Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

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ScoutLabs Conversation Radian6 Lithium 159

Jeff Esposito

SEPTEMBER 22, 2011

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. A Case Study in Social Media Measurement: Vistaprint. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement.

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Case Study Lithium Study Social Media 42

Jeff Esposito

JANUARY 3, 2013

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut? If not who is your bet for the Super Bowl ?

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Lithium Social Media Compete Team 46

Jeff Esposito

SEPTEMBER 13, 2012

Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. Social Media: GB, BAL, NYG, MIA, HOU, CLE, BUF, NO, ARI, IND, WAS, DAL, PIT, SD, DET, DEN.

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Lithium Social Media Video Comments 42

Jeff Esposito

OCTOBER 11, 2012

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play.

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Lithium Social Media Team Video 42

Jeff Esposito

OCTOBER 4, 2012

If our weekly Social Media NFL predictions were a franchise, well let’s say that they would be a pretender. After last weekend’s showing of 7-8, social media’s picks stand at 30-33, not awful, but still far from great. SOCIAL MEDIA: ARI, MIA, GB, BAL, ATL, NYG, PIT, SEA, CHI, MIN, NE, BUF, NO, HOU, GB.

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Social Media Lithium Blogger Team 39

Jeff Esposito

NOVEMBER 8, 2012

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). During the week, we put our predictions up against a friend of mine in social media. What do you think of this method?

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Lithium Social Media Data Comments 36

Jeff Esposito

JANUARY 18, 2012

During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. The data is pulled.

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Lithium Social Media Team Data 41

Jeff Esposito

JANUARY 17, 2013

Instead of going with my gut and calling the winners as I would like to as a fan, I am going with the picks from social media as we have for the entire 2012 season. Two pretty solid games if you ask me – both equally as tough to pick.

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Conference Lithium Social Media Team 35

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

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Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ).

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Lithium Social Media Conference Project 34

Jeff Esposito

SEPTEMBER 27, 2012

While it is estimated that their call at the end of Monday Night Football impacted bets by up to $150M , they also wreaked havoc on my weekly picks using social media buzz. If you are new to this series of picks, you are probably wondering what I am rambling on about in terms of social media picks of NFL games.

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Social Media Lithium Overview Video 37

Jeff Esposito

JANUARY 5, 2012

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). Over the 17 weeks there were ups and downs, but I wound up finishing the year at 132-123 so while not awesome, still above.500.

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Lithium Social Media Project Metrics 36

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). A process should be in place that will manage the creation of new social media destination; and escalate these requests to governing body (i.e.

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Jive Lithium Social CRM Yammer 144

Jeff Esposito

FEBRUARY 8, 2011

Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs.

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Lithium Social Media Software Report 30

Janet Fouts

FEBRUARY 17, 2011

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized. Steve Farnsworth, Jolt Social Media.

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Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Some people will pick on gut intuition, some on stats, while others pick by color or cuter quarterbacks. You may have your own method.

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Social Media Lithium Team Conference 35

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success.

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Lithium Social Media Film Metrics 32

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. It’s free and the show will run twice on November 10.

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Lithium Case Study Forums Conference 33

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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Jeff Esposito

JANUARY 5, 2011

Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from. So who better than the social masses to crown the league’s MVP? Image - Boston Herald. Negative Conversation Share. Brady – 28% (-1 pt).

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Social Media Lithium Sports Film 32

Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

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Tools Social Media Netvibes Lithium 179

Twist Image

JUNE 24, 2016

social media. bit current. book a futurists manifesto. business book. complete web monitoring. creativity. data science. high tech hub. hugh mcguire. j walter thompson. journalism. journalist. kieran healy. lean analytics. link exchange. link sharing. literary hub. longform journalism. magazine article. managing bandwidth. minimalist.

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Metadata Lithium Journal Repository 40

Jeff Esposito

NOVEMBER 15, 2012

So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ).

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Lithium Social Media Data 36

Jeff Esposito

MARCH 15, 2012

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

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Lithium Conference Report Social Media 44

Jeff Esposito

DECEMBER 13, 2012

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ).

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Lithium Social Media Course 32

Jeff Esposito

OCTOBER 18, 2012

With six weeks in the book for the 2012 NFL season, Social Media’s predictions are in the middle of the pack with 47-44 mark following a lackluster 6-8 finish last year. For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring.

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Lithium Social Media Video 32

Jeff Esposito

NOVEMBER 16, 2011

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. So in this case crowdsourcing might not be the best bet, good thing I am not laying money down.

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Crowdsourcing Lithium Team Social Media 43

Jeff Esposito

OCTOBER 20, 2011

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45.

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Lithium Travel Social Media Team 34

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web. Like many football fans, I enter pools to pick the winners of each game.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

SEPTEMBER 15, 2011

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). Last Sunday was a great week to be a coach potato watching the NFL.

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Social Media Tools Lithium 47

Jeff Esposito

NOVEMBER 1, 2010

Instead of relying on phone or exit polls, I decided to use social mentions of the candidates to determine the next governor of the commonwealth. I pulled the data surrounding Deval Patrick, Charlie Baker, Tim Cahill and Jill Stein using Lithium Social Media Monitoring (formerly Scout Labs) over the past month.

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Convince & Convert

APRIL 15, 2012

It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions.

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Research Lithium Social Media Sample 124

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Most years I pick on a combination of gut feeling and stats. Below are my picks for Week 9: New York Jets -6, Buffalo 22.

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Social Media Metrics Team Groups 34

Jeff Esposito

APRIL 1, 2013

Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), the barrier of entry is also far lower than that of a company-hosted community.

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Communities Jive Lithium Real Estate 42

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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