits) then leave it alone.
Branding You: using social media to find a job
JUNE 7, 2012
Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates.
Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
JULY 24, 2013
and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. News Health article.
Mission Driven or People Driven?
APRIL 19, 2012
We must maintain the posture of not caring about revenue. Instead of the usual path of board committees and endless deliberations, the AAFP launched TransforMED as a wholly owned subsidiary to lead and catalyze transformations in family medicine and primary care.
How to Measure ROI When It’s Not Tied to Sales
APRIL 18, 2012
The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our money comes from, read this ). Health policy/advocacy. Children’s oral health. Racial and ethnic health disparities.
Monday Roundup: Overcoming Obstacles
FEBRUARY 24, 2014
In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0.