Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

Campaign 170

Campaign Social Media Instagram Organization 170

Jon Loomer

FEBRUARY 6, 2025

The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long.

Campaign 143

Campaign Features Advertising How To 143

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Social Media 110

Social Media How To Analytics Metrics 110

Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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Sentiment Trends Hashtag Social Media 110

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline? Tessa Barron, formerly Senior Vice President of Marketing at ON24, joined the Data-Driven Decisions podcast to share her framework for aligning goals with specific actions and focus

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Data Marketing How To Pharmaceuticals 99

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

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Software Team Authentication Platform 122

Jon Loomer

FEBRUARY 24, 2025

The audit of a Meta advertising account includes several layers you should consider. One is specific to the history of what this client does within their ad sets. This is the third post in a series about what to look for when running a Meta ads audit. This is not a simple topic, so I am breaking it down into multiple posts. You can read the first two here: Meta Ads Audit: Account Level Considerations Meta Ads Audit: Campaign Level The ad set is critical because so much can be controlled there wh

Eventful 139

Eventful Conversation Advertising Cost 139

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.

Social Media 108

Social Media Content How To Collaboration 108

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others.

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B2B Research Engagement Metrics 99

Ignite Social Media

FEBRUARY 5, 2025

Whether youre managing campaigns on Facebook, Instagram, LinkedIn, or TikTok, each platform offers unique opportunities and specific requirements to optimize your content. This guide walks you through the key requirements for placements on each platform for both organic and paid content. Facebook: Versatility and Reach Facebook remains one of the most versatile platforms for advertisers, offering various formats and targeting options.

Platform 97

Platform Social Media LinkedIn Feedly 97

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers.

Social Media 80

Social Media Strategy Tips Banking 80

Social Media Strategies Summit

FEBRUARY 28, 2025

Want two big reasons why higher ed institutions should have an active presence on LinkedIn? First, the platform has approximately 230 million users in the US. So, while it might be smaller than Instagram and TikTok, its still a big deal. Whats more, one-quarter of all LinkedIn members are aged 18 24, so its a great place to reach your existing students (and even some younger users whove yet to choose their school).

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Examples LinkedIn Newsletter UGC 163

Jon Loomer

FEBRUARY 18, 2025

Uh oh. There’s been an update to Advantage+ Catalog Ads. Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. Audience types are going away, but you can continue to retarget ads or find prospective customers by creating custom audiences using catalog as your source.

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Types Advertising Eventful Engagement 123

Buffer Social

FEBRUARY 26, 2025

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

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Instagram Feed Feedly Mobile 116

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success.

Analytics 90

Analytics B2B How To Social Media Management 90

Hootsuite

FEBRUARY 10, 2025

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

API 87

API HootSuite Eventful Instagram 87

Social Media Today

FEBRUARY 27, 2025

The latest overview of Meta's enforcement efforts, as well as the most viewed content on Facebook.

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Policies Overview Content Engagement 214

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ?

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Journal Social Media Instagram Campaign 149

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Jon Loomer

FEBRUARY 13, 2025

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesnt mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience , Advantage+ Placements , and Advantage Campaign Budget.

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Campaign Groups Groups Process 111

Buffer Social

FEBRUARY 6, 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

Trends 97

Trends SEO Influencer Organization 97

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. HRs role extends beyond posting job listings. A well-executed social media plan can attract top talent, reinforce company culture, and improve internal communication.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Ignite Social Media

FEBRUARY 14, 2025

National Pi Day, celebrated on March 14th (3/14), is more than just a day for math enthusiasts. This quirky holiday offers businesses a golden opportunity to showcase creativity, engage audiences, and drive brand awarenessall while having fun with the themes of math and pie. Here’s how your food brand can bake Pi Day success into your social media strategy, along with why Pi Day matters for businesses.

Engagement 78

Engagement Strategy Discount Education 78

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

FEBRUARY 26, 2025

The standalone Reels app would be a more direct attempt to take on TikTok.

Instagram 211

Instagram 211

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

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Template Templates Influencer How To 94

Jon Loomer

FEBRUARY 4, 2025

Remarketing results are pretty great, right? They’re not always what they seem. Theres a wide range of advice on remarketing. Some will tell you that its not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing , there is plenty of truth in this point of view. Others swear by it. And I understand why because the results look amazing.

Conversation 109

Conversation Groups Groups Advertising 109

Buffer Social

FEBRUARY 24, 2025

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online. This is why I often advise aspiring Instagram creators and social media marketers to experiment.

Instagram 85

Instagram Trends Feedly Feed 85

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Oktopost

FEBRUARY 4, 2025

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

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LinkedIn Sports B2B Apple 93

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure protecting organizations from legal risks, audits, and reputational harm. Social channels are a forum for communicating with constituents and the general public.

Industry 76

Industry Metadata Social Media Policies 76

Social Media Today

FEBRUARY 27, 2025

A more personalized feed, in variance to the main display.

Feedly 211

Feedly Feed LinkedIn 211

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

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Influencer Marketing Survey Collaboration 79

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking