Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. She also blogs at [link].

Alterian 125

Alterian SM2 Social Networking Aggregator 125

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Pretty good setup for those that are somewhat hesitant to take a chance on a social media monitoring site.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 16, 2010

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. The ever-modest Lee Odden reviews tools to help spot trends, research keywords and analyze social media activity to help improve “visibility on standard, social and real-time search.&#. 8 Social Media Monitoring Tools by Onflow Interactive.

Social Media 210

Social Media Tools Strategy Tips 210

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Social Email Marketing

MAY 10, 2011

Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would.

Alterian 78

Alterian Engagement Brands Survey 78

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g.,

Software 157

Software Review SM2 Alterian 157

Webbiquity SMM

MAY 3, 2011

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Connie Bensen. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Webbiquity SMM

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Twitter 274

Twitter Bazaarvoice B2B Microsoft 274

Net-Savvy Executive

APRIL 1, 2011

To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Visible Technologies Still doing what they do. Collective Intellect Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

SocMed Sean

FEBRUARY 3, 2013

Tools to consider include: Hootsuite for Twitter Google Alerts for your company name, brands, competitors, and industry keywords Topsy.com BoardReader.com Addictomatic.com Listorious.com Hashtags.org TweetReach.com 102) There are some good paid social listening tools out there like Radian6 , Alterian SM2 , and BrandWatch.

Social Media 279

Social Media Klout YouTube Foursquare 279

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Koka Sexton

MAY 2, 2011

I’ve been using a social monitoring tool called Alterian SM2. There are a few other great plans in the works to make InsideView even more “social&# but I’ll save those for another set of posts. Which brings me to some great analytics we just compiled for the Gartner Magic Quadrant.

SM2 72

SM2 Alterian Training Metrics 72

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 40

Engagement Alterian ROI Loyalty 40

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

Social Media 197

Social Media Tools Sysomos Vocus 197

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? [link] [link] Jodi Mallow Maas Is Your Social Strategy Proactive or Reactive [link] #Business [link] Davio A Pignotti RT @khenderick: Nice Post – Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Social Email Marketing

APRIL 22, 2011

Email and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those.

Social Networking 40

Social Networking Compete Travel Communities 40

Convince & Convert

AUGUST 18, 2010

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. So, it's not that PR professionals don't think these questions are important.

Questions 157

Questions Social Media Consultant Education 157

Convince & Convert

SEPTEMBER 21, 2010

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. The closer we get to a tool that will incorporate both monitoring and management in one, the better. Is that not true?

Social Media 152

Social Media Radian6 Strategy SM2 152