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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Acquired by.

Sysomos 334
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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. So why bother?

Alterian 126
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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Find out who’s talking. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Share this on Bebo. Tweet This!

SM2 189
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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

Cymfony 152
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213 Days as an Insider

Koka Sexton

I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together. There are a few other great plans in the works to make InsideView even more “social&# but I’ll save those for another set of posts.

SM2 72
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen.

Twitter 279
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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.