American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge?

Trending Sources

Facebook Opens Doors to Marketplace

SocialTimes Facebook

You can also browse what’s available in a variety of categories such as household, electronics and apparel. Facebook is going after the niche currently occupied by craigslist and eBay with the launch of its newest feature, Marketplace.

3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma

Emerging Social Media Trend: Selling Out Is The Norm


Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did.

Presidents Day & Social Media: 5 Must-Reads


If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible.

The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ?

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

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Welcome To The Video Generation

The Realtime Report

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers.

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Top 5 Social Media Fails of 2012

Shift Digital

American Apparel Hurricane Sandy Promotion. American Apparel decided to jump on the back of Hurricane Sandy to offer a special promotion of 20% off for shoppers that lived in affected states.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Surprising: apparel brands are the least engaging. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

The Difference Between Content Marketing and Social Marketing

Simply Measured

We recently spoke to the head of social at a famous athletic apparel brand. What’s the difference between content marketing and social marketing ?

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

At Amsterdam Printing, a leading provider of logo pens and other promotional items such as imprinted apparel and customized calendars, Christopher is focused on providing quality marketing materials to small, mid-size and large businesses. This is a guest post from Christopher Wallace.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience.

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off.

4 Social Media Mistakes Easily Prevented By Common Sense


While claiming that the elephant was harming the crops of a village, and the African villagers sport GoDaddy apparel while celebrating the dead animal, PETA wasn’t amused. Not everyone has common sense when it comes to social media.

While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

Consumers who purchased them found that the cheap apparel looked nothing like what was advertised. There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. While we’re focused on this controversy, we should take a look at scam ads, as well. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Image via If you’ve never dabbled in influencer marketing, it can be tricky to get started.

Two Key Questions for Every Community Manager


It’s my belief that when brands/businesses royally mess up (see: epicurious , Kenneth Cole , and American Apparel ) that they have failed to, among other things, respect their community’s power.

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

Placeit allows you to take any of your branding images, logos, photos and place them into pre-designed images ranging from technology devices to apparel. The year is drawing to a close and I want to share some magic tools I have discovered recently. .

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10 Creative Brands Making Instagram Stories Now

Simply Measured

Yoga apparel brand Beyond Yoga, widely renowned for their supple and durable yoga pants, posted an entire Instagram story following a woman getting through her workout in their gear.

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter?

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Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

Simply Measured

Today, we take a look at Jordan , Nike’s basketball footwear and athletic apparel line. When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day.

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

Seen together with it’s work with the Footprint Chronicles and the Sustainable Apparel Coalition, I greatly admire their appetite for risk in the service of purpose and leadership.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.

Finding Courage

Twist Image

" The athletic apparel and shoe business will toss a ton of motivational aphorisms at you to get your butt up off of the couch and into a pair of their shoes. Are you courageous? It seems like a simple question to answer. It isn't. Daylight changes our answer. In daylight, we'll tell people to "just do it" and to be "fearless."

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

This ultimately allows Target to address a certain audience demographic that shops at their stores without running the risk of publishing too much fashion and apparel visuals. As one of the fastest growing social networks in the world, everyone wants a piece of Instagram.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15).

Simplicity is the Best Policy: 6 Essentials for the Successful Blogger

Writtent Blog

For example, it’s well-known that the majority of clothing brands work closely with other fashion bloggers to showcase their apparel.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Image via Usually, I see brands sit on one of two sides of the fence.

20 Top Social Media Tools to Try in 2018

Buffer Social

Description: Smartmockups lets you create photos of your product (digital, print, or apparel) in realistic backgrounds, without needing help from a designer. Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Nike gets it right with NFL uniform launch

Jeff Esposito

One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but I also forgot about the start of the MLB season.