How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Finally, Nielsen provided the following takeaways from its analysis: First, capturing the total social conversation around TV programming requires tracking more than just official program handles and hashtags.

Nielsen’s Top Social TV Moments on Twitter

SocialTimes Twitter

New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically.

Interview with Social Media Citizen: Jonas Kit Nielsen

Social Media Citizens

Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard

SocialTimes Facebook

NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category.

Nielsen Social Content Ratings, Week of Nov. 7: Live From New York …

SocialTimes Facebook

NBC’s Saturday Night Live rode the post- election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. Meanwhile, the National Football League in general and the Dallas Cowboys in particular continued to dominate the sports category. SNL accounted for 1.715 million total interactions across Facebook and Twitter during the week of Nov.

Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz

SocialTimes Facebook

The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, the National Football League remained atop the sports category, led by the Dallas Cowboys. The AMAs on ABC were responsible for 3.426 million total interactions across Facebook and Twitter, easily outdistancing the 17th Annual Latin Grammy Awards on Univision and Fox’s Empire , at 892,000 and 731,000, respectively.

Nielsen Social Content Ratings: NBC’s This Is Us Ruled Premiere Week

SocialTimes Facebook

19 through 25, according to Nielsen Social Content Ratings. Nielsen said it measured some 83.2 Other findings from the Nielsen Social Content Ratings included: Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent. Readers: Did any of the Nielsen Social Content Ratings findings surprise you? FX gender generation X Millennials nbc Nielsen Social Content Ratings Rob & Chyna This Is Us

Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys

SocialTimes Facebook

The Green Bay Packers ’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. Facebook Twitter Clemson University college football Dallas Cowboys Donald Trump football Green Bay Packers National Championship National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Sports television This Is Us TV University of Alabama

Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark’s New Year’s Rockin’ Eve Rules

SocialTimes Facebook

Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Meanwhile, the NFL still accounted for six of the top 10 sports events on Nielsen’s list, led by the Dallas Cowboys ’ blowout of the visiting Detroit Lions on ESPN’s Monday Night Football.

Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll

SocialTimes Facebook

3, according to the Nielsen Social Content Ratings. Facebook Twitter 2016 Hip Hop Awards 2016 Presidential Election bet Chicago Cubs Cincinnati Bengals Dallas Cowboys Debates Donald Trump Elections football Hillary Clinton major league baseball Mike Pence National Football League National League New York Mets NFL Nielsen Social Content Ratings Politics presidential debates San Francisco Giants Sports television Tim Kaine TV Vice Presidential Debates

Nielsen Social Content Ratings, Week of Jan. 16: NFL Conference Championships Rule Facebook, Twitter

SocialTimes Facebook

The National Football League ’s two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan.

Nielsen Social Content Ratings, Week of Dec. 12: The Voice, NFL Prevail

SocialTimes Facebook

NBC reality competition show The Voice once again topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Facebook Twitter Baltimore Ravens Dallas Cowboys Empire football Fox Monday Night Football National Football League nbc New England Patriots NFL Nielsen Nielsen Social Content Ratings Sports Sunday Night Football Tampa Bay Buccaneers television the voice TV

Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate

SocialTimes Facebook

The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. Facebook Twitter 74th Annual Golden Globe Awards ABC basketball college basketball college football football Golden Globe Awards Golden Globes Green Bay Packers hockey National Football League National Hockey League nbc NCAA New York Giants NFL NHL Nielsen Nielsen Social Content Ratings Sports The Bachelor

Nielsen’s 2011 Q3 Social Media Report

Gemma Went

Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats

Nielsen Social Media Report: mobile social web use on the rise


If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.

Nielsen Report: Blogs Still on the Rise | ClickZ

Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events.

Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Nielsen reported that there were 53.2 According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. Nielsen said the debate yielded 41.5

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Just When You Thought It Was Safe to Tweet …

SocialTimes Twitter

1 spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji.

Nielsen Consumer 360: the global consumer is changing and.

Social Email Marketing

Second Presidential Debate: Facebook, Twitter Abuzz With Trump’s Dismissal of Pence

SocialTimes Facebook

million likes, posts, comments and shares during the event, and Nielsen reporting that the two social networks combined saw 62 million interacts from 18.2 Nielsen shared some statistics, as well: Activity peaked between 10 p.m.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

This quarter we announced new third-party partnerships with Nielsen DataLogix, Visual IQ and MarketShare to help our clients measure how Facebook ads drive business results.

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The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).

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Key Factors For a Successful Client-Agency Relationship


Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

Do You Use Google +?


Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Guest post Internet Social Media facebook Gmail Google Nielsen social media Social network twitter Oh Google+.

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How Brands Used Twitter in 2012


In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.

Why Your CEO Should Be Active On Social Media [Study]


At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.

If Size Matters, Social Media is Huge in the US


by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV.

The Ins and Outs of PR for Product Launches


spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In

The Social Marketing Roadmap [Infographic]


Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter

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Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]


Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy

How to Kick-Start Your Content Marketing [Report]


In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.

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New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!


Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen.

Report 149

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well.

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos