Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 128

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Hashtag Instagram How To Journal 111

Bill Hartzer

SEPTEMBER 29, 2023

Whether it’s through hashtag sharing, text message endorsements, or the distribution of invite codes, brands now have access to an affordable, reliable, and authentic avenue for bolstering their digital presence. The newly acquired funds will be channeled towards expanding the technology platform across major U.S.

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Organization Platform Social Media Wireless 166

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. Creativity is key here—let your products shine in a way that’s engaging and authentic. Don’t be shy. Cross-promotion is key.

Retail 90

Retail Social Media How To UGC 90

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

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Communities Instagram Crowdsourcing Hashtag 146

Buffer Social

JANUARY 3, 2023

How many hashtags should you be using? We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. It depends on your audience.

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LinkedIn Team Hashtag Authentication 113

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

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Authentication Analysis Sentiment Tumblr 105

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe.

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SEO Social Media Strategy Hashtag 152

Social Media Network Marketing

MARCH 11, 2024

Respond to comments, answer questions, and run interactive polls to build a thriving Community. EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. Share your brand story, values, and even a peek behind the curtain.

Social Media 56

Social Media Engagement Hashtag Authentication 56

Ignite Social Media

SEPTEMBER 16, 2024

If your target audience aligns with TikTok’s demographic, prioritize creating authentic, trend-driven content that resonates with the platform’s rapid-fire nature. Utilizing hashtags to see how others are speaking about your brand can allow you to engage with life-long fans, potential new fans, and all those in between.

Social Media 94

Social Media Engagement Reddit Marketing 94

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm.

Instagram 117

Instagram Tools Strategy Hashtag 117

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. So, start by setting a broad objective.

Small Business 207

Small Business Instagram Platform How To 207

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Hashtags are most effective when used strategically. Other platforms are more general, with a vast audience reach.

Instagram 164

Instagram Tools Hashtag Authentication 164

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 92

Social Media Content Airlines Authentication 92

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. ” Then, tap on the “Tags” tab to view related hashtags. Need to increase your share of voice in the UK market? You need UK Instagram influencers.

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Influencer Instagram Brands Fashion 109

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brands 114

Brands Hashtag Trends Fashion 114

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Micro and nano-influencers boast higher engagement rates and authenticity within specific communities. Start with a hashtag search on platforms like Instagram.

Templates 66

Templates Template Influencer Strategy 66

Keyhole.co

JUNE 20, 2024

Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. At the end of the campaign, the #NICSummerLeague reached 22.1

UGC 52

UGC Content How To Loyalty 52

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Authentication Brands CSR Hotels 42

Social Media Network Marketing

FEBRUARY 29, 2024

Foster Community Engagement : Foster a sense of belonging by actively engaging with your audience through comments, DMs, and interactive features like polls and quizzes. Master the Art of Hashtags : Strategically employ hashtags relevant to your niche to amplify your reach and connect with users interested in your content.

Instagram 56

Instagram Hashtag Curation Trends 56

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Using the hashtag #JokesFromDad , HH Gregg asked fans to share their favorite dad jokes, with the best submissions being acted out by cute kids in oversized suits and ties. Why It Works: Sometimes, the best content is that which comes from the community.

Communities 60

Communities Tips Content Authentication 60

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. sonido original – Linda Belcher Everyday.

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Examples Campaign Tips UGC 143

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Apparel Committee 45

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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UGC Content HootSuite Authentication 145

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Authentic and relatable, creator content instantly defuses any sense of a sales pitch for brands. Their insights can help brands tap into trends and content types that speak to their communities. Descriptions. Hear us out!

Tips 110

Tips Brands How To Hashtag 110

Keyhole.co

JULY 27, 2024

Screenshot sourced from Instagram Hashtags Although not a type of content, hashtags can increase the audience of UGC content by tying it to a business-led marketing strategy. This can help boost trust and authenticity and can engage well with customers as it’s honest in what it’s portraying.

UGC 52

UGC Brands Authentication Instagram 52

Keyhole.co

SEPTEMBER 24, 2024

She didn’t just stop at creating amazing products – she built an entire community around Rhode Skin. Authenticity in the product line Rhode Skin’s authenticity starts with its founder, Hailey Bieber, who embodies the brand’s minimalist luxury ethos. They make skincare feel like an experience rather than a routine.

Social Media 52

Social Media Strategy Authentication YouTube 52

BeingOptimist

FEBRUARY 14, 2024

Remember, authenticity resonates with people, so let your true self shine through. Stay attuned to trending sounds, challenges, and hashtags, but be bold and twist them. Organic Growth Strategies Engaging with the Community. TikTok is not just about posting videos ; it’s about building a community. A: Extremely.

How To 52

How To Hashtag FAQ Collaboration 52

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 120

Brands How To Authentication Collaboration 120

SocMed Sean

FEBRUARY 15, 2022

The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Make a meaningful impact on customers through authenticity. 1000% recommend.

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Conversation Review Marketing How To 139

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like?

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Examples Influencer Campaign Marketing 131

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

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Team How To Instagram Authentication 103

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. You need to gradually build trust and a community of people who look forward to your updates. Instagram can be an effective marketing platform that will help you build brand trust and authenticity.

Instagram 216

Instagram Strategy Marketing Upcoming 216

Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join.

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UGC Brands Apparel Authentication 92