They share a fundamental power to bring people together in communities and nurture and grow those. Email marketing Social media marketing Alterian email and social SDL social networksEmail and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. MORE

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s active in local community and business organizations as well as social media. CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. MORE

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. MORE

They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. The sooner you shake off the. Email marketing Research Social email marketing MORE

I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together. I haven’t blogged much since I started my awesome job at InsideView. The typical 1 st week post and then a little about the creation of social media university but that’s about all. Oh… I got to meet Brian Solis. How could I forget that?) MORE

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. That shows you know how to engage people,&# says Knight Foundation’s Marc Fest, who is looking to fill an online community coordinator position. The term ‘engagement ‘ is popping up all over the place. MORE

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. – [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? MORE

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Locations of communities online & offline. MORE

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. That shows you know how to engage people,&# says Knight Foundation’s Marc Fest, who is looking to fill an online community coordinator position. The term ‘engagement ‘ is popping up all over the place. MORE

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. By listening first, then contributing helpful information based on what your prospects and key influencers are discussing , you’ll be seen as an asset to the community and a valued contributor, rather than just another vendor schlepping its goods. MORE

Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. Cohen describes how GE found success with a private social media community. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. MORE

Alterian. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. MORE

You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. MORE

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. MORE

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Alterian SM2 helps you review positive and negative comments made about your brand across various social media channels – blogs, micro-blogs, wikis, social networks, and media sharing sites with alerts delivered directly to you in real-time. MORE

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. Carrie is also active in community work, including work with tornado relief and local sports charities. MORE