Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Even basic CSR – matching cause to mission and customer – is extraordinarily difficult.

CSR 273

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. At its simplest, that is the real power of CSR. Community CSR dawn buzynski Lisa Holtorf

CSR 212

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

CSR 272

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

CSR 130

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 259

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

CSR 164

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

CSR 173

How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

CSR 249

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Social Media Campaigns #luxevooriedereen Belgium corporate social responsibility CSR grocery store hashtag campaign Lidl philanthropy

Creativity Is Alive And Well

Twist Image

Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos.

CSR 73

Event: Customer Service Call Centres and Social Media

Laurel Papworth

Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks. Tags: Australia CSR Online Communities customer service social media social networks ATA csr laurel papworth Melbourne I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres.

CSR 56

The KISS Method For Determining Social Media ROI

SocMed Sean

When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

ROI 205

The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

CSR 254

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

CSR 228

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 100

Top 19 Children’s Day social media posts

Unmetric

Contests, product-related posts, wishes, and CSR-related campaigns were the other popular and engaging types of Children’s Day posts that worked well for brands. Children’s Day is the perfect time for brands to strike a chord with their audience.

CSR 88

5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

Christian Mingle Reviews

SocialFish

I’ve gone on many dates through this site and, when I contacted CSR, they were prompt and even fully refunded me when I said I wasn’t happy. (I Just as on any site, be careful and look for the signs of fake profiles, but CM is legit, and their CSR has treated me well.

Review 130

Make Your Business Stand Out Online

Socialmedia.biz

You can use offline activities such as roadshows, fun fairs, exhibitions, CSR and recruitment drives to direct traffic to your online tools.

CSR 144

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial?

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Twitter has been one of the major hubs of social networking , revolutionizing what was already a new and adapting Internet invention.

Is Social Media Just A Buzzword?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

CSR 121

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

Charitable contributions (CSR). When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

CSR 120

Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com.

CSR 125

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target.

Vote now for the DoGooder Video Awards!

SocialFish

Cisco, a global leader in Corporate Social Responsibility (CSR), is generously contributing a cash prize to one contest winner. Why yes, it is that time again!

Video 216

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

Data 250

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategy Before Policy Charity & Technology in the Online Universe » Storytelling – A Powerful Tool When Branding Your Organization In Social Media Posted by Marlene Friis Sep 20th, 2010 Tweet When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Here, it is therefore vital that a business is transparent in its communication, and the use of the concept storytelling can be an effective element, when wanting the customers to know more about the business and the people behind it. What is storytelling then? According to the National Storytelling Association (1997), storytelling can be defined as the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience. A central, unique aspect of storytelling is its reliance on the audience to develop specific visual imagery and detail to complete and co-create the story. Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity. Moreover, it can be a part of building a more personal relationship to customers, and gain their trust by letting them know who is actually behind the business and drawing on the human element. When thinking about making use of the concept of storytelling, there are a few elements that are worth taking into consideration before getting started – depending on what situation you are in and what you want to achieve, as well. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content. Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending. – Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project. – The story should be memorable and inspiring – and maybe entertaining? Storytelling is actually the most powerful driver of engagement in social media. Thus, when you get your story ready for your audience, it can be a very effective tool in obtaining a larger customer base. People love to hear a good story, which they can share with their network. So why not start trying to tell some stories, and figure out how good a storyteller you are? Similar Posts: Can an Unknown Brand Become Word of Mouth? 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign! Tags: Branding , communication , Marketing , Social Media , Social Network , storytelling Posted in Marketing & Communication , Social Media , Social Network , Tips View Comments to “Storytelling – A Powerful Tool When Branding Your Organization In Social Media&# Storytelling – A Powerful Connection | simplify4.me says: September 30, 2010 at 8:16 am [.] first post is from the Mind Jumpers blog by Marlene Friis, and it discusses the value, the areas for use, and the structure of storytelling. [.] 5 Popular Posts About Social Media | Mindjumpers says: October 8, 2010 at 10:16 am [.] Storytelling – A Powerful Tool When Branding Your Organization In Social Media [.] Leave a Reply Click here to cancel reply. blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign! Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved.

What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. Read this book to find out !

CSR 253

Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop?

CSR 121

'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Successful Ways To Create User Involvement One Social Media Agency To Go, Please » ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Posted by Tehneyat Waseem Sep 28th, 2010 Tweet Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. He is trying to do some good and make a difference. 2. What does ‘galvanizing’ mean? Apart from those obvious two things that came to mind, I really do think that in what they are trying to create, Jumo has great potential. What they are trying to create is ONE space, where everyone who is interested in working or supporting non-profit organisations can join and browse causes, see where the latest disaster is, where the help is needed and what organisations are actually in the field helping. So, put simply, Jumo is going to be an umbrella network for organisations doing good. Now, another three things came to mind later: 1. That’s absolutely brilliant! 2. Something like that already co-exists. 3. What he’s talking about isn’t rocket science. Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. Although there are already networks for non-profit organisations, and although a number of non-profit organisations have successful running websites and online campaigns (actually 93% of the top U.S. charities have a Facebook page, 87% have a Twitter profile and 65% have a blog, which goes to show that non profit organisations are successfully using social media to make a real change), I think that if Chris Hughes manages to actually gather people who know the quality of the work organizations actually do in the field, this website will be a huge success. However, this would require insight into organisational structure, work and already existing NGO networks, but as Hughes mentions himself, the focus here is on making it easy for all individuals to participate in making a real difference to those who need it. The focus is on enabling people to contribute, follow, support and participate. Personally, I am very excited to see what organisations will be on Jumo and how they will segment through these non-profit organisations. A brilliant marketing strategy Subsequently, what is really worth mentioning here is not Jumo, what Jumo is, and how that’s going to change the world for the better, or help users online donate to causes and see in real time where disasters are taking place and how to help prevent those. The real issue I noticed here is how brilliant the marketing strategy is. First of all, you can already sign up for newsletter to hear more when Jumo is up and running, which I guess is pretty standard for any website/organisation/page being built. What took me by surprise, though, is that Jumo already has a Facebook page. I cannot mention how many times I have sat in meetings, where launching something on Facebook was unquestionable for the client, before the entire social platform was up and running. I think it is absolutely brilliant that Jumo is plunging in and starting to gather their target audience already – and is posting ‘we are becoming’ updates and keeping their audience in tact. Similar Posts: Danish CSR Initiative on Social Media Meets Criticism New Social Good on Social Media Campaign – World Without Torture Social Media Marketing Policies and Education: The Employee Perspective Tags: Facebook Page , Jumo , Marketing , non-profit organisation , Social Network Posted in Marketing & Communication , Social Media , Social Network View Comments to “‘Jumo’ – The New Social Networking Site For Non-profit Organisations&# Adelle Shiri says: September 28, 2010 at 11:31 pm Hello! JUMO is a great initiative. I follow with happiness. Peace and kisses Leave a Reply Click here to cancel reply. blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign! Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved.

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond?

CSR 223

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. There have been so many great resources coming my way lately, I just had to share.

5 Tips To Great Blogging

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed?

Tips 170

5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

According to the About page: Causecast offers nonprofits free distributable fundraising tools, donation processing, an extensive resource library and access to the campaigns and CSR programs of its corporate clients. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day.

Tools 203

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends.

Trends 154

What (and When) to Post on Facebook

agora pulse

This is a theme to use if your brand is involved in CSR (corporate social responsibility). You could share the results of your latest charity fundraiser, update fans on your ongoing CSR news or raise awareness for upcoming events.

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness.

CSR 157

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends.

CSR 78