How Does Nielsen Accurately Provide Social TV Measurement?
DECEMBER 5, 2016
Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Finally, Nielsen provided the following takeaways from its analysis: First, capturing the total social conversation around TV programming requires tracking more than just official program handles and hashtags.
Nielsen’s Top Social TV Moments on Twitter
JUNE 7, 2016
New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically.
Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard
DECEMBER 5, 2016
NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category.
Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate
JANUARY 9, 2017
The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. Facebook Twitter 74th Annual Golden Globe Awards ABC basketball college basketball college football football Golden Globe Awards Golden Globes Green Bay Packers hockey National Football League National Hockey League nbc NCAA New York Giants NFL NHL Nielsen Nielsen Social Content Ratings Sports The Bachelor
Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll
OCTOBER 10, 2016
3, according to the Nielsen Social Content Ratings. Facebook Twitter 2016 Hip Hop Awards 2016 Presidential Election bet Chicago Cubs Cincinnati Bengals Dallas Cowboys Debates Donald Trump Elections football Hillary Clinton major league baseball Mike Pence National Football League National League New York Mets NFL Nielsen Social Content Ratings Politics presidential debates San Francisco Giants Sports television Tim Kaine TV Vice Presidential Debates
Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys
JANUARY 17, 2017
The Green Bay Packers ’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. Facebook Twitter Clemson University college football Dallas Cowboys Donald Trump football Green Bay Packers National Championship National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Sports television This Is Us TV University of Alabama
Nielsen Social Content Ratings, Week of Nov. 21: Dallas Cowboys Keep Streaking
NOVEMBER 28, 2016
The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter 2016 Soul Train Awards amc Auburn University bet college football Dallas Cowboys football National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Ohio State University Soul Train Awards Sports television the voice the walking dead TV University of Alabama University of Michigan Washington Redskins
Nielsen Social Content Ratings, Week of Nov. 7: Live From New York …
NOVEMBER 14, 2016
NBC’s Saturday Night Live rode the post- election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. Meanwhile, the National Football League in general and the Dallas Cowboys in particular continued to dominate the sports category. SNL accounted for 1.715 million total interactions across Facebook and Twitter during the week of Nov.
Nielsen Social Content Ratings: NBC’s This Is Us Ruled Premiere Week
OCTOBER 17, 2016
19 through 25, according to Nielsen Social Content Ratings. Nielsen said it measured some 83.2 Other findings from the Nielsen Social Content Ratings included: Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent. Readers: Did any of the Nielsen Social Content Ratings findings surprise you? FX gender generation X Millennials nbc Nielsen Social Content Ratings Rob & Chyna This Is Us
Nielsen Social Media Report: mobile social web use on the rise
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.
Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark’s New Year’s Rockin’ Eve Rules
JANUARY 4, 2017
Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Meanwhile, the NFL still accounted for six of the top 10 sports events on Nielsen’s list, led by the Dallas Cowboys ’ blowout of the visiting Detroit Lions on ESPN’s Monday Night Football.
Nielsen Social Content Ratings: Fox News Channel’s America’s Election Headquarters Wins Vote
NOVEMBER 11, 2016
America’s Election Headquarters on Fox News Channel dominated the Nielsen Social Content Ratings for Election Day. Facebook Twitter 2016 Presidential Election America's Election Headquarters baseball CNN Decision Night in America Election Night 2016 Election Night in America Elections ESPN Fox News Channel Gold Glove Awards major league baseball MLB MSNBC nbc Nielsen Nielsen Social Content Ratings Politics Sports
Nielsen Social Content Ratings, Week of Oct. 10: Empire Rolls in Debate-Free Week
OCTOBER 17, 2016
10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. Meanwhile, Major League Baseball flexed its muscles when it came to sports events for the week, bumping the National Football League off its perch, as six of the top 10 spots on the chart from Nielsen Social Content Ratings went to MLB postseason games. Fox ’s Empire took advantage of a debate -free week to top television series and specials for the week of Oct.
Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz
NOVEMBER 22, 2016
The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, the National Football League remained atop the sports category, led by the Dallas Cowboys. The AMAs on ABC were responsible for 3.426 million total interactions across Facebook and Twitter, easily outdistancing the 17th Annual Latin Grammy Awards on Univision and Fox’s Empire , at 892,000 and 731,000, respectively.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.
Five Reasons You’ll Fail at Marketing to Millennials
DECEMBER 8, 2016
Are Millennials your target audience? It's the latest buzz word and everyone wants to figure out their Millennial marketing plan. But it may not work. Chris Turner says there are five reasons you will fail marketing to Millennials.
What Social TV Means for Marketers
AUGUST 16, 2012
And then it was time to learn about Social TV from Mike Hess at Nielsen. Nielsen is looking at the evolution of an increase in ratings, as they compare to an increase in online buzz.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.
Nielsen’s 2011 Q3 Social Media Report
SEPTEMBER 14, 2011
Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats
23 Outstanding Social PR Guides
JULY 22, 2014
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics
The Power of Online Referral Marketing
JUNE 23, 2016
Marketing Referral Marketing BuzzFeed driving traffic to your website through referrals Get high profile referrals Nielsen study reach out to an influencer referrals social media advertising Start a Referral Program Study Your Analytics the ROI for your advertising budget word of mouth Yelp
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.
How Brands Used Twitter in 2012
JANUARY 7, 2013
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
This quarter we announced new third-party partnerships with Nielsen DataLogix, Visual IQ and MarketShare to help our clients measure how Facebook ads drive business results.
Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter
OCTOBER 20, 2016
Nielsen reported that there were 53.2 According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. Nielsen said the debate yielded 41.5
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos
Key Factors For a Successful Client-Agency Relationship
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.
Just When You Thought It Was Safe to Tweet …
JUNE 20, 2016
1 spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.
Do You Use Google +?
JUNE 21, 2013
Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Guest post Internet Social Media facebook Gmail Google Nielsen social media Social network twitter Oh Google+.
Executive Series: Listening on Social Media is about Insight Management and Analyzing Data
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.
The Social Marketing Roadmap [Infographic]
SEPTEMBER 9, 2011
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy
Two Cheers for Facebook’s Celebrity Influencer Crackdown
NOVEMBER 2, 2016
That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well.
The Digital Agency of the Future [Report]
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy
Embrace The Shift Away From Stuff - Strategy Magazine Column
MARCH 8, 2017
nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%