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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend
Nielsen Related Topics 
Nielsen Social Media Report: mobile social web use on the rise
SocialFish
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.
Trending Sources
The Digital Agency of the Future [Report]
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).
Key Factors For a Successful Client-Agency Relationship
Mindjumpers
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.
23 Outstanding Social PR Guides
Webbiquity SMM
JULY 22, 2014
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
Why Your CEO Should Be Active On Social Media [Study]
Mindjumpers
MARCH 28, 2012
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.
The Social Marketing Roadmap [Infographic]
Mindjumpers
SEPTEMBER 9, 2011
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
Mindjumpers
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy
Why You are Probably Analyzing the Performance of Your Social Content Incorrectly
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter
How to Kick-Start Your Content Marketing [Report]
Mindjumpers
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.
New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
Mindjumpers
JANUARY 6, 2012
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen.
Executive Series: Listening on Social Media is about Insight Management and Analyzing Data
Mindjumpers
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.
The Executive Series: High Level Strategy, Value Propositions and Social
Mindjumpers
NOVEMBER 16, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositions
The Top 3 ‘Big Ones’ in Social Media 2011
Mindjumpers
DECEMBER 29, 2011
You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve Jobs
New Research Shows Twitter Boosts TV Ratings (sometimes)
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways.
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products.
Get Executive Buy-In on Your Social Business Program
Mindjumpers
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. .
Third Year of Bees Awards
Mindjumpers
FEBRUARY 13, 2012
I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees Award
Executive Series: Social Data Is An Important Key
Mindjumpers
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategy
2012 Social Marketing & New Media Predictions [White Paper]
Mindjumpers
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.
What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.
The Ins and Outs of PR for Product Launches
Meltwater
JULY 22, 2018
spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In
Where Content Goes To Die
Twist Image
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am).
Social media marketing: successful ways to create user and community involvement
Social Email Marketing
SEPTEMBER 30, 2010
Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube
The Tune-Up Of TV
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?
When TV Becomes An Accessory To YouTube
Twist Image
SEPTEMBER 11, 2014
million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside.
Grandparents and email marketing: a golden opportunity
Social Email Marketing
JUNE 3, 2011
Email marketing NielsenWhen it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily.
New Platforms + Meager Results = Same Old Song And Dance
Twist Image
JANUARY 26, 2017
Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly).
Embrace The Shift Away From Stuff - Strategy Magazine Column
Twist Image
MARCH 8, 2017
nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.
There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
CMOs View on Social Media Measurement
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years.
Merry Christmas From All Of Us At Mindjumpers
Mindjumpers
DECEMBER 23, 2010
Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog.
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET).
Top five: Women rule content marketing!
Sherrilynne Starkie
AUGUST 29, 2018
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.
The Pope tweets and so can your CEO
Sherrilynne Starkie
DECEMBER 30, 2012
This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light.
There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.
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