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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. Image via Instagram.

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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency. Video commentaries. Add some personality.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok.

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