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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Here are some examples: To nurture an online community. Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Image via Instagram.

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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. And using a unique hashtag is key for aggregating the posts and measuring results.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. Create a Branded Hashtag . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

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How Brands Can Collect Higher-Quality UGC

Pixlee

HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. Create Powerful Hashtags. This is where direct uploaders can come in handy.

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How Fashion Brands Can Use TikTok

Pixlee

TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge.

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