Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed?

News 130
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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT.

Remembering the Dangers of Social Media Research

Convince & Convert

It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. This one is true. I just know it.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.

Tools 179

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Cool Social Media Tools.

Tools 208

How Vaping Culture Is Contextualized On Social Media?

agora pulse

Well, a group of scientists and elegant professors have given it a try to construct a framework borrowing large volume of tweets from the top social media sites to launch a dynamic campaign to analyze basic pros and cons of the electronic nicotine deployment system. Contextual facts are accumulated from the social media sites for the sake of enhancing the mobility in the self-discovery research over the usage of vaping system to keep the health out of bundles of bacteria.

A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. A Case Study in Social Media Measurement: Vistaprint. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week Vistaprint

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. The 5 Categories of Social Media Software. There are other types of social media software, such as social sign-in, social advertising, etc.

NFL Week 2 Picks via Social Media

Jeff Esposito

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). That record was tied for first in the You vs. Social Buzz ESPN league. So without further adieu, here are the Week 2 NFL Picks as selected by social buzz: Oakland 16 , Buffalo 0. Last Sunday was a great week to be a coach potato watching the NFL.

Social Media’s NFL Week 1 Picks

Jeff Esposito

For this season, I decided to go against my gut and rely on the wisdom of the social web. Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) Score, positive and negative conversation shares).

Week 9 NFL picks from social media

Jeff Esposito

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with an 80-36 mark. 2011 NFL Picks Lithium NFL NFL Social Media social media Week 9 NFL Picks

2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Social Business Lithium social media South by Southwest SWXSi SXSWDownload the full report here.

Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Social Media’s Wild Card Weekend Predictions. 2012 NFL Picks via Social Media NFL NFL Predictions NFL Wild Card Weekend NFL Wild Card Weekend Predictions social media

Social Media NFL Week 5 Predictions

Jeff Esposito

If our weekly Social Media NFL predictions were a franchise, well let’s say that they would be a pretender. After last weekend’s showing of 7-8, social media’s picks stand at 30-33, not awful, but still far from great. For those of you that are new to this series, each week I leverage social media buzz for each team over a two week period using Lithium Social Media Monitoring , plug them into some formulas then *BOOM* winners are picked (more details here ).

NFL Week 6 Picks… from Social Media

Jeff Esposito

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info). 2012 NFL Picks via Social Media social media 2012 NFL NFL NFl Week 6 Week 6 NFL Predictions Week 6 Predictions

Social Media Predicts NFL Divisional Playoff Winners

Jeff Esposito

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). 2012 NFL Picks via Social Media social media 2013 NFL Divisional Playoffs NFL Divisional Playoffs NFL Picks NFL Predictions

Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). During the week, we put our predictions up against a friend of mine in social media. This week’s contestant is Nick Gosselin , the Boston Beer Company’s maven of social media. SOCIAL MEDIA: IND, OAK, NYG, MIA, DET, NE, ATL, TB, DEN, NYJ, DAL, SF, CHI, PIT.

Social Media Predicts #NFL Week 4 Games

Jeff Esposito

While it is estimated that their call at the end of Monday Night Football impacted bets by up to $150M , they also wreaked havoc on my weekly picks using social media buzz. If you are new to this series of picks, you are probably wondering what I am rambling on about in terms of social media picks of NFL games. Each week we pit those social media picks against a friend of mine who picks using their own methods.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal. A brand’s reputation can go south extremely quickly on social media.

How do you deal with the social customer?

Jeff Esposito

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit.

Social Media Predicts Patriots, Giants Super Bowl

Jeff Esposito

During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. Do you think that the social Web’s prediction of the G-Men and Patriots will happen?

Social Media Predicts NFL Conference Champs

Jeff Esposito

Instead of going with my gut and calling the winners as I would like to as a fan, I am going with the picks from social media as we have for the entire 2012 season. For those of you that are new here, we use Lithium Social Media Monitoring to dump social data on the teams over a two week period and dump it into a slew of formulas ( more here ) and like magic out pop the winners.

Social Media Correctly Picks Super Bowl Winner

Jeff Esposito

Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. social media sports Green Bay Packers Packers Pittsburgh Steelers Steelers Super Bowl Super Bowl Champ

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

NFL Week 2 NFL Picks via Social Media

Jeff Esposito

Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs.

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Our next webinar is titled Is the Death of Social Greatly Exaggerated? ;

Social Media Predicts Giants Win Over Patriots in Super Bowl

Jeff Esposito

Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz. All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring. 2011 NFL Picks Giants New England Patriots New York Giants Patriots Social Media Predicts Super Bowl Social Media Super Bowl Prediction Super Bowl Prediction

NFL Wildcard Weekend Predictions via Social Media

Jeff Esposito

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). So without further adieu, here are social media’s picks for Wild Card weekend.

Social Media’s Week 7 NFL Picks

Jeff Esposito

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45. So without further delay, here are the NFL Week 7 picks courtesy of Lithium Social Media Monitoring and Damm Estrella. 2011 NFL Picks NFL NFL Picks NFL Projections social media Week 7 Picks

NFL Week Six Picks via Social Media

Jeff Esposito

It’s Thursday, so it is once again time for our weekly NFL picks utilizing buzz generated using Lithium’s Social Media Monitoring tool. If you are new to the picks, be sure to check out this post where the social media NFL picks process is outlined. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Matt LaCass e and Mike Schaffer are currently leading the pack with identical 55-22 marks.

2012 NFL picks via social media start tomorrow

Jeff Esposito

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. 2012 NFL Picks via Social Media social media NFL NFL Predictions Social Media NFL Picks

Sure I love the conversation but…

Direct Marketing Observations

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean? I still like being a purist at heart when it comes to social media but we have to justify its usage.

Week 15 NFL Picks: From Social Media

Jeff Esposito

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with a 145-63 mark.

Six Links Worthy Of Your Attention #314

Twist Image

lithium. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Week 15 NFL Picks: From Social Media

Jeff Esposito

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with a 145-63 mark.

Social Media Decides Winners of NFL Divisional Playoffs

Jeff Esposito

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of points that can be scored in an NFL game ( click here for a full description).

Social Media Picks the NFL’s Week 13 Matchups

Jeff Esposito

Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with a 123-52 mark.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Buddy Media. Buddy Media doesn’t technically belong on this list because they’re now positioning themselves as a comprehensive suite. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. Social Media