Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Let’s bring in our very special guest of the week, our friend Ian Greenleigh from Bazaarvoice. Ian: Are you asking how I personally do it for Bazaarvoice?

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Let’s bring in our very special guest of the week, our friend Ian Greenleigh from Bazaarvoice. Ian: Are you asking how I personally do it for Bazaarvoice?

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. Social Media Statistics Bazaarvoice chief marketing officer CMO CMO study marketing social business social dataThe survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

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What Are Your Go-To Social Media Resources?

Convince & Convert

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. This isn’t a lead generation vehicle for Bazaarvoice , and data won’t be kept by them except to send you results if you like. Social Media Research bazaarvoice blogs ian greenleigh social media research surveys

Real Brand Storytelling

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He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever.

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. I learned just how effective this was when I took out a Facebook ad and targeted decision-makers at the company I currently work for, Bazaarvoice. influencer outreach bazaarvoice ego capital ian greenleigh online influencers personal branding the social side door

Real-Time Social Media Marketing Strategies

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He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. advertisingpodcast apple bazaarvoice blog blogging brand businessbook contentmarketing davidusher dell digitalmarketing ecommerce facebook itunes marketing marketingblogger marketingpodcast massrelevance onlinesocialnetwork podcast podcasting realtimemedia samdecker socialexperience socialmedia

Hacking The Media (Again)

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bazaarvoice. advertisingpodcast apple bazaarvoice blog blogging brand businessbook ccchapman chrisbrogan christopherspenn contentmarketing davidusher dell digitalmarketing doodle ecommerce facebook hughmcguire itunes juliensmith marketing marketingblogger marketingpodcast massrelevance mediahacks onlinesocialnetwork podcast podcasting realtimemedia samdecker socialexperience socialmedia

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. Tags: B2B Social Media Content Marketing Guest Posts b2b marketing B2B social media bazaarvoice content marketing content strategy ian greenleigh rocket content He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. Tags: bazaarvoice. What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig.

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no.

When The Going Gets Tough

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My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. bazaarvoice business businessowner company entrepreneur hr humanresources job jobenvironment personalfulfillment resume serviceindustry thriving workTags: bazaarvoice. "This will be my last day shining your shoes."

The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Tags: bazaarvoice. If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture.

The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice. The New Rules of Social Engagement.

Product ratings and UGC both work, but can they work together?

Pixlee

Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. Product reviews are a huge part of a customer’s buying decision, but where should they appear? Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Are you achieving escape velocity?

SocialFish

Bazaarvoice London: Build a Program for Scale (Keynote). Here’s a nice deck by Jeremiah Owyang. The danger with these, of course, is that everyone says “oh yeah well that’s great for big brands and corporations, but we don’t have the budgets or the staff or the time or the resources” Well, maybe, but you can at least start thinking about it. And we know lots of organizations doing some pretty awesome things.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC. With those numbers, why wouldn’t you use this tactic?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Social Media Metrics and Conversion

Proactive Report

Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. A Dramatically Different Approach to Social Media Metrics in 2011. Conversion jumps from eighth place last year to the number two spot for 2011. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. Instagram is one of the most effective platforms a business can use to target its consumers. But in order to be successful building a strong community is essential.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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The Social Media ROI Debate

Webbiquity SMM

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

75% of social media users say that user generated content makes branded messaging more authentic, and a report from BazaarVoice revealed that shoppers that interact with UGC are 97% more likely to convert with a retailer than customers who do not. With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Jackie Cohen summarizes and comments on a recent Bazaarvoice / CMO Club showing that “Nine out of every ten Chief Marketing Officers participate in at least three forms of social media promotions, yet many don’t know whether these efforts yield a return on investment…(while) 15.4 Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise?

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

BazaarVoice found overwhelmingly that reviews online are positive. I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Bazaarvoice). My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Bazaarvoice). My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

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Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

Ian Greenleigh from BazaarVoice. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan.