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American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

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How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. Read the whole entry. »

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New brands jump at endorsement deals with influencers, celebrities: study

Social Media Today

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

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Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.

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Pinterest For Dudes

Jason Yormark

Men’s Apparel. Slowly but surely I anticipate that will be the case, but in the meantime, I’ve done a bit of digging to help all of you dudes get a head start on finding and following some existing heavy users that you might find useful. Technology. Evan Sharp (co-founder too!). Ben Stovold. Dan Polley. Jeff Davidson.

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3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

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