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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. 50% of respondents log onto Twitter via mobile while commuting.

Mobile 137
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics

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How Brands Used Twitter in 2012

Mindjumpers

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Similar Posts: The Impact of Mobile Web Usage [Infographic].

Twitter 208
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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. Mobile Video Audience Nears 115 Million. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report.

YouTube 66
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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. mobile. nielsen. How do you define TV?

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2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands. According to a lot of strategists the role of technology is also supposed to increase phenomenally in the coming years with mobile platforms, social media management tools and a shift from CRM integrations to customer managed relationships.

Nielsen 153
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ).

Types 141
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users.

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Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

Video 195
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Both marketers and consumers are jumping on the video bandwagon: 87% of marketers are using video in their campaigns and 90% of customers say video helps them make buying decisions ( Mobile Monkey ).

Platform 212
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3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. survey participants accessed the Internet via a mobile phone each week during that period. In Farmers Insurance’s defense, they do have a plan to handle traffic from mobile devices. First, they need to design a new site for mobile devices.

Project 113
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How we read online. - By Michael Agger - Slate Magazine

Buzz Marketing for Technology

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Other stuff along these lines Nielsen often sounds like a cross between E.B. Hes Right I kid about Nielsen, but hes very sensible.

Nielsen 219
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The Content Marketing Trend Literally Worth Watching

Convince & Convert

Rise of mobile video, per Nielsen. Image via BigStockPhoto.com. It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans.

Trends 87
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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years.

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The First 5 Steps To Improving Your Digital Content

The Realtime Report

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices. In 2016 the tipping point was reached, and usage statistics showed that mobile devices were used more than desktop computers. In addition to the scannable format above, you also have to keep in mind how users read on mobile devices and what makes it more convenient.

Report 104
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format. With mobile only, the analytics can solely be viewed on a mobile device. The analytics tools behind some of the most popular social media platforms can be surprisingly limited.

Analytics 107
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S.

CPC 87
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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 73
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders.

Nielsen 120
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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. This year, the amount of time spent on digital will surpass the amount of time spent on TV, and mobile will overtake desktop.

Marketing 131
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Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. According to a Facebook-commissioned study by Nielsen , 56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S.

CPC 73
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China: The Most Popular Social Networks

Mindjumpers

Nielsen, IT Entrepreneur. Mobile. It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. A service like Weibo fits the mobile perfectly, which is one of the reasons for its success. The hottest mobile app currently is without question Weixin ( WeChat in English). Guest post written by Jens H.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 75
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5 Social Marketing Stories You Need To Read This Week

Firebelly

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. Location data sources are defined by Facebook as follows: Everyone in this location: People whose current city on their Facebook profile is that location , as well as anyone determined to be in that location via mobile device.

Facebook 124
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated. Brooks Thomas, Southwest @brooksethomas.

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PR Trends 2010: Video

Proactive Report

The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth. There is no doubt that we’ve become a visual lot. If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.

Report 64
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How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

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A Long List of Social Media Advertising Stats

Hootsuite

That may have a little something to do with Twitter’s great focus on mobile…. Mobile advertising revenue accounted for 86 percent of the total Twitter advertising revenue. People use smartphones so much today that every business is scrambling to optimize for mobile. Twitter has always been ahead of the game in terms of their mobile app development, and the same is true of their mobile advertising opportunities. billion in mobile ad revenues by 2017.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers.

Report 105
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Do You Fear Internet Marketing & Social Media

The Social Media Incubator

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes.

Nielsen 100
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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). People will be able to follow their friends on these websites and mobile apps. I am often asked, "will Facebook ever go the way of MySpace?"

News 78
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. With the goal to provide a robust, configurable solution for web and mobile marketing attribution, Kochava’s Unified Audience Platform can track users across different devices and platforms. In some markets, all the action is happening on mobile apps. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019.

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The Shift To TV Everywhere

Twist Image

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site." micro mobility.

Nielsen 82
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access this information via a mobile app and stay informed about your company and the trends that matter in your niche, and they can share updates directly from the mobile app onto social networks like LinkedIn, Facebook and Twitter. Post by Adi Englander. Are you in the hunt for an employee advocacy platform?

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5 Facebook Stories From This Week You Need To Read

Firebelly

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Here are 5 news items or blog posts from this week that I wouldnt want you to miss: 1.

MySpace 100
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This Week in Social Media - 3/26/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Mobile App. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

B2B 119
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How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. James Royer, Tampa Bay Lightning @jamesroyer.

Sports 90
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access this information via a mobile app and stay informed about your company and the trends that matter in your niche, and they can share updates directly from the mobile app onto social networks like LinkedIn, Facebook and Twitter. Post by Adi Englander. Are you in the hunt for an employee advocacy platform?