Social Media Strategies Summit

SEPTEMBER 23, 2022

Giving leaders a voice on social media can help you build a community. That’s the sort of content that will help you stand out and build a community. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” That second point is worth discussing in greater depth.

Education 233

Education Content Examples Social Media 233

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Not only do community managers have to consider the local languages, there is so much more than that.

Social Media 235

Social Media Brands Activities Marketing 235

Mindjumpers

MARCH 21, 2011

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.

Foursquare 218

Foursquare Nielsen Social Media API 218

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications Advertising iPad 95

Mindjumpers

NOVEMBER 8, 2011

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business.

Buy 172

Buy Nielsen ROI Organization 172

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use. Social strategy.

Social Media Management 118

Social Media Management Social Media Cost Campaign 118

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Lise Haar Nielsen Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011.

Nielsen 231

Nielsen Social Media Project Study 231

Social Media Strategies Summit

JUNE 8, 2023

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% Cerveza Victoria USA is aware of this.

Facebook 130

Facebook Brands Social Media Campaign 130

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Now you have to maintain the momentum and manage your brand reputation.

Reputation 86

Reputation Social Media Sentiment Brands 86

Convince & Convert

APRIL 26, 2013

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute.

Authentication 131

Authentication Social Media How To Nielsen 131

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? Marketers have no guarantee of reaching their ideal and target customer on any medium. I'm joking but you get the point.

Social Media 165

Social Media Influencer How To Nielsen 165

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Social Networking Marketing StumbleUpon 235

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. You are a hero. But where is the productivity? It’s almost like answering 1 out of every 100 emails!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Mindjumpers

JUNE 26, 2010

World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture. It was launched on Facebook in May 26, 2010 and got more than 2000 supporters from 40 different countries in the first two weeks.

Social Media 262

Social Media Blogger Disqus NGO 262

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. The product team continuously calls on us and Sprout’s Tag Report, to gather data, distill requests and identify patterns easily observed from our social community.

Team 61

Team Products Nielsen LinkedIn 61

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. But comments and interactivity are the first step to building community around your blog and I believe this is really important.

Comments 35

Comments Lurker Blogger Communities 35

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 164

Twitter Facebook Social Media Nielsen 164

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Social Media Nielsen Authentication 145

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Facebook 131

Facebook Engagement Tips Social Media 131

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Monitter : Track up to three distinct keywords at the same time on Twitter.

Social Media 121

Social Media Cymfony Tools SM2 121

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Facebook 107

Facebook Research Sentiment Marketing 107

Convince & Convert

NOVEMBER 20, 2015

In a blog post they were forced to write after the social media community grabbed pitchforks after the initial announcement was made without explanation, Twitter said they were killing the Twitter share button counts because of a core change to their development framework, and corresponding API schemas. .” I understand the frustration.

Twitter 60

Twitter Social Media Nielsen Blogger 60

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Social Media 258

Social Media Disqus Nielsen Project 258

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint'

Conversation 167

Conversation Marketing B2B Content 167

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. But comments and interactivity are the first step to building community around your blog and I believe this is really important.

Comments 26

Comments Lurker Blogger Communities 26

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

UGC 41

UGC Discount How To Influencer 41

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By

Industry 74

Industry Social Media Meme Instagram 74

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 249

CSR Social Media Meeting Facebook 249

Convince & Convert

FEBRUARY 17, 2016

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things. So what do you do now?

Influencer 60

Influencer Marketing Nielsen Content 60

Convince & Convert

SEPTEMBER 27, 2013

“Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Social Pros Podcast brand communities community management digital marketing integrated marketing rebranding sales social media Social Media Marketing social media monitoring social media strategy Social Pros twitter'

Brands 123

Brands Social Media How To MySpace 123

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). The same can, and will be done with social.

Facebook 97

Facebook News YouTube Compete 97

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC).

Instagram 44

Instagram UGC Influencer Authentication 44

Diva Marketing Blog

NOVEMBER 30, 2011

On the MSN Business On Main community for small businesses, Joanna Krutz has put together a comprehensive post that is packed with facts and figures about selling to women in the digital world and how women are using social media. . Source: Nielsen 2010 data Worldwide. BlogPaws is supported by a very active community. .

Social Media 83

Social Media comScore Nielsen Social Networking 83

Pixlee

NOVEMBER 15, 2016

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Community Content : User generated content is not just about sourcing content to help showcase your brand, it’s about building a community around your brand and your products. How to Leverage UGC Effectively.

Content 41

Content UGC Social Media Hashtag 41

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

Twitter 152

Twitter List Social Media Social Media Management 152

Convince & Convert

NOVEMBER 15, 2013

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% .” Social Media Stat of the Week: Only 4.2% ad spending is in Internet. of global ad expenditures. via MediaPost.

Social Media 130

Social Media Loyalty Brands Social Networking 130

Proactive Report

JANUARY 11, 2012

News, Google News and many other news websites listed in the Nielsen top ten. Join our Digital PR community on Facebook. News has the largest news audience in the world. When you place a news release on the wire, it will appear in Yahoo! News, and you want the public who find them to read them, your releases had best be well-written.

Skills 111

Skills Press Release Yahoo Social Media 111