The Realtime Report
JANUARY 22, 2014
Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Email Vs. Twitter.
Convince & Convert
FEBRUARY 13, 2014
Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. » Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Read the whole entry. »
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Convince & Convert
MAY 8, 2014
Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.
Webbiquity SMM
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.
Convince & Convert
SEPTEMBER 29, 2014
He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. Read the whole entry. »
yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.
The Realtime Report
SEPTEMBER 5, 2012
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.
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