Later

NOVEMBER 7, 2019

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. This is a controversial question, with no wrong answer.

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Hootsuite

MAY 10, 2021

Athleta community! Build brand communities. While brand communities have existed long before social media. Now Facebook groups, private accounts, and even branded hashtags provide a means to parlay branded clubs, lifestyles, and relationships into online spaces. Give back to the community. Get the template now!

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Hootsuite

MAY 25, 2021

When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Community Manager Appreciation Day #CMAD: Fourth Monday of January. B Corp tapped National Beer Day to highlight its community of certified brewers. Who makes social media holidays up? Black History Month (US).

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Pixlee

AUGUST 9, 2021

HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. Create Powerful Hashtags. This is where direct uploaders can come in handy.

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Later

NOVEMBER 7, 2019

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Convince & Convert

DECEMBER 22, 2010

Tweet Guest post by Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Imagine the apparel and sneaker brand New Balance having the ability to drop custom badges into the top 30 blogs that cover wellness, running, and fitness. A New Revenue Model.

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Sprout Social

OCTOBER 23, 2018

At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy.

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Sprout Social

OCTOBER 16, 2023

The apparel brand offers a vintage Y2K collection and an affiliate program. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Dollar Tree has strong community engagement: on Facebook, they have 2.8

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Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel.

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Pixlee

MAY 3, 2021

Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Alternative Ways to Build Trust with Followers.

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Later

AUGUST 25, 2021

In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. Create a Branded Hashtag . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

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Later

OCTOBER 8, 2020

And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) creating a digital community of adventurers and outdoor enthusiasts. Instead, Deciem encouraged their community to “shop slow” — for the entire month of November, every product was on sale.

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Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Create a unique hashtag so it’s easy to filter and sort the relevant content. Not all content is created equal. Permissioning UGC.

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Pixlee

APRIL 15, 2020

TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge.

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Pixlee

FEBRUARY 3, 2021

Are you interested in monitoring Instagram hashtag analytics to find the right tags? In an era where digital marketing only continues to grow, sharing how your community interacts with your products is a powerful word-of-mouth marketing tactic. Ask yourself: Do you want to grow your Instagram engagement rate ? .

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Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  They even closed their stores and sent their employees home.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Engaging the community has never been more efficient. Under Armour. Breckenridge.

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Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018.

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Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Morphe’s Diverse Instagram Strategy.

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Buffer Social

SEPTEMBER 30, 2019

sending visitors to a community hub letting visitors know how to get in touch with you with support questions promoting a branded hashtag or a fellow Insta account — more on this in a bit reinforcing your brand’s positioning sharing a bit of social proof via a review or press mention. Should you include contact info?

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Buffer Social

NOVEMBER 12, 2019

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! . Inspiring examples of Black Friday / Cyber Monday marketing.

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Later

NOVEMBER 23, 2020

E-commerce brands that capitalize on this opportunity can build large and engaged followings, and ultimately create a community around their products. Social media is increasingly being driven by visual experiences , and nowhere is this more evident than on TikTok, which specializes in rich and diverse short-form video content.

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Buffer Social

DECEMBER 4, 2019

According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. Partner with influencers and encourage your community to share your products. Along with this, it’s useful to know the larger themes with social commerce, too. Thanks for listening!

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Pixlee

JUNE 14, 2021

Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. This simple ask goes a long way in creating community, and the user even replies “honored!”. Few companies or users take the time to build a community and engage with their audience.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. In addition, you may use branded hashtags to create awareness of your campaign. . They should also tag your social media handle when using those hashtags.

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Hootsuite

AUGUST 11, 2022

Nike is the most valuable apparel brand. Contribute to your community. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. But no one is evangelizing for the generic brand.

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Pixlee

MAY 4, 2018

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. The brand’s apparel goes beyond the mat. Quay Australia. Lauren James.

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Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Dynamic UGC for Retargeting Ads.

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Talkwalker SM

MAY 26, 2016

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x These people have smaller communities (typically just under 10,000 followers, but they can be bigger) but have developed a very focused following that can be swayed by personalized marketing campaigns.

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Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

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Pixlee

DECEMBER 2, 2021

UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag.

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Convince & Convert

AUGUST 28, 2015

highlight to tweet) Look closer at the post’s comments, and you’ll see that Petco’s community agrees, as all of the comments are images of dogs wishing the company a happy National Dog Day. Instead of going straight for the sell—as Selfridges does sell pet apparel and accessories—the company chose to get fans involved.

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Unmetric

SEPTEMBER 27, 2019

The brand mostly posts product updates and images of models adorned in H&M apparel, which gets them tons of engagement from their followers. This campaign earned them thousands of mentions as fans all over the world shared their stories with the hashtag #nutellastories. Community involvement and Target are like peas in a pod.

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Keyhole.co

DECEMBER 19, 2023

In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. Gymshark does this by maintaining a strong social media presence and an active fitness community online. Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’

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Keyhole.co

JUNE 20, 2024

This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. Plus, it enhances brand credibility, engages a broader audience, and fosters a loyal community. Enhances community: UGC fosters a sense of community and loyalty among customers.

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Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags. Final Thoughts.

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