Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

Hashtag 43

Hashtag Apparel Campaign Committee 43

Devumi

DECEMBER 19, 2014

They are easily identifiable with a casual, eccentric, hipster style: Like American Apparel, but with less leg warmers. Uncategorized content marketing hashtag marketing Instagram instagram marketing online marketing social media marketing

Instagram 108

Instagram Brands Apparel Energy 108

Ignite Social Media

OCTOBER 27, 2017

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Apparel 100

Apparel Social Media Brands Hashtag 100

Waxing UnLyrical

MAY 10, 2018

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. Guest Post by Hanna Knowles. Look better.

Brands 201

Brands Case Study Apparel Creative Commons 201

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

UGC 52

UGC Apparel Tourism Fashion 52

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. Hashtags can be used in your captions and comments.

Instagram 147

Instagram Hashtag Apparel How To 147

Pixlee

MAY 4, 2018

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry.

UGC 52

UGC Apparel Authentication Review 52

The Realtime Report

JANUARY 23, 2014

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. How many ‘animals’ do you follow on Twitter?

GPS 169

GPS Apparel Film Travel 169

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic.

UGC 63

UGC Apparel Campaign Loyalty 63

Firebelly

JULY 22, 2011

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. Not everyone has common sense when it comes to social media.

Social Media 252

Social Media Apparel Loyalty Hashtag 252

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. The question is, what is the best way to use hashtags?

Buy 111

Buy Instagram Geotagging Hashtag 111

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

Apparel 70

Apparel UGC Hashtag Influencer 70

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.”

Apparel 52

Apparel UGC Hashtag Brands 52

Pixlee

DECEMBER 18, 2018

Brands can encourage followers to tag photos featuring products with a specific mention or hashtag, encourage followers to upload images to a website, or host Instagram contests. Instead, it means better conveying what your brand stands for, posts that have artistic value, using relevant hashtags and mentions , interacting with followers, and more. HYLETE, a community-backed performance apparel brand takes value-driven social media to the next level.

UGC 54

UGC Authentication Apparel Nielsen 54

Convince & Convert

AUGUST 28, 2015

Instead of going straight for the sell—as Selfridges does sell pet apparel and accessories—the company chose to get fans involved. If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day.

Company 140

Company Apparel Case Study Transportation 140

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

Study 105

Study Instagram Hashtag Apparel 105

Convince & Convert

DECEMBER 16, 2014

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. He had bloggers perform a new social media challenge and share it with a branded hashtag. Image via BigStockPhoto.com.

Fashion 147

Fashion Blogger Case Study Apparel 147

Pixlee

DECEMBER 31, 2018

Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. Lululemon is certainly the last word in yoga/athletic apparel, but with an ever-crowded yoga apparel market, we’re looking forward to some hot (but maybe not Bikram hot) concepts to stay #1. Are you as excited as us for the NRF EXPO in New York?

Retail 40

Retail Apparel Fashion UGC 40

Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website.

Apparel 115

Apparel Fashion UGC Instagram 115

Pixlee

NOVEMBER 20, 2018

As hashtags become a hyper-populated area of engagement, s mart brands will start to seek out content in mentions and location tags to discover the highest-quality, on-brand engagements. HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content. Influencer marketing has proven to be one of the most effective forms of connecting with a community.

Influencer 63

Influencer Trends UGC Authentication 63

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

Apparel 52

Apparel UGC Hashtag Influencer 52

Buzzlogix

AUGUST 15, 2017

Example: Post your latest t-shirt of your sports apparel line when mentions for the Dallas Cowboys peak on Sundays! The Buzzlogix One Click Report includes the top hashtags, top influencers or top authors list of each stream. All Your Social Channels, In One Place.

Social Media Management 60

Social Media Management Apparel Social Media Sports 60

Pixlee

OCTOBER 24, 2018

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags.

Authentication 52

Authentication CSR UGC Apparel 52

Convince & Convert

DECEMBER 14, 2015

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Action Items: Ask your customers to share their holiday purchases with a branded hashtag you can track.

Influencer 109

Influencer UGC Social Media Apparel 109

Buffer Social

MAY 13, 2019

Gymshark — an athletic apparel brand — partners with influencers to create branded playlists. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Platform 76

Platform Apparel Crowdsourcing Instagram 76

Talkwalker SM

MAY 26, 2016

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

Analytics 85

Analytics Influencer Brands Apparel 85

Buffer Social

JANUARY 17, 2018

Description: Smartmockups lets you create photos of your product (digital, print, or apparel) in realistic backgrounds, without needing help from a designer. Lisa will also suggest relevant hashtags to use with the photo.

Tools 113

Tools Price Instagram Social Media 113

Sprout Social

SEPTEMBER 6, 2018

CPC in apparel to a high of $3.77 This can include your social ads right alongside any hashtag campaigns. Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives.

Cost 106

Cost ROI Advertising CPM 106

Webbiquity SMM

JANUARY 2, 2013

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

Social Media 285

Social Media Activities Marketing B2B 285

Sprout Social

NOVEMBER 14, 2016

Tracking things like hashtags, geolocations, comments and likes can give brands an in-depth view into marketing opportunities. Monitoring Instagram Hashtags & Locations. That’s why monitoring your Instagram hashtags can play a huge role in your engagement strategies.

Instagram 94

Instagram Apparel comScore Brands 94

Buffer Social

AUGUST 29, 2016

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. 10 billion.

Influencer 74

Influencer Upcoming Instagram Apparel 74

Convince & Convert

DECEMBER 22, 2010

Imagine the apparel and sneaker brand New Balance having the ability to drop custom badges into the top 30 blogs that cover wellness, running, and fitness. Tying strategic incentives to the social actions you desire can drive specific fan behavior such as Tweets with specific #hashtag use, Follows and Listing on Twitter, Likes & Shares on Facebook, blog comments and more.

Brands 86

Brands Badge Discount Apparel 86