article thumbnail

Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.

Nielsen 52
article thumbnail

Nielsen Consumer 360: the global consumer is changing and.

Social Email Marketing

Nielsen 44
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.

Report 194
article thumbnail

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. This last point is a major key, as the perceived authenticity of other humans contributes not only to the rise of influencer marketing, but also its cousin – employee advocacy programs. Influencer Marketing Isn’t New.

ROI 94
article thumbnail

The Digital Agency of the Future [Report]

Mindjumpers

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Another key challenge is agencies’ ability to identify, embrace and leverage technology – both to be fluent in emerging marketing technologies, but also to use as tools for workflows.

Report 196
article thumbnail

Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 171
article thumbnail

Market Research and Analytics: one single world?

Audiense

This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years. Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK.

article thumbnail

The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositionsThe posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 192
article thumbnail

Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The post Top five: Women rule content marketing!

Content 163
article thumbnail

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. The key to benchmarking moving forward is going to be an evolution of a cross-platform standard of measurement as well as a third-party service that can serve the same role for social as Nielsen does for TV and BPA does for print.

Nielsen 102
article thumbnail

Get Executive Buy-In on Your Social Business Program

Mindjumpers

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . Executive Series business program company executive buy-in Jonas Klit Nielsen Marketing organization ROI social business Social Media TargetTweet.

Buy 148
article thumbnail

Social media marketing: successful ways to create user and community involvement

Social Email Marketing

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

article thumbnail

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

Nielsen 153
article thumbnail

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Nielsen found that this effect works both ways. Does this data from Nielsen change how you think about social TV?

article thumbnail

Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.

Video 195
article thumbnail

Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategy

Data 155
article thumbnail

Grandparents and email marketing: a golden opportunity

Social Email Marketing

When it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Email marketing NielsenOh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily.

Nielsen 40
article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics.

Tools 168
article thumbnail

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.

Report 177
article thumbnail

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

Nielsen 123
article thumbnail

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. But I figured, “jeez, maybe I should put my content marketing trend prediction not just in the articles, slideshares, and ebooks of others, but on my own blog!” The 2016 Content Marketing Trend is Low-Res Video.

Trends 87
article thumbnail

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. Another examination of marketer priorities, by The CMO Council , reveals that social media is a priority for engagement and buzz-building among 60% of senior marketers worldwide. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Tweet.

Study 215
article thumbnail

23 Outstanding Social PR Guides

Webbiquity SMM

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog.

Nielsen 177
article thumbnail

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At

Trends 122
article thumbnail

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities. Are highly targeted Facebook ads part of your marketing mix? More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.

Facebook 278
article thumbnail

Where Content Goes To Die

Twist Image

This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). marketer. marketing charts. nielsen.

Content 87
article thumbnail

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

Nielsen 112
article thumbnail

The Social Marketing Roadmap [Infographic]

Mindjumpers

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.

Nielsen 209
article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Simply basing marketing on demographics alone is simplistic and patronizing.

Nielsen 120
article thumbnail

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. The Social Marketing Roadmap [Infographic]. Research/Study Social Media Altimeter Group Jeremiah Owyang Jonas Klit Nielsen social media for brands social media report Strategy for brands

Report 167
article thumbnail

Third Year of Bees Awards

Mindjumpers

Tweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. As social media has become a global and highly effective marketing tool for brands and organisations around the world, Bees Awards is one of the initiatives that puts it in focus and conveys its importance. The Social Marketing Roadmap [Infographic].

Nielsen 144
article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Types of SMS marketing campaigns. Why do businesses use SMS marketing?

SMS 75
article thumbnail

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.

article thumbnail

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). You’ve probably heard and read a lot about influence marketing and working with advocates. Influence Marketing is the Wild West, if all the cowboys had big social media followings. The Best Influence Marketing Education.

article thumbnail

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. Once the formats become validated (it was hard to argue that search and email are not effective marketing channels), the discourse shifted to specific platforms. content marketing. digital marketing.

article thumbnail

When TV Becomes An Accessory To YouTube

Twist Image

and just how big of a business this is (and will continue to be) for marketers. Although its market share will not substantially increase, the revenue from ads that run on the site - excluding banners, search and other ads, alongside traffic and content acquisition costs - will grow. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. marketer. nielsen. Everyone is talking about video.

YouTube 66
article thumbnail

The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?

article thumbnail

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The other conclusion is this: the variance in the lift differentials by category is a clear indicator that there is no one-size-fits-all content marketing approach , no received wisdom that can be applied to every brand, and no universal best practices.

Nielsen 119
article thumbnail

Social Media Marketing By Age

Stay N' Alive

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Weekly time spent on social media: 4 hours and 9 minutes ( 2016 Nielsen Social Media Report). The post Social Media Marketing By Age appeared first on Stay N Alive.

Nielsen 46
article thumbnail

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Consider this: you have about 7 seconds to grab your audience’s attention.

article thumbnail

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets.

article thumbnail

Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Facts, The Stats And The Story About Youtube How To Align Social Media With Marketing Activities » Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Posted by admin Jul 30th, 2010 Tweet This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. And so has word-of-mouth marketing.

Forums 200