SocialTimes Twitter

DECEMBER 5, 2016

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Finally, Nielsen provided the following takeaways from its analysis: First, capturing the total social conversation around TV programming requires tracking more than just official program handles and hashtags.

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Nielsen Hashtag Engagement Twitter 31

SocialTimes Twitter

JUNE 7, 2016

New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically.

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Nielsen Twitter Hashtag Sports 30

SocialTimes Facebook

DECEMBER 5, 2016

NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category.

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Conference Content Sports Nielsen 20

SocialTimes Facebook

OCTOBER 10, 2016

3, according to the Nielsen Social Content Ratings. Facebook Twitter 2016 Hip Hop Awards 2016 Presidential Election bet Chicago Cubs Cincinnati Bengals Dallas Cowboys Debates Donald Trump Elections football Hillary Clinton major league baseball Mike Pence National Football League National League New York Mets NFL Nielsen Social Content Ratings Politics presidential debates San Francisco Giants Sports television Tim Kaine TV Vice Presidential Debates

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Content Sports Nielsen Twitter 20

SocialTimes Facebook

JANUARY 9, 2017

The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. Facebook Twitter 74th Annual Golden Globe Awards ABC basketball college basketball college football football Golden Globe Awards Golden Globes Green Bay Packers hockey National Football League National Hockey League nbc NCAA New York Giants NFL NHL Nielsen Nielsen Social Content Ratings Sports The Bachelor

Sports 14

Sports Content Nielsen Twitter 14

SocialTimes Facebook

JANUARY 17, 2017

The Green Bay Packers ’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. Facebook Twitter Clemson University college football Dallas Cowboys Donald Trump football Green Bay Packers National Championship National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Sports television This Is Us TV University of Alabama

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Nielsen Content Twitter Facebook 8

SocialTimes Facebook

NOVEMBER 28, 2016

The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter 2016 Soul Train Awards amc Auburn University bet college football Dallas Cowboys football National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Ohio State University Soul Train Awards Sports television the voice the walking dead TV University of Alabama University of Michigan Washington Redskins

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Nielsen Training Content Twitter 9

SocialTimes Facebook

NOVEMBER 14, 2016

NBC’s Saturday Night Live rode the post- election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. Meanwhile, the National Football League in general and the Dallas Cowboys in particular continued to dominate the sports category. SNL accounted for 1.715 million total interactions across Facebook and Twitter during the week of Nov.

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Nielsen Content Twitter Facebook 9

SocialTimes Facebook

OCTOBER 17, 2016

19 through 25, according to Nielsen Social Content Ratings. Nielsen said it measured some 83.2 Other findings from the Nielsen Social Content Ratings included: Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent. Readers: Did any of the Nielsen Social Content Ratings findings surprise you? FX gender generation X Millennials nbc Nielsen Social Content Ratings Rob & Chyna This Is Us

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Nielsen Content Twitter Facebook 9

SocialFish

OCTOBER 10, 2011

If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.

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Report Mobile Social Media Nielsen 48

SocialTimes Facebook

NOVEMBER 11, 2016

America’s Election Headquarters on Fox News Channel dominated the Nielsen Social Content Ratings for Election Day. Facebook Twitter 2016 Presidential Election America's Election Headquarters baseball CNN Decision Night in America Election Night 2016 Election Night in America Elections ESPN Fox News Channel Gold Glove Awards major league baseball MLB MSNBC nbc Nielsen Nielsen Social Content Ratings Politics Sports

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Nielsen News Content Sports 8

SocialTimes Facebook

JANUARY 4, 2017

Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. Meanwhile, the NFL still accounted for six of the top 10 sports events on Nielsen’s list, led by the Dallas Cowboys ’ blowout of the visiting Detroit Lions on ESPN’s Monday Night Football.

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Nielsen Content Twitter Facebook 8

SocialTimes Facebook

OCTOBER 17, 2016

10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. Meanwhile, Major League Baseball flexed its muscles when it came to sports events for the week, bumping the National Football League off its perch, as six of the top 10 spots on the chart from Nielsen Social Content Ratings went to MLB postseason games. Fox ’s Empire took advantage of a debate -free week to top television series and specials for the week of Oct.

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Nielsen Content Sports Twitter 5

SocialTimes Facebook

NOVEMBER 22, 2016

The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Meanwhile, the National Football League remained atop the sports category, led by the Dallas Cowboys. The AMAs on ABC were responsible for 3.426 million total interactions across Facebook and Twitter, easily outdistancing the 17th Annual Latin Grammy Awards on Univision and Fox’s Empire , at 892,000 and 731,000, respectively.

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Nielsen Sports Content Twitter 5

Gemma Went

SEPTEMBER 14, 2011

Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats

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Nielsen Report Social Media Tumblr 9

Webbiquity SMM

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

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Nielsen Blogger Social Media Press Release 129

SocialTimes Facebook

SEPTEMBER 21, 2016

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Products 29

Products Nielsen API Facebook 29

The Realtime Report

DECEMBER 7, 2012

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics

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Nielsen Foursquare Statistics Report 91

SocialTimes Facebook

NOVEMBER 3, 2016

This quarter we announced new third-party partnerships with Nielsen DataLogix, Visual IQ and MarketShare to help our clients measure how Facebook ads drive business results.

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Cost Nielsen Sports Activities 32

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products.

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Nielsen Marketing Influencer ROI 52

SocialTimes Facebook

OCTOBER 20, 2016

Nielsen reported that there were 53.2 According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. Nielsen said the debate yielded 41.5

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Nielsen Twitter Facebook Policies 24

Mindjumpers

MARCH 28, 2012

At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.

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Nielsen Social Media Activities Survey 133

SocialTimes Facebook

NOVEMBER 16, 2016

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.

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Facebook comScore Nielsen Feed 39

SocialTimes Facebook

NOVEMBER 21, 2016

In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos

comScore 34

comScore Nielsen Facebook Marketing 34

SocialTimes Twitter

JUNE 20, 2016

1 spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji.

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Nielsen Hashtag Twitter List 14

Mindjumpers

JANUARY 7, 2013

In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast

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Twitter Brands Nielsen HootSuite 107

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.

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Content Report Nielsen Guidelines 123

Unspoken

JUNE 21, 2013

Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Guest post Internet Social Media facebook Gmail Google Nielsen social media Social network twitter Oh Google+.

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Nielsen Google Social Media Facebook 57

SocialTimes Facebook

NOVEMBER 2, 2016

That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well.

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Influencer Nielsen Facebook Feed 26

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

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Nielsen Collaboration Industry Trends 59

Mindjumpers

DECEMBER 14, 2011

Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.

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Nielsen Marketing Trends Research 84

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

Data 91

Data Radian6 Nielsen Social Media 91

SocialTimes Facebook

NOVEMBER 18, 2016

We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others.

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comScore Nielsen Microsoft Facebook 19

Twist Image

MARCH 8, 2017

nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%

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Strategy Nielsen Startup Apple 20

Mindjumpers

SEPTEMBER 9, 2011

Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy

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Nielsen Marketing Social Media Strategy 71

Geoff Livingston

APRIL 14, 2014

I have some doubts about the Nielsen study, but I agree with branded content taking last place on trust. Nielsen research Strategy tactics WOMM word Word of Mouth Remember when social media meant talking with people online?

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Nielsen Research Content Strategy 38

Mindjumpers

JUNE 12, 2013

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).

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Nielsen Research Report Study 42

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy

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Nielsen Social Media Strategy Campaign 55

Twist Image

MARCH 20, 2013

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am).

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Content Nielsen RSS Feed 30

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways.

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Research Nielsen Twitter Loyalty 19