Social Media Strategies Summit

NOVEMBER 18, 2020

For instance, if you own an apparel brand, hiring a fashionista blogger as an affiliate would be natural and profitable. To collect UGC at scale, you can create exclusive hashtag campaigns on social media. They create hashtag contests on Instagram, asking their followers to share pictures of themselves using the brand’s products.

ROI 246

ROI Social Media UGC Discount 246

Oktopost

JUNE 28, 2022

Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries. Use Hashtags Carefully. It’s tempting to flood each tweet with trending hashtags in hopes you will catch the attention of a potential customer.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

Social Media 139

Social Media Strategy Engagement Hashtag 139

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Pixlee

AUGUST 9, 2021

HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. Create Powerful Hashtags. Use hashtags to automatically grow the quantity and quality of UGC.

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UGC Brands Apparel Authentication 92

Sprout Social

MARCH 13, 2024

Let’s take a look at Gymshark , a fitness apparel store. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. It includes all of the components of a regular post—video, caption and hashtags. This is a hashtag that graphic design tool Canva uses within its own video captions.

Engagement 113

Engagement UGC How To Hashtag 113

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. Hashtags are easily one of the most important parts of achieving Instagram organic growth, and can drive engagement on your posts.

Buy 111

Buy Instagram How To Geotagging 111

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts. times for apparels.

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Study Instagram Hashtag Research 112

Convince & Convert

DECEMBER 22, 2010

Imagine the apparel and sneaker brand New Balance having the ability to drop custom badges into the top 30 blogs that cover wellness, running, and fitness. Of course any new videos you produce should carry an “Easter Egg&# as well. As a suggestion, place the “secret&# code 3/4 or more through the video. A New Revenue Model.

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Badge Brands Loyalty Discount 121

Hootsuite

MAY 10, 2021

Now Facebook groups, private accounts, and even branded hashtags provide a means to parlay branded clubs, lifestyles, and relationships into online spaces. This private-owned outdoor apparel brand doesn’t make coats for the sake of selling coats. Build brand communities. While brand communities have existed long before social media.

Examples 145

Examples Company Social Media Apparel 145

Pixlee

OCTOBER 14, 2021

Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Use popular TikTok hashtags, filters, stickers, emojis, and language. Video commentaries. Add some personality.

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

OCTOBER 16, 2020

Create a unique hashtag so it’s easy to filter and sort the relevant content. Athletic apparel brand Hylete not only features inspiration galleries of UGC on the brand’s site but also regularly reshares customer photos on Instagram Highlights through a unique hashtag. Permissioning UGC. Are there any repetitive patterns?

UGC 82

UGC Content Strategy How To 82

Sprout Social

OCTOBER 28, 2024

Imagine a celebrity donning your apparel and posting a picture with your brand account tagged—that’s the kind of brand mention that can send your visibility soaring. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Brands 91

Brands Sentiment Forums Brand Monitoring 91

Webbiquity SMM

JANUARY 2, 2013

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. 12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15).

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Social Media B2B Marketing SEO 255

Later

AUGUST 25, 2021

Create a Branded Hashtag . Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands.

Fashion 59

Fashion Brands Apparel Authentication 59

Pixlee

FEBRUARY 3, 2021

Are you interested in monitoring Instagram hashtag analytics to find the right tags? There are plenty of ways of encouraging your users to submit user-generated content, including: Run a social media contest with a unique hashtag, and offer participants the chance to win a discount or free sample if they share their photos.

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

MAY 3, 2021

Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. Look at the posts your brand has already been tagged in, or search through relevant hashtags to identify your most passionate customers and reshare their content.

Social Media 98

Social Media UGC Reddit YouTube 98

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

Campaign 67

Campaign UGC Apparel Content 67

Buffer Social

SEPTEMBER 30, 2019

sending visitors to a community hub letting visitors know how to get in touch with you with support questions promoting a branded hashtag or a fellow Insta account — more on this in a bit reinforcing your brand’s positioning sharing a bit of social proof via a review or press mention. Should you include contact info?

Instagram 76

Instagram Hashtag URL Social Media 76

Hootsuite

JULY 6, 2023

Besides that, long or spammy-looking captions with lots of links and hashtags might be punished by the Facebook algorithm. This John Deere post, promoting its apparel line, has a fun play on words that underlines both the product offering and the company’s reliable reputation.

Facebook 91

Facebook HootSuite Hashtag Social Media 91

Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  They even closed their stores and sent their employees home.

Examples 133

Examples Campaign Discount Marketing 133

Sprout Social

OCTOBER 16, 2023

The apparel brand offers a vintage Y2K collection and an affiliate program. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 124

Brands How To Authentication Collaboration 124

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. FindItWithNike hashtag was trending in the UK, and the campaign reached over 13 million people.

UGC 59

UGC Brands Apparel Content 59

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags.

Instagram 60

Instagram Hashtag How To Apparel 60

Pixlee

JULY 14, 2021

Gather UGC by tracking your brand mentions, unique hashtags, and posts by your followers, or use an automated UGC platform like Pixlee’s that will automatically scrape the social media channels of your choice and provide you with posts mentioning your brand or product. They should also tag your social media handle when using those hashtags.

UGC 52

UGC Content Apparel Hashtag 52

Hootsuite

NOVEMBER 14, 2022

You can use hashtags like #affiliatelink or #ad. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. A few important rules to follow for affiliate marketing: Always disclose your links. It’s required by the FTC. Not everything needs to be an affiliate link. What will you make?

Social Media 125

Social Media Brands Tips Affiliate marketing 125

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

Sports 59

Sports Social Media Strategy Apparel 59

Later

NOVEMBER 23, 2020

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag. We’re donating to American’s Food Fund!

Apparel 73

Apparel Authentication Collaboration Hashtag 73

Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty.

UGC 56

UGC Brands Apparel Content 56

Pixlee

JUNE 14, 2021

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. You must use appropriate hashtags — don’t just dump a bunch in the caption and risk losing your audience by appearing scam-like. Use Platform-Friendly Images .

Instagram 52

Instagram UGC Apparel Hashtag 52

Pixlee

NOVEMBER 20, 2018

As hashtags become a hyper-populated area of engagement, s mart brands will start to seek out content in mentions and location tags to discover the highest-quality, on-brand engagements. HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content.

Influencer 75

Influencer Trends Brands UGC 75

Pixlee

MAY 4, 2018

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. The brand’s apparel goes beyond the mat. Lauren James.

UGC 40

UGC Review Apparel Products 40

Sprout Social

SEPTEMBER 6, 2018

CPC in apparel to a high of $3.77 This can include your social ads right alongside any hashtag campaigns. A crafts business targeting hobbyists may have a lower advertising cost than an obscure commercial agriculture tool. WordStream found an average of $1.72 CPC across all industries. CPC in finance and insurance. Time of year.

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Cost ROI Advertising CPC 111

Buffer Social

NOVEMBER 12, 2019

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! . Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 75

Social Media SMS UGC Marketing 75