Email Marketing and Social: review of Alterian’s “Extending Email to Social Networks”

Social Email Marketing

Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. The sooner you shake off the. Email marketing Research Social email marketing

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Alterian SM2. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy.

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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Tags: Social Media Marketing Alterian SM2 earning attention Google blog search industry resource influence the infuencers social media listening social media monitoring Social Mention

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. She also blogs at [link]. Brands have realized that social networks offer an opportunity to interact directly with consumers.

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Extending email to social networks

Social Email Marketing

Email marketing Social media marketing Alterian email and social SDL social networksEmail and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social Media Marketing Adam Boyden Adam Holden-Bache Addict-O-Matic Alterian SM2 Attentio BackType Beevolve blur Group Brian Carroll Cara Friedman Chris Boudreaux Chris Karnes Debbie Hemley Dennis Franczak Derek Gordon Don Bartholomew Erik Bratt foursquare Gordon MacMillan Greg Jarboe Hootsuite Hugo Guzman J.D.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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How Engaged is Your Brand?

Social Email Marketing

Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would. Email marketing Social media marketing email marketing engagement segmentation social media marketing

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. Does the Alterian data match what is available through some of the free tools out there?

Sysomos Acquired By Marketwire

Dave Fleet

Alterian. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.

Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom.

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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Alterian SM2 helps you review positive and negative comments made about your brand across various social media channels – blogs, micro-blogs, wikis, social networks, and media sharing sites with alerts delivered directly to you in real-time.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6.

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

Tools to consider include: Hootsuite for Twitter Google Alerts for your company name, brands, competitors, and industry keywords Topsy.com BoardReader.com Addictomatic.com Listorious.com Hashtags.org TweetReach.com 102) There are some good paid social listening tools out there like Radian6 , Alterian SM2 , and BrandWatch. I’ve been meaning to do this braindump for a while now.

213 Days as an Insider

Koka Sexton

I’ve been using a social monitoring tool called Alterian SM2. I haven’t blogged much since I started my awesome job at InsideView. The typical 1 st week post and then a little about the creation of social media university but that’s about all. Oh… I got to meet Brian Solis. How could I forget that?) InsideView had an amazing end of year and they awarded the company a trip to Whistler Canada for a weekend ski trip. (I I know, AWESOME right?!?).

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch).

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

– [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert