We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing.

The 4 Challenges of Cause Marketing

Geoff Livingston

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismThe best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].

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Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. GMC handled it well and offered support for a good cause.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. Again, the whole presentation is above, but here were the concluding points for online cause marketers.

Rethinking Strategy through Storyboards and Cognitive Maps

Geoff Livingston

Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [.]. Cause Green Marketing Strategy account planning cause marketing email integration marketing Social Media story board UX

Cause Competitiveness: Keep Your Eye On The Prize

Geoff Livingston

If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? What kind of cause are you?

Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

Two weeks ago Network for Good ‘s Kate Olsen and I hosted a U-Stream chat to field questions and answer on our eGuide about Cause Marketing via Social Media. 2) Staples and DonorsChoose offers a great cause shopping model. Q3: What is cause marketing?

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Free eGuide on Cause Marketing via Social Media

Geoff Livingston

Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide ( you can download it here ). Companies deploy matching grant contests that ask participants to rally the most donations for their favorite causes.

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Cause Marketing Not At Best, But Still Effective

Geoff Livingston

Results from our Network for Good/Zoetica cause marketing best practices survey yielded some interesting results. Of the respondents, 51 percent of them said their organization had participated in a cause marketing campaign in the past year.

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Take the Network for Good Cause Marketing Survey

Geoff Livingston

Please take our two minute survey and inform companies on cause marketing best practice. We want to hear from you about your experience with recent cause marketing efforts and opinions about how they can be improved. Tags: Cause

Return Cause Marketing to the Heart of Your Strategy

Geoff Livingston

So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. What’s often missing is an understanding of how causes can positively impact a corporate strategy and culture.

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Dancing with the Devil: Cause Marketing for Nonprofits

Geoff Livingston

I’ve read the many posts on the Komen/KFC cause marketing partnership , most of them bashing KFC for cause washing. The logic is that eating fried chicken causes weight gain, a pre-condition of breast cancer. Tags: Cause csr

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Give to the Max Day Research: The Ultimate Case Study

Geoff Livingston

Case Studies Cause Marketing Social Media america's giving challenge Case Foundation case study Community Foundation DC Give to the Max give2max giving contest Greater Washington razoo United Way

Coalition Marketing for the Common Good

Geoff Livingston

Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple.

Amped to Work on Give to the Max Day: Greater Washington

Geoff Livingston

2) It’s multichannel with a diverse set of marketing approaches, including direct marketing, online marketing, media relations, social media, events and advertising. Earlier today Give to the Max Day: Greater Washington was announced.

Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

Latest Social Media Tool Tips You Need To Know

SocialFish

Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity.

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Four Facebook Deal types and what they mean for your nonprofit

SocialFish

A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. This allowed local REI stores to implement a cause marketing program that gave back to local nonprofits across the United States !

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How You Can Help Me Grow a Mo

Ari Herzog

It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. Please donate a dollar to our cause. When he's not blogging, Ari helps brands improve their digital media marketing.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Check out this campaign from Greenpeace for the answer.

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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Win a Copy of Amazing Things Will Happen

Geoff Livingston

I took the liberty of kicking off the conversation with an answer of my own… Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. This post is by Rich Becker and originally appeared on Words.

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog.

Eight Useful Market Research Studies

Geoff Livingston

Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics

ALS #IceBucketChallenge - You Could Be Next

Twist Image

and, in the spirit of the cause, I also donated money to ALS. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. cause marketing. viral marketing. It was a cold morning. Joseph Jaffe challenged me.

Customers Don’t Care About Us

Geoff Livingston

The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers. And for us, well, the marketing job continues with the next prospect. Image by vmcampos. Let’s talk about sales.

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Who Cares More, Coke or Pepsi?

Geoff Livingston

Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Image by Orin Zebest.

What Could Your Cause Do with a Full Page USA Today Ad?

Geoff Livingston

From a marketing standpoint, the contest — based on responses to date — has generated a lackluster amount of response. Nor do they care what type of cause (health, environment, etc.)

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Customer Experience Trumps Content Marketing

Geoff Livingston

More and more voices state that content marketing overhype has jumped the shark. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. This is word of mouth marketing assisted by communications.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer).

Consumer Trust Is Not What You Think It Is These Days

Twist Image

To put this into perspective endorsements from influencers was the lowest at 23%, support and acting upon causes was 37%, personalization was 41% and gifts of thanks and acknowledgment was 69%. cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. permission marketing.

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How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Image via BigStockPhoto.com. Have you ever met a bro?

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.”

Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. The key is to make the case to people and prove why the cause is worth their time, effort, and support.

Can We Change the World?

Geoff Livingston

Mainwaring advocates for a sea change in capitalist culture towards mandated ethical corporate social responsibility and cause marketing. He advocates for change with We First , and leads by example with his marketing consultancy of the same name.

Big Dreams and SMART Goals

Geoff Livingston

They’re also the things that drive business marketers nuts. They don’t just innovate, they also dominate markets AND achieve fantastic measurable outcomes. Attending sports marketing conferences over the next year is another.

What’s Next for Social Media and Events?

SocialFish

What if a popular television show features the cause you fight for as a storyline? Ashton Kutcher donated $1 per MySpace friend way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes.