Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. No longer would SA associates think of CSR as just being about giving money or time, if they ever had. Nor could the organization simply think about the value of a CSR initiative as something calculated by a percentage of annual revenue a company contributes in a given year.

CSR 164

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. Measuring CSR: #measurePR with John Friedman is a post from: Waxing UnLyrical. I know.

CSR 199

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Danish CSR Initiative on Social Media Meets Criticism


5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Thumbs up for the support Jonas Juhler Hansen says: August 5, 2010 at 12:46 pm CSR is all about building up goodwill, isn’t it? Alice Korngold says about CSR that you should: “[.]

CSR 199

Corporate social responsibility all year round

Sherrilynne Starkie

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *. Sustainability, CSR and Corporate governance: what we need is integration. Featured Headline public relations Corporate social responsibility CSR PR Sustainability

CSR 234

How American Express Created a Movement of 2,8 Million People


When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Best Practise Cases Community Management Facebook Marketing & Communication Social Media Social Responsibility american express creating value CSR Facebook community Movement Small Business SaturdayTweet Facebook is the place where people connect around their interests and passion points.

CSR 191

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Social Media Campaigns #luxevooriedereen Belgium corporate social responsibility CSR grocery store hashtag campaign Lidl philanthropyGlobal discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks. Tags: Australia CSR Online Communities customer service social media social networks ATA csr laurel papworth Melbourne I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres.

The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. It’s authentic: As our General Manager Lisa Kimmel said , “CSR programs need to be authentic and clear and they need to be woven into the fabric of your corporate culture.&#

CSR 195

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 96

The KISS Method For Determining Social Media ROI

SocMed Sean

When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

ROI 212

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!).

CSR 163

5 Popular Posts About Social Media


Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 176

How Chocolate Saved Shawn Askinosie

Buffer Social

It’s a belief he thinks all companies should adopt as they think about corporate social responsibility (CSR). “Even though it's messy, we need to diffuse the CSR efforts throughout all aspects of the company,” said Shawn.

CSR 74

Important Tips for Pinterest Marketing 

The Realtime Report

On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest. Important Tips for. Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing.

Tips 120

Christian Mingle Reviews


I’ve gone on many dates through this site and, when I contacted CSR, they were prompt and even fully refunded me when I said I wasn’t happy. (I Just as on any site, be careful and look for the signs of fake profiles, but CM is legit, and their CSR has treated me well.

Review 130

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?” University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative.

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Marketing

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission.

NGO 81

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness?

Is Social Media Just A Buzzword?


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword? Posted by Anne Herngaard Aug 4th, 2010 Tweet Often when I talk to people about social media, people keep saying: Why do I need to use social media – isn’t it just a buzzword? No, it is not just a buzzword.

Make Your Business Stand Out Online

You can use offline activities such as roadshows, fun fairs, exhibitions, CSR and recruitment drives to direct traffic to your online tools. With more and more businesses working on creating a stellar online presence, the discussion has shifted from whether or not to have one, to how to stand out in the crowded online space. Standing above your peers is challenging, but possible. These tips will get you started. Get on Social Media . 69% of Americans are social media users.

CSR 93

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Interested in expanding what your social media agency can do for your clients? Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. .

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

CSR 91

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

CSR 90

Top 19 Children’s Day social media posts


Contests, product-related posts, wishes, and CSR-related campaigns were the other popular and engaging types of Children’s Day posts that worked well for brands. Children’s Day is the perfect time for brands to strike a chord with their audience. Brands utilize this time of the year to come up with innovative social media campaigns by being nostalgic and reminding fans of their childhood memories.

CSR 66

How to Engage Eco-Friendly Customers on Instagram


Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously.

CSR 52

Social Citizens: How Social Media Can Help Social Problems


If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target. Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status.

Why User-Generated Content is More Eco-Friendly Than Traditional Content


Aside from implementing Corporate Social Responsibility (CSR) into your business, changing up the way you create content can be a more straightforward approach.

UGC 60

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 192

Storytelling – A Powerful Tool When Branding Your Organization In.


Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

Charitable contributions (CSR). When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month. It gets better– over 61 million users are senior level influencers and 40 million are in decision-making positions. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment.

Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop?

CSR 90

'Jumo' – The New Social Networking Site For Non-profit.


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Successful Ways To Create User Involvement One Social Media Agency To Go, Please » ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Posted by Tehneyat Waseem Sep 28th, 2010 Tweet Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations.

In Time of Social Media Crisis – How Do You Respond?


Similar Posts: Danish CSR Initiative on Social Media Meets Criticism Evolution of Privacy on Facebook Urban Outfitters Likes Facebook Tags: crisis communication , Facebook , Greenpeace , Nestlé , social change , social media crisis , social media crisis management , social media policy , Unfriend Coal Posted in Facebook , Social Media , Social Network , Social Responsibility Leave a Reply Click here to cancel reply.

CSR 172

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences.

Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer

Here is a copy of the comment left on the USPTO website regarding the trademark filing: NEW SERIAL NUMBER 86549187 OLD SERIAL NUMBER 85002854 CORRECT NAME IS CARNIVAL FOOD YEAR ROUND NOT BEST FLAVORED FUNNEL CAKES IN THE WORLD THE CSR ON THE USPTO.GOV WEBSITE TOLD ME YOU MAY CORRECT EVERYTHING ONCE YOU READ MY MESSAGE. An interesting trademark filing has been done by a company owner who originally got bad advice.

CSR 87

5 Tips To Great Blogging


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed? » 5 Tips To Great Blogging Posted by Tehneyat Waseem Aug 6th, 2010 Tweet Are you a blogger or getting started to blog? Many people are giving tips on how to blog, and now I am joining in.

Tips 131

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively.

CSR 121

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends. It shines a light on what worked, what didn’t and more importantly: It unlocks opportunity for future endeavors. So what are the trends shaping 2017, and how will they affect your marketing strategy?

CSR 117

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

What (and When) to Post on Facebook

agora pulse

This is a theme to use if your brand is involved in CSR (corporate social responsibility). You could share the results of your latest charity fundraiser, update fans on your ongoing CSR news or raise awareness for upcoming events. It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service.

CSR 116