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Social media marketing: successful ways to create user and community involvement

Social Email Marketing

Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube

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Get Executive Buy-In on Your Social Business Program

Mindjumpers

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . Tweet.

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How Brands Used Twitter in 2012

Mindjumpers

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year.

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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Source: Nielsen Global Trust in Advertising Survey. Community Strategy employee advocacy leveraging employees for PRGuest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The local community manager should thereby be positioned in the local country.

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10 Techniques to Get More Comments on Your Blog

ProBlogger

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Build Community Building Community

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10 Techniques to Get More Comments on Your Blog

ProBlogger

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Build Community Building Community

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Social Pros Podcast blogging blogs brand communities community management content creation content marketing digital marketing public relations social media Social Media Marketing Social Pros twitter Brooks Thomas, Southwest @brooksethomas.

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How to Fix a “Broken Brand” with Social

Convince & Convert

Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Social Pros Podcast brand communities community management digital marketing integrated marketing rebranding sales social media Social Media Marketing social media monitoring social media strategy Social Pros twitter James Royer, Tampa Bay Lightning @jamesroyer.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Want to know how 11 million Australians will vote?

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Use to measure loyalty and community development efforts driven by social media marketing efforts.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros Erich Marx, Nissan @emarxe.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Giving leaders a voice on social media can help you build a community. That’s the sort of content that will help you stand out and build a community. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.”

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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. What kinds of brand advocates are you looking to build your community with?

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Memolane’s Success at SXSW

Mindjumpers

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. To prove the point, the first person hired was a Community Manager who are listening in and making sure to apply any relevant contribution from the beta-users. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Tweet.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

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New People at Mindjumpers

Mindjumpers

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Lise Haar Nielsen Account & Project Assistant. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Now we are happy to welcome a new team of interns on to support different areas on our team for the next five months: Lea, Lise and Loa.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

In a blog post they were forced to write after the social media community grabbed pitchforks after the initial announcement was made without explanation, Twitter said they were killing the Twitter share button counts because of a core change to their development framework, and corresponding API schemas. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

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Hotels and Social Media Travel Tourism

Laurel Papworth

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones.

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

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Establishing and protecting your brand’s reputation online

Sprout Social

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. You did it.

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How to Utilize Social Media as a Startup

Socialmedia.biz

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern. In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Expand on that to create a sense of community and knowledge sharing that attracts those doing their homework before, during and after a purchase.

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

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TODAY: The UN International Day Against Torture

Mindjumpers

World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture.

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The Best Teachers for Influence Marketing

Convince & Convert

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things. Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute).

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Welcoming new colleagues and old ones in new jobs at Mindjumpers

Mindjumpers

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. As a part of this Master, she has now joined Mindjumpers as a Project Assistant with focus on developing communication for our clients and supporting Mindjumper’s own marketing, PR and community team.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people. Twitter is on its way to becoming something entirely different.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Influencer marketing—who hasn’t heard of it?

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Best Social Media Monitoring Tools

Bill Hartzer

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions. Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. HYLETE, a community-backed performance apparel brand takes value-driven social media to the next level.

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How Team Sprout Uses Message Tagging for Product Development

Sprout Social

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. The product team continuously calls on us and Sprout’s Tag Report, to gather data, distill requests and identify patterns easily observed from our social community. As our business has grown so has our customer base.

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