Go Local with CSR


Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Even basic CSR – matching cause to mission and customer – is extraordinarily difficult.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

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How to Leverage Social Media to Maximize Your CSR Efforts


It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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How to Leverage Social Media to Maximize Your CSR Efforts


It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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Danish CSR Initiative on Social Media Meets Criticism


5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Social Media Campaigns #luxevooriedereen Belgium corporate social responsibility CSR grocery store hashtag campaign Lidl philanthropy

How American Express Created a Movement of 2,8 Million People


When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

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Working on a Cool Documentary Project for Audi

Geoff Livingston

Cause CSR Green 3Degrees A3 Audi carbon offset e-tron energy Esther Davis hybrid innovation landfull sustainability Trans-Jordan VIVA Creative

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

CSR Audi community energy facebook Groups innovation Instagram Joseph Mwakima manager rangers REDD+ Project Social Media sustainability twitter VIVA Creative Wildlife Works women

Win a Copy of Amazing Things Will Happen

Geoff Livingston

I took the liberty of kicking off the conversation with an answer of my own… Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts.

Komen Arrogant In Denial

Geoff Livingston

CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingAt last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].

Free eGuide on Cause Marketing via Social Media

Geoff Livingston

CSR In Times of Disaster. As the CSR movement evolves, companies will continue to leverage cause marketing initiatives to meet new, triple bottom line demands and create a halo effect for brands. Tags: Zoetica csr eguide kate olsen Network for Good

The 4 Challenges of Cause Marketing

Geoff Livingston

CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismWant to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].

Eight Useful Market Research Studies

Geoff Livingston

Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics

Event: Customer Service Call Centres and Social Media

Laurel Papworth

Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks. Tags: Australia CSR Online Communities customer service social media social networks ATA csr laurel papworth Melbourne I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. Let’s be clear, from a holistic standpoint, Coke’s CSR efforts are not ideal and leave a lot to be desired. Image by Orin Zebest.

Big Data - Being Open Can Bring Success

Engaging Brand

During the last couple of decades this sense of purpose in the world and doing good in the world, has been joined with the concept of CSR and looking at how businesses support their local community as well.

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Why Social Business will be bigger than Social Marketing

Engaging Brand

Social business is not about CSR or about society and business coming together. Social Media social business social marketing the engaging brand podcast 3d printing customer service research and development csr dells ideastorm digital marketingThis is no longer about adding social to business, this is about adding business to social! Business is changing and changing fast.

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

Cause CSR @simonmainwaring cause marketing Edelman Mainwairing marketing Patagonia Simon We FirstI first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ).

Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

How can nonprofits promote corporate partners’ investments (as part of their CSR programs), in ways that add value to corporations and also resonate with stakeholders?

Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

CSR cause marketing GMC invisible people InvisiblePeople Liz Strauss Mark Horvath SOBCon TerrainIn a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

csr American Express AMEX Cause Marketing Forum facebook Girls groupon Haagen Dazs Inc. The Good, The Bad and The Ugly of Cause Marketing. View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14.

Can We Change the World?

Geoff Livingston

Cause CSR Social Media change Mainwaring Obama We FirstMany times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues.

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Renew Our Rivers

Geoff Livingston

Tags: Green csr alabama alabama power BP oil spill renew our rivers

BP: 2010?s Most Irresponsible Corporate Citizen

Geoff Livingston

Tags: Green Reality csr Anderson Cooper BP corporate social responsibility Crisis crisis communications Obama oil spill pr

Cause Marketing Not At Best, But Still Effective

Geoff Livingston

Tags: csr JD Lasica Network for Good Socialbrite

Coalition Marketing for the Common Good

Geoff Livingston

Cause CSR Marketing 2.0 Image by jdhilger. Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups.

Galvanizing Your Organization to Help in a Disaster

Geoff Livingston

Cause CSR American Red Cross citizen effect crisis commons crowdrise Dawn google Jumo Kira Siddall MIT Media Lab Network for Good SxSW Cares SxswcaresThere are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship.

What Could Your Cause Do with a Full Page USA Today Ad?

Geoff Livingston

It’s still a full page ad In fact, below find a couple of different views… Tags: Cause csr #america wants best practices cause marketing kindness community USA Today

Can the Contest Craze Sustain Itself?

Geoff Livingston

Tags: Cause Zoetica csr social media

Return Cause Marketing to the Heart of Your Strategy

Geoff Livingston

Tags: csr social media Beth Kanter Cause Haagen Saaz JD Lasica Kami Huyse KFC Komen William Sledzik

Dancing with the Devil: Cause Marketing for Nonprofits

Geoff Livingston

Tags: Cause csr

Why I Ran for Water

Geoff Livingston

Tags: Cause Green csr

Program Design – Matching Grants vs. Voting Platforms

Geoff Livingston

Tags: Cause csr america's giving challenge Case Foundation chase eBay Matching Grants Pepsi Sunlight Foundation Voting X Prize Zoetica

The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

What (and When) to Post on Facebook

agora pulse

This is a theme to use if your brand is involved in CSR (corporate social responsibility). You could share the results of your latest charity fundraiser, update fans on your ongoing CSR news or raise awareness for upcoming events.

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How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

Simply Measured

Although Sephora has posted only one post related to corporate social responsibility (CSR), the post is third on the list for generating highest average engagement per post. It is not surprising to see that, as many studies have shown that CSR helps boosts brand’s perception.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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