How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. Here’s where UGC comes in handy. This goes hand in hand with decreased costs and the trust you instill in prospects when sharing UGC content.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. UGC is 35% more memorable than any other media, and 50% more trusted. UGC is perfect for ads. How to get UGC?

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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Brand Value in the Age of Digital-First Experiences

Pixlee

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Brands can use UGC and dynamic display to optimize the best content in the customer journey.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

You can also tap into the existing wealth of content your everyday customers are already creating for you through complementing influencer content with user-generated content (UGC). One of the core social media marketing tactics businesses rely on is influencer marketing.

The Top 5 Social Media Tools in 2020

Pixlee

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests. UGC in Instagram and Facebook Ads.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. BH Cosmetics features UGC from their community to showcase unique looks and styles.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Sharing UGC from existing customers on your social media profiles gives your audience authentic insight into how people are using your product.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts. Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC).

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC).

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How to Engage Eco-Friendly Customers on Instagram

Pixlee

This user-generated content (UGC) is guaranteed to bring attention to your business and encourage others to make their contribution to sustainability goals too. One of the ways the brand does this is by promoting UGC from its biggest fans featuring their #GearForGood. .

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . Wondering how to bring your business’s in-store experience online?

10 Ways You Can Beat the Instagram Algorithm

Pixlee

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods.

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2019 Influencer Marketing Trends for Brands

Pixlee

Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content. But what these mega-influencers are only part of the user-generated content (UGC) picture. Cost per conversion from UGC images.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC). UGC can be gathered on Instagram in a variety of ways. When UGC is gathered, brands can post it on their Instagram accounts to showcase loyal customers, create relatable connections with other followers, and promote specific products. Instagram is on pace for another record year of growth in 2019.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

For instance, if you own an apparel brand, hiring a fashionista blogger as an affiliate would be natural and profitable. Include user-generated content (UGC) as social proof in ads. UGC is more believable and authentic, not to mention FREE.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. Bonus: You also get UGC (user-generated content) for your brand.

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. Encourage your followers to submit UGC of themselves using your product for a chance to win a reward.

5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

One of the best ways to ensure success in this is to emulate or collect your current customer’s stories through User-Generated Content (UGC). Similar to using a stock photo, where UGC would perform better. The well-known apparel producer teamed up with the newly formed Nigerian bobsledding team consisting of three women who were the first to represent their nation – as well as the African continent – in this sport. It’s 1900.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. BH has helped raise the bar for makeup brands supporting Pride – not satisfied with a rainbow logo for Pride month, BH is running their UGC content machine in high gear. They created an entire line of Pride apparel – the “Pride” collection, with shoes and shirts, memorializing the Stonewall Riots in ’69, and more.

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Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

Alo Yoga spotlights Kendall Jenner wearing the brand’s apparel alongside a shoppable UGC gallery of customers sharing their Alo looks on social media. . #4

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Using UGC helps you create an original and authentic connection with your audience. HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Online communities and the way they purchase are constantly evolving.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. For example, if you’re marketing a sports apparel brand, followers who live in warmer regions won’t need to see messages about your new winter gear.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

Lululemon is certainly the last word in yoga/athletic apparel, but with an ever-crowded yoga apparel market, we’re looking forward to some hot (but maybe not Bikram hot) concepts to stay #1. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. . Are you as excited as us for the NRF EXPO in New York? With dozens of sessions to attend and industry speakers, your time is at a premium.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

Take Advantage of User Generated Content (UGC). To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage. The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now.

Coach Admires The View From Above

Convince & Convert

This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Sign up for our apparel drop here: [link] #GoGreenWithRazer pic.twitter.com/Qejt9hfNXs. And here’s a UGC (user-generated content campaign) based around the brand’s partnership with 5 Gum. Optimization doesn’t have to be a scary word in digital marketing.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. User-generated content (UGC) is extremely persuasive and Alo Yoga has made it a central part of its digital marketing strategy. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

Welcome To The Video Generation

The Realtime Report

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Social platforms have responded by opening up all new avenues to connect influencers with brands to tap into user generated content (UGC). Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. User-generated content (UGC) is extremely persuasive and Alo Yoga has made it a central part of its digital marketing strategy. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.