Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

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Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Similarly, people believe contributing to nonprofits in their area will create a larger impact on their community.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Empower your community and employees together.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years. Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Content Strategy Nimble Nonprofit Open Community

The KISS Method For Determining Social Media ROI

SocMed Sean

Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests.

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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. We’re working to have a positive impact on our community.

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What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. This stems from the idea that for-profits should be engaging and giving back to their local communities, the environment, and to social causes. Open Community

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Vote now for the DoGooder Video Awards!

SocialFish

From the official press release: See3 Communications, the leader in online video for nonprofits, and YouTube, the world’s largest online video community along with the Nonprofit Technology Network, announced today the launch of the 2014 DoGooder Video Awards. Why yes, it is that time again!

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

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5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

From the BigMarker website: BigMarker is a free web conferencing community. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. Unlike other web conferencing services, they offer a community to connect with. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. This is a guest post from Barry Mueller.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

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Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. If you’re IHOP, National Pancake Day is kind of a big deal.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. Just as companies had to hire IT people a couple of decades ago so they could remain competitive, they now need to hire community managers and others who can participate in online interaction.