Social Media Strategies Summit
NOVEMBER 4, 2024
Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.
Webbiquity SMM
NOVEMBER 23, 2024
Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.
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Jon Loomer
NOVEMBER 11, 2024
Complaints about Meta’s algorithmic targeting are mostly misguided. Meta’s ability to find the people who are most willing to perform your desired action is extremely effective. But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Before you come at me about the issues with algorithmic targeting, I get it.
The Realtime Report
NOVEMBER 27, 2024
Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences As you navigate the ever-evolving e-commerce landscape, you may have noticed a transformative technology reshaping the online shopping experience: augmented reality (AR). This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Convince & Convert
NOVEMBER 12, 2024
The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.
Oktopost
NOVEMBER 25, 2024
In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
NOVEMBER 4, 2024
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y
Jon Loomer
NOVEMBER 25, 2024
It is highly likely that you are using ad creative that fall outside of Meta’s recommended aspect ratios. You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Of course, it will take some additional work to accomplish the goal of providing optimally sized images and videos for your ads.
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Convince & Convert
NOVEMBER 22, 2024
In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.
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Oktopost
NOVEMBER 14, 2024
The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.
Social Media Strategies Summit
NOVEMBER 14, 2024
From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of M
Hootsuite
NOVEMBER 21, 2024
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).
Jon Loomer
NOVEMBER 20, 2024
Meta announced some important changes for users in the EU , following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
NOVEMBER 19, 2024
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.
Buffer Social
NOVEMBER 19, 2024
With so many different post options, it’s hard to know which Instagram image size to use and when. If you’re looking for guidance that’s a little more detailed than “a width of at least 1,080 pixels with an aspect ratio between 1.91:1 and 4:5 ,” we can help. Because Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting that all-important enga
Oktopost
NOVEMBER 12, 2024
In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague’s desk to train them on
Bill Hartzer
NOVEMBER 22, 2024
Designed for those inspired by sport, a personalized locker room becomes the home base for users to navigate to various features in the app, available to download on Apple devices in December 2024. Kevin Brilliant left behind a coveted role as a behavioral scientist with the Chicago Bulls to tackle something even bigger: the mental health crisis. Inspired by his personal struggles and a career spent studying behavior, Brilliant is set to launch Take The Win , the world’s first Social Gratitude p
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Hootsuite
NOVEMBER 28, 2024
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The qu
Jon Loomer
NOVEMBER 13, 2024
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use the following settings… 1. Auction Buying Type. 2. Awareness Campaign Objective. 3. Performance Goal: Maximize reach of ads. If you have this update, you will see a new section for Frequency Control with an option for Target Frequency: Target frequency helps you set how often people see your ads each week and can help you reach y
Sprout Social
NOVEMBER 26, 2024
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.
Buffer Social
NOVEMBER 21, 2024
Hey folks 👋 It’s been a very blue week in social — a Blue sky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in).
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Oktopost
NOVEMBER 21, 2024
Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience.
Bill Hartzer
NOVEMBER 22, 2024
The holiday season is here, and TikTok is proving to be much more than a dance video haven. A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. Over half of the respondents (55%) admitted to finding gift inspiration while scrolling, and 39% actively searched for gift ideas on TikTok. These numbers highlight a major shift in how people approach holiday shopping.
Hootsuite
NOVEMBER 26, 2024
OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad
Jon Loomer
NOVEMBER 24, 2024
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Sprout Social
NOVEMBER 20, 2024
Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or s
Ignite Social Media
NOVEMBER 12, 2024
As brands begin discussions around strategy development and the development of marketing plans for the new year, a natural place to start is often with a social media audit. Since we’ve completed many of these over the years, we wanted to share the most commonly asked questions these audits answer. Before Getting Started – Is an Audit Right For You?
Buffer Social
NOVEMBER 22, 2024
Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.
Oktopost
NOVEMBER 27, 2024
Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. The four pillars of B2B marketing Content Marketing, Influencer Marketing, SEO, and Social Media Marketing These are the foundational programs needed to a
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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