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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors. An important place for this is Instagram, where authenticity is more important than ever.

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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. .

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . Old Navy’s Commitment to Authenticity on the Homepage.

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How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Focus on authenticity to drive connections. They need to be fostered authentically with a brand message that feels genuine and relevant.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. Consumers today, particularly younger brackets, want and expect genuine interactions and authenticity. HYLETE, a community-backed brand focused on providing top-quality athletic apparel rallies around their community to support causes that matter to their community. Tied into the quest for authenticity are two marketing buzzwords: social proof and brand loyalty.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

The question is how to bring the authentic community experience from social media into your stores. UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. One of the core social media marketing tactics businesses rely on is influencer marketing.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Maternity apparel brand BLANQI features an inspiration gallery of “real moms.”. This collection provides a gallery of authentic images that connect with customers and inspires their own interior design ideas. The first email marketing campaign was in 1978.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. The brand’s apparel goes beyond the mat.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. The 125-year-old manufacturer started out selling outerwear for fishermen but now sells apparel for everyone (land and sea). Aerie, the apparel retail giant, is one of them.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. For apparel brand Supreme , a partnership with Oreo may seem like an unusual choice. Create content that is either educational, entertaining, authentic, or showcases your products. #7:

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

But doing that tactfully and authentically is often easier said than done. Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. .

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2019 Influencer Marketing Trends for Brands

Pixlee

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Trend #5: The Demand for Authentic Content will Increase. Thus, the demand for authenticity and transparency will continue to rise in 2019. Social media influencers will continue to bring an authentic flavor for brands who are looking to captivate their audiences in new and unhindered ways.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Their authenticity has gained recognition from prominent community icons such as Jonathan Van Ness, of Netflix’s Queer Eye.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Sharing UGC from existing customers on your social media profiles gives your audience authentic insight into how people are using your product. The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months.

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Review Email Template: How to Effectively Ask for Reviews

Pixlee

Asking for feedback specific to the product, like if an apparel item runs big or small, or what type of skin the reviewer has when leaving a review for a cosmetic product, also benefits future shoppers, as you can display these subdimensions on your product page.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Banana Republic combines visual reviews via UGC with customers’ stories to paint an all-inclusive picture of how their apparel fits and looks in real life. 4 Better Authenticity and Transparency. Authenticity and success have long become synonyms in the world of business.

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How to Transform Your Customers into Brand Advocates

Pixlee

Top brands like Alo Yoga and Crocs use Pixlee’s platform to design customized website and email widgets featuring this authentic, free content, and it works; Alo Yoga saw a 293% increase in repeat site visit rate after doing so.

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7 Influencer Video Campaigns You Need to Try in 2022

Pixlee

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion.

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Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Well, that actually happened on American Apparel’s Tumblr page in 2014. Second, make sure you have enabled two-factor authentication for all of your social media accounts.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values.

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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Dustin Tyler explains that he has turned brands down “because the style wasn’t true to me and I like to be as honest with my followers as I can so they know they can trust my opinions on particular products or apparel.” A loyal audience can tell when the authentic voice is off.” .

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Is TikTok Shopping the Future of Social Commerce?

Later

The TikTok channel means Shopify merchants — even those without a strong TikTok following of their own yet — can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”. TikTok’s popularity is skyrocketing, and not just with Gen Z.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Morphe fans are interested in authentic looks, so to power their content, Morphe’s team turned to technology and user-generated content from their #Morphebabes community.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

UGC has been proven to help brands create meaningful connections with their customers, and allows your shoppers to visualize themselves owning your product by being exposed to the authentic experiences of existing customers.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. These hyper-niche users have more authentic relationships with their followers than larger influencers and they can be easier to work with, according to the New York Times. Focus on brand authenticity and real followers.

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5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

With an influencer program boasting over 10,000 passionate ambassadors, athletic apparel brand HYLETE also prioritizes re-sharing content from happy customers in HYLETE gear. Authentic word-of-mouth recommendations can improve your business’s brand awareness and increase your sales. .

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The Top 5 Social Media Tools in 2020

Pixlee

Athletic apparel brand Hylete incorporated curated Instagram posts from its customer community into its most recent email campaign, featuring user tags as well as easily shoppable links from each photo. Social media tools help marketers and creators get the most out of social platforms.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

When there is a lot of UGC on your site, it improves the site’s trust and authenticity, serves as social proof , and may also increase engagement through people’s comments on other people’s reviews or your blog posts.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

This sponsored Reel feels as authentic as her organic content. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. The good news: There are so many ways to make money on social media!

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Insights from The Information’s Creator Economy Summit

Pixlee

We’ve already seen creators become entrepreneurial powerhouses in their own right, with the likes of Huda Kattan (Huda Beauty) and Arielle Charness (Something Navy) experiencing major success with their makeup and apparel lines, respectively.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

This might explain why apparel tops the list of most popular product categories to shop for when buying on social media, followed by media (i.e., Several years of research has gone into optimizing the ecommerce checkout process.

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Brand Value in the Age of Digital-First Experiences

Pixlee

Limecrime showcases authentic brand advocates to create deeper customer connections across their digital presence. Digital-first marketing has been vital to brand growth for decades. With almost 4.57

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Their follower relationships are authentic and deep. For instance, if you own an apparel brand, hiring a fashionista blogger as an affiliate would be natural and profitable. UGC is more believable and authentic, not to mention FREE. Social media ROI is a bane for most marketers.

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Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

By embedding social proof directly within the email, viewers don’t have to search for authentic content that helps them imagine their experience with your products.

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The Metaverse: What it is and why it matters for brands

Sprout Social

You can use these existing environments to engage with your target demographic groups, all the while promoting your brand in an authentic way. The skateboarding apparel brand created Vans World , a skatepark on Roblox, where players can learn new tricks, buy gear and earn Robux.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Using UGC helps you create an original and authentic connection with your audience. HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials. Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain.

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10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers.