5 Hashtag Campaigns that Crushed It in 2017
DECEMBER 11, 2017
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.