American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Why does Twitter work so well for American Apparel? American Apparel (@americanapparel) January 18, 2014. As it turns out, the two can work together for American Apparel.

How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge?

3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma

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Does Posting More Often on Instagram Reduce Reach? [Report]

Social Media Today

We looked at the data based on 476 fashion and apparel brands Does posting on Instagram more often result in less reach per post?

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. apparel. Episode #616 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Soon Yu is an international speaker and bestselling author on innovation and design.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion.

5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

For example, let’s say we sell fitness apparel and we’ve already created an audience targeting bodybuilding as an interest. Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads.

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Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

5 Brands Successfully Using IGTV

Ignite Social Media

They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

HYLETE, a community-backed brand focused on providing top-quality athletic apparel rallies around their community to support causes that matter to their community. When it comes to today’s consumers, authenticity is key.

20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

If you’re looking for craft ideas, activities or even apparel to celebrate–you KNOW you’ll find it there. Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

Dustin Tyler explains that he has turned brands down “because the style wasn’t true to me and I like to be as honest with my followers as I can so they know they can trust my opinions on particular products or apparel.”

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat.

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2017 Social Media Trends Check-In

Ignite Social Media

As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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Pinterest For Dudes

Jason Yormark

Men’s Apparel. Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Confessions Of A Media Manipulator

Twist Image

He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi. Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions.

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter?

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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10 Stats from Black Friday and Cyber Monday

Pixlee

online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. – This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

followed by Apparel & Clothing. What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue?

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off.

Unique Advertising Options Worthy of Turning Heads

Idaconcpts

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Crew started using Instagram Stories to promote blog posts that feature images of its apparel and a quick message from the brand. Instagram Stories hasn’t been around for that long – the feature only launched in August 2016.

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

They created an entire line of Pride apparel – the “Pride” collection, with shoes and shirts, memorializing the Stonewall Riots in ’69, and more. Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials. Online communities and the way they purchase are constantly evolving.

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PayPal’s Patriotic Pup Shines Over the July 4th Holiday

Convince & Convert

Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers. Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks.

6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

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Two Key Questions for Every Community Manager

SocialFish

It’s my belief that when brands/businesses royally mess up (see: epicurious , Kenneth Cole , and American Apparel ) that they have failed to, among other things, respect their community’s power.

5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

The well-known apparel producer teamed up with the newly formed Nigerian bobsledding team consisting of three women who were the first to represent their nation – as well as the African continent – in this sport. It’s 1900. Édouard Michelin and André Michelin, two brothers from Clermont-Ferrand, France faced a challenge of growing their business, a rubber factory that produced tires. The challenge was quite daunting.

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