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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . User-Generated Content.

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2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. With the amplification afforded by social media, everyone can be an influencer of varying degree.

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Why social commerce will rule social media in 2020

Buffer Social

Along with this, it’s useful to know the larger themes with social commerce, too. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. You don’t need to put your entire catalog on social right away. Thanks for listening!

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

On no other social network can you get this type of supplemental information about the posts themselves. How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. It could be: Challenges like LOFT’s.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

On no other social network can you get this type of supplemental information about the posts themselves. Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Use Instagram Stories to do research and interact with your community.