Social Media Strategies Summit

JANUARY 5, 2022

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. After all, people naturally trust the recommendations of their peers more than those coming from the brand itself, the former feeling much more authentic and unbiased. Offer rewards to contributors.

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Small Business Instagram Platform How To 206

Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . User-generated content (UGC) can help solve the content lull.

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UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Make brand authenticity and genuine community connection core qualities of your social strategy. And the proof that consumers trust the brand is on social.

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Brands Marketing Apparel Issues 127

Sprout Social

NOVEMBER 29, 2021

This might explain why apparel tops the list of most popular product categories to shop for when buying on social media, followed by media (i.e., Instagram product listings allow brands to include tagged posts from real customers, giving users a more authentic look at why people love a product. movies, songs, etc.)

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Buy Brands Survey Apparel 145

Sprout Social

NOVEMBER 12, 2023

Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike. He also recently launched his sports agency, 4Lifers.

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Collaboration Brands Fashion Sports 129

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Authentication Brands CSR Hotels 42

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. This is greatly impacting their personal shopper journeys.

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Video Retail Influencer YouTube 131

Pixlee

JULY 12, 2021

Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. If you’re marketing an outdoor activities brand like Yakima Racks, focus on social users who love adventuring out in the world. Showcase Diverse Summer Looks.

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Influencer Campaign Apparel Travel 95

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. This method demonstrates authenticity in your brand-influencer relationship as well due to dual-sided publicity. .

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Influencer Marketing UGC How To 96

Pixlee

APRIL 22, 2019

When it comes to today’s consumers, authenticity is key. Consumers today, particularly younger brackets, want and expect genuine interactions and authenticity. HYLETE, a community-backed brand focused on providing top-quality athletic apparel rallies around their community to support causes that matter to their community.

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Brands Apparel Loyalty Authentication 71

Sprout Social

JULY 14, 2022

You can use these existing environments to engage with your target demographic groups, all the while promoting your brand in an authentic way. The skateboarding apparel brand created Vans World , a skatepark on Roblox, where players can learn new tricks, buy gear and earn Robux. Get ready to experience Vans like never before.

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Oktopost

JUNE 28, 2022

Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries. Of course, don’t copy a strategy that is not authentic to your organization. Find the Right Collaborations. Measure Your Success.

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B2B Tips Twitter Marketing 153

Pixlee

OCTOBER 14, 2021

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

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Strategy Brands UGC Apparel 86

Pixlee

NOVEMBER 20, 2018

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Trend #5: The Demand for Authentic Content will Increase. Thus, the demand for authenticity and transparency will continue to rise in 2019.

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Influencer Trends Brands UGC 75

Sprout Social

MARCH 1, 2023

She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity. Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware. Each piece is inspired by her outgoing personality, commitment to health and overall charisma.

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Products Team Focus Group Collaboration 106

Pixlee

NOVEMBER 10, 2020

Maternity apparel brand BLANQI features an inspiration gallery of “real moms.”. This collection provides a gallery of authentic images that connect with customers and inspires their own interior design ideas. Pixlee’s platform helps you easily discover and curate high-quality content to include in your email marketing.

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UGC Content Curation Apparel 98

Unmetric

AUGUST 2, 2019

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Victoria’s Secret had a steady growth on Instagram over the last 5 years. nikkihiltz.

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Instagram Brands Fashion Sports 155

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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Social Media UGC Reddit YouTube 98

Pixlee

JUNE 13, 2019

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Kenneth Cole.

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Brands Hotels UGC Apparel 61

Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. Before and After Videos with Influencers or Customers. Step-By-Step or Training Video.

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Fashion Brands Apparel Authentication 59

Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . KiraGrace’s Social Media Marketing Manager Shelby Comito echoed the brand’s dedication to highlighting its audience authentically; “ We believe in the power of our customers’ voice.

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UGC Brands Apparel Content 56

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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UGC Brands Apparel Content 59

Pixlee

MAY 9, 2022

For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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UGC How To Compete Apparel 75

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. A loyal audience can tell when the authentic voice is off.” . Samantha Brown. Whitney Powell.

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Fashion Influencer Authentication Apparel 64

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218

Pixlee

APRIL 13, 2021

Sharing UGC from existing customers on your social media profiles gives your audience authentic insight into how people are using your product. Alo Yoga shares UGC in the form of a customer’s instagram post to show off how real people are rocking the brand’s apparel, and reminds its followers why they should get outside in the era of WFH.

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Brands UGC Apparel Discount 95

Pixlee

APRIL 3, 2020

But doing that tactfully and authentically is often easier said than done. Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine. Digital community has become a necessity for brands hoping to engage with their customers. Sennheiser .

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Tourism Brands Apparel Banking 62

Hootsuite

NOVEMBER 14, 2022

This sponsored Reel feels as authentic as her organic content. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. Whoever you partner with, ensure the content on your social media accounts still feels like you. View this post on Instagram. There’s also the actual making of the merch.

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Social Media Brands Tips Affiliate marketing 124

Later

NOVEMBER 23, 2020

“The TikTok channel means Shopify merchants — even those without a strong TikTok following of their own yet — can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”. Image credit: Shopify. This presents a huge opportunity for brands looking to engage with younger audiences.

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Apparel Authentication Collaboration Hashtag 73

Pixlee

MAY 4, 2018

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. Lauren James.

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UGC Review Apparel Products 40

Pixlee

JUNE 30, 2021

Banana Republic combines visual reviews via UGC with customers’ stories to paint an all-inclusive picture of how their apparel fits and looks in real life. 4 Better Authenticity and Transparency. Authenticity and success have long become synonyms in the world of business.

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UGC Content CSR Apparel 64

Pixlee

MAY 21, 2019

Using UGC helps you create an original and authentic connection with your audience. HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials.

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UGC Apparel Compete Communities 71

Convince & Convert

DECEMBER 14, 2015

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Courtesy of: The Shelf.

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Influencer Social Media UGC Curation 60

Pixlee

AUGUST 23, 2018

The question is how to bring the authentic community experience from social media into your stores. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. They absolutely love it!

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Retail UGC Apparel Social Media 41

Pixlee

MARCH 15, 2021

By embedding social proof directly within the email, viewers don’t have to search for authentic content that helps them imagine their experience with your products. Alo Yoga spotlights Kendall Jenner wearing the brand’s apparel alongside a shoppable UGC gallery of customers sharing their Alo looks on social media. . #4

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Template Templates Embedding Metrics 83

Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. Athletic apparel brand Hylete encourages customers to share their fitness journey on Instagram, and reposts photos and testimonials on the brand account.

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Instagram Tips Discount UGC 98

Pixlee

FEBRUARY 7, 2022

Asking for feedback specific to the product, like if an apparel item runs big or small, or what type of skin the reviewer has when leaving a review for a cosmetic product, also benefits future shoppers, as you can display these subdimensions on your product page. You can also use third-party gift cards to encourage people to leave reviews.

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Review Template Templates How To 78