Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel.

Strategy 86

Strategy Brands UGC Apparel 86

Waxing UnLyrical

MAY 10, 2018

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions.

Brands 183

Brands Apparel Creative Commons Consultant 183

Sprout Social

OCTOBER 16, 2023

The apparel brand offers a vintage Y2K collection and an affiliate program. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Dollar Tree has strong community engagement: on Facebook, they have 2.8

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

JUNE 14, 2021

Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. This simple ask goes a long way in creating community, and the user even replies “honored!”. Few companies or users take the time to build a community and engage with their audience.

Instagram 52

Instagram UGC Apparel Hashtag 52

Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Morphe’s Diverse Instagram Strategy.

UGC 56

UGC Brands Apparel Content 56

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. In addition, you may use branded hashtags to create awareness of your campaign. . They should also tag your social media handle when using those hashtags.

UGC 52

UGC Apparel Content Hashtag 52

Keyhole.co

MAY 9, 2023

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

MAY 3, 2021

Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Alternative Ways to Build Trust with Followers.

Social Media 98

Social Media UGC Reddit YouTube 98

Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Create a unique hashtag so it’s easy to filter and sort the relevant content. Not all content is created equal. Permissioning UGC.

UGC 82

UGC Content Strategy How To 82

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Engaging the community has never been more efficient. Under Armour. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Pixlee

DECEMBER 2, 2021

UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag.

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

MAY 4, 2018

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. The brand’s apparel goes beyond the mat. Quay Australia. Lauren James.

UGC 40

UGC Review Apparel Products 40

Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  They even closed their stores and sent their employees home.

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Dynamic UGC for Retargeting Ads.

Social Media 56

Social Media Tools UGC Curation 56

Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Apparel 133

Apparel Fashion UGC Campaign 133

Pixlee

FEBRUARY 3, 2021

Are you interested in monitoring Instagram hashtag analytics to find the right tags? In an era where digital marketing only continues to grow, sharing how your community interacts with your products is a powerful word-of-mouth marketing tactic. Ask yourself: Do you want to grow your Instagram engagement rate ? .

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

JANUARY 5, 2022

Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site. Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . Add all hashtags to follow. Here’s how: Set up a TikTok Business account. .

Social Media 52

Social Media Video Content UGC 52

Later

NOVEMBER 23, 2020

E-commerce brands that capitalize on this opportunity can build large and engaged followings, and ultimately create a community around their products. Social media is increasingly being driven by visual experiences , and nowhere is this more evident than on TikTok, which specializes in rich and diverse short-form video content.

Apparel 73

Apparel Authentication Collaboration Hashtag 73

Sprout Social

OCTOBER 23, 2018

At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy.

Buy 111

Buy Instagram How To Geotagging 111

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018.

Influencer 75

Influencer Trends Brands UGC 75

Pixlee

JANUARY 26, 2021

Such personalized messages show your customers that you appreciate their loyalty and that you value them as an individual member of the larger community. . This strategy also works well with aesthetic-focused brands, such as those in personal care, cosmetics, apparel, or weight loss. Breakthrough Results .

Engagement 52

Engagement Apparel Loyalty Retail 52

Pixlee

MAY 11, 2021

This content absolutely crushes the bounce rate as the visitors are shown an enthusiastic community of consumers like them and are more willing to engage themselves. . Athletic apparel brand HYLETE showcases customer reviews alongside visual UGC, providing a highly interactive and rich experience for site visitors.

UGC 52

UGC Content Metrics Apparel 52

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC).

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags.

Instagram 60

Instagram Hashtag How To Apparel 60

Later

DECEMBER 11, 2019

On the bright side, Instagram is still one of the best places to reach your target audience and build a community of engaged fans. Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. We’ve spoken about the importance of having a strong hashtag strategy on Instagram before. View this post on Instagram.

Engagement 53

Engagement Instagram How To Hashtag 53

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags. Final Thoughts.

Apparel 42

Apparel Marketing Hashtag UGC 42

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Alo Yoga always, always uses its branded hashtags when sharing on social media.

Apparel 40

Apparel Marketing Hashtag UGC 40

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags. Final Thoughts.

Apparel 40

Apparel Marketing Hashtag UGC 40

Pixlee

SEPTEMBER 24, 2020

This is an example of a highly-followed influencer promoting Fashion Nova apparel. It’s also important to mention the brand’s Instagram handle and include trending #hashtags to increase viewership. . Instagram shoutouts are a great and varied way to get your brand noticed by engaged communities. Product Photo Shoutout.

Instagram 43

Instagram Apparel Sports Influencer 43

Buffer Social

NOVEMBER 12, 2019

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! . Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Your employees and customers can be your brand ambassadors too. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Your employees and customers can be your brand ambassadors too. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Buffer Social

DECEMBER 4, 2019

According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. Partner with influencers and encourage your community to share your products. Along with this, it’s useful to know the larger themes with social commerce, too. Thanks for listening!

Social Media 98

Social Media Instagram Apparel Groups 98

Pixlee

OCTOBER 24, 2018

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags.

Authentication 42

Authentication Brands CSR Hotels 42

Talkwalker SM

MAY 26, 2016

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x These people have smaller communities (typically just under 10,000 followers, but they can be bigger) but have developed a very focused following that can be swayed by personalized marketing campaigns.

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

AUGUST 28, 2015

highlight to tweet) Look closer at the post’s comments, and you’ll see that Petco’s community agrees, as all of the comments are images of dogs wishing the company a happy National Dog Day. Instead of going straight for the sell—as Selfridges does sell pet apparel and accessories—the company chose to get fans involved.

Company 60

Company Apparel Transportation Social Media 60