Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. No longer would SA associates think of CSR as just being about giving money or time, if they ever had.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. We’ll have a community chat, and get back to some fabulous guests from August. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events.

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Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. They see it as a valuable investment in their community, and as such local causes are critical to a corporate brand’s CSR program. Similarly, people believe contributing to nonprofits in their area will create a larger impact on their community. Ed.note: Give Local America is coming up on May 5.

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Corporate social responsibility all year round

Sherrilynne Starkie

Being a good corporate citizen and support of community causes comes to the fore at this time of year. They have a duty to support the communities in which they operate and in those they serve. world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Sustainability, CSR and Corporate governance: what we need is integration. Featured Headline public relations Corporate social responsibility CSR PR Sustainability

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics. The post How to Leverage Social Media to Maximize Your CSR Efforts appeared first on Social Fish

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics. Social media has become the primary hub for marketing among brands of every size.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns. Leveraging Social Media For Your Brand’s CSR. To be honest, using social media for CSR isn’t much different than any other social media tactics. Social media has become the primary hub for marketing among brands of every size.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years. Technorati Tags: ATA , Australia , csr , customer service , laurel papworth , Melbourne , Online Communities , social media , social networks.

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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. It’s authentic: As our General Manager Lisa Kimmel said , “CSR programs need to be authentic and clear and they need to be woven into the fabric of your corporate culture.&# We’re working to have a positive impact on our community.

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts.

The KISS Method For Determining Social Media ROI

SocMed Sean

Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. SocialGood – Social of Summer Good and Mashable collaborated to create this hashtag, which has become an official keyword for social change and positive community efforts. Content Strategy Nimble Nonprofit Open Community

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target. Similar Posts: Community Manager: To Be Or Not To Be! Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending.

What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. This stems from the idea that for-profits should be engaging and giving back to their local communities, the environment, and to social causes. Corporate Social Responsibility has been enacted on the local community level and all the way up to the global stage. Oh and while you’re at it, buy Open Community too… these books will help you evolve in the digital age.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness.

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Vote now for the DoGooder Video Awards!

SocialFish

From the official press release: See3 Communications, the leader in online video for nonprofits, and YouTube, the world’s largest online video community along with the Nonprofit Technology Network, announced today the launch of the 2014 DoGooder Video Awards. Cisco, a global leader in Corporate Social Responsibility (CSR), is generously contributing a cash prize to one contest winner. Why yes, it is that time again!

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it? Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” ” There’s a lot to learn in looking at past social media trends.

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5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

From the BigMarker website: BigMarker is a free web conferencing community. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. Unlike other web conferencing services, they offer a community to connect with. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.

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Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. In a time where the customer experience is a top priority for companies, corporate social responsibility (CSR) is a hugely important component that should not be taken for granted. If you’re IHOP, National Pancake Day is kind of a big deal.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. Just as companies had to hire IT people a couple of decades ago so they could remain competitive, they now need to hire community managers and others who can participate in online interaction.