NBC’s Saturday Night Live rode the post- election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. Meanwhile, the National Football League in general and the Dallas Cowboys in particular continued to dominate the sports category. SNL accounted for 1.715 million total interactions across Facebook and Twitter during the week of Nov. MORE

19 through 25, according to Nielsen Social Content Ratings. Nielsen said it measured some 83.2 Other findings from the Nielsen Social Content Ratings included: Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent. Readers: Did any of the Nielsen Social Content Ratings findings surprise you? FX gender generation X Millennials nbc Nielsen Social Content Ratings Rob & Chyna This Is Us MORE

Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. MORE

That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. MORE

The Green Bay Packers ’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. Facebook Twitter Clemson University college football Dallas Cowboys Donald Trump football Green Bay Packers National Championship National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Sports television This Is Us TV University of Alabama MORE

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. MORE

Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. MORE

The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. Facebook Twitter 74th Annual Golden Globe Awards ABC basketball college basketball college football football Golden Globe Awards Golden Globes Green Bay Packers hockey National Football League National Hockey League nbc NCAA New York Giants NFL NHL Nielsen Nielsen Social Content Ratings Sports The Bachelor MORE

NBC reality competition show The Voice once again topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Facebook Twitter Baltimore Ravens Dallas Cowboys Empire football Fox Monday Night Football National Football League nbc New England Patriots NFL Nielsen Nielsen Social Content Ratings Sports Sunday Night Football Tampa Bay Buccaneers television the voice TV MORE

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. MORE

million likes, posts, comments and shares during the event, and Nielsen reporting that the two social networks combined saw 62 million interacts from 18.2 Nielsen shared some statistics, as well: Activity peaked between 10 p.m. MORE

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Finally, Nielsen provided the following takeaways from its analysis: First, capturing the total social conversation around TV programming requires tracking more than just official program handles and hashtags. MORE

The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter 2016 Soul Train Awards amc Auburn University bet college football Dallas Cowboys football National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Ohio State University Soul Train Awards Sports television the voice the walking dead TV University of Alabama University of Michigan Washington Redskins MORE

Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy MORE

1 spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji. MORE

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. MORE

America’s Election Headquarters on Fox News Channel dominated the Nielsen Social Content Ratings for Election Day. Facebook Twitter 2016 Presidential Election America's Election Headquarters baseball CNN Decision Night in America Election Night 2016 Election Night in America Elections ESPN Fox News Channel Gold Glove Awards major league baseball MLB MSNBC nbc Nielsen Nielsen Social Content Ratings Politics Sports MORE

The National Football League ’s two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan. MORE

In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos MORE

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At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. MORE

3, according to the Nielsen Social Content Ratings. Facebook Twitter 2016 Hip Hop Awards 2016 Presidential Election bet Chicago Cubs Cincinnati Bengals Dallas Cowboys Debates Donald Trump Elections football Hillary Clinton major league baseball Mike Pence National Football League National League New York Mets NFL Nielsen Social Content Ratings Politics presidential debates San Francisco Giants Sports television Tim Kaine TV Vice Presidential Debates MORE

10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. Meanwhile, Major League Baseball flexed its muscles when it came to sports events for the week, bumping the National Football League off its perch, as six of the top 10 spots on the chart from Nielsen Social Content Ratings went to MLB postseason games. Fox ’s Empire took advantage of a debate -free week to top television series and specials for the week of Oct. MORE

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy MORE

If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. MORE

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics MORE

by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV. MORE

Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats MORE

Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Guest post Internet Social Media facebook Gmail Google Nielsen social media Social network twitter Oh Google+. MORE

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter MORE

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. MORE

New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. MORE

The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, the National Football League remained atop the sports category, led by the Dallas Cowboys. The AMAs on ABC were responsible for 3.426 million total interactions across Facebook and Twitter, easily outdistancing the 17th Annual Latin Grammy Awards on Univision and Fox’s Empire , at 892,000 and 731,000, respectively. MORE

Nielsen reported that there were 53.2 According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. Nielsen said the debate yielded 41.5 MORE

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. MORE

NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category. MORE

We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. MORE

Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Meanwhile, the NFL still accounted for six of the top 10 sports events on Nielsen’s list, led by the Dallas Cowboys ’ blowout of the visiting Detroit Lions on ESPN’s Monday Night Football. MORE

In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast MORE

spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In MORE

This quarter we announced new third-party partnerships with Nielsen DataLogix, Visual IQ and MarketShare to help our clients measure how Facebook ads drive business results. MORE

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Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). MORE