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Nielsen Related Topics 
Laurel Papworth
APRIL 11, 2021
Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.
52 
Social Media Today
APRIL 13, 2022
CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.
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Social Media Today
JANUARY 10, 2022
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
204 
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
136 
Audiense
JULY 21, 2020
Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK. This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years. ESOMAR Council member for 4 years. Connect with him on LinkedIn.
114 
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >
244 
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.
241 The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.
181 
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.
109 
The Realtime Report
APRIL 7, 2014
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?
176 
Ignite Social Media
FEBRUARY 11, 2021
Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”
177 
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years. Ranking Digital Media Channels.
97 
Mindjumpers
APRIL 11, 2012
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
268 
Buzz Marketing for Technology
JUNE 27, 2008
Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.
279 
Sherrilynne Starkie
FEBRUARY 23, 2013
Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.
389 
Mindjumpers
AUGUST 1, 2011
AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.
262 
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!
202 
Sherrilynne Starkie
AUGUST 29, 2018
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Quality journalism is good for everyone especially those of us working in the media industry. Podcasting continues upward trend. Podcasting popularity continues to rise.
170 
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.
95 
Mindjumpers
DECEMBER 23, 2010
Jonas Klit Nielsen. We hope that we have fulfilled our wish of sharing insights, information and knowledge with you – our reader – and we are extending our gratitude to everybody that is sharing our blog posts with their network. To all a big thanks – and a wish for a very Merry Christmas!
222 Mindjumpers
MARCH 21, 2011
I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.
218 
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
149 
Mindjumpers
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
228 
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
133 
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.
124 
Waxing UnLyrical
NOVEMBER 20, 2018
Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.
140 Mindjumpers
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.
242 
Webbiquity SMM
MAY 6, 2014
Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
141 Twist Image
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). What are we going to do about it? enewsletter. marketing charts.
111 Stay N' Alive
MAY 11, 2017
Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Weekly time spent on social media: 4 hours and 9 minutes ( 2016 Nielsen Social Media Report).
50 The Social Media Incubator
JUNE 22, 2011
Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia. 66% of social media participants note that participation with brands online has made them more loyal to those brands.
191 
Twist Image
SEPTEMBER 11, 2014
million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. From the article: "The U.S. audience watching video on smartphones in the second quarter grew to 114.4 banner advertising. connected devices. connected tv. consumer engagement. content acquisition. facebook experience.
80 Mindjumpers
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
172 
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.
269 
The Realtime Report
SEPTEMBER 18, 2012
Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. TV Audience Down.
150 Harp Interactive
APRIL 27, 2010
Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.
343 
The Realtime Report
APRIL 10, 2019
Nielsen in 2014 estimated that 80 percent of U.S. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. television viewers simultaneously used another device while watching television.
79 
Ignite Social Media
JULY 15, 2021
Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. When advertising on Snapchat, you can create custom audiences based on third-party data.
166 Mindjumpers
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
182 The Realtime Report
MARCH 21, 2014
A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. . 8 in 10 U.K. Twitter Users Log In Via Mobile.
Mindjumpers
NOVEMBER 16, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
239
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