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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

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6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

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The 5 Best Ways to Get Instagram Followers for Your Business

agora pulse

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. This is taking your hashtag monitoring a step further.

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The 5 Best Ways to Get Instagram Followers for Your Business

agora pulse

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. When done daily, hashtag monitoring will give you the inside scoop on market trends and competitive information. This is taking your hashtag monitoring a step further.

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The Best Brands on Instagram 2014

Devumi

They are easily identifiable with a casual, eccentric, hipster style: Like American Apparel, but with less leg warmers. They even have an Instagram hashtag campaign that they encourage people to use, #wellpacked, that gets people submitting shots like this incredibly stylish one: @Frecklesnur shows us how she keeps it #WellPacked. Uncategorized content marketing hashtag marketing Instagram instagram marketing online marketing social media marketing

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How Brands Can Collect Higher-Quality UGC

Pixlee

HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. Create Powerful Hashtags.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Create a Branded Hashtag . Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . 4: Create a Branded Hashtag.

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How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Many social media managers are beginning to understand how TikTok works.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Use popular TikTok hashtags, filters, stickers, emojis, and language.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

Create a unique hashtag so it’s easy to filter and sort the relevant content. Athletic apparel brand Hylete not only features inspiration galleries of UGC on the brand’s site but also regularly reshares customer photos on Instagram Highlights through a unique hashtag.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

Gather UGC by tracking your brand mentions, unique hashtags, and posts by your followers, or use an automated UGC platform like Pixlee’s that will automatically scrape the social media channels of your choice and provide you with posts mentioning your brand or product.

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Instagram Engagement Rate Calculator + 5 Tips To Increase It

Keyhole.co

For example, Puma focuses on sports and fitness shoes and apparel. This formula includes non-followers who may have found your content through shares, hashtags, and other means. Use quality hashtags. If you want to stay relevant on Instagram, using trending hashtags is a must.

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What Is Instagram Engagement Rate? (+ Tips To Increase It)

Keyhole.co

For example, Puma focuses on sports and fitness shoes and apparel. This formula includes non-followers who may have found your content through shares, hashtags, and other means. Use quality hashtags. If you want to stay relevant on Instagram, using trending hashtags is a must.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content.

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2017 Social Media Trends Check-In

Ignite Social Media

Think about appropriate hashtags and keywords to add to the conversation. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017.

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Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Well, that actually happened on American Apparel’s Tumblr page in 2014. With Keyhole, you can easily monitor target hashtags and brand mentions to spot a social media crisis ahead.

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How to Win Instagram with Six Simple Tests

Convince & Convert

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags. Hashtags can be used in your captions and comments. Aside from the caption, you can use hashtags in comments to continue to tell your story.

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5 TikTok Campaigns You Need to Try in 2022

Pixlee

You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag. Run a Hashtag Challenge. Alo Yoga lets its social media manager shine by showing her favorite picks from the apparel brand’s latest products.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

With Social Sprout, you can identify what posts, hashtags and topics resonate with your audience (based on historical performance). The 125-year-old manufacturer started out selling outerwear for fishermen but now sells apparel for everyone (land and sea).

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content.

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide. How many ‘animals’ do you follow on Twitter?

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

In the same vein as championing UGC in your marketing, it’s important to prioritize social listening, using a hashtag analytics tool like Pixlee’s to monitor what people are saying about your brand online.

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4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. A Twitter uproar started, as Twitter uproars often do, and Entenmann’s was very quick to apologize, admitting they didn’t know what the hashtag referenced. Not everyone has common sense when it comes to social media.

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Is TikTok Shopping the Future of Social Commerce?

Later

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag.

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10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

Are you interested in monitoring Instagram hashtag analytics to find the right tags? Athletic apparel brand Hylete encourages customers to share their fitness journey on Instagram, and reposts photos and testimonials on the brand account.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic.

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries. Use Hashtags Carefully. Marketing is a critical function for a B2B organization of any size.

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5 of the Best Alternative Black Friday Campaigns

Later

And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) REI has become associated with the #OptOutside hashtag, and the longevity of the campaign has cemented them as a go-to brand for outdoor apparel.

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Top 5 Fashion Social Media Campaigns Of All Times [+ Key Takeaways]

Keyhole.co

The results: Beginning from the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 With Keyhole Alerts, you can get notified when there is a negative UGC post, if your hashtag is going viral, or if an influencer has mentioned your brand or campaign.

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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . TikTok has already taken steps towards shoppable features with Hashtag Challenge Plus , which was launched specifically for e-commerce businesses. Add all hashtags to follow.

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The Science Behind the Best Instagram Bios

Buffer Social

hashtags? sending visitors to a community hub letting visitors know how to get in touch with you with support questions promoting a branded hashtag or a fellow Insta account — more on this in a bit reinforcing your brand’s positioning sharing a bit of social proof via a review or press mention. if, say, you have your company tagline, followed by a branded hashtag, followed by a call to action. . And for hashtags, we commonly see this used with branded hashtags.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

You can use hashtags like #affiliatelink or #ad. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media….

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Article derives their UGC by curing content from social media through the #ourArticle hashtag on Instagram. By featuring UGC on their localized websites, the apparel and shoe company stays relevant to its audience.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans).

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The Complete List of Social Media Holidays (2021 Edition)

Hootsuite

When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Heartfelt and urgent, the post demonstrates the intimate apparel founder’s priorities, which includes rejecting investors who frown upon fundraising while pregnant.

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The Top 5 Social Media Tools in 2020

Pixlee

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social media tools help marketers and creators get the most out of social platforms.

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In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Alo Yoga always, always uses its branded hashtags when sharing on social media.

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