New brands jump at endorsement deals with influencers, celebrities: study
Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
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Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
Convince & Convert
FEBRUARY 13, 2014
» Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. Read the whole entry. »
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Socialmedia.biz
JULY 2, 2021
It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too. Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020.
Forbes Social Media
MAY 16, 2023
It’s not because you actually care that much about athleisure apparel or what Aunt Edna is doing on her vacation.
Firebelly
NOVEMBER 5, 2014
Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.
Ari Herzog
APRIL 7, 2020
BGreen Apparel. Groceries Apparel. Los Angeles Apparel. California: Bella+Canvas. Cotton/Fleece. Brandt-Sorenson. 0 (Name your price.). Buck Mason. Citizens of Humanity. City Threads. Face shield. Goodfight. 1:1 donation. 1:1 donation. Hedley & Bennett. 1:1 donation. Hedley & Bennett. 1:1 donation. Joah Love.
Ari Herzog
APRIL 7, 2020
BGreen Apparel. Groceries Apparel. Los Angeles Apparel. California: Bella+Canvas. Cotton/Fleece. Brandt-Sorenson. 0 (Name your price.). Buck Mason. Citizens of Humanity. City Threads. Face shield. Goodfight. 1:1 donation. 1:1 donation. Hedley & Bennett. 1:1 donation. Hedley & Bennett. 1:1 donation. Joah Love.
Convince & Convert
MAY 8, 2014
Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action.
Ari Herzog
APRIL 6, 2020
BGreen Apparel. Groceries Apparel. Los Angeles Apparel. California: Bella+Canvas. Cotton/Fleece. Brandt-Sorenson. 0 (Name your price.). Buck Mason. Citizens of Humanity. City Threads. Face shield. Goodfight. 1:1 donation. 1:1 donation. Hedley & Bennett. 1:1 donation. Hedley & Bennett. 1:1 donation. Joah Love.
Keyhole.co
NOVEMBER 17, 2023
This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.
Convince & Convert
SEPTEMBER 29, 2014
He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. His post looked at the whole “back to school” process and mindset from a retail perspective. Marketers Go Back to School, Too. Read the whole entry. »
The Realtime Report
APRIL 19, 2022
(cleantech/sustainability); Ashley Williams of RIZZARR (media); Kyra Peralte of The Traveling Diary (media); Leonard Tatum of Tatum Games (gaming); SergeAmouzou of Finpro (fintech); Zef Neemuchwala of Be A Maker Club (edtech); and Mitchella Gilbert of Oya Apparel (fashion).
The Realtime Report
SEPTEMBER 5, 2012
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.
Sprout Social
SEPTEMBER 21, 2022
There are over 350 million products listed on Amazon, from apparel, jewelry, books, consumer electronics, kitchen utensils, furniture, toys and baby products to everything in between. Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes.
Twist Image
APRIL 29, 2018
Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. advertising agency. advertising podcast. bain and company. business blog. business book. business conversation. business podcast.
The Realtime Report
DECEMBER 21, 2019
Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? 8 Career Prospects In Luxury Brand Management . Do you often wish you could afford to have a shoe closet filled with expensive footwear from Gucci? Is the Michel Kors watch the star of your belongings?
Unmetric
OCTOBER 13, 2019
But the itch remains, more so than ever, to get their hands on the latest brand apparel. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images.
Postcron
JANUARY 10, 2020
Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered.
Twist Image
APRIL 29, 2018
Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. advertising agency. advertising podcast. bain and company. business blog. business book. business conversation. business podcast.
Ignite Social Media
APRIL 13, 2017
As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. Ever wish a consumer could purchase your product after just looking at a picture of it on social media? Live Video Still on the Rise.
Later
FEBRUARY 16, 2021
Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. For apparel brand Supreme , a partnership with Oreo may seem like an unusual choice. Spotify’s Data Storytelling. Jillian Harris’s Holiday Reels & Giveaways. Brunette the Label x Smash & Tess’s Product Launch. #1:
Twist Image
AUGUST 4, 2013
He''s worked with American Apparel , Tucker Max , James Altucher and many others. american apparel. You could call him a PR professional, but his seminal book, Trust Me I''m Lying: Confessions Of A Media Manipulator , was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator.
Likeable
MARCH 18, 2020
The beloved fitness apparel brand is giving some much-needed structure to its followers with a scheduled lineup of Stories content including live yoga and meditation, at-home training, and self care tips. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live.
Pixlee
JULY 12, 2021
For apparel and makeup brands especially, showcasing influencers from diverse backgrounds and with different skin tones and body types is a great way to show off unique summer looks to inspire social users. Showcase Diverse Summer Looks.
Jason Yormark
FEBRUARY 10, 2012
Men’s Apparel. Slowly but surely I anticipate that will be the case, but in the meantime, I’ve done a bit of digging to help all of you dudes get a head start on finding and following some existing heavy users that you might find useful. Technology. Evan Sharp (co-founder too!). Ben Stovold. Dan Polley. Jeff Davidson.
Waxing UnLyrical
MAY 10, 2018
These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. The majority of posts feature user-generated content. And these aren’t just smiling customers with Lärabars in hand. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes.
Pixlee
SEPTEMBER 21, 2020
From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . Specifically targeted at Millennials and Gen Z, the promotion directed TikTok users to the #InMyDenim challenge as soon as they opened the app.
Ignite Social Media
MAY 30, 2019
They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories. Altar’d State: Our client, Altar’d State, recently began to use IGTV in a way that truly aligns with their fashion and positive brand message.
The Realtime Report
MARCH 25, 2014
Apparel, Athletic Shoes (combined) 81. Property & Casualty Insurance 83. Limited-Service Restaurants 82. Food Manufacturing, Soft Drinks, Breweries (combined) 82. Automobiles & Light Vehicles 81. Life Insurance 81. Department & Discount Stores 80. Airlines 80. Internet Brokerage 80. Specialty Retail Stores 79.
Pixlee
AUGUST 9, 2021
HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . But some of the highest-quality UGC lives on your customers’ camera rolls. Thus, it is your task to give them an alternative option to share their content. This is where direct uploaders can come in handy.
Sprout Social
MARCH 1, 2023
Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware. Recognizing Tabitha’s range, Target reached out for an unprecedented co-creation partnership that reached almost every aisle in the store. Each piece is inspired by her outgoing personality, commitment to health and overall charisma.
Sprout Social
OCTOBER 14, 2021
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We We were designing jeans on the floor, never having done anything remotely like this.
Sprout Social
NOVEMBER 12, 2023
Through creating a limited-edition flavor and apparel collection, they successfully created anticipation for a customer-centric experience. Each brand promoted the collection on social media as well: Why the partnership works: Jeni’s and Lonely Ghost are both anchored by community and living a positive, experiential lifestyle.
Pixlee
JULY 3, 2019
The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. In 2017, Nike ran the campaign #FinditwithNike.
Pixlee
MAY 4, 2018
Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat. Every touchpoint is authentic and mindful to who they are as a sustainable brand, starting with UGC campaigns, such as #AloGivesWater. Lauren James.
Sprout Social
NOVEMBER 29, 2021
This might explain why apparel tops the list of most popular product categories to shop for when buying on social media, followed by media (i.e., movies, songs, etc.) and app subscriptions. When analyzing the data by gender, we found that women are also more likely to shop for arts and crafts, cosmetics, and jewelry.
Pixlee
APRIL 3, 2020
Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine. Nature Lab donates proceeds to local food banks including the LA Food Bank and was able to highlight this message in a community-centric email. Teddy The Dog .
Pixlee
JULY 14, 2021
In another fashion, apparel brand Windsor urges customers to tag their brand and/or use the hashtag #WindsorStore on Instagram. Athletics apparel brand HYLETE challenges fans to share their #FlexibilityChallenge in HYLETE clothes and tag the brand, encouraging UGC from customers while hopping on a popular trend.
Socialized
JANUARY 19, 2021
Successful firms use awful pictures for the same purpose that apparel businesses use beautiful models: When your product looks amazing, the rewards are given to customers to purchase it. Tips to Take Best Marketing Photos. Rather than using stock pictures, it is often better to click your own images for posting on social media.
The Realtime Report
JANUARY 23, 2014
Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. Do you know of any other examples?
The Realtime Report
JANUARY 22, 2014
Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.
Buffer Social
JANUARY 3, 2024
Manufacturing some of the products we make now—like plushies and apparel—is complex and extremely capital-heavy. And while my revenue did nearly triple when I finally added items like enamel pins, keychains, and washi tape in 2020, I’m glad I waited to make this step.
Pixlee
MARCH 28, 2022
Apparel brand HYLETE practices community-building in its email newsletters, showcasing a Pixlee TurnTo-powered gallery of UGC for viewers to explore in each email. Additionally, it’s flexible; UGC can thrive beyond social media. On-Site Displays.
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