Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. At its simplest, that is the real power of CSR. Community CSR dawn buzynski Lisa Holtorf

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Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Even basic CSR – matching cause to mission and customer – is extraordinarily difficult.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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Corporate social responsibility all year round

Sherrilynne Starkie

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Sustainability, CSR and Corporate governance: what we need is integration. Featured Headline public relations Corporate social responsibility CSR PR Sustainability

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Social Media Campaigns #luxevooriedereen Belgium corporate social responsibility CSR grocery store hashtag campaign Lidl philanthropy

Creativity Is Alive And Well

Twist Image

Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos.

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Event: Customer Service Call Centres and Social Media

Laurel Papworth

Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks. Tags: Australia CSR Online Communities customer service social media social networks ATA csr laurel papworth Melbourne I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres.

The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

Make Your Business Stand Out Online

Socialmedia.biz

You can use offline activities such as roadshows, fun fairs, exhibitions, CSR and recruitment drives to direct traffic to your online tools.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial?

What (and When) to Post on Facebook

agora pulse

This is a theme to use if your brand is involved in CSR (corporate social responsibility). You could share the results of your latest charity fundraiser, update fans on your ongoing CSR news or raise awareness for upcoming events.

The KISS Method For Determining Social Media ROI

SocMed Sean

When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

In a time where the customer experience is a top priority for companies, corporate social responsibility (CSR) is a hugely important component that should not be taken for granted. If you’re IHOP, National Pancake Day is kind of a big deal.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Twitter has been one of the major hubs of social networking , revolutionizing what was already a new and adapting Internet invention.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

Charitable contributions (CSR). When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

Is Social Media Just A Buzzword?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com.

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target.

Auto Brands Comparison Report

Unmetric

Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles.

Vote now for the DoGooder Video Awards!

SocialFish

Cisco, a global leader in Corporate Social Responsibility (CSR), is generously contributing a cash prize to one contest winner. Why yes, it is that time again!

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

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7 Twitter Direct Message tactics absolutely anyone can use

Audiense

Do you want to share your latest CSR report? When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features.

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. There have been so many great resources coming my way lately, I just had to share.

What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. Read this book to find out !

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Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop?

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'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond?

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now.

5 Tips To Great Blogging

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed?

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5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

According to the About page: Causecast offers nonprofits free distributable fundraising tools, donation processing, an extensive resource library and access to the campaigns and CSR programs of its corporate clients. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day.

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