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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Social Media Today

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step

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Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Social Media NEWS from Laurel’s studio in the Blue Mountains of NSW.

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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. So how is a social media marketer to decide? Social media platform your brand should check out: Houseparty.

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CMOs View on Social Media Measurement

Ignite Social Media

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Ranking Digital Media Channels. The Nielsen study had CMOs rank digital channels in terms of importance. Social media came in at the top of digital channels with 79% of CMOs ranking social media extremely or very important.

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The Top 3 ‘Big Ones’ in Social Media 2011

Mindjumpers

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. However, I think the true power in the 2011 f8 announcements was in the app strategy that is both intriguing and ambitious; a new class of media apps that let Facebook users read, listen, watch instead of ‘just’ like – collaborating with impressive media partners such as Spotify, The Wall Street Journal and Netflix.

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Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]

Mindjumpers

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). High Level Social Strategy Model.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. A lot of people have been stating the importance of listening to conversations in social media.

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Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ ’ I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg. “ The fact of the matter is, there are very few businesses that social media won’t work for.

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TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads

Social Media Today

TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity

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How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. This blog post is the first part of two on the state of social media in China. Web-based social networks. Guest post written by Jens H.

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Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

Social Media Today

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Social media management costs overall. There is no one-size-fits-all social media management cost.

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. The post What Snapchat’s Impending IPO Means for Social Media Marketers appeared first on Ignite Social Media - The original social media agency.

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What Does 2013 Hold for Social Media?

Mindjumpers

As of 2012, social is already too big to ignore. As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. Not surprisingly, social network usage, e-commerce as well as social gaming is growing.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . So, is your CEO present on social media yet?

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. How to use The Social Analytics for Marketing and Sales Effectiveness Framework.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Introduction to working with social media influencers. What is a social media influencer? What can social media influencers deliver? Social.

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Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. We work with social media and have done so since 2008, which means that for many of our clients, we have entered unknown territory together. Working with social media implicates handing over some control to the users and to us as an agency. Dark Social – We Only See The Tip of The Social Media Iceberg.

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New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.” The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do. Social Channels Measure Impressions Differently.

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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. This opportunity also brings a big challenge to the table; the challenge of controlling and maintaining product perception worldwide across new social media marketing channels. The State of Social Media in Norway.

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Streaming Now Accounts for 19% of TV View Time, According to New Report

Social Media Today

A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET).

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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business. Not only this, 94% of the most engaging posts on social media include images.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

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Social Media Marketing By Age

Stay N' Alive

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken! Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings. Social Media is Inherently Measurable. Social media isn’t measurable” is an excuse.

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Social media marketing: successful ways to create user and community involvement

Social Email Marketing

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

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The Digital Agency of the Future [Report]

Mindjumpers

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Similar Posts: Facebook Is Global, But Social Is Local.

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The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network participation numbers are up. Is the political conversation migrating from traditional media to the internet? Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech.

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The Intersection of Customer Service and Social Media

Direct Marketing Observations

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? And I know this social media thing might give me any time access to a company to get my problem resolved? Social media is my ally.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. eMarketer''s new report " The Global social Network Landscape: A Country-by-Country Guide to Social Network Usage " takes a look at the differences around the world.

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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Growing up as an awkward teenager I did not exactly dream about working with social media.

Strategy 192
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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated? Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Nielsen found that this effect works both ways. Does this data from Nielsen change how you think about social TV?

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? 5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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