Email Marketing and Social: review of Alterian’s “Extending Email to Social Networks”

Social Email Marketing

Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. The sooner you shake off the. Email marketing Research Social email marketing

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 238

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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available.

SM2 230

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Alterian SM2. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Tools 207

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

Tools 184

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

Tools 204

Extending email to social networks

Social Email Marketing

Email marketing Social media marketing Alterian email and social SDL social networksEmail and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those.

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Does the Alterian data match what is available through some of the free tools out there?

How Engaged is Your Brand?

Social Email Marketing

Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would. Email marketing Social media marketing email marketing engagement segmentation social media marketing

Sysomos Acquired By Marketwire

Dave Fleet

Alterian. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13.

Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Alterian SM2 helps you review positive and negative comments made about your brand across various social media channels – blogs, micro-blogs, wikis, social networks, and media sharing sites with alerts delivered directly to you in real-time.

Tools 116

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’.

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian.

ROI 56

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it?

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian.

ROI 52

213 Days as an Insider

Koka Sexton

I’ve been using a social monitoring tool called Alterian SM2. I haven’t blogged much since I started my awesome job at InsideView. The typical 1 st week post and then a little about the creation of social media university but that’s about all. Oh… I got to meet Brian Solis.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

– [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 8 Wrong Questions PR Firms Are Asking About Social Media August 18th, 2010 |Written By: Jay Baer | View Comments Tweet The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. 1. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? 2. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? 3. How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results? 4. How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? 5. How can we convince our clients that we’re good at social media? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? 6. How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? 7. How can we create a killer social media campaign that will get noticed? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? 8. How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think? More from Convince and Convert Is Twitter for Business Even Worth the Trouble You Are Pissed Off at the Wrong Guy Why Social CRM Needs to Be Less About the Social and More About the Customers Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The True Meaning of Social Media (Danny Brown) The Social Media Retirement Home (Danny Brown) Tagged as: PR 2.0 , PR firms , public relations , Social Media Marketing , social media metrics , social media operations , social media strategy Did you enjoy this blog post? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. etc. Everyone, ultimately, is as ‘bad’ as each other when it comes to SM. Most orgnisations and agencies are still very tactical across the board. From personal experience, PR agencies tend to be better on the listening and relationship development side (PR is, and has been for a while, strategic when it acts as a stakeholder listening post inside and outside organisations, buidling relationships that enable that feedback loop), and marketing agencies tend to be better on the audience behaviour and content creation side (which is where the majority of their efforts have been placed historically). Fusing the different disciplines and approaches is what will get us to to the strategic ground we all want to reach. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. Will look forward to the next one… Jonny Stark Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. etc. Everyone, ultimately, is as ‘bad’ as each other when it comes to SM. Most orgnisations and agencies are still very tactical across the board. From personal experience, PR agencies tend to be better on the listening and relationship development side (PR is, and has been for a while, strategic when it acts as a stakeholder listening post inside and outside organisations, buidling relationships that enable that feedback loop), and marketing agencies tend to be better on the audience behaviour and content creation side (which is where the majority of their efforts have been placed historically). Fusing the different disciplines and approaches is what will get us to to the strategic ground we all want to reach. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. Will look forward to the next one… [link] Bret Simmons Love it, Jay. In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. They just don't get it, and they never will until they begin to drink the koolaid they are trying to sell. If they practiced what they preached, it would change what they preached. Thanks! Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. BOO-YAH! [link] Shane Jacob This is a great post , Jay – I love the thought that each question creates in my head. As a PR professional in India and with Social Media gradually gaining ground in the country these questions offer the right guidance on how firms should be taking things forward. The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform. Nice share. [link] Danny Brown Agree completely, Jay. There are way too many simply stating what they theink should be asked, as opposed to asking the right questions. Though I'd say it's not just restricted to PR. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. [link] jaybaer I agree Danny. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Thanks for the kind words. Means a lot to me. [link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. I'm a fan of your work Jay. I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. “Right&# and “Wrong&# is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. [link] jaybaer I agree Angela. “Right&# and “Wrong&# is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. [link] jaybaer I agree Angela. “Right&# and “Wrong&# is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. [link] jaybaer I agree Angela. “Right&# and “Wrong&# is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. [link] robertwheatley Amen. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors. Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. Be interested in your thoughts and comments. [link] jaybaer Small world Bob. I had your article on-screen already, prepped for Tweeting later today. Nice job. I admire your work consistently. Thanks so much for the comment. [link] Marketing 150 Via @jaybaer [link] The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Marketing 150 Via @jaybaer [link] The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Molly Carter Gaines The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) [link] Molly Carter Gaines The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) [link] Blog Manana New @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Blog Manana New @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Stacie H Connerty The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… [link] [link] Stacie H Connerty The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… [link] [link] Santi Chacon The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… [link] [link] Santi Chacon The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… [link] [link] Tin Hang Liu RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #SMM [link] Tin Hang Liu RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #SMM [link] Medias Sociaux The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Innovate AZ The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… [link] [link] Kelly Workman-Flood Jay Baer Blog: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Full [link] [link] Brandon Prebynski Everyone, take note! Thank you, Jay. [RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] TinCans RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Diane Meyer RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) [link] Diane Meyer RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) [link] Kira Perdue GREAT post. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) #PR #Marketing [link] Len Abbazia RT @kperdue: GREAT post. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (@jaybaer) … [link] Vanessa Knipper The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] laurencoppage RT@prebynski: RT@jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] lindavandevrede Many of the PR professionals and agencies who understand social media and how much time it takes to build relationships are right here in Phoenix. As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. lindavandevrede Many of the PR professionals and agencies who understand social media and how much time it takes to build relationships are right here in Phoenix. As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. Frank_Strong This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Frank_Strong This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Frank_Strong This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Frank_Strong This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. [link] EricaMcClenny Jay you really hit some key points with 5 and 6. I feel that PR companies can be a huge education resource to their clients. Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. This also means that a PR firms staff needs to know the basics. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. [link] Cheryl Harrison The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer [link] [link] Patrick Garmoe Great post Jay, It baffles me that PR types aren't clear on this yet. I can understand the general population tends to lag behind early adopters, but it's sad that PR and sometimes advertising firms aren't clued into the right questions. Or perhaps it's just easier to ask the wrong questions. One caveat though. I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. [link] Bret L Simmons RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] laurenfernandez Jay, I really liked this post – not only are PR firms still facing these questions, but they will continue to get them. Clients/Brands ask these questions because they have no idea where to start, because the knowledge isn't there. The solution is there, and An important point you hit on: education. Its important for PR firms to realize the value of it, not only for their teams, but how they show, demonstrate and teach their clients. Send articles on a daily – weekly basis; have sessions that relate to various topics; dig deep into the why and how at the start. When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. I think showing the different questions to ask will help PR firms define overall goals much more efficiently. Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I do agree with Danny that these questions shouldn't only be limited to PR pros, but starting with PR is a good first step because we're frequently driving clients' social initiatives. Thanks for reminding everyone that any team driving a social program must ask smart questions with substance. [link] Chris Isaac [convince/convert] The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Eric Wirth The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jamie Adams The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] The Whirlers The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jeff Jacobs RT @jamieadams76 The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] {redactedmedia} #mktg The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Patrick Calero #mktg The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] waxgirl333 I see where you're headed with this, but social media being new to the game of public relations, perhaps social media should try to understand where PR is coming from with these questions, rather than trying to reword them into things many of our clients would never get. It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. [link] waxgirl333 I see where you're headed with this, but social media being new to the game of public relations, perhaps social media should try to understand where PR is coming from with these questions, rather than trying to reword them into things many of our clients would never get. It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. [link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen! I mirror your sentiments. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. [link] Philippe Caillet RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Firefly France RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Ryan Shell May we add one to the list? 1. How do we help the client sale its product? Better question: How do we share the clients knowledge to inform and engage consumers? Hope everyone is having a great day! @RyanShell Adam Jay This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading. I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. This hopefully flows up the line to a place where even more education is required – snr mgmt level. Adam [link] Michael Winn The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #Tallahassee #Orlando #Miami [link] Kathleen Holm RT @AronStevenson: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Daniel Alfon 8 questions PR & marketers should be asking about SM [link] by @jaybaer [and 8 they are] [link] Ed Brooks The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince&Convert [link] [link] Shane Jacob Great post from @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] ThePRactice A must read ! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Igor Josifovic Interesting post [link] – wrong quesiton PR firms are asking about social media. some questions are also asked by clients! [link] Sam Steiner RT @TallyDigitalBiz: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #Tallahassee #Orlando #Miami [link] LaLomi 8 preguntas erróneas sobre social media [link] [link] SocialWayne.com Blog The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Eric D. Grimes RT @drbret RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Dennis Shiao RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmedia #pr [link] Ezequiel Kacir RT @lalomi: 8 preguntas erróneas sobre social media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Stephanie Schiffman RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Arne Vodegel RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] WC Communications The 8 wrong questions #pr firms are asking about social media [link] [link] Sadie Harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Shaun Rudy Like this! Simple principles: The 8 wrong questions #marketers are asking about Social Media -[link] RT @jaybaer #marketing [link] Nate Riggs RT @CherylHarrison: The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer [link] [link] Jan Firsching RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Laura Petrolino Great article today by "The 8 Wrong Questions PR Firms are Asking About Social Media" [link] [link] Nicole Celikkesen The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (RT @JanFirsching, via @jaybaer) #socialmedia #PR [link] LightSwitch Creative I love no. 8. RT @CherylHarrison: The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer [link] danperez Jay, question on your last sentence: “But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.&# Now this might not be a popular question (and anyone who knows me knows it's not my style) but why not? If you don't have the proper personnel in place to engage with prospects/customers or the budget/resources to your 1-8 answers, why not just amass friends/followers (which is not very hard to do) and use social media as a distribution vehicle? Considering that sm is still a small part of a company's overall growth strategy, surely a company will see some results with this approach…thoughts? [link] Clinton Bonner RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] – and the questions they should be asking [link] sietsema RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] davinabrewer I like your post, esp. the part about an integrated strategy. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends. Brings me back to integration; social media and PR should be optimized to work together. FWIW. [link] davinabrewer I like your post, esp. the part about an integrated strategy. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends. Brings me back to integration; social media and PR should be optimized to work together. FWIW. [link] Randy Kemp The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Erica McLaughlin How about your theater? #2amt [link] The 8 Wrong Questions PR Firms Are Asking About Social Media via @beinglatino [link] Brett Pollard The 8 wrong questions PR firms are asking about social media – [link] (applies to #hcpr too) [link] jaybaer It's a reasonable question. Thanks for asking it. I agree that a distribution-only approach is viable. However, I do not believe it has any sort of mid or long-term value. It is in many ways the social equivalent of “batch and blast&# email newsletters. Will it hurt your business? Probably not. Will it help enough to make it worthwhile? I think no, in most cases. We have to realize that we are very quickly reaching an attention crisis, where companies are going to have to raise the bar to keep customers engaged with them in social media. Consumers don't say “Geez, I wish I could subscribe to more email newsletters.&# And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# It's the same reason consumers don't subscribe to PR Newswire. Dan How about the question I saw 1 year ago. We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. “What is Twitter and should we be on it?&# [link] Jason Falls If your PR firm is asking these questions about social media, they're doing it wrong. (But the right Qs are here:) [link] [link] Wendy Keneipp I think you've hit on an important point here, Robert – strategic vs. tactical. When starting something new, it's a common default to start with the tactics because you don't understand it well enough to be able to think about it strategically. With education comes that ability. Jay has put a great foundation together to really help anyone (PR/Mkg firm or an individual business) begin moving from the tactical implementation to taking a strategic, purposeful look at their plan. [link] Steve Earl Great post. All fair comments. Why is this happening? All too often, because not enough senior managers at PR companies are wanting to understanding media change and modernise their agencies to accommodate it. Many, in my experience, have had it too comfortable for too long. Yet encouragingly, last week I met two women in their late 50s who were keen to put the time into understanding how PR is changing and what skills/expertise they need to develop. They said they were doing so “because we've only got a few years left in this game and we'd rather spending it doing a good job than contemplating early retirement&#. If only more others felt the same. 'Digital PR' should not mean creating a ghetto of specialists on the side of the agency. The entire agency must change. [link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. [link] #sm [link] Janet Watters RT @cubanalaf: Questions PR firms ask, and which ones they should be asking [link] (via @jaybaer) [link] Theresa RT @cubanalaf: Questions PR firms ask, and which ones they should be asking [link] (via @jaybaer) [link] Mack Collier The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Marketing The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Secret Elephant RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Christine Kirk RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Christine Pechayco RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Sophie Coughlan RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] paul_pruneau Excellent summary! If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer? paul_pruneau Excellent summary! If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer? paul_pruneau Excellent summary! If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer? [link] Jamie Jordan RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Lloyd Gofton The 8 (Wrong) Questions PR Firms Are Asking About Social Media – [link] (via @JasonFalls) [link] Silicon Beach RT @Liberatelloyd: The 8 (Wrong) Questions PR Firms Are Asking About Social Media – [link] (via @JasonFalls) [link] WordBoom RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Dustin Goerndt RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Lesley Chang RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media [link] (via @ErinRaimondo) [link] Kristi Colvin RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media [link] (via @ErinRaimondo) [link] Mario Blurr Perez RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media [link] (via @ErinRaimondo) susanbaier Great post, JB — and it isn't just PR firms doing this, or even ad or marketing support folks — it's often companies themselves. I have had clients ask versions of virtually all of these questions. Love your “a better question&# approach — seems like it would be a very nice tack to take in client discussions. Thanks for the insight as usual! [link] Amber Naslund RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] ProformaPPG RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Molly Lynch RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media [link] (via @ErinRaimondo) [link] Lindsay Attwood RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Larissa Fair RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Amitha Amarasinghe RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Steve Murray RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Social Media Insider The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Phoenix Lam RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Maysoun Mohamed MBA RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] InteliSystems RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Susan Garcia RT @beehivepr: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Avanti RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Michael Harper RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] PartneringNet RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Sarah Knight RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Joan Steinbrenner RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] allieshap RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Allison Milton RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Brosix great answers. It's always a challenge to answer these types of questions in a way that makes people “get&# it. [link] Sarah Crawford RT @beehivepr: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] ChrisHall/Cowbell RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Todd Defren RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Aerial M. Ellis RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mary Cunney RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Paul Pruneau The strategic caretakers of a brands’ social presence? The 8 Wrong Questions PR Firms Are Asking About Social Media. [link] [link] robertwheatley Thanks for the kind words. And congrats on your move to the mid-west. Now you can steam rather than bake with the rest of us. If you find yourself on the road to Chicago let me know. [link] Kristin Weinstein RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] AthenaD 8 Wrong Questions #PR Firms Are Asking About #SocialMedia (Jay Baer): [link] [link] Angle Media Group 8 Wrong Questions #PR Firms Are Asking About #SocialMedia (Jay Baer): [link] [link] Jeff Peters Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] robertwheatley Couldn't agree more. In the PR game we seem to routinely revel in tactics and adopting any new medium as another bullet in the list of media outreach prospects. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. [link] mynameisearl Commented on>>RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Cynthia Hoskins RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Richard Wheeldon RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Wendy Keneipp Move your SM plan to the next level: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Benny Aziz I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Benny Aziz I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Benny Aziz I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Nieuws RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Shonii Charly Allen The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Shonii Charly Allen The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Shonii Charly Allen The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Jon Buscall Oh, I loved this! But here's a thought: what do we ask the companies who aren't even aware some other companies are pondering questions like these? [link] Nico Ibieta RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] / Marketeers 2 [link] Nico Ibieta RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] / Marketeers 2 [link] Nico Ibieta RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] / Marketeers 2 [link] Davina Brewer @3hats 8 Smarter questions PR should ask about Social Media by @jaybaer [link] (plz forgive the headline rewrite Jay [link] Davina Brewer @3hats 8 Smarter questions PR should ask about Social Media by @jaybaer [link] (plz forgive the headline rewrite Jay [link] Davina Brewer @3hats 8 Smarter questions PR should ask about Social Media by @jaybaer [link] (plz forgive the headline rewrite Jay [link] Jessica Kalbarczyk Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jessica Kalbarczyk Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jessica Kalbarczyk Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Guide Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Guide Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Guide Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] barbarakrause RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Roman Poplawski RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Roman Poplawski RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Roman Poplawski RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Joany Draeger I especially like #6, RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Keidra Chaney Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Nacho Bruyel RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Adam Sherk RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Antoinette Authedna RT @kdc: Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Joe Buhler The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer – excellent advice to heed! [link] GILL_Media Article: The 8 wrong Questions PR Firms Are Asking About Social Media [link] (via Convince & Convert) [link] Jim Barbagallo My personal fav is #6. "The 8 Wrong Questions PR Firms Are Asking About Social Media." Tks Jay Baer! [link] [link] Michael Spitz RT @bpollard: The 8 wrong questions PR firms are asking about social media – [link] #hcsm #fdasm [link] Nancy Martira Smart. RT @kdc: Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] catherineallen RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Bryan Talbott This is excellent RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Crawford Strategy RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] rei digital media Questions PR Firms Should Be Asking [link] [link] Social Media Strat The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Are you guilty? #sm #socialmedia #pr [link] Daniel Lemin These are all fairly evenly distributed, from my experience – not all agencies are asking all of these questions. I think your question 5 – “how can we convince our clients we're good at social media?&# should be an alarming one to be asking. It's like saying, “how can we convince our clients that we're good writers?&# It's best to demonstrate by doing. An active agency social media presence will lead to expertise in the agency. Hiring a “guru&# only works if that guru is steeped in training and change management. [link] Brett Petersel The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Brittany James RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Jeremy Wright RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Hodges Partnership RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Adrienne Murphy RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Goal Line PR RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Patrick Reyes 8 Better Questions To Ask from @jaybaer [link] [link] Virtuallinda The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Thomas J. Armitage RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Jim Berkowitz The 8 Wrong Questions PR Firms Are Asking About Social Media- [link] #socialmedia // Nice List of "The Right" Questions Too [link] André Nunes Bueno The 8 Wrong Questions PR Firms Are Asking About Social Media: [link] #sm [link] Social Media Strat RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Matt Rhodes RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Michael Stewart RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Yukari Peerless RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jo Porritt RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Greg de Lima RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] howlingzoe I suggest -> The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Con… [link] [link] Steven Melfi RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) [link] Joshua S. Sweeney RT @gregdelima: RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @ja … [link] Emerge2 Digital The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] – by Jay Baer [link] PerksConsulting The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer, @missdestructo, @brett) [link] Allan Shaw This is absolutely an absolutely spot-on piece, advising your clients on social media then read this [link] [link] arav RT @JonBornstein: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] NetWeave Social Net RT @missdestructo The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer & @brett) [link] jordanv Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmedia #pr [link] Maria Aguilar RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Fabian Böhm RT @jordanv: Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmed … [link] Katrina@Turnkeywow Like especially 5-8. Good stuff RT @jordanv @jaybaer The 8 Wrong Questions PR Firms R Asking … [link] #socialmedia #pr [link] Michael Stewart PR and Social Media: 8 wrong questions and 8 right questions – [link] [link] W. Bruce McConnel RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Stacey Wacknov RT @jeremywright: RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Steve Radick The 8 Wrong Questions PR Firms Are Asking About Social Media ( [link] ) [link] Neal Schaffer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) #socialmedia [link] Zoe Leavitt Helpful! RT @socialmedia411 The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Matt Norman RT @jordanv: Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmedia #pr [link] Jennifer RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Zuberance #2 involves engaging Brand Advocates RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Julius Trujillo RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jack Dean The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] matt_quin a great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: [link] [link] Wrencis Johnson RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) #socialmedia [link] Stephanie V- LCS RT @matt_quin A great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: [link] [link] chris nahil True, tho wrong Qs often come frm exec/client RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Lab The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmedia #smm [link] Sarah Davis RT @elizabethsosnow: The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer [link] (amen, brother) [link] Shailesh I would say these are not necessarily limited to PR. The marketing department of any company and many marketing agencies are in the same boat. I like ho you rephrase the question into more of an outcome oriented understanding of social media, vs. just a execution for the sake of execution mindset. [link] Shailesh I would say these are not necessarily limited to PR. The marketing department of any company and many marketing agencies are in the same boat. I like ho you rephrase the question into more of an outcome oriented understanding of social media, vs. just a execution for the sake of execution mindset. [link] PerksConsulting The 8 Wrong Questions PR Firms Are Asking About Social Media (@jaybaer) [link] [link] Andrew Schiestel RT @matt_quin: a great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: [link] [link] kylee decker RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Janis Brett Elspas RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Giard Chloé RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Esnelz Integrated marketing in the watch word of future touch. It isnt about whether social media belongs under PR or digital or marketing or whatever. It is about what you are trying to accomplish, what is the target market, why should they engage, where does this fit in the big marketing picture etc. As a principal of a digital agency I am going to make sure my staff reads this as we get asked those same questions and I guarantee we don't answer them as well as Jay does above. [link] Ann Marie Bland The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #pr #prchat [link] Apollo The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Imagery Marketing The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Michele Hinojosa RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] NYU Heyman Center RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Tricia Braden RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – [link] [link] Rick…HD rt@jasonfalls ur PR firm is asking these qs about social media? they're doing it wrong.(But the right Qs are here:) [link] #in [link] Norman Naylor RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) #socialmedia [link] Norman Naylor RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (via @jaybaer) #socialmedia [link] Bill Paulk The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Anneliza Humlen So well said! The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. Joy RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] The 8 Wrong Questions PR Firms Are Asking About Social Media > [link] [link] Switchback PR [link] [link] Razorfish Brasil 8 questões que nvocê não deveria eprguntar sobre social (by @jaybaer) [link] ~@fetassinari [link] martindilullo RT @razorfish: 8 questions you should not be asking about social (by @jaybaer) [link] ~@crys4pr [link] PRSA-CVC Agree of Disagree: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Michaela Pearce RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #in [link] Greg Kockott The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Gavin Sherratt RT @LpoolChamber: Eight wrong questions PR firms ask of social media: [link] [link] Valery Moody Great points to think about in your #social media campaign. [link] [link] The Image Shoppe Great points to think about in your #social media campaign. [link] [link] Monique Biz The 8 Wrong Questions PR Firms Are Asking… – [link] [link] Kibler 8 social-media mistakes made by PR firms ~ [link] [link] Casey Quinlan The 8 Wrong Questions PR Firms Are Asking About Social Media [link] (solid gold from @jaybaer) [link] bozer RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mansfield PR RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Steve Brand The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Wayne Flemming The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Predrag Mili?evi? ! RT @NikiBGD: #5 is on the money. Nuff said. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Michele Linn Love this post from @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Melanie Stepanek RT @Flack_Me: There are wrong questions a PR firm can ask about social media. [link] [link] Marianne Lindsborg RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] martine hunter 8 Wrong Questions PR Firms R Asking re: Social Media [link] via @jaybaer || btr Q:How can we integrate 2 increase relevancy? [link] iNetPresence RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Lisa Diomede Love this post from @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @michelelinn [link] Eva-Maria Glenz RT @socialradius: The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] #socialmedia #smm [link] Tara Coomans Jay - I agree that in general this line of questioning by PR firms (and others) misleads clients into thinking that social media is a promotional/advertising tool instead of an engagement tool. Further, if you're going to use social media, you need to get with the culture of those who use it as well – they don't need to change to adapt to your culture/expectations. Active social media users expect a certain experience from brands, blogs and people they communicate with in these platforms and its the Social Media/PR/Marketing folks job to integrate themselves into the culture and communicate in a two-way matter. Its great to see this conversation so relevant active! Thanks, Jay! Hope you are enjoying your new home! [link] Rebecca Shaffer PR firms are asking 8 questions about social media — and they’re all wrong!: [link] (via Pr Daily) [link] ric pratte The 8 Wrong Questions PR Firms Are Asking About Social Media Marketing (along with the 8 correct ones) via @jaybaer [link] #in [link] Michele Turpin RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Donna Baske RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] CRAVE Las Vegas @imagewords @vegaspr "8 wrong ?s PR firms are asking about social media" [link] [link] Seo Bridges One of the main problems out there is that social media monitoring is becoming just as important, if not more important than, social media marketing. This leads to another problem. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. Bounce the social media ball in the air and try to grab as many jacks it can. Erick [link] [link] Allan Starr The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Don Jennings [Shared] The 8 Wrong Questions PR Firms Are Asking Abt Social Media (via @jaybaer), [link] [link] Christine MacAdams RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] eWN Van Island RT @FashionLooks: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] eWN Van Island RT @FashionLooks: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Kartik RT @SMMmagazine: 8 social media mistakes made by #PR firms: [link] tim Agency speak BS. I love getting paid to clean up the messes created by idiots at agencys. [link] Michelle Ruble RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Earth Phumipat RT @kafaak: 8 ?????????????? Social Media ???????? PR ???????????????????????? [link] #ittwt #smcon [link] Sydney Shore RT @wigsuperstore 8 wrong questions pr firms are asking abt social media [link] [link] ConnyCom RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Shauna Perry RT @Flowtown: 8 Social-Media Mistakes Made By PR Firms [link] by @jaybaer [link] Michele Lorito-Chase [link] [link] Joost Geurtsen The 8 Wrong Questions PR Firms Are Asking About Social Media ~ [link] (via @roosvanvugt @CharlyLVT) | #PR #socialmedia [link] Hedvig Blext RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Social Media Coach The 8 Wrong Questions PR Firms Are Asking About Social Media ~ [link] [link] Leonie Lindeboom RT @joostgeurtsen: The 8 Wrong Questions PR Firms Are Asking About Social Media ~ [link] #PR #socialmedia [link] Willemijn Vader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Maria Bakardjieva RT @SocialGuide: 8 Social-Media Mistakes Made By PR Firms [link] by @jaybaer [link] Mr A The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] … what questions are you asking? [link] Martijn van Klaveren RT@WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Martijn van Klaveren RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Tessa Weber RT @MvKlaveren: RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Sara Hernandez RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Danny Devriendt Wrong Questions PR Firms Are Asking About Social Media – [link] #pnid [link] Yann Lebout RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – [link] #pnid [link] Social Media Guide RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – [link] #pnid [link] Maria Bakardjieva RT @smmguide: RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – [link] #pnid [link] Anny Huberts RT @MvKlaveren: RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Dr Gratton And the right question to ask: 'How Much?' RT @dannydevriendt Wrong Questions PR Firms Are Asking About SoMe: [link] #pnid [link] Olivier MULLER U think these questions R still asked ? RT @dannydevriendt – Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Ignacio The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert [link] [link] EFDixon RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ingrid Abboud RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Naveed Akram PR firms are asking 8 questions about social media — and they’re all wrong! [link] [link] Essential A really great find by @sarahchidgey – "The 8 Wrong Questions PR Firms Are Asking About Social Media" [link] [link] Felix Hemsley RT @EssentialComs: A really great find by @sarahchidgey – The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Astrid Kuyer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Matt Anderson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #sm #PR Via PRDaily.eu [link] PLATO Kommunikation Acht Verbesserungsvorschläge für die häufigsten Fragen zu #Socialmedia [link] via @jaybaer #pr [link] Petya N. Georgieva "How can we make a viral video that gets thousands of views" > 8 wrong questions #PR firms ask about #socialmedia [link] [link] GAby Menta 8 Social-Media Mistakes Made By PR Firms [link] by @jaybaer [link] Ezequiel Calvino RT @gabymenta: 8 Social-Media Mistakes Made By PR Firms [link] by @jaybaer [link] Joshva The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert [link] [link] Sarah Goodall RT @EssentialComs: A really great find by @sarahchidgey "The 8 Wrong Questions PR Firms Are Asking About Social Media" [link] [link] AMA Atlanta The 8 Wrong Questions PR Firms Are Asking About Social Media- [link] [link] Social Media Tipps RT @PLATOtweets: Acht Verbesserungsvorschläge für die häufigsten Fragen zu #Socialmedia [link] via @jaybaer #p… @MediaTipp [link] John Shumate The 8 Wrong Questions PR Firms Are Asking About Social Media- [link] RT @AMAAtlanta [link] Kristi Rhule The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Delroy A. Whyte-Hall 8 social-media mistakes made by PR firms [link] [link] Kartik RT @SMMmagazine 8 social media mistakes made by #PR firms: [link] [link] Social Media Guide RT @SMMmagazine 8 social media mistakes made by #PR firms: [link] [link] Cathrine Thaning The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Alana Fisher RT @smmguide: RT @SMMmagazine 8 social media mistakes made by #PR firms: [link] [link] Nika Watkins RT @ThePRwriter: 8 social-media mistakes made by PR firms [link] [link] Lauren Chapman "The 8 Wrong Questions PR Firms Are Asking About Social Media" [link] via @jaybaer [link] Delroy A. Whyte-Hall PR firms are asking 8 questions about social media — and they’re all wrong! [link] [link] Ruzanna Tantushyan Found this useful: 8 Wrong Questions Asked About Social Media – [link] [link] Doyle Albee Eight mistakes PR firms make in social media (GREAT read!): [link] [link] Armando Clarke RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Kelly Steffen RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Liana Miller Great read on mistakes PR firms make [link] [link] Rick Sauter RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): [link] [link] Toolkit RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Dave Kilby RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): [link] [link] YouScan 8 ???????? ??????, ??????? ????????? ?? ???????? ??? ?????? ? ??????????? ????? [link] [link] YouScan 8 ???????? ??????, ??????? ????????? ?? ???????? ??? ?????? ? ??????????? ????? [link] [link] Adam Trainor RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Adam Trainor RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Cyndi Stevens RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Consent Media RT @LoyaltyLady: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Karena law RT @toolkit: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Monica 8 social media mistakes made by #PR firms [link] #publicrelations #socialmedia [link] Dan St. Peter The 8 Wrong Questions PR Firms Are Asking About Social Media. Convince & Convert – [link] #yam #in [link] Robert McEwen RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Leah Zuber The 8 Wrong Questions PR Firms Are Asking About Social Media – Convince & Convert [link] [link] Blair Evan Ball 8 social-media mistakes made by PR firms [link] [link] Mary D. Padilla RT @jaybaer: The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] [link] RiaBreuer RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): [link] [link] SodaPop Media, LLC 8 social-media mistakes made by PR firms – [link] [link] SodaPop Media, LLC 8 social-media mistakes made by PR firms – [link] [link] Ken Moorhead Such a good post I'm going to share it again. The 8 Wrong Questions …About Social Media [link] [link] Sarah Smith RT @jaybaer: 8 Wrong Qs PR Firms Are Asking About Soc Media [link] How can we make a viral video that gets thousands of views? [link] Anita Fiander The 8 Wrong Questions PR Firms Are Asking About Social Media- [link] [link] Betsy Soler The 8 Wrong Questions PR Firms Are Asking About Social Media – @jaybaer [link] [link] Concept Hub, Inc The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert: [link] [link] Erik Hare RT @ConceptHub: The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert: [link] [link] blueearth RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mario Midas "The 8 #Wrong Questions #PR Firms Are Asking About #SocialMedia" @JayBaer [link] [link] Andres Silva A. TO SMM STUDENTS: 8 social media mistakes made by #PR firms: [link] (via @SMMmagazine) #SmmClass [link] Yun Lee The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @jaybaer [link] Sara Waltemire Definitely mistakes I've encountered RT @andressilvaa: 8 social media mistakes made by #PR firms: [link] (via @SMMmagazine) [link] Melissa Giovagnoli RT @CMYKSolutions: @caroljsroth 8 great questions Carol, thanks for sharing [link]. Ben [link] Salomão The 8 wrong questions PR firms are asking about social media [link] #socialmedia [link] Social Media NZ The 8 wrong questions PR firms are asking about social media [link] #socialmedia [link] [link] Ryan C. Smith RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ryan C. Smith RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Kendra Lee RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] Good to know!! [link] Ricardo F. Prochnow RT @scasas: The 8 wrong questions PR firms are asking about social media [link] #socialmedia [link] mark RT @razorfishbrasil: 8 questões que nvocê não deveria eprguntar sobre social (by @jaybaer) [link] ~@fetassinari [link] Rick Oppenheim The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #Tallahassee #Orlando #Miami (via @TallyDigitalBiz) [link] Yvonne RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuine@duncanondigo this ones for you [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuine@duncanondigo this ones for you [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuine this ones for you [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuine this ones for you [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuinde this ones for you ! [link] Yvonne The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuinde this ones for you ! [link] Social Media NZ The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuinde this ones fo… [link] [link] Social Media NZ The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] @KMuinde this ones fo… [link] [link] Kirstie Colledge RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Kirstie Colledge RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] weeboxx media RT @smmguide: RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): [link] [link] Alex Hall #socialmedia The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Ken Murray RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] socialmedia247 The 8 Wrong Questions PR Firms Are Asking About Social Media [link] : The 8 Wrong Questio… [link] #socialmedia [link] Social Media Tips RT @socialmedia247: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] : The 8 Wrong Questio…… @MediaTip [link] Arlene Worsley RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Peter Ulstrup Hansen Amen! RT @smmguide: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Melissa S. Barker The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Nick Bormann RT @Melissa_Barker: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Olivier Tripet The 8 Wrong Questions PR Firms Are Asking About Social Media: [link] RT @jaybaer: The 8 Wrong Questions #PR Firms Are Asking About #SocialMedia – [link] [link] Danica Kombol Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] BeEverywhere News Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] jackieyeaney RT @danicakombol: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] jackieyeaney RT @danicakombol: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] Tara Murphy RT @beEverywhere: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] Tara Murphy RT @beEverywhere: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] Lars Voedisch RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Lars Voedisch RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ernesto Durán RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ernesto Durán RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] RichardatDELL RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Kathy Meyer The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @jaybaer [link] Jill Foster (w/ better, alternate ?'s provided) 8 wrong questions PR firms ask about #socialmedia [link] via @LinkedMedia @jaybaer [link] Tyler Weaver RT @2cre8: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @jaybaer [link] Neil Drewitt RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Pippa O’Sullivan RT @LinkedMedia: RT @JayOatway: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] #socadl [link] danielgoh RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] SUPERADRIANME RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Glenn Lee RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jennifer Bongar RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Infinite Insight RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Yousuf Photo Afridi RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ralph de Geus RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] 11eiffig ? kztkk [B!] The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Co… [link] [link] Shohei Nemoto [link] RT @Capote PR??????????????????????????8???? [link] [link] LuciFresh RT @Flowtown 8 Social-Media Mistakes Made By PR Firms [link] by @jaybaer» true that. [link] CA Technologies DACH RT @wgreiner: Nützlich: Die 8 falschen Fragen, die PR-Leute zu #Social Media stellen: [link] /by @jaybaer via @Stefan63atIBM [link] Arno Laxy RT @CA_D_A_CH: RT @wgreiner: 8 falsche Fragen, die PR-Leute zu #Social Media stellen: [link] /by @jaybaer via @Stefan63atIBM [link] Ezequiel Calvino The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Kyle McGrath RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] lizwainger Jay Baer's excellent post on the 8 wrong questions that PR folks ask about social media [link] [link] Jonathan Coffin Reading now: "The 8 Wrong Questions PR Firms Are Asking About Social Media." [link] [link] m p friedman RT @OomphGroup: Excellent: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] davidtheprguy The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Russell Dean Roering RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Big Fuel Many PR firms are asking questions, but not the right ones: [link] [link] Bob Sanders RT @bigfuel: Many PR firms are asking questions, but not the right ones: [link] [link] mike mcgraw Many PR firms are asking questions, but not the right ones: [link] [link] [link] Avi Savar Many PR firms are asking questions, but not the right ones: [link] [link] Stephen Porter RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Michael Gass The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer [link] [link] Tim Underwood The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Graf-Martin Agency The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mike D. Merrill The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mike D. Merrill The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Charles H. Brown RT @mikedmerrill: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Charles H. Brown RT @mikedmerrill: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Colin Alsheimer RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Thomas Earthman RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] MarktheSpaman RT @LevelTen_Colin: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Leigh Ann Stouffer RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Annie Q. Syed The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @tylerweaver via @2cre8 via @jaybaer [link] William Hushburn Asking a question would basically depend on what answer you truly want to hear. I don’t think there are right and wrong questions, answers maybe. [link] Fahrenheit EM All are good.#7 is the BEST! | The 8 Wrong Questions PR Firms Are Asking About Social Media via Jay Baer [link] [link] Kate Knox RT @russ_dean: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Tomislav Car RT: @2cre8 The 8 Wrong Questions PR Firms Are Asking About Social Media [link] RT @jaybaer [link] Annie Zhou RT The 8 Wrong Questions PR Firms Are Asking About Social Media [link] @jaybaer [link] amsie The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Vincent Teo RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Daphne Maia RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] LEWIS Asia-Pacific RT @daphnemaia: RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Thanh Phuong Vo RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Thanh Phuong Vo RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jamie Forster The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyone not just PR! [link] Bernie Ritchie RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyone not just PR! [link] Christopher Woodland RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyone not just PR! [link] Ramona Zachariassen Reading "The 8 Wrong Questions PR Firms Are Asking About Social Media" by @jaybaer [link] via @JamieForster [link] Simon Sanett RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyone> >I agree! [link] conversation matters RT @JamieForster: 8 WRONG Questions PR Firms Are Asking About Social Media – [link] // good read for anyone >>>it is spot on [link] Denver Coulson RT @si_sanett: RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyo … [link] J Benn RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Jake LaCaze RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyone not just PR! [link] Catherine McNair The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer [link] #PR #li [link] Emily & Erika The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sj kent RT @si_sanett: RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] // good read for anyo … [link] Sarah Hartshorn The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Ava Grace RT @VanillaSoft: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Matthew Carson, III #socialmedia #PR #publicrelations #marketing The 8 Wrong Questions PR Firms Are Asking About Social Media, [link] [link] Glennie Cruz The 8 Wrong Questions PR Firms Are Asking About Social Media #socialmedia #PR #in [link] [link] katie christof RT @beEverywhere Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | [link] [link] DIALOG Magazine 8 wrong question about social media…and the right questions instead [link] [link] TiffanyPR The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] [link] K A C, Images and U RT @lolasims: RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] [link] Inga RT @lolasims: RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] [link] [link] winstonemarketing RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Phil Simon The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] @jaybaer [link] Kali Moses RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media [link] [link] fredalecrim "The 8 Wrong Questions PR Firms Are Asking About Social Media" [link] #Recomendo #MidiasSociais [link] Jackie Stone 8 Social Media Mistakes companies make – [link] [link] Max Hardy Just read a great blog post – Eight Wrong Questions PR Firms Are Asking About #socialmedia: [link] [link] Rinforside web The 8 Wrong Questions PR Firms Are Asking About Social Media [link] #socialmedia [link] Jeff Hurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Social Media Filter RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Social Media Filter RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Marketing Filter RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Marketing Filter RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Thrill Me RT @Jeffhurt: The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Jim Andrews RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Jim Andrews RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] psalinger RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] psalinger RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma [link] [link] Niall Devitt RT @TweetsonPR: The 8 wrong questions PR firms are asking about social media. [link] [link] Ian McGonnigal The 8 Wrong [& Right] Questions To Ask About #SocialMedia by @jaybaer #eventprofs [link] RT @Jeffhurt #marketing [link] Per Sundberg The 8 Wrong Questions PR Firms Are Asking About Social Media – [link] [link] Nina Godard RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Clean Cut Media great job on the post. I liked the “rewording&# of the questions. its frustrating sometimes when potential clients come with these questions and end up following the company with the best fluff answer rather than the best answer. [link] Ruhani Rabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] Ruhani Rabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] Ruhani Rabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] Calvin Lee RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] Coding Koala RT @mayhemstudios RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] WPstudios RT @mayhemstudios RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] Robert Greenawalt RT @mayhemstudios: RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia [link] [link] ReStream @cwills The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consu [link] #ReStream.me [link] Razorfish Brasil 8 perguntas que você não deve fazer sobre social media (by @jaybaer) [link] ~@fetassinari [link] Maria Great post and I love the thought-provoking comments. I use social media heavily not necessarily for lead generation per se for my own branding agency, but to present myself as a thought leader – a softer sell, if you will. But the one thing all the hoopla about social media seems to overlook in the language of “community&# , “connection&# and “adding value&# is that those are all noble goals and part of what I call “soft selling.&# But at the end of the day, it’s a time and cost expense that is meant to generate business. Sales, clients, eyeballs – whatever you are after. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES. That is what a company is investing in, or asking a social media firm for help with. We can’t get angry with clients who want a return on the money they spend. I’ve been on both the client and the agency sides – and didn’t appreciate the client’s need to justify spend to the CEO and CFO until I was on that side. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. There is not a one-to-one dollar for dollar spent per lead or sale. But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful. You need to “earn the right&# to picth your product or invade someone’s email box with an offer. And social media helps you build that trust and gives you that brand air cover. If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. But you can’t stop the conversation at “We’ll help you engage your customers.&# They don’t care. You need to complete the thought with “so that you can ultimately increase sales and lifetime value of a customer in the long run.&# Once we can start to get those metrics for clients, the conversation will be much easier to have. [link] [link] “Me the People&# « IWS [.] Jay Baer’s post, “The 8 Wrong Questions PR Firms Are Asking About Social Media,” he discusses the pressure digital agencies undergo, when taking care of a brand’s social [.] [link] Mark Mathson Thanks for your feedback on my comment Jay. Agreed. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? 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