You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag. The post You Down with UGC?

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By asking permission , brands can create authentic connections and source content to use in ads. . By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales!

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Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase.

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How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. Brands can gather organic UGC in a number of ways. Kimpton Hotels & Restaurants is one of many brands that has been able to leverage the benefits of UGC.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. Ad Doesn’t Equal UGC. Be sure to check those hashtags for #Ad. Can you believe another year has passed? Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

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2019 Influencer Marketing Trends for Brands

Pixlee

Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Trend #5: The Demand for Authentic Content will Increase.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. These hyper-niche users have more authentic relationships with their followers than larger influencers and they can be easier to work with, according to the New York Times. Focus on brand authenticity and real followers.

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10 Social Media Predictions for 2019

agora pulse

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Yotpo-generated Instagram ads are powered by real UGC. Think of hashtags as a quirky equivalent of SEO keywords.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Nike always pairs its videos with a hashtag.

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7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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9 essential social media management tools for marketers

Sprout Social

In addition to helping you identify the most relevant hashtags for your content, it gives you a detailed insight into your performance as a whole. So you’ll have no trouble adding more hashtags or expanding on a post description through the crucial first comment.

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Isle features UGC of their customers in blog posts. Customers increasingly crave authenticity and appreciate the advice of the influencers they follow, who achieve their status by being trustworthy. Artificial intelligence is helping to improve UGC collection and deployment.

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The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Be sure to keep the barrier to entry low, to increase engagement and generate UGC.

The Ultimate Guide to Writing Good Instagram Captions

Later

Should you use emojis and hashtags? And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How Instagram Hashtags Work in Captions.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Guest Post by Denise Chan.

#SproutChat: Reaching Your Audience on Instagram

Sprout Social

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. Uses Branded & Popular Hashtags. Branded hashtags tend to resonate better with an audience and can help any brand stand out among competitors. However, popular hashtags are necessary in order to increase reach and visibility. A4 Popular hashtags have a wider appeal.

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How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

User Generated Content (UGC) was one of the biggest marketing trends of 2018, and it isn’t going away any time soon. More than 86% of businesses are utilizing UGC as part of their marketing strategy. Consumers like the authenticity of UGC over standard brand posts.

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9 Ways to Increase Instagram Engagement in 2019

Later

Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more. You can also use Later’s Saved Captions feature to keep track of your frequently used hashtags and captions!

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. Content Series & Hashtags. By using the hashtag #MerryChristmas on your post, you can basically kiss it goodbye.