Trending Sources

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? Email Vs. Twitter.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution.

Facebook Opens Doors to Marketplace

SocialTimes Facebook

You can also browse what’s available in a variety of categories such as household, electronics and apparel. eCommerce Facebook Android Apparel Applications apps Australia Buy-and-Sell Groups categories Category craigslist ebay electronics For Sale Groups Groups Household iPhone Location marketplace Mary Ku Messages mobile New Zealand Newsroom payments Photos price Shop transactions U.K.

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3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action. Across all 20 examples , we saw the lines blur between creative, marketing, and content.

Emerging Social Media Trend: Selling Out Is The Norm


Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Social Media

Welcome To The Video Generation

The Realtime Report

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. ” Click To Tweet.

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Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. I’ve been kicking the tires a bit on Pinterest the past few weeks, and it’s definitely something I’m finding more and more pinteresting (that just happened). Pinterest Gender Breakdown. Makes sense of course. Maverick.

The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Simple, right?

The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Simple, right?

Beware Social Media Faux Pas During The Holidays

Spin Sucks

The giant greeting card business created and distributed a Christmas tree ornament with these words printed on front: “Don we now our fun apparel” (an obviously edited version of the line from a famous Christmas carol, “Don we now our gay apparel”). By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. Melissa Carter’s take?

Presidents Day & Social Media: 5 Must-Reads


If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. Why not follow your FAVE POTUS and former POTUSes (does that work?) on Twitter? Well….

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I discovered an incredibly targeted social influencer outreach tool ** that not only gave me data on how active the particular writer is, it also told me the types of products they buy and what price points they’d like to cover (because you shouldn’t pitch someone who covers apparel from Target when you’re selling $1500 dresses). ” At first, I scratched my head.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Surprising: apparel brands are the least engaging. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

Top 5 Social Media Fails of 2012

Shift Digital

American Apparel Hurricane Sandy Promotion. American Apparel decided to jump on the back of Hurricane Sandy to offer a special promotion of 20% off for shoppers that lived in affected states. Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral.

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

At Amsterdam Printing, a leading provider of logo pens and other promotional items such as imprinted apparel and customized calendars, Christopher is focused on providing quality marketing materials to small, mid-size and large businesses. This is a guest post from Christopher Wallace. It’s 2 p.m. So how do you pick yourself up and get back into the swing of things? Take Breaks!

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68.

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While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

Consumers who purchased them found that the cheap apparel looked nothing like what was advertised. There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. While we’re focused on this controversy, we should take a look at scam ads, as well. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. Actually, it was nothing of the sort, and it pointed to a landing page for Flipper, an energy-switching company. The Wild West of scam ads.

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Simply stated, the site is a visual bookmarking tool.

Fall in Love with Customer Relationships

Spin Sucks

Your customers have grown accustomed to instantaneous resolution whether it is checking if the new Johnny Depp flick is any good (IMDB or Rotten Tomatoes), checking an app for their bank statement, or tweeting American Apparel because they haven’t received their order of new wintry leggings yet (yes, that is a thing). By Dana Ilovich. Customer Relationships Require Transparency.

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Four Things Customers Want When Making a Purchase Decision

Spin Sucks

Respondents were asked dozens of questions about their attitudes and purchase experiences across a variety of price points and channels in categories including apparel, cars, luxury goods, onetime items (such as airline tickets), and ongoing services (such as cell phone service). Most of us know the marketing mantra KISS – Keep It Simple, Stupid. It had only 31 tools. But today?

Influencer Relations and the Target Plus-Sized Win

Spin Sucks

wear “plus sized” tops or bottoms , but plus sizes only account for 15 percent of the apparel industry’s annual sales. By Eleanor Pierce Target keeps shooting, and these last few weeks, there have been some hits and some misses. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Note from Lindsay: *cries*.) Whoops. Forgive me. Manatee. Yikes.

10 Creative Brands Making Instagram Stories Now

Simply Measured

Yoga apparel brand Beyond Yoga, widely renowned for their supple and durable yoga pants, posted an entire Instagram story following a woman getting through her workout in their gear. Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. 5 Metrics to Measure Brand on Social Download. Beyond Yoga. Aritzia. BarkBox.

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

Placeit allows you to take any of your branding images, logos, photos and place them into pre-designed images ranging from technology devices to apparel. The year is drawing to a close and I want to share some magic tools I have discovered recently. . These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! .

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Image via If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. Instagram Influencers.

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

Simply Measured

Today, we take a look at Jordan , Nike’s basketball footwear and athletic apparel line. When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Source: Mashable.

4 Social Media Mistakes Easily Prevented By Common Sense


While claiming that the elephant was harming the crops of a village, and the African villagers sport GoDaddy apparel while celebrating the dead animal, PETA wasn’t amused. Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses.

Two Key Questions for Every Community Manager


It’s my belief that when brands/businesses royally mess up (see: epicurious , Kenneth Cole , and American Apparel ) that they have failed to, among other things, respect their community’s power. Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. The Community Manager is the voice of the organization. What are those goals?

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter? ” Tyson: In my old home I was known for my excellent fence breaking skills.

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Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. " (something legendary). Think you''re really marketing? Listen to this. Enjoy the conversation. blogging. brand. david usher.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

This ultimately allows Target to address a certain audience demographic that shops at their stores without running the risk of publishing too much fashion and apparel visuals. As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. In fact, numerous brands on Instagram have more than one account. How to Add Multiple Instagram Accounts. TargetStyle.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x You should have already heard this statistic: over 1.8 billion pictures are shared online every day. And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. Screenshot from @mrslvoemon.

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We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

Seen together with it’s work with the Footprint Chronicles and the Sustainable Apparel Coalition, I greatly admire their appetite for risk in the service of purpose and leadership. I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Here’s what he had to say…. About Simon.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel. 10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. We believe so! Techcrunch.

Finding Courage

Twist Image

" The athletic apparel and shoe business will toss a ton of motivational aphorisms at you to get your butt up off of the couch and into a pair of their shoes. Are you courageous? It seems like a simple question to answer. It isn't. Daylight changes our answer. In daylight, we'll tell people to "just do it" and to be "fearless." When we sit in boardrooms, we use a tonnage of military terms to talk about what we're going to do to our competition. We walk tall. Late at night, in the dark, well. that's another story. What's with the dual personality? I learn. stress.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15). With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

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Simplicity is the Best Policy: 6 Essentials for the Successful Blogger

Writtent Blog

For example, it’s well-known that the majority of clothing brands work closely with other fashion bloggers to showcase their apparel. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others. Give the People What They Want. Design Thoughtfully. Branch Out. Bloggin

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Image via Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. Bold claim, huh?). Meet Sam. The Pros of Blogger Networks.