American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge?

Facebook Opens Doors to Marketplace

SocialTimes Facebook

You can also browse what’s available in a variety of categories such as household, electronics and apparel. Facebook is going after the niche currently occupied by craigslist and eBay with the launch of its newest feature, Marketplace.

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Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

We looked at the data based on 476 fashion and apparel brands Does posting on Instagram more often result in less reach per post?

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative.

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How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat.

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Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Crew started using Instagram Stories to promote blog posts that feature images of its apparel and a quick message from the brand. Instagram Stories hasn’t been around for that long – the feature only launched in August 2016.

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter?

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Welcome To The Video Generation

The Realtime Report

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers.

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2017 Social Media Trends Check-In

Ignite Social Media

As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors.

10 Stats from Black Friday and Cyber Monday

Pixlee

online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. – This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending.

Unique Advertising Options Worthy of Turning Heads

Idaconcpts

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel.

Top 5 Social Media Fails of 2012

Shift Digital

American Apparel Hurricane Sandy Promotion. American Apparel decided to jump on the back of Hurricane Sandy to offer a special promotion of 20% off for shoppers that lived in affected states.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

When Cotopaxi, an adventure gear and apparel company based in Salt Lake City, launched three years ago, selfies and social media were a huge component of their launch strategy. “You must watch them. You must know them. You must partner with them.”.

Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

followed by Apparel & Clothing. What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue?

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

App users: Target the existing or past users of your app using the Facebook Pixel, and encourage them to return to your eCommerce portal to see the latest apparel collection or complete the next levels of a game.

Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

Apparel items such as t-shirts, polo shirts and embroidered jackets have long been a staple in the promotional branding arena. Making your brand stand out is vital to the success of your business. Your customers can go anywhere on the Web to find what they need.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

Stress-free Social Media Management

Buzzlogix

Example: Post your latest t-shirt of your sports apparel line when mentions for the Dallas Cowboys peak on Sundays! All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists.

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

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The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ?

Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Zappos CEO Tony Hsieh is well known for delivering (aka selling) customer happiness as opposed to shoes or other apparel. Forget shiny object syndrome.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ?

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

American Apparel | Twitter 101 | Date unknown American Apparel Case Study Platform: Twitter.

6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Surprising: apparel brands are the least engaging. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.