Storytelling – A Powerful Tool When Branding Your Organization In.
SEPTEMBER 20, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategy Before Policy Charity & Technology in the Online Universe » Storytelling – A Powerful Tool When Branding Your Organization In Social Media Posted by Marlene Friis Sep 20th, 2010 Tweet When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Here, it is therefore vital that a business is transparent in its communication, and the use of the concept storytelling can be an effective element, when wanting the customers to know more about the business and the people behind it. What is storytelling then? According to the National Storytelling Association (1997), storytelling can be defined as the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience. A central, unique aspect of storytelling is its reliance on the audience to develop specific visual imagery and detail to complete and co-create the story. Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity. Moreover, it can be a part of building a more personal relationship to customers, and gain their trust by letting them know who is actually behind the business and drawing on the human element. When thinking about making use of the concept of storytelling, there are a few elements that are worth taking into consideration before getting started – depending on what situation you are in and what you want to achieve, as well. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content. Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending. – Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project. – The story should be memorable and inspiring – and maybe entertaining? Storytelling is actually the most powerful driver of engagement in social media. Thus, when you get your story ready for your audience, it can be a very effective tool in obtaining a larger customer base. People love to hear a good story, which they can share with their network. So why not start trying to tell some stories, and figure out how good a storyteller you are? Similar Posts: Can an Unknown Brand Become Word of Mouth? 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign! Tags: Branding , communication , Marketing , Social Media , Social Network , storytelling Posted in Marketing & Communication , Social Media , Social Network , Tips View Comments to “Storytelling – A Powerful Tool When Branding Your Organization In Social Media Storytelling – A Powerful Connection | simplify4.me says: September 30, 2010 at 8:16 am [.] first post is from the Mind Jumpers blog by Marlene Friis, and it discusses the value, the areas for use, and the structure of storytelling. [.] 5 Popular Posts About Social Media | Mindjumpers says: October 8, 2010 at 10:16 am [.] Storytelling – A Powerful Tool When Branding Your Organization In Social Media [.] Leave a Reply Click here to cancel reply. blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign! Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved.