How Organic Valley Plans to Save the Bros
Convince & Convert
MARCH 12, 2015
To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Image via BigStockPhoto.com. Have you ever met a bro?
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