Oktopost

JUNE 28, 2022

The rise of influencer marketing has encouraged many B2C organizations to flock to social media, partnering with internet stars to sell their product. Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries.

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Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. What does this mean for brands?

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Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

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Social Media Strategy Engagement Hashtag 142

Sprout Social

MARCH 13, 2024

It’s important to track metrics like this, especially when running TikTok campaigns or influencer partnerships. Having a clear understanding of how people are engaging with a specific influencer lets you know whether you want a partnership with a TikTok influencer or not. People can even swipe over to view the profile.

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Pixlee

AUGUST 9, 2021

Use a UGC and Influencer Marketing Platform . HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. Create Powerful Hashtags.

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UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 23, 2018

Influencers, celebs and even politicians have all experimented with buying followers in the past. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy.

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Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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Analytics Influencer Apparel Airlines 68

Hootsuite

MAY 10, 2021

Now Facebook groups, private accounts, and even branded hashtags provide a means to parlay branded clubs, lifestyles, and relationships into online spaces. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Hootsuite

NOVEMBER 14, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 3 Host Contests and Offer Discounts.

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Pixlee

MAY 3, 2021

Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. Look at the posts your brand has already been tagged in, or search through relevant hashtags to identify your most passionate customers and reshare their content. Social Media Contests.

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Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories. Using both hashtags and location tag drives the most engagement. But you want to be mindful of not overusing hashtags.

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Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. So, Gymshark’s marketing strategy makes use of these phrases as hashtags.

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Pixlee

OCTOBER 14, 2021

Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Use popular TikTok hashtags, filters, stickers, emojis, and language. Video commentaries. Add some personality.

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Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Before and After Videos with Influencers or Customers. Fashion brands are uniquely poised to take advantage of this with influencers and user-generated content. Create A Hashtag Challenge.

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Fashion Brands Apparel Authentication 59

Buffer Social

OCTOBER 6, 2019

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel.

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Buffer Social

AUGUST 29, 2016

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel.

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Instagram Influencer Brands Upcoming 76

Buffer Social

JANUARY 17, 2018

Description: Smartmockups lets you create photos of your product (digital, print, or apparel) in realistic backgrounds, without needing help from a designer. Facebook and Instagram ads on behalf of influencers. Description: Influencer marketing is becoming more and more popular on social media. Price: Free. Quuu Promote 3.0.

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Pixlee

OCTOBER 16, 2020

Create a unique hashtag so it’s easy to filter and sort the relevant content. Athletic apparel brand Hylete not only features inspiration galleries of UGC on the brand’s site but also regularly reshares customer photos on Instagram Highlights through a unique hashtag. Influencer marketing. Permissioning UGC.

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Later

AUGUST 25, 2021

Create a Branded Hashtag . Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

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Buffer Social

DECEMBER 4, 2019

According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. Partner with influencers and encourage your community to share your products. Along with this, it’s useful to know the larger themes with social commerce, too. Thanks for listening!

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Later

NOVEMBER 23, 2020

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag. We’re donating to American’s Food Fund! ?

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Apparel Authentication Collaboration Hashtag 73

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. Invest in Influencer Marketing. Use Platform-Friendly Images .

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Instagram UGC Apparel Hashtag 52

Buffer Social

SEPTEMBER 30, 2019

sending visitors to a community hub letting visitors know how to get in touch with you with support questions promoting a branded hashtag or a fellow Insta account — more on this in a bit reinforcing your brand’s positioning sharing a bit of social proof via a review or press mention. Should you include contact info?

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Pixlee

JULY 14, 2021

The stats also back it up; 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase, and 84% of consumers say they trust peer recommendations above all other sources of advertising. In addition, you may use branded hashtags to create awareness of your campaign. .

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Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Morphe’s Diverse Instagram Strategy.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. FindItWithNike hashtag was trending in the UK, and the campaign reached over 13 million people.

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Hootsuite

AUGUST 11, 2022

Nike is the most valuable apparel brand. Source: 2022 Edelman Trust Barometer Special Report: the New Cascade of Influence. Meanwhile, TikTok calls its branded hashtag challenge ad format the “master of mass awareness” and one of the “biggest and best ad formats for widespread and unmissable awareness.”. Logo and tagline.

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Pixlee

DECEMBER 2, 2021

You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag. Run a Hashtag Challenge. Branded hashtags for social media contests aren’t new — many leading brands already use their own tags on Instagram to encourage users to interact with their brand online.

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Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

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Sports Social Media Strategy Apparel 59

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales!

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Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Relationships With Other Businesses & Social Influencers.

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Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Drill Down.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Run Engaging Influencer Marketing Campaigns. Influencer Marketing is a great and effective way to create connections, strengthen your brand identity, and grow your community.

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Buffer Social

NOVEMBER 12, 2019

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! . Inspiring examples of Black Friday / Cyber Monday marketing.

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