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Experiment: Instagram SEO vs hashtags

Hootsuite

The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Or are Instagram hashtags still the most powerful tool for discovery ? That’s right: Keywords, not hashtags, might be the new secret to reach on Instagram.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

It gives brands authenticity, familiarity and builds trust. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option.

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The hashtag isn’t dead. You’re just misusing it.

Sprout Social

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. There’s also confusion over the purpose of a hashtag in marketing.

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Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

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159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

You’ve got to embrace the fine art of the hashtag, too. But if you don’t find the right hashtags for Reels, this grand opus may never reach the audience it deserves. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram. Best Instagram Reels hashtags for 2022. What are those hashtags?

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? It’s seriously easy.

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