Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. Know Your Culture, Show Your Culture: The Authenticity Project. What use is authenticity? How do we define authentic?

6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. How Hashtags Function on Instagram. Six Ways to Use Hashtags in Instagram Stories.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you.

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. .

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help you tap into the power of social media to build your personal and business brand authentically. Personal Branding: Authenticity vs Transparency (blog post + video).

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Things That Go Tweet in the Night

Waxing UnLyrical

And overnight, thousands of connected Twitter accounts had been disfigured into micro-minefields of Nazi imagery, hashtags and messages. If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already.

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them.

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them.

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Related Stories 1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet Why You Need an Integrated Digital Marketing and Social Media Plan Social Media Hashtags in a Nutshell. Would you like a competitive Facebook edge?

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Related Stories How to Master the Art and Science of Content Marketing Creation and Curation Social Media Hashtags in a Nutshell How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App. Content. It's everywhere.

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

Related Stories Social Media Hashtags in a Nutshell How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

8 Instagram Analytics Tools to Help You Grow in 2019

Later

3: Keyhole for Instagram Hashtag Analytics. But one thing has remained constant throughout: the importance of Instagram hashtags. How to use Keyhole: Depending on your Keyhole plan, you can track upwards of 25 different hashtags at any given time.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. I love this case study because it really demonstrates the value of authenticity and natural storytelling.

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

The difference between authenticity and transparency. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.

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The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Hashtags. The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Hashtags. The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

———————— You can also follow & engage in the conversation real time via the following hashtags!

How to Use Instagram for Business

Ignite Social Media

This team has consistent messaging, has implemented Story Highlights and publishes content that is authentic. Develop a hashtag strategy. A couple of the common questions we get is, “how many hashtags should my brand use?” and “what hashtags should we be using?”

7 Tips To Make Instagram’s Algorithm Work For You

yMarketingMatters

So build those relationships up authentically. Use hashtags well. The purpose of a hashtag is to make your posts accessible to people who don’t follow you, but have an interest in your areas of expertise. Use hashtags well to clarify what your post is about. . In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Here are 7 tips to make the Instagram algorithm work in your favor!

How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post.

5 Ways to Make Your Social Content More Effective

Ignite Social Media

Review your comments & explore your hashtags. Keep Your Content Authentic. Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Its content strategy and use of hashtags and inspirational quotes from athletes and various sources prompt constant sharing.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

The only way to get your businesses out front will be to look beyond the shallow dialogue like openness, authenticity, transparency and building relationships that is prevalent today and start understanding how the sciences will continue to influence business and consumer expectations. Tags: social media hashtag social media jason breed kris colvin marc meyer social business Everyone’s talking about integrating social media into our everyday business.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Guest post by Lauren Lawson-Zilai.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase.

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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. With branded hashtags and focused CTAs, you can structure the conversation and drive it at scale.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. The tool garners authenticity for brands backed up by voices of trusted influencers to target a new audience. Updated for 2019!

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

Netflix’s approach to social media is centered around authenticity and interactions with people – with everything sprinkled with a dash of humor and wit. Netflix’s hashtag game on Instagram is pretty simple yet their posts garner a lot of engagement and interactions.

Copy That: When to Use Short vs. Long Captions

Likeable

This shorter tweet from Giant Food* offers product information in a digestible way and uses just two simple hashtags: one for the grocery store, and one for the product. In contrast to their perfect pictures, influencers’ captions have become a space for authenticity and storytelling.

How to Be Social on Social Media: Behave Like a Real Human

Postcron

Luckily, that’s what hashtags are for. Gary Vaynerchuk developed a fabulous system for using hashtags as a starting point to initiate conversations on social media. You can search for hashtags on all the major social platforms by using the search bar.

How Can I Get More Instagram Video Views?

agora pulse

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video.

Travel Brands that Are Doing Social Right

Ignite Social Media

On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. Social media’s impact on the travel and tourism industry continues to grow stronger.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.

How to Get (Real!) Followers on Social Media in 2019

Buffer Social

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. Always use hashtags whenever possible on social posts. To make the most of this tip, pick and choose from high-volume hashtags.

How to Be Great at Social Media for Financial Services

agora pulse

A word of caution: Give your audience authentic influencers; otherwise, you risk wasting your money and effort. Consumers view micro influencers as more authentic than macro influencers. Remember, traders, investors and buyers follow hashtags on Twitter.

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Effective Hashtags. We get to see hashtags anywhere and everywhere. This has made hashtags appear so clichéd and ineffective. But, the use of appropriate hashtags can actually benefit your brand. A good hashtag is simple to read. Thread On.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. Hashtags.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Guest post by David Gutierrez. As of June 2018, 4.2

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7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow. Posts with at least one hashtag gain 12.6% They also foster transparency making you appear more trustworthy and authentic.