Social Media Strategies Summit
NOVEMBER 4, 2024
Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.
Webbiquity SMM
NOVEMBER 23, 2024
Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.
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The Realtime Report
NOVEMBER 27, 2024
Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences As you navigate the ever-evolving e-commerce landscape, you may have noticed a transformative technology reshaping the online shopping experience: augmented reality (AR). This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments.
Social Media Today
NOVEMBER 13, 2024
Short answer: No. Longer answer: Maybe.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Jon Loomer
NOVEMBER 11, 2024
Complaints about Meta’s algorithmic targeting are mostly misguided. Meta’s ability to find the people who are most willing to perform your desired action is extremely effective. But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Before you come at me about the issues with algorithmic targeting, I get it.
Convince & Convert
NOVEMBER 12, 2024
The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
NOVEMBER 7, 2024
Episode 41 of the AI in Marketing: Unpacked podcast, an AI Makeover with Matthew Spiller The post AI Makeover: How AI Took a Creator’s Brand from Manual to Magical appeared first on The Social Media Hat.
Oktopost
NOVEMBER 25, 2024
In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.
Social Media Today
NOVEMBER 17, 2024
Does this mean that hashtags are no longer important?
Jon Loomer
NOVEMBER 25, 2024
It is highly likely that you are using ad creative that fall outside of Meta’s recommended aspect ratios. You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Of course, it will take some additional work to accomplish the goal of providing optimally sized images and videos for your ads.
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Audiense
NOVEMBER 12, 2024
If I were to ask you to name the top performing fast food restaurants in the US right now, I bet you could guess based on the food you’ve ordered in the past year. I know I could guess just by reviewing my past orders in the Uber Eats app.
Social Media Strategies Summit
NOVEMBER 14, 2024
From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of M
The Social Media Hat
NOVEMBER 30, 2024
Episode 46 of the AI in Marketing: Unpacked podcast, with Lauren Schiavone The post From Boardroom to Bot Room: A Leader’s Journey into AI Marketing appeared first on The Social Media Hat.
Oktopost
NOVEMBER 14, 2024
The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
NOVEMBER 26, 2024
A new visual composition option for your Stories.
Jon Loomer
NOVEMBER 20, 2024
Meta announced some important changes for users in the EU , following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Convince & Convert
NOVEMBER 22, 2024
In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
The Social Media Hat
NOVEMBER 23, 2024
Episode 45 of the AI in Marketing: Unpacked podcast, with Gabe Wahhab The post Elevating Product Marketing: The Game-Changing Role of AI appeared first on The Social Media Hat.
Hootsuite
NOVEMBER 28, 2024
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The qu
Social Media Today
NOVEMBER 14, 2024
Facebook's following Instagram's lead in making “Views” its focus metric.
Jon Loomer
NOVEMBER 13, 2024
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use the following settings… 1. Auction Buying Type. 2. Awareness Campaign Objective. 3. Performance Goal: Maximize reach of ads. If you have this update, you will see a new section for Frequency Control with an option for Target Frequency: Target frequency helps you set how often people see your ads each week and can help you reach y
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Sprout Social
NOVEMBER 26, 2024
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.
Buffer Social
NOVEMBER 25, 2024
Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. It's accessible to businesses at any budget. That's why 69% of brands increased their influencer marketing budgets this year.
The Social Media Hat
NOVEMBER 2, 2024
Episode 40 of the AI in Marketing: Unpacked podcast, with Niki Dunagin The post Scaling Without Hiring: The AI Secret to Marketing Success for Entrepreneurs appeared first on The Social Media Hat.
Hootsuite
NOVEMBER 4, 2024
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Social Media Today
NOVEMBER 20, 2024
Some pointers on what LinkedIn's feed algorithm is looking to amplify (and punish).
Jon Loomer
NOVEMBER 24, 2024
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations.
Sprout Social
NOVEMBER 19, 2024
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.
Buffer Social
NOVEMBER 5, 2024
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
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