Social Media Success Starts with Listening
NOVEMBER 16, 2010
The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms.