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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Focus on authenticity to drive connections. They need to be fostered authentically with a brand message that feels genuine and relevant. We just want it to be an example.”.

Brands 133
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 109
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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . User-generated content (UGC) can help solve the content lull.

UGC 92
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike. He also recently launched his sports agency, 4Lifers.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . KiraGrace’s Social Media Marketing Manager Shelby Comito echoed the brand’s dedication to highlighting its audience authentically; “ We believe in the power of our customers’ voice.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. If you’re marketing an outdoor activities brand like Yakima Racks, focus on social users who love adventuring out in the world. Showcase Diverse Summer Looks.