Mindjumpers

DECEMBER 14, 2011

The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. It is similar to Facebook Messenger or Snapchat.

Platform 275

Platform Social Media Influencer Trends 275

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Idaconcpts

JULY 22, 2013

Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. survey participants accessed the Internet via a mobile phone each week during that period.

Project 134

Project Nielsen Insurance Mobile 134

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Webbiquity SMM

JANUARY 24, 2012

Jeff Bullas (again) summarizes 10 key insights from Nielsen research on social media, among them: Facebook dominates the “time spent online” metric—Facebook users collectively spend three times as many minutes with Facebook as they do with Yahoo, and four times as many as with Google. Here’s the source.

Social Media 190

Social Media Tips ROI Nielsen 190

Buzz Marketing for Technology

JUNE 27, 2008

This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Become a Mobile Computing Professional and Let the. Enter your email address: Delivered by FeedBurner.

Education 279

Education Ustream Microsoft Wiki 279

Twist Image

MARCH 20, 2013

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. What are we going to do about it? enewsletter.

Nielsen 111

Nielsen Content RSS Newsletter 111

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 134

Authentication Nielsen How To Social Media 134

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? 38% of Millennials are bilingual. They’re social. No excuses.

Marketing 145

Marketing Nielsen Knowledge Base Authentication 145

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices. In 2016 the tipping point was reached, and usage statistics showed that mobile devices were used more than desktop computers.

Content 121

Content Nielsen Patterns Mobile 121

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. micro mobility. nielsen mckinsey company. ABC would have studied viewer usage of other tablets, but none had critical mass. That might change with the introduction of the new Kindle." active media. advertiser. advertising. broadcasting.

iPad 104

iPad Nielsen Advertising Activities 104

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 112

Nielsen Sports Overview Influencer 112

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 220

Research Social Media B2B Marketing 220

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. People whose most recent location is the selected area, as determined only via mobile device. How Facebook Determines Location of a User.

Facebook 166

Facebook Travel Mobile Comparison 166

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

Video 100

Video Content Nielsen Marketing 100

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 167

List Twitter Brands Microsoft 167

Proactive Report

JANUARY 5, 2010

The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 112

CPC Video Cost Instagram 112

Hootsuite

NOVEMBER 25, 2015

That may have a little something to do with Twitter’s great focus on mobile…. Mobile advertising revenue accounted for 86 percent of the total Twitter advertising revenue. People use smartphones so much today that every business is scrambling to optimize for mobile. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Social Media List Statistics 112

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). This is when Facebook should feel threatened.

News 97

News Facebook Compete Nielsen 97

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? Learn about Local Search and Local Search Engine Marketing in Dallas With the ever-expanding adoption of mobile smartphones, coupled with advances. The Great Divide Watch & Win Contest gives U.S.-based

Small Business 90

Small Business Advertising Nielsen SMS 90

Firebelly

FEBRUARY 19, 2010

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Brands 125

Brands Sports How To MySpace 125

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Provide text-based customer service.

SMS 126

SMS Strategy Marketing How To 126

Buffer Social

OCTOBER 9, 2018

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. In fact, they don’t really want to use traditional social media channels for communication. This is why we built SocialChat.

Conversation 111

Conversation Widget Nielsen Study 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 95

CPC Video Cost Instagram 95

Sprout Social

NOVEMBER 2, 2023

Take a look at this simplified current state customer journey map from Nielsen-Norman. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan. These are especially helpful to establish a baseline for your customer service experience.

Examples 128

Examples Template Templates How To 128

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. With the goal to provide a robust, configurable solution for web and mobile marketing attribution, Kochava’s Unified Audience Platform can track users across different devices and platforms.

Software 103

Software Marketing Analytics B2B 103

Convince & Convert

DECEMBER 8, 2015

Rise of mobile video, per Nielsen. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. This content marketing trend will also be a force in 2016 because video is the most efficient way to atomize your message. If you have video, you have audio.

Trends 60

Trends Content Nielsen Marketing 60

Justin Levy

JANUARY 13, 2010

Even now Google reader mobile is clunky. link] Mark Nielsen By far RSS. If I flag something in email, it sits there and annoys me until I take care of it [link] justinlevy What type of mobile device are you using? Email is just super easy to set up…for geeks and non-geeks alike. Everything else is left to the RSS reader.

RSS 124

RSS Hubspot Google Reader Feed 124