American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution.

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American AF Apparel Banned By Facebook For Pro-Trump, Anti-Biden Merchandise

Forbes Social Media

Facebook shut down and banned a Facebook merchandising page this weekThe wildly popular Facebook page of the veteran-owned apparel company American AF has been permanently banned by the platform over its political satire merchandise. Social Media /social-media Innovation /innovation Social Media /social-media

3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action. Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma

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Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

We looked at the data based on 476 fashion and apparel brands Does posting on Instagram more often result in less reach per post?

The Secret Behind Nike’s Great Social Media Content

Socialmedia.biz

It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too. Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020.

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.

How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.

Where to Buy Personal Masks Made in America

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel. You may have heard that the U.S.

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Where to Buy Masks Made in America Today

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel.

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Where to Buy American-Made Masks Online

Ari Herzog

BGreen Apparel. Groceries Apparel. Los Angeles Apparel. Now that U.S. public health agencies are endorsing the importance of wearing masks, everyone is rushing to buy them or create them.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

The 125-year-old manufacturer started out selling outerwear for fishermen but now sells apparel for everyone (land and sea). Aerie, the apparel retail giant, is one of them.

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How companies use video content on social media

Visually SM

Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram. Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance?

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content.

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How Brands Can Collect Higher-Quality UGC

Pixlee

HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

For apparel and makeup brands especially, showcasing influencers from diverse backgrounds and with different skin tones and body types is a great way to show off unique summer looks to inspire social users.

How Brands Are Giving Back to Their Customers During COVID-19

Likeable

The beloved fitness apparel brand is giving some much-needed structure to its followers with a scheduled lineup of Stories content including live yoga and meditation, at-home training, and self care tips. To put it lightly, these are crazy times.

Why Brands Should Invest in a TikTok Strategy

Pixlee

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too?

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine. Digital community has become a necessity for brands hoping to engage with their customers.

How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Many social media managers are beginning to understand how TikTok works.

7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. For apparel brand Supreme , a partnership with Oreo may seem like an unusual choice. Looking for social media campaign ideas to take your marketing strategy to the next level?

10 Ways to Take Better Social Media Campaign Photos

Socialized

Successful firms use awful pictures for the same purpose that apparel businesses use beautiful models: When your product looks amazing, the rewards are given to customers to purchase it. Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception.

How To Integrate Influencer Marketing With Email Marketing

Pixlee

Alo Yoga showcases Kendall Jenner in the brand’s apparel as seen on her Instagram, and also features fan favorites in the form of UGC from happy customers. . One of the core social media marketing tactics businesses rely on is influencer marketing.

5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

With an influencer program boasting over 10,000 passionate ambassadors, athletic apparel brand HYLETE also prioritizes re-sharing content from happy customers in HYLETE gear. Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. .

Presidents Day & Social Media: 5 Must-Reads

Firebelly

If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former POTUSes (does that work?) on Twitter?

8 Career Prospects In Luxury Brand Management 

The Realtime Report

Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? 8 Career Prospects In Luxury Brand Management . Do you often wish you could afford to have a shoe closet filled with expensive footwear from Gucci?

How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered.

Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Banana Republic combines visual reviews via UGC with customers’ stories to paint an all-inclusive picture of how their apparel fits and looks in real life.

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Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Maternity apparel brand BLANQI features an inspiration gallery of “real moms.”. The first email marketing campaign was in 1978. It went out to 400 people and generated $13 million in sales, according to TowerData. Decades later, email marketing still generates the best ROI of any channel.

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Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

How 5 Social Media Managers Protect Their Mental Health

Later

Stephanie Veiga is the social media maven behind Knixwear , a brand revolutionizing the intimate apparel industry. . Working in social media is an amazing way to channel your creativity and connect with different communities. .

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

In another fashion, apparel brand Windsor urges customers to tag their brand and/or use the hashtag #WindsorStore on Instagram. It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Alo Yoga shares UGC in the form of a customer’s instagram post to show off how real people are rocking the brand’s apparel, and reminds its followers why they should get outside in the era of WFH. The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months.

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Sustainable Swag: Aligning Our Values with Our Merchandise

Buffer Social

Hoodies: Royal Apparel Our hoodies are made by Royal Apparel and printed through JakPrints. For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps.

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