Ignite Social Media

APRIL 13, 2017

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Think about appropriate hashtags and keywords to add to the conversation. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping.

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Trends Social Media Apparel Compete 126

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy. Bold claim, huh?).

Blogger 150

Blogger Fashion Case Study Brands 150

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though? See how that works?

Social Media 142

Social Media Strategy Engagement Hashtag 142

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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Examples Campaign Discount Marketing 122

Sprout Social

MARCH 13, 2024

Let’s take a look at Gymshark , a fitness apparel store. This can be a great way to gather inspiration for your own TikTok marketing campaigns. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. It includes all of the components of a regular post—video, caption and hashtags.

Engagement 122

Engagement UGC How To Hashtag 122

Pixlee

AUGUST 9, 2021

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. Use a UGC and Influencer Marketing Platform . HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Create Powerful Hashtags.

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UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 28, 2024

Imagine a celebrity donning your apparel and posting a picture with your brand account tagged—that’s the kind of brand mention that can send your visibility soaring. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Brands 112

Brands Sentiment Forums Brand Monitoring 112

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! The Fastest Way.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! The Fastest Way.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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Examples Company Social Media Apparel 145

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Create a Branded Hashtag . Wondering how to bring your business’s in-store experience online? And the benefits can be tenfold.

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Hashtag Marketing Apparel Hosting 68

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Here’s what I learned from my look at the research. percent of U.S.

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Study Instagram Hashtag Research 112

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Transparency goes a long way.

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Influencer Trends Brands UGC 75

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time.

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Buy Instagram How To Geotagging 111

Convince & Convert

DECEMBER 22, 2010

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. A New Revenue Model.

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Badge Brands Loyalty Discount 120

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Not all content is created equal.

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UGC Content Strategy How To 82

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Use popular TikTok hashtags, filters, stickers, emojis, and language.

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Strategy Brands UGC Apparel 86

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The hashtag campaign “Opt Outside” has been a hit. .

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Social Media SMS UGC Marketing 75

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

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Instagram Tips Discount UGC 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Brands How To Authentication Collaboration 132

Later

AUGUST 28, 2019

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . Here’s our Ultimate Guide to Pinterest Marketing: Table of Contents: The Power of Pinterest Marketing for Business.

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Marketing Curation Analytics Collaboration 65

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Other ways to build trust can go a long way in building community and boosting word of mouth marketing, and may even accelerate your path to verification. Alternative Ways to Build Trust with Followers.

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Social Media UGC Reddit YouTube 98

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

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Social Media Brands Tips Affiliate marketing 124

Buffer Social

SEPTEMBER 30, 2019

First off, let’s start with a golden rule about social media marketing, which applies here to Instagram bios, too. . It’s reminiscent of some of our favorite email marketing advice: that a good email should have one job to do — for instance, getting clicks to a pricing page or driving traffic to a blog. .

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Instagram Hashtag URL Social Media 75

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Campaign UGC Apparel Content 67

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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UGC Brands Apparel Content 59

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

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Sports Social Media Strategy Apparel 59

Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands.

Fashion 59

Fashion Brands Apparel Authentication 59

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life. Clear Evergreen Hashtags.

Apparel 42

Apparel Marketing Hashtag UGC 42

Hootsuite

JULY 6, 2023

Whatever the goal, well-crafted Facebook captions are what provoke engagement and help you reach your Facebook marketing goals. Besides that, long or spammy-looking captions with lots of links and hashtags might be punished by the Facebook algorithm. Here’s how to find your social media target market.

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Facebook HootSuite Hashtag Social Media 87

Convince & Convert

JANUARY 20, 2015

As marketers, we’re often tasked with building elaborate content plans that span multiple social platforms, asked to measure content performance, and optimize for the future across (in many cases) hundreds of individual pieces of content each week. Hashtag Creative Testing. Hashtags can be used in your captions and comments.

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Instagram Hashtag How To Apparel 60

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

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UGC Content Apparel Hashtag 52

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life. Clear Evergreen Hashtags.

Apparel 40

Apparel Marketing Hashtag UGC 40

Later

NOVEMBER 23, 2020

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag. Check out our guide to Gen Z marketing in 2021 ! . #2:

Apparel 73

Apparel Authentication Collaboration Hashtag 73

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life. Distinctive Branding. Final Thoughts.

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Apparel Marketing Hashtag UGC 40