Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend

Nielsen Social Media Report: mobile social web use on the rise


If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.

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Nielsen Consumer 360: the global consumer is changing and.

Social Email Marketing

The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).

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Streaming Now Accounts for 19% of TV View Time, According to New Report

Social Media Today

A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way

Key Factors For a Successful Client-Agency Relationship


Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]


Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social Media Measurement benchmarks bpa worldwide eMarketer facebook Instagram nielsen twitter

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

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The Executive Series: High Level Strategy, Value Propositions and Social


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositions

The Top 3 ‘Big Ones’ in Social Media 2011


You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve Jobs

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways.

Get Executive Buy-In on Your Social Business Program


This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to .

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The Shocking ROI of Influencer Marketing

Convince & Convert

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products.

Executive Series: Social Data Is An Important Key


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategy

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23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.

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How Brands Used Twitter in 2012


In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen Speedfast

The Ins and Outs of PR for Product Launches


spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In

Why Your CEO Should Be Active On Social Media [Study]


At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!


Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen.

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2012 Social Marketing & New Media Predictions [White Paper]


Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.

Third Year of Bees Awards


I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees Award

Where Content Goes To Die

Twist Image

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am).

Social media marketing: successful ways to create user and community involvement

Social Email Marketing

Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube

The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?

When TV Becomes An Accessory To YouTube

Twist Image

million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside.

Grandparents and email marketing: a golden opportunity

Social Email Marketing

Email marketing NielsenWhen it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly).

The Social Marketing Roadmap [Infographic]


Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategy

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Merry Christmas From All Of Us At Mindjumpers


Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog.

CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET).

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The Pope tweets and so can your CEO

Sherrilynne Starkie

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light.

Top five: Women rule content marketing!

Sherrilynne Starkie

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

Social Media Marketing By Age

Stay N' Alive

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report).