Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other popular tools include HootSuite , SocialOomph , Post Planner , and Lithium. Heyo Hootsuite Instagram Tools Layout from Instagram LikeAlyzer Lithium ManageFlitter Mention MobileMonkey Netvibes Oktopost Optimizely Outgrow Packtati.us

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ).

News 164

Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Lithium Technologies. Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post , saying that they begin rolling out Tuesday.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Lithium. Lithium also includes response assignment and reporting tools. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info?

Tools 195

Remembering the Dangers of Social Media Research

Convince & Convert

It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. ” Lithium/CMO Council Social Brand Experience Survey. Lithium published age and gender demographics, which were not weighted to match national patterns. This one is true.

A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week Vistaprint

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Tidal Wave of New Social Media Features.

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.

How do you deal with the social customer?

Jeff Esposito

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media. Tags: social media Jeff Esposito Lithium Lithium Social Customer Summit Speaking

Social Media’s NFL Week 1 Picks

Jeff Esposito

All sentiment was assigned by Lithium’s text analytics within their tool. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 PicksI am not sure about you, but today feels a lot like Christmas morning to me.

Week 9 NFL picks from social media

Jeff Esposito

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). 2011 NFL Picks Lithium NFL NFL Social Media social media Week 9 NFL Picks

NFL Week 2 Picks via Social Media

Jeff Esposito

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). 2011 NFL Picks Lithium Social Media Monitoring NFL NFL Week 2 Picks social media Week 2 NFL PicksLast Sunday was a great week to be a coach potato watching the NFL. The docket was filled with tough games to pick that made for some excellent viewing.

Tools 27

Social Business at #Tech11

SocialFish

A big tip of the hat to Dr. Michael Wu at Lithium and CRM maven Paul Greenberg for spurring the synthesis of these two previously unrelated (at least in my head) ideas.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.

Sure I love the conversation but…

Direct Marketing Observations

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. I used to be a social media purist but I’ve evolved. Well we have evolved.

Change Management Is the Foundation of a Social Organization

SocialFish

Michael Brito is currently a Vice President at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011.

Why the Reddit Situation Really Matters to Associations

SocialFish

Joe Cothrel, Chief Community Officer at Lithium, said it best : Leadership is communication. This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours.

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Why You Need to Respond Quickly to Social Media Comments

SocialFish

A comprehensive survey by Lithium Technologies revealed that 53% of Twitter users expect to hear back from brands within an hour of tweeting, and that number shoots up to 72% when the tweet in question involves a specific complaint. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–.

Social Media Correctly Picks Super Bowl Winner

Jeff Esposito

After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Last week, I ran a report to decide the Super Bowl Champion using social buzz. Fast forward a week and we’re looking at a successful experiment for using. social media sports Green Bay Packers Packers Pittsburgh Steelers Steelers Super Bowl Super Bowl Champ

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group. April 2010. Scout Labs. May 2010. Note: CNW Group is a 76design client. Thanks to William Johnson for the DNA13 pointer and Steve Dodd for the Buzzgain tip.).

Social Media Predicts NFL Divisional Playoff Winners

Jeff Esposito

We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). Throughout the regular season and first round of the playoffs, we have picked NFL games in a pretty unconventional manner.

What’s a social CRM going to do for my business?

Janet Fouts

lithium works with social listening tools to integrate mentions of issues or questions about your product into forums where you can communicate directly with your customers. According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business.

NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs.

NFL Week 6 Picks… from Social Media

Jeff Esposito

For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info).

The Social Media Monitoring Industry Meets Social CRM Head on

oursocialtimes.com

I recently described social CRM as the end-game for social media monitoring companies – but it looks like rapidly growing social CRM companies, like Lithium and Jive , are going to subsume many of the monitoring start-ups before they mature.

Social Media Predicts NFL Conference Champs

Jeff Esposito

For those of you that are new here, we use Lithium Social Media Monitoring to dump social data on the teams over a two week period and dump it into a slew of formulas ( more here ) and like magic out pop the winners.

Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). With 17 weeks in the books, the NFL has entered its second season.

Predicting Week 15 of the NFL season with @DanielEAgee

Jeff Esposito

The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ). Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz.

Predicting Week 11 of the NFL Season

Jeff Esposito

For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ).

Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ).

Social Media Picks the NFL’s Week 13 Matchups

Jeff Esposito

Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring.

Social Media’s Week 7 NFL Picks

Jeff Esposito

So without further delay, here are the NFL Week 7 picks courtesy of Lithium Social Media Monitoring and Damm Estrella. So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance.

NFL Week Six Picks via Social Media

Jeff Esposito

It’s Thursday, so it is once again time for our weekly NFL picks utilizing buzz generated using Lithium’s Social Media Monitoring tool. If you are new to the picks, be sure to check out this post where the social media NFL picks process is outlined.

NFL Week 7 Predictions

Jeff Esposito

For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring.

Social Media Predicts Patriots, Giants Super Bowl

Jeff Esposito

using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. The data is pulled. While it may seem odd, the season saw these formulas produce a 132-123 mark and a 4-4 showing in the playoffs. The Wild Card round was 3-1, while the Divisional round ended up 1-3.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

Predicting the NFL’s Christmas Games Using Social Media

Jeff Esposito

My picks are a combination of data pulled from Lithium’s Social Media Monitoring and a series of formulas assigned specific point totals ( click here to learn more).

Crowdsourcing the NFL’s Thanksgiving Weekend Winners

Jeff Esposito

With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas.