Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There’s no doubt about the fact that patients are becoming more vocal in the social media space. Often absent from the online conversation, however, is the voice of the health care professional. Do they not understand how the various social media channels work?

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.

Trending Sources

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! .

CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. So what can your business learn from CVS on social media strategy?

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. Luckily, there are things you can do to make your content shares more social media friendly.

Branding You: using social media to find a job

Sherrilynne Starkie

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

I don’t care how famous you are. I don’t care how powerful you are… or think you might be. I don’t care which boards you sit on. Im very, very careful about verbal agreements. all make mistakes sure, but be big enough and care enough to admit them.it

Class 10

Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs Ottawa

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

Awesome Association Jobs This Week – February 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Develop and manage the marketing strategy and tactics to maximize the reach and impact of health-focused messaging and campaigns.

How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

kd kelly, aka dotlizard , who has learned a harsh lesson or two in her time on the internets, and wants to warn us about the dangers of social media as it relates to trusting relationships that end in lies, deception, and hurt. be careful out there.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. Below is a virality map that shows how her tweet spread across social networks: .

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 This movement, known as Health 2.0, THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0.

Association Membership Jobs This Week – January 19

SocialFish

We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. The Media Financial Management Association (MFM) seeks a membership professional who can develop and implement programs to increase its membership.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall.

Is Your Online Community Changing with the Times?

SocialFish

Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA).

What Social Strategizing Means in the Biotech Industry

Simply Measured

Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. The 2016 State of Social Marketing Download. How can it be adapted for social? Education & Analysis Social Media

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Slactivism & social distribution. Caring but not committed.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

Top Skills for 2016 from LinkedIn

Proactive Report

I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage. One agency had a stellar study on health care but when they first released it they got zero media interest.

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Scout Labs appeared on the scene in February after two years of testing and development and they have a very nice social media monitoring tool. I added several different keywords based on the name of the health care system and one of their locations.

Some Basic Branding “Don’ts”

PWB Marketing Blog

Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Don’t #2: Commenting Excessively on Social Topics.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. social media measurement

Data 26

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. It’s still cold here.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Alison : Free certificates in social media, eCommerce, and more! Image source.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. What are you really trying to accomplish – as an agency – with all of this content and social media? Mimicry is not a strategy.

Judge Confirms: You Have No Privacy. Get Over It.

Socialized

He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

United States Medical Care. The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. Find the top 20% of influencers in your industry and the top followers in your social media network.

When The Supremes Rang My Bell

Waxing UnLyrical

Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… What else are you doing, how else are you using digital media creatively?

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center.