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CSR: A Feel-Good Investment or Digital Strategy?

Spin Sucks

By Ashley Stein Corporate Social Responsibility (CSR) has become the “it” initiative for companies looking to capitalize on sustainability and humanitarian efforts. On an easy level, digital groups can share CSR stories with their audiences and hope for engagement.

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How to Leverage Social Media to Maximize Your CSR Efforts


It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

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Go Local with CSR


Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Even basic CSR – matching cause to mission and customer – is extraordinarily difficult.

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Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Actually, just like adoption of Corporate Social Responsibility (CSR) strategies has been representing very similar values for over 30 years now. Analyzing CSR foundations it’s quite clear that social media has a potential to influence most of CSR core values.

How American Express Created a Movement of 2,8 Million People


When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

The 4 Challenges of Cause Marketing

Geoff Livingston

CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismWant to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].

How Communicators Can Help Their Favorite Charities

Spin Sucks

Communication Corporate Social Responsibility charities in crisis charity work crisis communications crisis situations CSR first responders help charitiesBy Robby Brumberg. I like being involved in charities and helping folks in need as much as the next guy.

Komen Arrogant In Denial

Geoff Livingston

CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingAt last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].

Danish CSR Initiative on Social Media Meets Criticism


5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

Creativity Is Alive And Well

Twist Image

Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos.

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

Cause CSR @simonmainwaring cause marketing Edelman Mainwairing marketing Patagonia Simon We FirstI first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ).

Who Cares More, Coke or Pepsi?

Geoff Livingston

Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. Let’s be clear, from a holistic standpoint, Coke’s CSR efforts are not ideal and leave a lot to be desired. Image by Orin Zebest.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

CSR Audi community energy facebook Groups innovation Instagram Joseph Mwakima manager rangers REDD+ Project Social Media sustainability twitter VIVA Creative Wildlife Works women

Why Social Business will be bigger than Social Marketing

Engaging Brand

Social business is not about CSR or about society and business coming together. Social Media social business social marketing the engaging brand podcast 3d printing customer service research and development csr dells ideastorm digital marketingThis is no longer about adding social to business, this is about adding business to social! Business is changing and changing fast.

Can We Change the World?

Geoff Livingston

Cause CSR Social Media change Mainwaring Obama We FirstMany times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

csr American Express AMEX Cause Marketing Forum facebook Girls groupon Haagen Dazs Inc. The Good, The Bad and The Ugly of Cause Marketing. View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14.

Big Data - Being Open Can Bring Success

Engaging Brand

During the last couple of decades this sense of purpose in the world and doing good in the world, has been joined with the concept of CSR and looking at how businesses support their local community as well.

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Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

CSR cause marketing GMC invisible people InvisiblePeople Liz Strauss Mark Horvath SOBCon TerrainIn a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks.

Corporate social responsibility all year round

Sherrilynne Starkie

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Sustainability, CSR and Corporate governance: what we need is integration. Featured Headline public relations Corporate social responsibility CSR PR Sustainability

Galvanizing Your Organization to Help in a Disaster

Geoff Livingston

Cause CSR American Red Cross citizen effect crisis commons crowdrise Dawn google Jumo Kira Siddall MIT Media Lab Network for Good SxSW Cares SxswcaresThere are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship.

Coalition Marketing for the Common Good

Geoff Livingston

Cause CSR Marketing 2.0 Image by jdhilger. Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups.

Move Over Marketing, Here Comes PR

Spin Sucks

By Deirdre Breakenridge. During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”.

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Auto Brands Comparison Report


Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles.

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

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Crisis Communications from the Inside Out

Spin Sucks

On the employer’s side, a correct assessment of achievement, ensuring possible promotion, ethical conduct, and CSR programs are all acts that can increase a sense of loyalty. By Kornel Bohm.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from and

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Social Citizens: How Social Media Can Help Social Problems


If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target.

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What’s the future of nonprofits?


In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. Read this book to find out !

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How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

Simply Measured

Although Sephora has posted only one post related to corporate social responsibility (CSR), the post is third on the list for generating highest average engagement per post. It is not surprising to see that, as many studies have shown that CSR helps boosts brand’s perception.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. There have been so many great resources coming my way lately, I just had to share.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

In a time where the customer experience is a top priority for companies, corporate social responsibility (CSR) is a hugely important component that should not be taken for granted. If you’re IHOP, National Pancake Day is kind of a big deal.


Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

How can nonprofits promote corporate partners’ investments (as part of their CSR programs), in ways that add value to corporations and also resonate with stakeholders?

Green Marketing: Drive a Sustainable Business

Spin Sucks

Related Stories CSR: A Feel-Good Investment or Digital Strategy?

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The Joy of Six: Ideas for Your Blog Posts

Absolute PA

People love to read about ‘good works’ so talk about your CSR (Corporate Social Responsibility) particularly if you have a businessy image. This is a guest post by WordNerd Copywriter, Sally Mayor. You can read more about Sally at the bottom of this post.

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