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Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.

Nielsen 52
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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Social Media Today

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.

Nielsen 173
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TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads

Social Media Today

TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.

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Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

Social Media Today

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

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The Increasingly Important Role of IPTV in College & University Sports Venues

The Realtime Report

The Increasingly Important Role of IPTV in College & University Sports Venues By Andy Wagner According to Nielsen data, college basketball’s March Madness games have consistently been among the most-watched sporting events in the United States, drawing millions of viewers across broadcast and streaming platforms.

Sports 91
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Streaming Now Accounts for 19% of TV View Time, According to New Report

Social Media Today

A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way.

Nielsen 207