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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389
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The Digital Agency of the Future [Report]

Mindjumpers

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >

Report 244
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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Social Media Today

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.

Nielsen 171
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268
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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

Nielsen 241
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

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Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.

Platform 262