5 Hashtag Campaigns that Crushed It in 2017 


Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

The Best Brands on Instagram 2014


They are easily identifiable with a casual, eccentric, hipster style: Like American Apparel, but with less leg warmers. Uncategorized content marketing hashtag marketing Instagram instagram marketing online marketing social media marketing

Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. Guest Post by Hanna Knowles. Look better.

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15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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How to Win Instagram with Six Simple Tests

Convince & Convert

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. Hashtags can be used in your captions and comments.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews


Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry.

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. How many ‘animals’ do you follow on Twitter?

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content


More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic.

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4 Social Media Mistakes Easily Prevented By Common Sense


Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. Not everyone has common sense when it comes to social media.

How to accelerate Instagram growth (without buying followers)

Sprout Social

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. The question is, what is the best way to use hashtags?

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In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.”

Will Your Number of Instagram Followers Matter in 2019?


Brands can encourage followers to tag photos featuring products with a specific mention or hashtag, encourage followers to upload images to a website, or host Instagram contests. Instead, it means better conveying what your brand stands for, posts that have artistic value, using relevant hashtags and mentions , interacting with followers, and more. HYLETE, a community-backed performance apparel brand takes value-driven social media to the next level.

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How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Instead of going straight for the sell—as Selfridges does sell pet apparel and accessories—the company chose to get fans involved. If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. He had bloggers perform a new social media challenge and share it with a branded hashtag. Image via BigStockPhoto.com.

The Top 20 Brands to Watch at NRF 2019


Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. Lululemon is certainly the last word in yoga/athletic apparel, but with an ever-crowded yoga apparel market, we’re looking forward to some hot (but maybe not Bikram hot) concepts to stay #1. Are you as excited as us for the NRF EXPO in New York?

Coach Admires The View From Above

Convince & Convert

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website.

2019 Influencer Marketing Trends for Brands


As hashtags become a hyper-populated area of engagement, s mart brands will start to seek out content in mentions and location tags to discover the highest-quality, on-brand engagements. HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content. Influencer marketing has proven to be one of the most effective forms of connecting with a community.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

Stress-free Social Media Management


Example: Post your latest t-shirt of your sports apparel line when mentions for the Dallas Cowboys peak on Sundays! The Buzzlogix One Click Report includes the top hashtags, top influencers or top authors list of each stream. All Your Social Channels, In One Place.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Action Items: Ask your customers to share their holiday purchases with a branded hashtag you can track.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

Gymshark — an athletic apparel brand — partners with influencers to create branded playlists. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

20 Top Social Media Tools to Try in 2018

Buffer Social

Description: Smartmockups lets you create photos of your product (digital, print, or apparel) in realistic backgrounds, without needing help from a designer. Lisa will also suggest relevant hashtags to use with the photo.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

CPC in apparel to a high of $3.77 This can include your social ads right alongside any hashtag campaigns. Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

Tracking things like hashtags, geolocations, comments and likes can give brands an in-depth view into marketing opportunities. Monitoring Instagram Hashtags & Locations. That’s why monitoring your Instagram hashtags can play a huge role in your engagement strategies.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. 10 billion.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Imagine the apparel and sneaker brand New Balance having the ability to drop custom badges into the top 30 blogs that cover wellness, running, and fitness. Tying strategic incentives to the social actions you desire can drive specific fan behavior such as Tweets with specific #hashtag use, Follows and Listing on Twitter, Likes & Shares on Facebook, blog comments and more.