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How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. » Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Read the whole entry. »

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3 Trends in Digital Marketing Creative

Convince & Convert

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.

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The Secret Behind Nike’s Great Social Media Content

It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too. Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020. Whether the company is sharing meaningful videos on.

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How Marketers Can Get Back to Modern Marketing

Convince & Convert

He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. Read the whole entry. »

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How To Integrate Influencer Marketing With Email Marketing


One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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Adidas Social Media Strategy: Sporting Online Traction Globally

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

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