Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.

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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There’s no doubt about the fact that patients are becoming more vocal in the social media space. Often absent from the online conversation, however, is the voice of the health care professional. Doctors that I have discussed social media with have a broad range of opinions about whether they should engage with their patients online. Do they not understand how the various social media channels work?

Why #PatientsAreNotFaking Began And What It Says About Health Care

Forbes Social Media

A video on social media got quite a reaction, which exposed a bigger problem

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. The general public uses social media to research symptoms, local doctors, treatment, and compare options. In fact, social media today is a necessity for the healthcare industry.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

I don’t care how famous you are. I don’t care how powerful you are… or think you might be. I don’t care which boards you sit on. Im very, very careful about verbal agreements. all make mistakes sure, but be big enough and care enough to admit them.it

Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. The general trends are unchanged: People are using social media more; People are running fewer paid ads on social; Therefore, the efficiency of paid ads on social has improved for brands still running ads. Like most things in social media, the answer is, “It depends.”

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 This movement, known as Health 2.0, THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0.

Branding You: using social media to find a job

Sherrilynne Starkie

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. Using Social Media to find a job.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. So what can your business learn from CVS on social media strategy? Making a large announcement such as this on social media in today’s world of technology, almost guarantees it will spread quickly. On Feb.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

How COVID-19 has changed social media engagement

Sprout Social

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Changes in social media message volume.

10 Black Leaders You Should Follow on Social Media

Likeable

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’ve had four media interviews today.

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.

Why You Should Increase Your Social Media Content Now

The Proactive Report

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content.

11 Things Health Leaders Need To Know About Social Media & Marketing

Forbes Social Media

Marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. hospital identity and health branding are paramount for success in a community. Here are crazy social media stats.

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and brands need to create engaging social content. Benefits of social media in healthcare.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency. Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.).

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Luckily, there are things you can do to make your content shares more social media friendly. Install Social Media Plugins on Your Website.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons I’m Moving to Bloomington Indiana August 11th, 2010 |Written By: Jay Baer | View Comments Tweet Top 7 Reasons I’m Moving to Bloomington, Indiana: Skin too dry.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ).

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall.

Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

kd kelly, aka dotlizard , who has learned a harsh lesson or two in her time on the internets, and wants to warn us about the dangers of social media as it relates to trusting relationships that end in lies, deception, and hurt. be careful out there.

Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs OttawaAs recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. link] arikhanson What's the key to social media success?

Cool Association Social Media Jobs This Week – March 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires strong written and verbal communications skills, a solid customer service orientation, and a working knowledge of contemporary marketing and communications tactics including print, broadcast email, web content and design and social media. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. Below is a virality map that shows how her tweet spread across social networks: .

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms.

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How to Survive this Crisis

The Proactive Report

In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy. Here are some ideas: Write useful blog posts and post the links in your social content. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings.

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

Judge Confirms: You Have No Privacy. Get Over It.

Socialized

He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

When The Supremes Rang My Bell

Waxing UnLyrical

Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… What else are you doing, how else are you using digital media creatively? Communication Public Relations Shonali Burke Social Media obamacare owned content smart piggybacking on news hooks supreme court ruling

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. And, those who think this are not wrong; gaining mainstream media coverage for a story is incredibly powerful. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible.

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

According to Dholakia, the results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. Tags: Social Media Marketing

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