Trending Sources

How to Leverage Social Media to Maximize Your CSR Efforts


It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics. Social media has become the primary hub for marketing among brands of every size. Following In Bigger Footsteps. Image credits: 1 , 2.

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CSR: A Feel-Good Investment or Digital Strategy?

Spin Sucks

By Ashley Stein Corporate Social Responsibility (CSR) has become the “it” initiative for companies looking to capitalize on sustainability and humanitarian efforts. So much so, CSR has evolved from companies simply donating corporate dollars to global non-profits, to companies sending employees into emerging geographies to work directly with its initiatives’ partnering organizations.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. I know. I’m really sorry. measurePR.

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Go Local with CSR


Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. They see it as a valuable investment in their community, and as such local causes are critical to a corporate brand’s CSR program. Ed.note: Give Local America is coming up on May 5. ———-.

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Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Actually, just like adoption of Corporate Social Responsibility (CSR) strategies has been representing very similar values for over 30 years now. A lot of large corporations have been enjoying the benefits of CSR strategy, but that’s a problem of CSR as it is often perceived as concept suitable only for larger organizations, because of the extra costs attached to these activities.

How American Express Created a Movement of 2,8 Million People


When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Best Practise Cases Community Management Facebook Marketing & Communication Social Media Social Responsibility american express creating value CSR Facebook community Movement Small Business SaturdayWe’ve seen pages that create strong communities, and even movements.

The 4 Challenges of Cause Marketing

Geoff Livingston

CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismWant to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].

How Communicators Can Help Their Favorite Charities

Spin Sucks

Communication Corporate Social Responsibility charities in crisis charity work crisis communications crisis situations CSR first responders help charitiesBy Robby Brumberg. I like being involved in charities and helping folks in need as much as the next guy. Unfortunately, my skill set is pretty limited. I lack a knack for building, fixing, programming, or organizing things. Proofreading?

Komen Arrogant In Denial

Geoff Livingston

CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingAt last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].

Danish CSR Initiative on Social Media Meets Criticism


5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Alice Korngold says about CSR that you should: “[.] This is understandable. Can you?

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

Cause CSR @simonmainwaring cause marketing Edelman Mainwairing marketing Patagonia Simon We FirstI first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. Here’s what he had to say…. About Simon.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. In fact, when closely examining Refresh’s “social good&# and market leader Coca-Cola’s CSR efforts, one cannot help but question which soda company really cares more? Image by Orin Zebest. The lack of a tangible theory of change, the over-focus on PR 2.0

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

CSR Audi community energy facebook Groups innovation Instagram Joseph Mwakima manager rangers REDD+ Project Social Media sustainability twitter VIVA Creative Wildlife Works womenIn online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. Rangers. ” Eco-charcoal.

Creativity Is Alive And Well

Twist Image

Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). ai artificialintelligence brand brandmessage businessblog creative creativity csr digitalmarketing digitalmarketingagency digitalmarketingblog impression jwalterthompson jwt marketing marketingblog media mirum mirumagency mirumagencyblog mirumblog mitchjoel mortonsalt musicvideo okgo pr publicrelations robotics robots theonemoment video viralvideo walkherwalk wpp

Why Social Business will be bigger than Social Marketing

Engaging Brand

Social business is not about CSR or about society and business coming together. Social Media social business social marketing the engaging brand podcast 3d printing customer service research and development csr dells ideastorm digital marketingThis is no longer about adding social to business, this is about adding business to social! Business is changing and changing fast. I genuinely don't think that we have grasped how the social media will move from a radical shift in marketing techniques to a radical shift in business models. But for me that is the tip of the iceberg.

Can We Change the World?

Geoff Livingston

Cause CSR Social Media change Mainwaring Obama We FirstMany times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues. Passion drives them, but many of us question whether our actions really matter. He advocates for a We attitude instead of a Me attitude.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

csr American Express AMEX Cause Marketing Forum facebook Girls groupon Haagen Dazs Inc. The Good, The Bad and The Ugly of Cause Marketing. View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. All of the campaigns featured were from 2010 or 2011 with the exception of one ( Haagen Dazs ). Conclusion.

Big Data - Being Open Can Bring Success

Engaging Brand

During the last couple of decades this sense of purpose in the world and doing good in the world, has been joined with the concept of CSR and looking at how businesses support their local community as well. Branding Customer Service Social Media social media business world business csr branding personal data internal + culture big dataWas it green? Was it treating people equally? .

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Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

CSR cause marketing GMC invisible people InvisiblePeople Liz Strauss Mark Horvath SOBCon TerrainIn a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks. And we especially dislike when a brand turns their presence at a conference into a commercial. But that wasn’t the case with this giveaway. GMC handled it well and offered support for a good cause.

Corporate social responsibility all year round

Sherrilynne Starkie

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *. Sustainability, CSR and Corporate governance: what we need is integration.

Galvanizing Your Organization to Help in a Disaster

Geoff Livingston

Cause CSR American Red Cross citizen effect crisis commons crowdrise Dawn google Jumo Kira Siddall MIT Media Lab Network for Good SxSW Cares SxswcaresThere are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. Disasters are such times. Disasters are a time for social responsibility and altruism. Prepare for Unfortunate Events.

Coalition Marketing for the Common Good

Geoff Livingston

Cause CSR Marketing 2.0 Image by jdhilger. Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. Coalitions take several forms. Conference. Obvious Bonds Are Needed. Image by Shehal.

Move Over Marketing, Here Comes PR

Spin Sucks

Today, the Public Relations Society of America (PRSA) has partnered with a number of universities to offer a strategic communication course, which covers a number of important topics: corporate communications, integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations, and crisis communications. By Deirdre Breakenridge.

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Auto Brands Comparison Report


Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park.

How to create future brands

Blue Focus Marketing

Corporate Social Responsibility (CSR). Customer Social Responsibility (CSR) is a win-win for companies, employees, shareholders, partners, customers and community. Brands are on a Transformational Journey. The future. Coming soon! The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers. Engaging. Article by E. Relevant.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?” The trip was completely unplanned, relying on digital networks and the kindness of strangers. without owning a car, according to Fast Company.

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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. It’s authentic: As our General Manager Lisa Kimmel said , “CSR programs need to be authentic and clear and they need to be woven into the fabric of your corporate culture.&# Humewood House.

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Crisis Communications from the Inside Out

Spin Sucks

On the employer’s side, a correct assessment of achievement, ensuring possible promotion, ethical conduct, and CSR programs are all acts that can increase a sense of loyalty. By Kornel Bohm. We often focus only on the external side of crisis communications , however the internal component is just as, if not more, important…and often overlooked. Transparency. Loyalty. Guidance.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Last week, I wrote a about the importance of data. Listening for me is not the same as monitoring.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Listen here ). Oh… the thick irony. Oh my!

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Listen here ). Oh… the thick irony. Oh my!

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Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer


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Social Citizens: How Social Media Can Help Social Problems


If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target. Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. Together.

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How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

Simply Measured

Although Sephora has posted only one post related to corporate social responsibility (CSR), the post is third on the list for generating highest average engagement per post. It is not surprising to see that, as many studies have shown that CSR helps boosts brand’s perception. Future of Social Download. The answer is segmentation. We have talked about it before. NO PURCHASE NECESSARY.

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What’s the future of nonprofits?


In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. Read this book to find out ! We were thrilled to have the chance to interview author David J Neff about his new book with Randal C Moss, The Future of Nonprofits: Innovate and Thrive in the Digital Age. See what you think – and check out the video below too. The collective $133.9

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. Go Solo.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

In a time where the customer experience is a top priority for companies, corporate social responsibility (CSR) is a hugely important component that should not be taken for granted. If you’re IHOP, National Pancake Day is kind of a big deal. YA’LL GET FREE PANCAKES!!! Learn more here: R9t3nNT8ZB IHOP (@IHOP) March 3, 2016. 7AM-7PM.


3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. please take a moment to add the hashtag.

7 Twitter Direct Message tactics absolutely anyone can use


Do you want to share your latest CSR report? When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. Download DM Best Practice Guide Now. Product launch. Events.

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Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

How can nonprofits promote corporate partners’ investments (as part of their CSR programs), in ways that add value to corporations and also resonate with stakeholders? CSR seeks to benefit a company’s community of interest with philanthropic acts, often in the spirit of the company’s natural interests. Here are those questions and our answers. Win, win, win. How do you define it?