How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit. How can you curate content from other industry leaders and still be relevant to your audience? Definition of content curation.

Dos and Don’ts of UGC Curation 2021 

Pixlee

Pixlee’s user-generated content CRM platform allows brand teams to ask for permission with the click of a button; by making it clear to users that a specific hashtag means they’re allowing you to reuse their content, you can streamline the connection of already-permissioned UGC.

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6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. Before we get into the nitty-gritty of how to use hashtags, let’s go over how hashtags function on Instagram. How Hashtags Function on Instagram. The hashtag goes directly on the image and can be stylized just like all text and stickers. Then use those hashtags.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. Social media and influencer marketing have each significantly impacted the work of B2B marketers.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Guest post by Atreyee Chowdhury.

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Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

How to Master the Art and Science of Content Marketing Curation and Creation. Related Stories How to Master the Art and Science of Content Marketing Creation and Curation Social Media Hashtags in a Nutshell How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App. Content. It's everywhere.

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Look at how the hair color brand, Paradyes, has curated its Instagram bio. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research.

6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

Marketing on TikTok is different from marketing on any other social media platform because the application champions authenticity, creativity, and emotion. The paid ads feature on TikTok is new and allows brands to create their own trends, filters, and hashtags.

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8 Ways to Cheat the Instagram Algorithm

Later

Improve Your Hashtag Strategy. Every post you share, hashtag you use, and engagement you make gives the algorithm an indicator of what your account is all about. In the early days, this categorization likely relied heavily on the hashtags a user included in a post.

How to Get on TikTok’s For You Page

Later

Like Instagram’s Explore page , the TikTok For You page is an endless feed of curated content that TikTok’s algorithm thinks you’ll be interested in. Use Effective Hashtags. Tip #2: Use Effective TikTok Hashtags. Search for relevant topics and hashtags.

Top 14 [Free + Paid] TikTok Analytics & Reporting Tools In 2022

Keyhole.co

Hashtag tracking and analytics – Track top hashtags across multiple social networks in a single dashboard. Oversee influencer analytics – Get detailed performance views on influencers with the highest TikTok engagement rate, content hashtags, music, and brand collaborations.

You Again? Avoid Spamming Your Followers on Social Media

agora pulse

From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Curate outside content that interests your followers for a more balanced mix and to avoid spamming. Cut out the unnecessary hashtags.

What Marketers Need to Know About TikTok

Ignite Social Media

Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Authenticity matters here, so let your hair down! Fenty Beauty (tiktok.com/@fentybeauty): The two keys to Fenty’s success on TikTok are authenticity and inclusivity.

6 Examples of B2B Marketing Done Right on TikTok

Oktopost

Marketing on TikTok is different from marketing on any other social media platform because the application champions authenticity, creativity, and emotion. The paid ads feature on TikTok is new and allows brands to create their own trends, filters, and hashtags.

Best Practices for Employee Advocates

Oktopost

But building an engaging and authentic social presence is a lot of work. It gives you a unique opportunity to access and share context-relevant social content that’s curated and approved by your marketing team. Don’t Forget Hashtags. Table of Contents. What Is Employee Advocacy.

How UGC Improves Ecommerce Website Accessibility 

Pixlee

Windsor uses Pixlee TurnTo to collect, curate, publish, and track ecommerce conversions from individual pieces of UGC. Customers who generate content will organically use keywords and hashtags that fit with your brand. In theory, the internet is for everyone.

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TikTok Takeover Continues: How Brands Can Be Successful on TikTok

Ignite Social Media

Well, the right content and hashtag strategy could help you get some of the views you’re looking for. Related, the content your brand produces on the platform should match the more humorous and trendy content that authentically lives on TikTok.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. Reach out to users and curate user-generated content. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations. Monitoring brand mentions, share of voice, sentiment etc.

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21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. They offer additional solutions that help you track and manage your workflow and curate content. By analyzing conversations, brands can curate content that best resonates with their audience. Updated for 2019!

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

UGC is so powerful because of its authenticity. You track your brand’s (or product, event, business) hashtag on Instagram and look at the posts that are geo tagged at your physical location (if your business has one), and you use some of that great user generated content to give a boost to your social media marketing. Besides adding locations, you can also add hashtags and then search user generated content by hashtag.

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Social Media Tactics that Cut Through the Noise

Pixlee

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. This fact alone should encourage you to spend more time making and curating video content.

A Beginner’s Guide to Using TikTok

Later

The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. Here, you’ll see popular hashtags, sounds, and effects.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Hashtag tracking allows you to find the most relevant influencers in any industry. Automated reporting and optimization – By allowing influencers to authenticate their profiles on Keyhole, you can get immediate access to data in real-time.

The Top 5 Social Media Tools in 2020

Pixlee

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social email campaigns are a great social media tool for connecting known individuals in your database with highly curated UGC in each email.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic.

11 Dos and don’ts on social media etiquette for businesses

Sprout Social

Maintain Hashtag “Hygiene”. Using too many hashtags on a post can look messy and unappealing. Just because you can add 30 hashtags on Instagram , doesn’t mean you should. Good social media etiquette is picking out only the most relevant hashtags for each post.

How to Go Viral on TikTok: 9 Pro Tips

Hootsuite

Like any social media algorithm, TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with. When you post a video, the app surfaces it on a small curated group of users’ FYP. Hashtags are your friend.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase. With community-driven marketing, brands use authentic stories from real customers to build a community of loyal followers and drive product insight.

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7 Tools to Become a Better Influencer

Pixlee

If you’ve already got an authentic presence that engages your followers, then you’re already familiar with the reasons why influencer marketing works so well: Influencers appear more honest, funny, and open. Authenticity wins over polish. Curated filters to match any image.

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. The brand also curated items they wanted to surround each of their customer pictures with.

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5 Ways Social Media Data Can Help Your Business

Pixlee

87% of brands use UGC for authentic (and free) content. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

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5 Ways Social Media Data Can Help Your Business

Pixlee

87% of brands use UGC for authentic (and free) content. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

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7 Brands With a Killer Social Media Campaign

Later

Want to easily find and curate user-generated content for your feed? Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. TIP: Research your challenge hashtag in advance!

22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

To boost product sales, consider using these Instagram features: Instagram Collections – Curate collections that show new arrivals, trends, gifts, and promotions. A UGC campaign promotes awareness of your brand through the hashtag and (bonus) provides you with fresh content to publish.

10 Influencer Marketing Mistakes You Should Avoid

Pixlee

Micro-influencers often have higher engagement rates because they have a carefully-curated audience of individuals with niche interests. However, people want to know what brands these influencers are willing to work with, and this doesn’t have to compromise authenticity.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced. Use high-quality, authentic-feeling images to create compelling, bite-sized experiences and that your audience won’t be able to resist. Post by Adi Englander.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

These can be platforms for publishing, analysis, automation, curation, chatbots, etc. Their follower relationships are authentic and deep. To give an authentic flavor to their affiliate marketing, the brand gives its affiliates some of their products to try out.

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Top 5 User-Generated Content Tools of 2020

Pixlee

Even more, this content can then be used across other channels to engage and convert customers in an authentic and engaging way. Publishing UGC on your site creates a more authentic shopping experience for your customers and encourages them to spend more time on the site.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

UGC has been proven to help brands create meaningful connections with their customers, and allows your shoppers to visualize themselves owning your product by being exposed to the authentic experiences of existing customers.

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Here we’ll look at how you can reflect in-store experiences online during shutdowns and how UGC can bring an authentic look to your brand.

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