Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other popular tools include HootSuite , SocialOomph , Post Planner , and Lithium. Heyo Hootsuite Instagram Tools Layout from Instagram LikeAlyzer Lithium ManageFlitter Mention MobileMonkey Netvibes Oktopost Optimizely Outgrow Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Social Media News Ticker Facebook Facebook advertising Foursquare advertising Klout LinkedIn Insights Lithium Technologies Lookalike Audiences Oculus VR photo tagging social media news ticker Tap to Tweet Twitter photo sharing Virtual reality

News 130

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Remembering the Dangers of Social Media Research

Convince & Convert

It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. ” Lithium/CMO Council Social Brand Experience Survey. Lithium published age and gender demographics, which were not weighted to match national patterns. Social Media Research cmo council exacttarget lithium social media researchThis one is true. I just know it. Numbers don’t lie. But sometimes we lie to ourselves about what numbers represent.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Lithium. Lithium also includes response assignment and reporting tools. Cool Web Tools Social Media Marketing Actionly Adam Holden-Bache Adam Vincenzini Argyle Social BackType Beevolve Blekko buzz tacking tools convert PowerPoint to Flash cool social media tools eCairn FlowTown free animation tools Jay Baer Josh Rose Klout Laurie Sullivan Lithium Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

Tools 174

2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Social Business Lithium social media South by Southwest SWXSi SXSWDownload the full report here.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

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A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week VistaprintSome key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job.

Six Links Worthy Of Your Attention #314

Twist Image

lithium. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How do you deal with the social customer?

Jeff Esposito

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media. Tags: social media Jeff Esposito Lithium Lithium Social Customer Summit Speaking

NFL Week 2 Picks via Social Media

Jeff Esposito

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). 2011 NFL Picks Lithium Social Media Monitoring NFL NFL Week 2 Picks social media Week 2 NFL PicksLast Sunday was a great week to be a coach potato watching the NFL. The docket was filled with tough games to pick that made for some excellent viewing.

Social Media’s NFL Week 1 Picks

Jeff Esposito

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) Score, positive and negative conversation shares). All sentiment was assigned by Lithium’s text analytics within their tool.

Week 9 NFL picks from social media

Jeff Esposito

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). 2011 NFL Picks Lithium NFL NFL Social Media social media Week 9 NFL PicksThe NFL season is nearing its halfway point and teams are starting to emerge as favorites to make it to the playoff tournament. How is your team doing?

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Tidal Wave of New Social Media Features. Listly by Sherrilynne Starkie. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter.

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group. April 2010. Scout Labs. May 2010. Note: CNW Group is a 76design client. Thanks to William Johnson for the DNA13 pointer and Steve Dodd for the Buzzgain tip.).

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.

Sure I love the conversation but…

Direct Marketing Observations

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. I used to be a social media purist but I’ve evolved. Well we have evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat.

How to Get Your Windows 11 Battery Report


Laptops batteries are made of Lithium and the nature of Lithium is to degrade over time. To fix this issue, Windows 11 has made necessary changes in the app functionality and has introduced several features to use less battery thereby providing more working time.

Best Electric Bike Conversion Kits


The kit’s motor uses a lithium-ion battery, lead-acid, or a NiMH battery with a nominal capacity of 11.6Ah as well as a voltage of 48V and above. It comes with a 250W front motor hub and a powerful lithium-ion battery. Your kit comes with a 24-volt lithium-ion battery, charger, a tire, and a USB cable. Comes with a powerful lithium-ion battery. You can choose between a 20-mile and a 14-mile lithium-ion battery.

Social Media Correctly Picks Super Bowl Winner

Jeff Esposito

After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Last week, I ran a report to decide the Super Bowl Champion using social buzz. Fast forward a week and we’re looking at a successful experiment for using. social media sports Green Bay Packers Packers Pittsburgh Steelers Steelers Super Bowl Super Bowl Champ

How Vaping Culture Is Contextualized On Social Media?

agora pulse

Once your vaping mod kit is charged, the lithium ion pack offers 1-4 hours backup. Recent development in the findings and researches helps eminent scholars to opt for the convergent of mixed studies to innovative the process of evaluation.

Social Media Predicts NFL Divisional Playoff Winners

Jeff Esposito

We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). Throughout the regular season and first round of the playoffs, we have picked NFL games in a pretty unconventional manner. Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz.

What’s a social CRM going to do for my business?

Janet Fouts

lithium works with social listening tools to integrate mentions of issues or questions about your product into forums where you can communicate directly with your customers. According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.

NFL Week 6 Picks… from Social Media

Jeff Esposito

For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info). With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

Organizations need to be smart and think long term before investing in technology applications that facilitate internal collaboration (Jive, Lithium, Yammer), social listening (Radian6, Meltwater), measurement (Rowfeeder, Argyle), social relationship management (Sprinklr, Syncapse Platform) and social CRM (Nimble, JitterJam, Pivotal). Guest post by Michael Brito , Vice President at Edelman Digital.

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NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs. Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace.

Social Media Predicts Patriots, Giants Super Bowl

Jeff Esposito

using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. The data is pulled. While it may seem odd, the season saw these formulas produce a 132-123 mark and a 4-4 showing in the playoffs. The Wild Card round was 3-1, while the Divisional round ended up 1-3.

Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 with a 71-61 mark following a break-even Week 9. During the week, we put our predictions up against a friend of mine in social media. This week’s contestant is Nick Gosselin , the Boston Beer Company’s maven of social media.

Social Media Predicts NFL Conference Champs

Jeff Esposito

For those of you that are new here, we use Lithium Social Media Monitoring to dump social data on the teams over a two week period and dump it into a slew of formulas ( more here ) and like magic out pop the winners. Thirty-two teams entered the NFL season with visions of hoisting the Lombardi Trophy. This weekend, only four remain. Two teams will come out of Championship Weekend with the right to represent their conference in the Super Bowl.

Predicting Week 11 of the NFL Season

Jeff Esposito

For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ). So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. Currently we 77-68-1 (who ties games? It is like kissing your sister) after a 6-7-1 mark last week.

Social Media Predicts Giants Win Over Patriots in Super Bowl

Jeff Esposito

All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring. It has been a long season and now only one game remains for the NFL to crown a champion. Like many folks, I am excited for Sunday to watch the Giants and the Patriots duke it out for the Lombardi Trophy and will lay out a prediction out there. Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz.

Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). With 17 weeks in the books, the NFL has entered its second season. Out of the League’s 32 teams, 12 will compete for the chance to head to the Super Bowl. Did your team make the cut? If not who is your bet for the Super Bowl ?

Predicting Week 15 of the NFL season with @DanielEAgee

Jeff Esposito

The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ). Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. It is not scientific, but is more fun for a dork like me than say looking at jersey colors or hotter cheerleaders. Daniel approves of this method alongside current picks leader Gini Dietrich.

NFL Week 7 Predictions

Jeff Esposito

For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring. With six weeks in the book for the 2012 NFL season, Social Media’s predictions are in the middle of the pack with 47-44 mark following a lackluster 6-8 finish last year. Each week we put our predictions up against a friend of mine from the interwebs, the top predictor will get $100 donated to a charity of their choice.

Social Media Picks the NFL’s Week 13 Matchups

Jeff Esposito

Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring. Welcome to this week’s edition of Espo’s NFL Picks for the 2011 season.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Social business software companies Jive and Lithium have picked up their own listening platforms. Every few seconds this morning, TweetDeck brings another comment on today's announcement that is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Social Media’s Week 7 NFL Picks

Jeff Esposito

So without further delay, here are the NFL Week 7 picks courtesy of Lithium Social Media Monitoring and Damm Estrella. So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Not only do I get to watch the Ravens on Monday Night, but the team is beasting folks left and right. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45.

NFL Week Six Picks via Social Media

Jeff Esposito

It’s Thursday, so it is once again time for our weekly NFL picks utilizing buzz generated using Lithium’s Social Media Monitoring tool. If you are new to the picks, be sure to check out this post where the social media NFL picks process is outlined. Entering the sixth week of the season, I can say that I am happy to see that after a 7-6 showing in week 5, I am back to batting.500 on the season with a 39-39 record.

Social Media NFL Week 5 Predictions

Jeff Esposito

For those of you that are new to this series, each week I leverage social media buzz for each team over a two week period using Lithium Social Media Monitoring , plug them into some formulas then *BOOM* winners are picked (more details here ). With a quarter of the 2012-13 NFL season in the books, the contenders and pretenders are starting to show themselves. If our weekly Social Media NFL predictions were a franchise, well let’s say that they would be a pretender.