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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

We need some skepticism to keep businesses accountable , transparent and authentic. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about. And the proof that consumers trust the brand is on social. A lot learn from her.

Brands 110
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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2019 Influencer Marketing Trends for Brands

Pixlee

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Social networks are growing, and the generations that were born using them are reaching purchasing maturity. Transparency goes a long way.

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Welcome To The Video Generation

The Realtime Report

Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

On no other social network can you get this type of supplemental information about the posts themselves. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel. GoPro ( @gopro ).

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

On no other social network can you get this type of supplemental information about the posts themselves. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel. GoPro ( @gopro ).