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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling' At press time, the video has 522,000 views and counting.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Everything you might want to know about QR Codes.


For causes. QR Codes -> The Next Big Thing for Cause Marketing? QR Codes: My Favorite SXSWi Find (NTEN blog). Four Ways To Flip Your Tradeshow Buying And Selling Model (MidCourse Corrections). John Haydon). For advocacy. Using QR Codes in a Political Campaign (Hive Talkin’). Miscellaneous.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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How You Can Help Me Grow a Mo

Ari Herzog

When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come. Please donate a dollar to our cause. More than half of Monday’s students subsequently registered. I expect more will come.