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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

Sentiment 141
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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.

Sentiment 182
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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social sentiment report?

Sentiment 114
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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Facebook: 901 million monthly active users. via Facebook.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers.

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5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond.

Survey 144
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.

Microsoft 190
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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. What this signals is that Salesforce is serious about social media. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals?

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Facing Challenges As A Social Network? Unfortunately, this can drive people away from using it as a social media platform.

Strategy 196
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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Another problem with sentiment is statistical confidence in the data.

Sentiment 194
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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? But how do you choose the best social media analytics tools when there are far too many available currently? Sprout Social. You can’t improve what you can’t measure.

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How to own the social media game in 4 simple steps!

Postcron

Social media has grown so much over the years that today it is an essential place for advertising your products or services. Your social media accounts must reflect your brand’s personality in a way that it’s easy to identify and that distinguishes your brand from others. .

Hashtag 98
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Tools 172
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

Adwords 178
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Social Media Marketers: Time to Get Personal

Mindjumpers

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.

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How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

Welcome to social media engagement! Social Media is Earned Attention. The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets. Hasn’t anyone noticed that Social Ads means that the Customer has right of Response? This guy at btbmedia has no idea about social media so the points he makes are very traditional marketing.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 183
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year?

Adwords 138
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Does Brand Sentiment Still Matter?

Oktopost

In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Moreover, can brand sentiment analysis still contribute to your digital marketing strategy in 2020? What is brand sentiment analysis? Sentimental future.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Tools 138
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Tools 169
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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. This kind of advertising is fit for a platform like Facebook, where brands can benefit from the users’ social activity and turn it into word-of-mouth. Social Media for Business.

Facebook 202
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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

HootSuite 100
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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the.

Brands 217
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10 YouTube analytics tools to improve your marketing in 2022

Sprout Social

Use these YouTube analytics tools to boost your marketing. Here are ten of the best options in the market: Sprout Social. Unbox Social. Sprout Social. Unbox Social. Unbox Social gives you a complete look into your YouTube performance.

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3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

Affiliate Marketers rejoice! losers: technical social media term. Their advertisers only understand pageviews not sentiment. By the way, different types of social media expert influencers might be interesting? Those who are outraged need not comment… 3 Surefire Ways to Win The Fastcompany Influence Project is a post from: Laurel Papworth- Social Network Strategy. Twitter: Reputation Management in Social Networks (18).

Project 72
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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). We appreciate the sentiment, but no thank you. Social Media Fashion.

Fashion 77
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It's Time to Stop Thinking Like Marketers

Social Media Marketing

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn't we be questioning the methods?

Sentiment 131
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LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

If yes, then it also has social media goals —from recruitment to awareness and sales. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI.

HootSuite 114
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auDA misuse of power?

Laurel Papworth

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Sprout Social.

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. B2B Marketing

Analysis 113
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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. encouraging others to socially exclude someone. damaging someone’s social reputation and social acceptance. Papworth loses, Acidlabs wins in battle of the Aussie marketing blog s.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques.

Marketing 204
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Election 2.0 – List of social media election sites to watch.

Laurel Papworth

List of Social Media Election sites for Australian 2010 election. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. This election is going to be hotly contested – by social media sites – for relevancy. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. ” — Buffer Social.

Tools 173
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncan

Analytics 144