American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution.

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3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action. Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma

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Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

We looked at the data based on 476 fashion and apparel brands Does posting on Instagram more often result in less reach per post?

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.

Where to Buy American-Made Masks Online

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel. Now that U.S. public health agencies are endorsing the importance of wearing masks, everyone is rushing to buy them or create them.

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5 Times Brands Used User-Generated Content to Build Inclusivity


From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content.

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Where to Buy Personal Masks Made in America

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel. You may have heard that the U.S. Centers for Disease Control and Prevention and a who’s who of public health officials encourage us to wear “cloth face coverings” (such as masks) when entering settings where social distancing is hard to maintain. Think about grocery stores, pharmacies, post offices, or simply being outdoors walking by homes or on popular paths. Where can you buy a mask?

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Where to Buy Masks Made in America Today

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel. Large corporations including Bauer , Brooks Brothers , Eddie Bauer , Gap , Nike Prada , Under Armor , and Vera Bradley are ramping up production of personal protective equipment to help healthcare workers and first responders. You can click the above links to see what they’re doing.) Firms are modifying assembly line procedures, expanding capacity, and sharing designs.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

Nine Brands We Can Learn from in Uncertain Times


Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine. Digital community has become a necessity for brands hoping to engage with their customers.

How Brands Are Giving Back to Their Customers During COVID-19


The beloved fitness apparel brand is giving some much-needed structure to its followers with a scheduled lineup of Stories content including live yoga and meditation, at-home training, and self care tips. To put it lightly, these are crazy times. But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations.

How Fashion Brands Can Use TikTok


Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Many social media managers are beginning to understand how TikTok works.

8 Career Prospects In Luxury Brand Management 

The Realtime Report

Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? 8 Career Prospects In Luxury Brand Management . Do you often wish you could afford to have a shoe closet filled with expensive footwear from Gucci?

5 Time-Tested Ways to Encourage Customer Reviews Using Emails


Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered.

Sustainable Swag: Aligning Our Values with Our Merchandise

Buffer Social

Hoodies: Royal Apparel Our hoodies are made by Royal Apparel and printed through JakPrints. For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values.

Presidents Day & Social Media: 5 Must-Reads


If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former POTUSes (does that work?) on Twitter?

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps.

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Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

For example, let’s say we sell fitness apparel and we’ve already created an audience targeting bodybuilding as an interest. Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. So, without accurate targeting, even the most compelling ads won’t deliver your desired results. There are three overarching types of audience on Facebook: Cold, Warm , and Hot.

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15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. By featuring UGC on their localized websites, the apparel and shoe company stays relevant to its audience. Top brands are leading the way by utilizing the latest technology to market their content.

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10 Stats from Black Friday and Cyber Monday


online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. – This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending.

5 Brands Successfully Using IGTV

Ignite Social Media

They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories. Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily.

Why Mission-Driven Brands are Winning in 2019


HYLETE, a community-backed brand focused on providing top-quality athletic apparel rallies around their community to support causes that matter to their community. When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

Easy Step By Step(A to Z) Guide:How To Use Paytm Effectively


Sunglasses Apparels (Men’s & women) Grocery items Electronics items Mobiles Toys for kids Bags & luggage Beauty & Grooming And many more items. Today, the article is for those people who do not know how to use Paytm properly. In this article, I will explain you from the beginning in a very simple language about how to use Paytm properly. So, let’s get started. What We Will Cover. What is Paytm?

The key to Victoria’s Secret social media success


But the itch remains, more so than ever, to get their hands on the latest brand apparel. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. The brand’s Facebook strategy is to not bore its fans with mainstream promotional videos but to showcase its models adorned in VS apparel to help create aspirational appeal among its followers.

2017 Social Media Trends Check-In

Ignite Social Media

As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Trending Storylines.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews


Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat. Fashion clothing and apparel brands, such as Lauren James are also using UGC product reviews to build brand loyalty and encourage shoppers to share their stylish looks with #LifeisBetterinLJ.

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The Ultimate Guide to Pinterest Ads


Take note of how technical apparel brand ADAY reaches all of their viewers by using text on their videos: Pinterest offers two sizes for Promoted Video Pins: Max width and standard. Pinterest Ads are a fast-pass ticket to increasing your reach on Pinterest.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content


The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media


Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi. Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions.

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter? We all remember the highly comic ‘travels’ of @BronxZoosCobra , and there’ve been a number of other notable animal tweeters.

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Brand Value in the Age of Digital-First Experiences


This can help sway the customer’s purchase by seeing people in real-time wearing the product, and since Hylete is a performance apparel brand, it helps their customers see what the item looks like “in motion”, which adds further value even online. Digital-first marketing has been vital to brand growth for decades. With almost 4.57 billion internet users, businesses need to have a strong online presence if they hope to compete.

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Clothing and Apparel. Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? That’s what I used to think.

The Top 5 Social Media Tools in 2020


Athletic apparel brand Hylete incorporated curated Instagram posts from its customer community into its most recent email campaign, featuring user tags as well as easily shoppable links from each photo. Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month


They created an entire line of Pride apparel – the “Pride” collection, with shoes and shirts, memorializing the Stonewall Riots in ’69, and more. Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

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Outdated ECommerce Tactics You Should Definitely Stop Using


HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials. Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.

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6 Tips to Make Your Email Marketing More Effective


In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features.

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