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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”


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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

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Social media marketing: successful ways to create user and community involvement

Social Email Marketing

Communication today is all about creating engagement and involvement and to create experiences for.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

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The Performance of 100 Icon Brands on Facebook [report]


Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. I have witnessed global brands that have for instance 200K Swedish fans on their global page, but don’t interact with them on local level (language, topics, real time).

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Uncovering the Madrid World Pride Audience


A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).

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