Social Email Marketing

SEPTEMBER 30, 2010

Tags: Case studies Communities & community building Social media marketing 3D animation agency Arcade Fire audience communication communicator communities engagement engaging Expendables Facebook Google Chrome Experiment hunter shoots a bear involvement Jonas Klit Nielsen Mindjumpers Samsung Social Marketing Forum social media marketing Swedish broadcasting license Tackfilm The Wilderness Downtown Tipp Ex trailer user-oriented content Viral Video Chart YouTube

Communities 65

Communities Nielsen Forums Examples 65

Mindjumpers

NOVEMBER 8, 2011

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . Tweet.

Buy 148

Buy Nielsen Organization Resources 148

Mindjumpers

JANUARY 7, 2013

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year.

Twitter 208

Twitter Brands Nielsen HootSuite 208

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. nielsen. How do you define TV?

Telecommunications 76

Telecommunications Yahoo Apple Nielsen 76

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. Community Strategy employee advocacy leveraging employees for PRGuest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat.

Nielsen 178

Nielsen Reputation Exercises Metrics 178

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The local community manager should thereby be positioned in the local country.

Activities 190

Activities Brands Social Media Nielsen 190

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Build Community Building Community

Lurker 31

Lurker Comments Nielsen Construction 31

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Build Community Building Community

Lurker 26

Lurker Comments Nielsen Construction 26

Convince & Convert

APRIL 26, 2013

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Social Pros Podcast blogging blogs brand communities community management content creation content marketing digital marketing public relations social media Social Media Marketing Social Pros twitter Brooks Thomas, Southwest @brooksethomas.

Authentication 98

Authentication Brands Nielsen Case Study 98

Convince & Convert

SEPTEMBER 27, 2013

“Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Social Pros Podcast brand communities community management digital marketing integrated marketing rebranding sales social media Social Media Marketing social media monitoring social media strategy Social Pros twitter James Royer, Tampa Bay Lightning @jamesroyer.

Sports 90

Sports Brands MySpace Nielsen 90

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention.

Conversation 130

Conversation GPS Nielsen Marketing 130

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Want to know how 11 million Australians will vote?

Research 84

Research Strategy Nielsen Sentiment 84

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

Influencer 96

Influencer Nielsen Authentication Embedding 96

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Use to measure loyalty and community development efforts driven by social media marketing efforts.

CPA 144

CPA CPC Social Media CPM 144

Sherrilynne Starkie

FEBRUARY 23, 2013

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence.

Blogger 309

Blogger Technorati Brands comScore 309

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Analytics 212

Analytics Metrics Social Media Nielsen 212

Convince & Convert

NOVEMBER 15, 2013

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros Erich Marx, Nissan @emarxe.

Nielsen 96

Nielsen Loyalty Retail Case Study 96

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

Influencer 60

Influencer Nielsen Authentication Embedding 60

Social Media Strategies Summit

SEPTEMBER 23, 2022

Giving leaders a voice on social media can help you build a community. That’s the sort of content that will help you stand out and build a community. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.”

Education 148

Education Examples Strategy Social Media 148

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. What kinds of brand advocates are you looking to build your community with?

HootSuite 100

HootSuite UGC Nielsen Review 100

Mindjumpers

MARCH 21, 2011

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. To prove the point, the first person hired was a Community Manager who are listening in and making sure to apply any relevant contribution from the beta-users. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Tweet.

Nielsen 178

Nielsen Foursquare API Conference 178

Webbiquity SMM

MAY 6, 2014

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

Conference 127

Conference Eventful Nielsen Social Media 127

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Lise Haar Nielsen Account & Project Assistant. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Now we are happy to welcome a new team of interns on to support different areas on our team for the next five months: Lea, Lise and Loa.

Nielsen 187

Nielsen Project Study Analysis 187

Convince & Convert

NOVEMBER 20, 2015

In a blog post they were forced to write after the social media community grabbed pitchforks after the initial announcement was made without explanation, Twitter said they were killing the Twitter share button counts because of a core change to their development framework, and corresponding API schemas. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

Twitter 122

Twitter Nielsen API Data 122

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones.

Tourism 70

Tourism Hotels Travel Strategy 70

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).

Nielsen 73

Nielsen Influencer Overview Sports 73

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

Nielsen 130

Nielsen Organization Overview Small Business 130

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. You did it.

Reputation 68

Reputation Sentiment Nielsen Loyalty 68

Socialmedia.biz

SEPTEMBER 29, 2018

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern. In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

Startup 93

Startup How To Nielsen Airlines 93

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier.

Social Media 190

Social Media Nielsen Marketing Tumblr 190

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Expand on that to create a sense of community and knowledge sharing that attracts those doing their homework before, during and after a purchase.

Nielsen 120

Nielsen Marketing Authentication Knowledge Base 120

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

Cost 74

Cost Social Media Management Hubspot Nielsen 74

Mindjumpers

JUNE 26, 2010

World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture.

NGO 208

NGO Nielsen Tumblr Disqus 208

Convince & Convert

FEBRUARY 17, 2016

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things. Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute).

Influencer 76

Influencer Nielsen Guidelines Marketing 76

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. As a part of this Master, she has now joined Mindjumpers as a Project Assistant with focus on developing communication for our clients and supporting Mindjumper’s own marketing, PR and community team.

Project 205

Project Nielsen Badge Disqus 205

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events.

CSR 199

CSR Meeting Energy Project 199

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people. Twitter is on its way to becoming something entirely different.

Twitter 128

Twitter Nielsen Forums Digg 128

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

Discount 40

Discount UGC Apparel Nielsen 40

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Influencer marketing—who hasn’t heard of it?

Influencer 125

Influencer Brands Authentication Nielsen 125

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions. Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

Cymfony 106

Cymfony SM2 Tools Sysomos 106

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. HYLETE, a community-backed performance apparel brand takes value-driven social media to the next level.

UGC 43

UGC Authentication Apparel Nielsen 43

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. The product team continuously calls on us and Sprout’s Tag Report, to gather data, distill requests and identify patterns easily observed from our social community. As our business has grown so has our customer base.

Nielsen 49

Nielsen Team Patterns Sentiment 49