Social Media Strategies Summit

JANUARY 5, 2022

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. User-generated content (UGC) is content created by fans or contributors and relates to your brand and product or service. Now, you’re probably wondering how to source UGC on Instagram.

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Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. When using a UGC management platform like Pixlee TurnTo, the busy work of collecting and publishing content consistently is removed.

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Pixlee

OCTOBER 16, 2020

Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. Brands of all sizes have been using UGC—images, text, and videos created by their customers—in their marketing activities, and have seen tremendous success. How to get UGC?

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Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. Spotify’s Data Storytelling. 1: Knix’s Community-building Campaign.

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Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. And, brands can make community content shoppable on their websites with Pixlee. .

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Pixlee

JANUARY 18, 2022

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site.

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Pixlee

JULY 19, 2021

You can also tap into the existing wealth of content your everyday customers are already creating for you through complementing influencer content with user-generated content (UGC). Alo Yoga showcases Kendall Jenner in the brand’s apparel as seen on her Instagram, and also features fan favorites in the form of UGC from happy customers. .

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Pixlee

DECEMBER 13, 2021

Incorporate Community Through User-Generated Content (UGC) . UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages). Employee-generated content, like UGC, works well across your marketing platforms like website pages and social media.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Keeping that in mind, there is a vast number of customers and listings.

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Pixlee

OCTOBER 14, 2021

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. Trend-based videos (dances, hashtag challenges, etc.). Video commentaries.

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Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Pixlee

JUNE 17, 2020

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Brands can use UGC and dynamic display to optimize the best content in the customer journey. Specifically, agility in content.

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Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Share UGC from your happy customers on your homepage and product pages!

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Pixlee

APRIL 13, 2021

Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Sharing UGC from existing customers on your social media profiles gives your audience authentic insight into how people are using your product. This is the brand’s way of showing thanks to frontline workers.

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Pixlee

JULY 22, 2020

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests. Featured in Leonisa’s shoppable gallery of UGC. Social Email Campaigns.

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Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers? They even closed their stores and sent their employees home.

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Pixlee

JUNE 14, 2021

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Your goal is to make people visit your account regardless of if they see your content in their feed.

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Postcron

JANUARY 10, 2020

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. Bonus: You also get UGC (user-generated content) for your brand. Show how much you care about your customer’s choices by mentioning the specific product or service they opted for.

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Pixlee

NOVEMBER 20, 2018

Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. But what these mega-influencers are only part of the user-generated content (UGC) picture. Cost per conversion from UGC images.

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Pixlee

MAY 3, 2021

Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts. Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers.

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Pixlee

DECEMBER 2, 2021

Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. In order to harness UGC from your fans on TikTok, you’ll need a collection method.

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Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

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Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. BH has helped raise the bar for makeup brands supporting Pride – not satisfied with a rainbow logo for Pride month, BH is running their UGC content machine in high gear.

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Pixlee

JANUARY 5, 2022

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . With over 2.6

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Pixlee

JUNE 8, 2021

This user-generated content (UGC) is guaranteed to bring attention to your business and encourage others to make their contribution to sustainability goals too. One of the ways the brand does this is by promoting UGC from its biggest fans featuring their #GearForGood. . After all, people trust other people more than they trust brands.

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Convince & Convert

MAY 30, 2013

This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips.

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Pixlee

MAY 21, 2019

Using UGC helps you create an original and authentic connection with your audience. HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials.

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Pixlee

FEBRUARY 7, 2022

User-generated content (UGC) is one of the most effective ways to build trust and grow a loyal community and customer reviews are an extension of the same philosophy that brands have used for UGC. . Here are our top tips for gathering honest reviews via email. Identify Your Loyal Customers .

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Pixlee

DECEMBER 27, 2018

One of the best ways to ensure success in this is to emulate or collect your current customer’s stories through User-Generated Content (UGC). Similar to using a stock photo, where UGC would perform better. The best way to stay true to your brand voice is to utilize the power of UGC to help tell your story. .

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Pixlee

DECEMBER 18, 2018

To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC). UGC can be gathered on Instagram in a variety of ways. HYLETE, a community-backed performance apparel brand takes value-driven social media to the next level.

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Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). How to Get the Most Out of Ambassador Marketing .

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Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). How to Get the Most Out of Ambassador Marketing .

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Later

AUGUST 25, 2021

Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . If you’re looking for an easy way to search for hashtags or posts your community has created, check out Later’s UGC tools and features.

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Pixlee

FEBRUARY 3, 2021

Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. 3 Host Contests and Offer Discounts.

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Pixlee

MARCH 15, 2021

Alo Yoga spotlights Kendall Jenner wearing the brand’s apparel alongside a shoppable UGC gallery of customers sharing their Alo looks on social media. . #4 Displaying user-generated content on marketing channels can increase online conversions 2-4x, and gives your emails a personalized touch.

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Postcron

JANUARY 10, 2020

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special. Bonus: You also get UGC (user-generated content) for your brand. Show how much you care about your customer’s choices by mentioning the specific product or service they opted for.

Review 52

Review Apparel Survey Reputation 52