Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend

Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.


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Nielsen Consumer 360: the global consumer is changing and.

Social Email Marketing

The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword Mindjumpers has contributed to a new report issued today by Skyword.

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Streaming Now Accounts for 19% of TV View Time, According to New Report

Social Media Today

A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way

Key Factors For a Successful Client-Agency Relationship


Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trustThe post addressed the key factors in building a successful client-agency relationship.

Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]


Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategyThe posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

How to Kick-Start Your Content Marketing [Report]


In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paperA few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.

Report 194

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series Analyse conversation creating engagement Executive series Jonas Klit Nielsen listen and engage listening tools Lsitening Meltwater Buzz monitoring product development Radian6 Social Media

Data 192

The Executive Series: High Level Strategy, Value Propositions and Social


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositionsThe posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

The Top 3 ‘Big Ones’ in Social Media 2011


You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media.

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Nielsen found that this effect works both ways. Does this data from Nielsen change how you think about social TV?

Get Executive Buy-In on Your Social Business Program


This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to . Executive Series business program company executive buy-in Jonas Klit Nielsen Marketing organization ROI social business Social Media TargetTweet.

Buy 148

The Shocking ROI of Influencer Marketing

Convince & Convert

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Influencer Marketing influencer marketing influencers nielsen catalina silk tap influence white wave foods

ROI 94

Executive Series: Social Data Is An Important Key


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategyThe posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 155

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. The key to benchmarking moving forward is going to be an evolution of a cross-platform standard of measurement as well as a third-party service that can serve the same role for social as Nielsen does for TV and BPA does for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter

CPM 74

How Brands Used Twitter in 2012


In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen SpeedfastTwitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.

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The Ins and Outs of PR for Product Launches


spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In

Why Your CEO Should Be Active On Social Media [Study]


At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Study 215

Market Research and Analytics: one single world?


Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK. This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years.

23 Outstanding Social PR Guides

Webbiquity SMM

Jonas Klit Nielsen outlines “the ingredients you need to leverage” in creating an online brand newsroom, from (of course) your news itself (“The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed…Just remember – the conversational topics must be in context with your brand”) and social behavior to understanding the creative skills required and measuring performance.

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!


Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. Research/Study Social Media Altimeter Group Jeremiah Owyang Jonas Klit Nielsen social media for brands social media report Strategy for brands

Report 167

Where Content Goes To Die

Twist Image

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am).

Social media marketing: successful ways to create user and community involvement

Social Email Marketing

Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube

2012 Social Marketing & New Media Predictions [White Paper]


Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things. channels Jonas Klit Nielsen marketing leaders new media predictions online marketing predictions in 2012 social marketing social media 2012 trends trends in 2011 white paper

The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?

Third Year of Bees Awards


I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees AwardTweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year.

Grandparents and email marketing: a golden opportunity

Social Email Marketing

Email marketing NielsenWhen it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily.

When TV Becomes An Accessory To YouTube

Twist Image

million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly).

The Social Marketing Roadmap [Infographic]


Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategyTweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

Merry Christmas From All Of Us At Mindjumpers


Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog. On a monthly basis, this blog is read in more than 70 countries, and we are thankful for everyone of you who are stopping by for a read.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog).

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves.

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The Pope tweets and so can your CEO

Sherrilynne Starkie

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Top five: Women rule content marketing!

Sherrilynne Starkie

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.