Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

BOO ve over Silicon Valley , Austin , TECH xas, and the Big Apple ; welcome original thinkers to Neenah, Wisconsin , where young creative chemical and product engineers can find the job of their dreams. A re you an original thinker?

The 5 C's of nurturing the Human Element in Social Media

Josh S Peters

D o you remember that chemically fueled commercial which states, that good ol’ Hu (as they refer to it on quick little graphic during the beautifully shot marketing video) is fundamental?

Firebelly Begins Working With Real Purity

Firebelly

Real Purity is an environmentally-conscious cosmetics company that has been developing and producing all natural, organic and cruelty-free body care and cosmetic products for chemically insensitive and environmentally conscious consumers for four generations.

How sriracha helped an association go viral

SocialFish

The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube. We want to make people aware that chemistry is always around them and they’re surrounded by chemicals.

Competition: Win your copy of ‘No Cape Needed’

Sherrilynne Starkie

A new reader competition! Here’s your chance to win a free copy of ‘No Cape Needed’ by David Grossman ABC, APR and Fellow PRSA. In it, he explains how communications can be a ‘superpower’ for business success.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

Not only does the way they are produced harm the environment – felling huge numbers of trees for the paper, chemical waste from the ink – but you end up throwing most of it away when you get home. How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then.

Google Trends Adds Top Charts Lists

Small Business Mavericks

Chemical Elements. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams. Books. Business People. Car Companies.

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Humanize Public Workshop, DC Tuesday 10/16

SocialFish

CAE, Assistant Secretary, Strategy Development, American Chemical Society. We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!!

How Nano-Coatings Began and Where They Are Headed

Idaconcpts

It is a chemical and will actually lower the surface energy of the product. A British military was seeking for a product that would protect their soldiers’ uniforms from any type of liquid, including chemical agents. Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof.

Social Media Management From the Trenches

SocialFish

Andy’s Answers: How Dow Chemical made storytellers out of scientists (SBOSM). Here are three great examples of social media management in the trenches from the last couple of months. Are you doing anything cool you’d like us to write about? Have you seen other good examples?

Why are CEOs Afraid of Going Social?

SocialFish

The blogosphere is abuzz with the results of a new CEO.com survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media.

Social Media is Changing Leadership [DATA]

SocialFish

Bob Rich from the American Chemical Society talked about how they transformed their strategy process to make it more agile and real to the employees–but were able to do it through a series of smaller (and easier to swallow) process changes.

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Creating A Movement That Matters

Akamai Marketing

It’s clear, what fuels movements is more art than science and not everyone has the advantage of chemically inspired insanity.

How to Apply Neuroscience to Business, Teaching, and Storytelling

Convince & Convert

“The good news is that when you are learning or hearing a story, you get a little rush of chemicals that make you feel good. It’s the same chemicals that fire when you eat chocolate or have an orgasm.” Feed Your Brain Story.

Why is Storytelling Biologically Important for Survival?

Convince & Convert

Oxytocin, or the moral molecule , and its acute, chemical effect on the brain. Steps to build stories that have a distinct chemical effect on the brain and influence others. Tear Jerker: The Moral Molecule and Storytelling. Dr. Paul J. Zak is a fascinating man.

Writing About the Science of Kissing

Ari Herzog

In fact, when we’re engaged, our bodies release a cocktail of chemicals related to social bonding, stress level, motivation, and sexual stimulation. I like to kiss. There’s something about brushing my fingers across her hand, her hair, her ears as I kiss her lips.

7 iPhone Apps To Pick The Best Make-Up

Idaconcpts

It turned out that the brand was a knockoff, despite the price, and used a chemical ingredient that was horrible for sensitive skin like mine. I have a full blown addiction with beauty products, but especially when it comes to cosmetics.

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19 Twitter Best Practices That Show the Real You

Ari Herzog

Afterward, visit my guest blog post on SteamFeed that explains why Raytheon, Dow Chemical, Jay Leno, Britney Spears, and others tweet among the best. You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola.

How Organic Valley Plans to Save the Bros

Convince & Convert

To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. Image via BigStockPhoto.com. Have you ever met a bro?

How Paleo Eating Embraces Your Inner Caveman

Ari Herzog

Silk is a popular manufacturer and their ingredients have the fewest chemicals. Growing up, we were told by doctors, teachers, and our parents that it is unhealthy to eat too many eggs because of their saturated fat and cholesterol levels. They lied to us but it’s not their fault.

Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced).

Tweetsgiving Is Upon Us: What Are You Grateful For?

Geoff Livingston

Deep Horizon, the Danube, Chemical spills, etc. The folks at Epic Change are back at it again! Tweetsgiving is upon us , this year with a virtual gratitude campaign.

What do you measure?

SocialFish

I think that Bob Rich has been doing some of this kind of strategic work at the American Chemical Society – specifically in involving the whole staff in developing their strategic plan.

How BP Swept Dispersants Under the Rug

Geoff Livingston

Until pressure is brought to bear on BP , we can count on the company letting the toxic chemical versions of Corexit stay under the rug. The PR battle continues between Obama and BP ( image by boxhai ).

Are You Ready For The Social Business Revolution?

Engaging Brand

Revolutions in how we do business are a chain of events that separately are not significant but when brought together are world changing.

Six Links Worthy Of Your Attention #333

Twist Image

he high GDP countries in the Gulf tend to have female representation up to 60 per cent in fields such as electrical engineering, computer engineering, chemical engineering and bioengineering.' Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Organising Knowledge " Wheel Taxonomies

Buzz Marketing for Technology

As a young chemical engineer I moved within some of those “rough&# workplaces but was so… By Serena Joyner. www.straitsknowledge.com. articles. how-to guides. events. publications. videos. about. Wheel Taxonomies.

Discovering New Applications for Data and Analysis

Net-Savvy Executive

You might even think of it as a chemical reaction: social media + sentiment analysis -> value for marketing. Do you have any of those mix-and-match books that let you remix parts of their pages? It's ok; you can claim they're for your kids.)

10 Tips for Creating Engaging Social Media Videos

Buzzlogix

To put it simply, your brain releases this chemical when it wants you to trust someone. Not that long ago, creating videos was a lot of work, and it was expensive to boot. You had to invest in an expensive video camera and the proper lighting to create a video people wanted to watch.

What’s the ROI of Laughter?

Convince & Convert

I do believe that you get someone to laugh at a piece of content and that instantly triggers whatever funky chemicals are in our brain. Branding Voices and Choices.

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When Did We Get So Nasty?

Social Media Marketing

Vitriolic" means caustic or severely harsh, and it's quite clear that those who have physically used the chemical compound to attack other s have clearly meant harm. Vitriolic. That's the only word I can think of that effectively summarizes what I've seen online lately.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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Keep Calm And Carry On - 5 Steps To Getting Rid Of Stress And Anxiety

Twist Image

Once those wires are connected (and they connect for a ton of different reasons - traumatic moment, a chemical imbalance, genetics, etc.) - it is ever-complicated to disconnect and untangle those wires. Some people produce more types of hormones and chemicals than others.

Six Links Worthy Of Your Attention #153

Twist Image

"How Dow Chemical won the battle for the bromine market, in the US and Europe." dow chemical. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Six Links Worthy Of Your Attention #72

Twist Image

So imagine my surprise when my wife sent me this spoiler: Truffle Oil is basically chemicals. In 2003, Vogue food writer, Jeffrey Steingarten , revealed that it was basically a chemical (2/4-dithiapentane) -- but restaurants have continued to feature it prominently. LA Weekly restaurant critic, Jonathan Gold , blames this on American diners, who, he says, have lost their taste for subtlety, forcing chefs to amp up even real truffles with the chemical concoction."

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. Maybe it actually is a chemical issue with the medication after all.

Case Study: Green Moms Carnival

Geoff Livingston

Organizations that used the content included Safer Chemicals, Healthy Families; Healthy Child, Healthy World; The Environmental Working Group; Breast Cancer Fund; Women’s Voices for the Earth; and The Campaign for Safe Cosmetics. A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival.

Online Video Is Just As Expensive As TV Advertising

Twist Image

And, in that same instance, while you may have no interest in some documentary on chemical engineering, it is content like this that offers a corporation a very unique opportunity to connect with a specialized audience. You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment.

Why I Ran for Water

Geoff Livingston

You can cry George Hayduke and blow up bulldozers, but society will still demand construction, chemicals, plastics, cars, etc.