Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. upturn across the brand’s whole product portfolio.

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Guest post written by Jens H. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices. In 2016 the tipping point was reached, and usage statistics showed that mobile devices were used more than desktop computers.

Content 121

Content Patterns Nielsen Mobile 121

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 112

Nielsen Overview Sports Influencer 112

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

MARCH 20, 2013

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. What are we going to do about it? enewsletter.

Nielsen 111

Nielsen Content RSS Newsletter 111

Sprout Social

NOVEMBER 2, 2023

Take a look at this simplified current state customer journey map from Nielsen-Norman. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan. These are especially helpful to establish a baseline for your customer service experience.

Examples 103

Examples Template Templates How To 103

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Provide text-based customer service.

SMS 107

SMS Strategy Marketing How To 107

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

Video 100

Video Content Nielsen Marketing 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? 38% of Millennials are bilingual. They’re social. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

DECEMBER 8, 2015

Rise of mobile video, per Nielsen. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. This content marketing trend will also be a force in 2016 because video is the most efficient way to atomize your message. If you have video, you have audio.

Trends 60

Trends Content Nielsen Marketing 60

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. micro mobility. nielsen mckinsey company. ABC would have studied viewer usage of other tablets, but none had critical mass. That might change with the introduction of the new Kindle." active media. advertiser. advertising. broadcasting.

iPad 104

iPad Nielsen Advertising Activities 104

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format.

Analytics 60

Analytics Platform Social Media comScore 60

Buffer Social

OCTOBER 9, 2018

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. In fact, they don’t really want to use traditional social media channels for communication. This is why we built SocialChat.

Conversation 94

Conversation Widget Nielsen Study 94

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. With the goal to provide a robust, configurable solution for web and mobile marketing attribution, Kochava’s Unified Audience Platform can track users across different devices and platforms.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

NOVEMBER 25, 2015

That may have a little something to do with Twitter’s great focus on mobile…. Mobile advertising revenue accounted for 86 percent of the total Twitter advertising revenue. People use smartphones so much today that every business is scrambling to optimize for mobile. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Social Media List Statistics 112

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). This is when Facebook should feel threatened.

News 97

News Facebook Compete Nielsen 97

Hootsuite

MAY 18, 2023

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. i got $$ for the best duet ♬ Shaq-a-Roni – Shaquille O’Neal 10.

Video 112

Video HootSuite How To UGC 112

Proactive Report

JANUARY 5, 2010

The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

ProBlogger

FEBRUARY 24, 2016

This was the verdict from usability guru Jakob Nielsen back in 1997 , and it’s even more relevant now that reading on mobiles has become so prevalent. Of course, Nielsen was generalising – after all, the New Yorker website wouldn’t exist if people didn’t read online – but the key is to make your copy as compelling as possible.

Nielsen 33

Nielsen Tips Activities News 33

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. mobile, PC and tablets to provide clients a total audience picture. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Brands 127

Brands Sports How To MySpace 127

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? Learn about Local Search and Local Search Engine Marketing in Dallas With the ever-expanding adoption of mobile smartphones, coupled with advances. The Great Divide Watch & Win Contest gives U.S.-based

Small Business 89

Small Business Advertising Nielsen SMS 89

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet).

Case Study 60

Case Study Nielsen Study Process 60

Buzz Marketing for Technology

JUNE 27, 2008

This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Become a Mobile Computing Professional and Let the. Enter your email address: Delivered by FeedBurner.

Education 279

Education Ustream Microsoft Wiki 279

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 Discover Australia note free internet access claim. – but I bet nothing will come of it. features and functionality on the hotel website.

Hotels 85

Hotels Tourism Travel Social Media 85

Justin Levy

JANUARY 13, 2010

Even now Google reader mobile is clunky. link] Mark Nielsen By far RSS. If I flag something in email, it sits there and annoys me until I take care of it [link] justinlevy What type of mobile device are you using? Email is just super easy to set up…for geeks and non-geeks alike. Everything else is left to the RSS reader.

RSS 124

RSS Hubspot Google Reader Feed 124

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Mindjumpers

JANUARY 7, 2013

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. Similar Posts: The Impact of Mobile Web Usage [Infographic]. You can download the full report from here.

Twitter 262

Twitter Brands Nielsen HootSuite 262