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Memolane’s Success at SXSW

Mindjumpers

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Another big priority at the moment is to create an API that will allow the platform to include even more social media accounts within its users’ personal timelines and to get settled in San Fransisco with the right team. Tweet.

Nielsen 178
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Why Twitter Killed the Twitter Share Button

Convince & Convert

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians. Image via BigStockPhoto.com. Where’d the numbers go?

Twitter 122
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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. As the Snap sales team prioritizes profit, there are rumors they will open their API for programmatic ad units. Snapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing. Marketers want a piece of that pie.

Nielsen 123
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Is Your Executive on Twitter?

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. When I put the post together on how businesses could use Twitter , something like this was unavailable.

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Koka Sexton dot Com

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. When I put the post together on how businesses could use Twitter , something like this was unavailable.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. How marketers can use it: As with other messaging platforms, Kik’s API allows brands to create automated bots to manage client interaction. In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year.

Platform 212
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Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! SearchEngineLand.com reports that Twitter and Facebook, and the multitude of APIs that allow people to share content without even going to these sites, has transformed the social sharing of content into a crucial online marketing tactic that companies are making a mandatory part of their consumer outreach.

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Searching for content on Twitter through Twitter’s API and taking an image posted by a user there for example. It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations.

UGC 82
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

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Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. This is the reason why they have been so conservative making an API available as this is where the value of their business resides. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email.

LinkedIn 106
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# Further digging has found they looked only at domain traffic , not traffic coming from third party apps that connect to Twitter via its open API.

Loyalty 51
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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

The Instagram API doesn’t quite allow scheduling just yet, which means you cannot schedule posts directly on Instagram. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising. Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues.

Analytics 216
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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

times higher than Nielsen’s norms for online advertising. Facebook’s Marketing API. The Power Editor and Facebook’s Marketing API are for people who want to create a huge quantity of Instagram ads at once while Instagram Partners are experts who can help with buying and managing ads at scale, engaging with your community, and creating Instagram content for you. Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences.

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This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. At launch, this feature will only be available on desktop, but Facebook plans to make it available on mobile and in the Graph API in the future. A roundup of relevant links affecting our industry.