Kimberly-Clark uses social quiz to woo talent

BOO ve over Silicon Valley , Austin , TECH xas, and the Big Apple ; welcome original thinkers to Neenah, Wisconsin , where young creative chemical and product engineers can find the job of their dreams. A re you an original thinker?

The 5 C's of nurturing the Human Element in Social Media

Josh S Peters

D o you remember that chemically fueled commercial which states, that good ol’ Hu (as they refer to it on quick little graphic during the beautifully shot marketing video) is fundamental?

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Firebelly Begins Working With Real Purity


Real Purity is an environmentally-conscious cosmetics company that has been developing and producing all natural, organic and cruelty-free body care and cosmetic products for chemically insensitive and environmentally conscious consumers for four generations.

US Govt. Social Media Keyword Watch List: Don’t Use These Words on Social Media Posts

Bill Hartzer

Chemical spill. Chemical. Chemical burn. Chemical agent. Chemical fire. Chemical weapon. A list of keywords that the United States Department of Homeland Security (DHS) uses to watch all social media accounts has been revealed.

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11 Green Practices Which Can Have a Huge Impact on Our Planet

The Realtime Report

Going green can greatly benefit our health, not only does is reduce exposure to chemicals, because items are natural, is also gives us cleaner air to breathe in. Products that are mass-produced typically produce more toxins, chemicals, and waste.

The Wonderful Health Advantages of Using Cannabis

Cigarette smoking is exactly the opposite because of all the destructive chemicals it contains, which causes premature skin aging. Cannabis use has so many benefits in the health area. Whether you want to look younger, live healthier or just feel better, cannabis can probably help you.

The Positive Impact of Recycled Water On Business

The Realtime Report

In general, the majority of the water that’s treated stems from industrial wastewater, sewage run-off, and stormwater, each of which may contain a variety of chemicals that many business owners may want to avoid during their manufacturing process.

Why is Storytelling Biologically Important for Survival?

Convince & Convert

Oxytocin, or the moral molecule , and its acute, chemical effect on the brain. Steps to build stories that have a distinct chemical effect on the brain and influence others. Tear Jerker: The Moral Molecule and Storytelling. Dr. Paul J. Zak is a fascinating man.

How sriracha helped an association go viral


The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube. We want to make people aware that chemistry is always around them and they’re surrounded by chemicals.

5 Food Styling Tips for Better Instagram Photos


A good rule of thumb is to shoot fresh food fresh, and to only let desserts with a lot of sugar (the more chemicals the better) sit out, excluding ice cream of course. There’s no shortage of food photos on Instagram.

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

For example, she said, chemical problems at GE are almost never solved by a chemist. One of the most interesting sessions at the IABC World Conference held in Montreal last week was by Carol Kinsey Gorman Ph.D., who is an author and executive coach that focuses on collaborative leadership.

Google Trends Adds Top Charts Lists

Small Business Mavericks

Chemical Elements. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams. Books. Business People. Car Companies.

How to Apply Neuroscience to Business, Teaching, and Storytelling

Convince & Convert

“The good news is that when you are learning or hearing a story, you get a little rush of chemicals that make you feel good. It’s the same chemicals that fire when you eat chocolate or have an orgasm.” Feed Your Brain Story.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Danielle’s audience is concerned about getting natural, chemical-free ingredients. Everyone loves a good story. Especially an Instagram Story. But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s.

10 Practical Ways to Make Your San Diego Business More Eco-Friendly

The Realtime Report

A clean workplace is a happy workplace, so whether it’s you rolling your sleeves up, or you hire cleaners, there are tons of chemicals in most cleaning products which are known to have a harmful impact on the environment, as well as your health.

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How Organic Valley Plans to Save the Bros

Convince & Convert

To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. Image via Have you ever met a bro?

How Nano-Coatings Began and Where They Are Headed


It is a chemical and will actually lower the surface energy of the product. A British military was seeking for a product that would protect their soldiers’ uniforms from any type of liquid, including chemical agents. Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

Not only does the way they are produced harm the environment – felling huge numbers of trees for the paper, chemical waste from the ink – but you end up throwing most of it away when you get home. How eCommerce Is Helping The Environmental Cause. By Victoria Greene.

Creating A Movement That Matters

Akamai Marketing

It’s clear, what fuels movements is more art than science and not everyone has the advantage of chemically inspired insanity.

How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

Want to get potential customers (and existing ones) to better understand who you are and what your business can offer them? YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it.

How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

Want to get potential customers (and existing ones) to better understand who you are and what your business can offer them? YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it.

Sparkle and Shine: 7 Must-Have Tips for Starting a Cleaning Business

The Realtime Report

Some may ask you to avoid using harsh chemicals, especially if someone in their home has respiratory issues or allergies. Sparkle and Shine: 7 Must-Have Tips for Starting a Cleaning Business. More than three million people work in the cleaning services industry in the United States.

Writing About the Science of Kissing

Ari Herzog

In fact, when we’re engaged, our bodies release a cocktail of chemicals related to social bonding, stress level, motivation, and sexual stimulation. I like to kiss. There’s something about brushing my fingers across her hand, her hair, her ears as I kiss her lips.

Competition: Win your copy of ?No Cape Needed?

Sherrilynne Starkie

A new reader competition! Here’s your chance to win a free copy of ‘No Cape Needed’ by David Grossman ABC, APR and Fellow PRSA. In it, he explains how communications can be a ‘superpower’ for business success.

Best YouTube Documentaries


Victims to this drug would enter the state of “Chemical Hypnosis” and end up losing complete control over themselves, despite being completely awake. Many people love watching documentaries, and if you’re one of them, you’ll be surprised at how many there are on YouTube.

19 Twitter Best Practices That Show the Real You

Ari Herzog

Afterward, visit my guest blog post on SteamFeed that explains why Raytheon, Dow Chemical, Jay Leno, Britney Spears, and others tweet among the best. You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

Not only does the way they are produced harm the environment – felling huge numbers of trees for the paper, chemical waste from the ink – but you end up throwing most of it away when you get home. How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then.

Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced).

Discovering New Applications for Data and Analysis

Net-Savvy Executive

You might even think of it as a chemical reaction: social media + sentiment analysis -> value for marketing. Do you have any of those mix-and-match books that let you remix parts of their pages? It's ok; you can claim they're for your kids.)

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

Dopamine a neurotransmitter, which means it’s a chemical release by your nerve cells to send signals to other nerve cells. Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system.

How Paleo Eating Embraces Your Inner Caveman

Ari Herzog

Silk is a popular manufacturer and their ingredients have the fewest chemicals. Growing up, we were told by doctors, teachers, and our parents that it is unhealthy to eat too many eggs because of their saturated fat and cholesterol levels. They lied to us but it’s not their fault.

Social Media and Leadership Survey Results


CAE, Assistant Secretary, Strategy Development, American Chemical Society . We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. All are welcome!

7 iPhone Apps To Pick The Best Make-Up


It turned out that the brand was a knockoff, despite the price, and used a chemical ingredient that was horrible for sensitive skin like mine. I have a full blown addiction with beauty products, but especially when it comes to cosmetics.

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Humanize Public Workshop, DC Tuesday 10/16


CAE, Assistant Secretary, Strategy Development, American Chemical Society. We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!!

What’s the ROI of Laughter?

Convince & Convert

I do believe that you get someone to laugh at a piece of content and that instantly triggers whatever funky chemicals are in our brain. Branding Voices and Choices.

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When Did We Get So Nasty?

Social Media Marketing

Vitriolic" means caustic or severely harsh, and it's quite clear that those who have physically used the chemical compound to attack other s have clearly meant harm. Vitriolic. That's the only word I can think of that effectively summarizes what I've seen online lately.

How to build a brand with celebrity social media management

Sprout Social

The EU is showing the way on #ClimateChange with its Green Deal and with corporations, including @hm & Co-op, pledging to end use of #PFAS (forever chemicals) in products and supply chains. Celebrities dominate social media. Total understatement, right?

Social Media Management From the Trenches


Andy’s Answers: How Dow Chemical made storytellers out of scientists (SBOSM). Here are three great examples of social media management in the trenches from the last couple of months. Are you doing anything cool you’d like us to write about? Have you seen other good examples?

Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Because creating meaningful change means understanding the connection between farmers and fashion, between chemicals and clean water. In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.”

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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Six Links Worthy Of Your Attention #333

Twist Image

he high GDP countries in the Gulf tend to have female representation up to 60 per cent in fields such as electrical engineering, computer engineering, chemical engineering and bioengineering.' Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Why are CEOs Afraid of Going Social?


The blogosphere is abuzz with the results of a new survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media.