Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Social Media Statistics Bazaarvoice chief marketing officer CMO CMO study marketing social business social data

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What Are Your Go-To Social Media Resources?

Convince & Convert

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge 150 and stuff like that. Social Media Research bazaarvoice blogs ian greenleigh social media research surveys

Real-Time Social Media Marketing Strategies

Twist Image

There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. content marketing. digital marketing. marketing. marketing blogger. marketing podcast.

Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. bazaarvoice. digital marketing. marketing blog. marketing podcast.

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. Even the best marketing emails, resumes and cold calls are given short shrift today, and it has more to do with the medium than the message. I learned just how effective this was when I took out a Facebook ad and targeted decision-makers at the company I currently work for, Bazaarvoice.

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The problem here is that many marketers see this path as a straight line—from them, to the BDM, to the purchase.

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Hacking The Media (Again)

Twist Image

bazaarvoice. content marketing. digital marketing. marketing. marketing blogger. marketing podcast. Episode #349 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Penn , Julien Smith and myself.

Be Nice When You Say Bad Things Online

Twist Image

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. It also teaches marketers a very powerful lesson (that they often do not want to hear): not everyone is going to love your brand. bazaarvoice. marketing lesson.

The Ever-Evolving Consumer Evolves (Again)

Twist Image

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). We need to face one cold, hard truth (and then figure out what to do about it): this is the first time in our civilization where consumers are more advanced (in terms of both technology and how they are communicating) than the Marketers. Do you think Marketers will ever be able to get ahead of this? bazaarvoice. marketer. marketing.

What A CMO Wants. What A CMO Needs.

Twist Image

Being a Chief Marketing Officer is no easy gig. If you layer on top of that how challenged the Marketing department is within the organization (most see Marketing as an expense instead of looking at the overall economic value that it delivers to the organization) and the introduction of so many new Marketing opportunities (do we really need to use the words "Social Media" and "mobile" here, again?) chief marketing officer. marketing.

When The Going Gets Tough

Twist Image

My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. We see this in the marketing industry almost daily: a client/agency relationship falls apart, the brand does an agency review and finds a similar company that offers similar services with very similar people, but it's simply a better fit and they all thrive.

The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing. Blog SEO Search Marketing Social Media & SEO Social Media Marketing Word of Mouth Marketing consumer reviews new rules of engagement online reviews social media influence social shopping

Product ratings and UGC both work, but can they work together?

Pixlee

Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. Pixlee-powered marketing creates a more actionable experience for users, driving higher engagement compared to traditional content marketing. eCommerce MarketingProduct reviews are a huge part of a customer’s buying decision, but where should they appear?

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Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. This is complete anathema to those who argue that traditional marketing in its various forms is “dead” Last year I was sceptical about Forrester’s 2011 report given that the data was taken from the clients of a single marketing agency – and frankly most of my concerns remain around methodology and report scope.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. Edelman recently released the results of its 2012 Trust Barometer survey.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off.

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

75% of social media users say that user generated content makes branded messaging more authentic, and a report from BazaarVoice revealed that shoppers that interact with UGC are 97% more likely to convert with a retailer than customers who do not.

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Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012. PR can measure conversion – they’re just different activities from the ones marketing is tracking.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing. 5 Problems With Measuring Social Marketing by Web Worker Daily. A call for more accountable social media marketing by iMedia Connection.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. As many social marketers know, hashtags work best on Instagram and Twitter. UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. A Dramatically Different Approach to Social Media Metrics in 2011. Conversion jumps from eighth place last year to the number two spot for 2011. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Instagram isn’t just a platform for companies to market themselves—brands have to rely on audience participation and interaction in order to strengthen their relationship with their customers.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. with higher operating margins and market share).

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

I am Jay Baer from Convince & Convert, joined as always by my pal, CEO of data-driven social media marketing software company Argyle Social, Mr. Eric Boggs. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think we are confusing marketing and customer service. It’s marketing wearing a customer service Trojan horse costume. Eric : You guys are the Biggie and Tupac of market analysis.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. Q3: Why has UCG suddenly burst onto the Digital PR radar – it was not even a category for marketers last year? A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. Q3: Why has UCG suddenly burst onto the Digital PR radar – it was not even a category for marketers last year? A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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Is Your Executive on Twitter?

Koka Sexton

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager!

Koka Sexton dot Com

Koka Sexton

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. How NOT to use your Social Media Marketing Manager!

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Just goes to show that the market’s moving quickly.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. some sort of in-depth market research on consumer demand that. Eric : VP of Marketing at Edison Research. And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing. desire to get clicks and win the content marketing game tends to. journalism major, or legitimate market research. secret in the market.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. It's all in the marketing and some folks just don't want to do that.