INDUSTRY INSIGHTS YOUR PEERS ARE READING
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. MORE
million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. MORE
You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve Jobs MORE
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositions MORE
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategy MORE
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy MORE
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. MORE
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. MORE
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. MORE
A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. MORE
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways. MORE
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy MORE
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. MORE
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things. MORE
presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. MORE
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics MORE
Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly). MORE
Email marketing NielsenWhen it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily. MORE
I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees Award MORE
Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog. MORE
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). MORE
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter MORE
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. MORE
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). MORE
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV? MORE
nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3% MORE
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. MORE
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. MORE
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. MORE
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . MORE
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. MORE
Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). MORE
This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light. MORE
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast MORE
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years. MORE
Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube MORE
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. MORE
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). MORE
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. MORE
Nielsen Related Topics SocialFish
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).
Mindjumpers
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.
Webbiquity SMM
JULY 22, 2014
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
Mindjumpers
JANUARY 7, 2013
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast
Mindjumpers
SEPTEMBER 9, 2011
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy
Mindjumpers
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy
Mindjumpers
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter
Mindjumpers
JANUARY 6, 2012
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen.
Mindjumpers
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.
Mindjumpers
NOVEMBER 16, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositions
Mindjumpers
DECEMBER 29, 2011
You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve Jobs
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways.
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics
Convince & Convert
APRIL 19, 2016
A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products.
Mindjumpers
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. .
Mindjumpers
FEBRUARY 13, 2012
I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees Award
Mindjumpers
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategy
Mindjumpers
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.
Meltwater
JULY 22, 2018
spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In
Twist Image
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am).
Social Email Marketing
SEPTEMBER 30, 2010
Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?
Twist Image
SEPTEMBER 11, 2014
million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside.
Twist Image
JANUARY 26, 2017
Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly).
Social Email Marketing
JUNE 3, 2011
Email marketing NielsenWhen it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily.
Twist Image
MARCH 8, 2017
nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%
Convince & Convert
APRIL 2, 2014
presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years.
Mindjumpers
DECEMBER 23, 2010
Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog.
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.
The Realtime Report
APRIL 7, 2014
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET).
Sherrilynne Starkie
AUGUST 29, 2018
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.
Sherrilynne Starkie
DECEMBER 30, 2012
This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light.
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.
Stay N' Alive
MAY 11, 2017
Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report).
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