American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge?

3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma

Trends 166

Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

We looked at the data based on 476 fashion and apparel brands Does posting on Instagram more often result in less reach per post?

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did.

Trends 239

How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative.

Brands 249

Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat.

UGC 52

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi. Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

UGC 57

2017 Social Media Trends Check-In

Ignite Social Media

As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors.

Trends 111

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

Sites 183

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

For example, if you’re marketing a sports apparel brand, followers who live in warmer regions won’t need to see messages about your new winter gear. Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by.

UGC 46

Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

10 Stats from Black Friday and Cyber Monday

Pixlee

online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. – This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience.

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter?

GPS 169

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Crew started using Instagram Stories to promote blog posts that feature images of its apparel and a quick message from the brand. Instagram Stories hasn’t been around for that long – the feature only launched in August 2016.

2019 Influencer Marketing Trends for Brands

Pixlee

HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content. Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

followed by Apparel & Clothing. What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue?

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off.

Unique Advertising Options Worthy of Turning Heads

Idaconcpts

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel.

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

Tips 222

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

App users: Target the existing or past users of your app using the Facebook Pixel, and encourage them to return to your eCommerce portal to see the latest apparel collection or complete the next levels of a game.

PayPal’s Patriotic Pup Shines Over the July 4th Holiday

Convince & Convert

Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers. Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks.

Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

When Cotopaxi, an adventure gear and apparel company based in Salt Lake City, launched three years ago, selfies and social media were a huge component of their launch strategy. “You must watch them. You must know them. You must partner with them.”.

4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

While claiming that the elephant was harming the crops of a village, and the African villagers sport GoDaddy apparel while celebrating the dead animal, PETA wasn’t amused. Not everyone has common sense when it comes to social media.

Two Key Questions for Every Community Manager

SocialFish

It’s my belief that when brands/businesses royally mess up (see: epicurious , Kenneth Cole , and American Apparel ) that they have failed to, among other things, respect their community’s power.

6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

Tips 194

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Surprising: apparel brands are the least engaging. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage.

How to accelerate Instagram growth (without buying followers)

Sprout Social

Prize includes 2 bags of cold-crafted LivWell plant protein, 6 flavors of Clearly Kombucha, and $150 to Yoga Democracy’s online store for your choice of yoga apparel! In Summer 2018, Instagram finally smashed the 1 billion users milestone.

Buy 98

Top 10 Public Relations Blunders for 2012

Bill Hartzer

Social media sites erupted in outrage when both American Apparel and Gap urged consumers in states affected by Superstorm Sandy to shop online during the disaster, and Adweek blasted the companies for “forgetting that death and loss make a poor springboard for promotional messaging.”

Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Instead of going straight for the sell—as Selfridges does sell pet apparel and accessories—the company chose to get fans involved. If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day.