Cause Marketers: Connect to Fundamental Human Needs
JANUARY 9, 2012
Case in point, consumers respond better to brands that participate in causes they care about. Participation, both in social networking and external causes, meets our basic human needs: To find significance and recognition. What cause can we align with for a marketing relationship in order to gain positive brand value and competitive advantage? Martin. . 5,500. . Brian F.
We First’s @simonmainwaring on Cause Marketing
JANUARY 21, 2013
I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. GL: What’s the best example of environmental cause marketing that you’ve seen since the book came out?
The 4 Challenges of Cause Marketing
MAY 21, 2012
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismThe best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].
Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon
APRIL 29, 2011
In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. GMC handled it well and offered support for a good cause. The cause — InvisiblePeople — is a natural tie for GMC. I think it was very nicely handled..
The Good, the Bad and the Ugly of Online Cause Marketing
FEBRUARY 21, 2011
The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Conclusion.
Social Good Is In, Negativity Is Out
JANUARY 30, 2012
But what’s most impressive about the campaign is nearly 18,000 people gave to a cause they cared about within a 24-hour period. Cause Marketing Marketing ifdy perez negativity online campaigns positive storytelling social goodToday’s guest post is written by Ifdy Perez. There is so much good in this world, don’t you agree? How awesome is that?! Total #buzzkill.
The KONY Video: What Worked and What Didn’t Work
MARCH 21, 2012
Unclear cause. I suggest having a targeted website, not Invisible Children.com, as well as a separate Facebook page for the cause. Posting a video on your Facebook wall and hanging up a poster doesn’t mean you contributed to the cause. ” Cause Marketing Marketing Online Marketing cause marketing Invisible Children kony Molli Megasko Social Media viral video youtube
Rethinking Strategy through Storyboards and Cognitive Maps
MAY 22, 2012
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [.]. Cause Green Marketing Strategy account planning cause marketing email integration marketing Social Media story board UXBreak that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps.
Komen Arrogant In Denial
JUNE 3, 2012
At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingKomen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I will discuss later this week on the Vocus Marketing blog. Businesses think they own their products and experiences. Go #Natitude!
Green Marketing: Drive a Sustainable Business
APRIL 1, 2015
By Tom Young As sustainability becomes an increasingly important issue, no business should ignore its environmental reputation, but many companies are confused as to the most effective strategy for green marketing and portraying a company’s green credentials. Take a look at what you can learn from some of the masters of green marketing. A win/win.
Four Social Media Questions (and Answers)
MAY 25, 2011
After the crazy market jump last week when LinkedIn went public, it has a lot of people wondering if this is a repeat of the dot com bubble. Gary Rivin at The Daily Beast explains why this market surge is not the same. When will online marketing start paying big bucks ? So don’t stop marketing your cause to men, just don’t expect them to engage as much.
The Holiday Hashtag Decision Tree
DECEMBER 1, 2015
When Laura Petrolino wrote about the marketing of Thanksgiving and Black Friday last week, my mental wheels started turning about other holiday hashtag days—the #HashtaggableDays, if you will, in late November and early December: #ShopLocalSaturday, #CyberMonday, and #GivingTuesday. By Paula Kiger. Shop Local Saturday. Does anyone else see the irony in this? Giving Tuesday. Your capacity.
Questions & Answers on Cause Marketing via Social Media
NOVEMBER 10, 2010
Two weeks ago Network for Good ‘s Kate Olsen and I hosted a U-Stream chat to field questions and answer on our eGuide about Cause Marketing via Social Media. The company gets the responsibility and marketing points, Komen better serves its mission, and non KFC customers may be more inclined to visit a KFC fast food restaurant. Q3: What is cause marketing?
Cause Competitiveness: Keep Your Eye On The Prize
MARCH 29, 2011
If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? Much has been said about competitiveness in the for profit sector, but what is the right role of competition in causes? What kind of cause are you?
Could #BuyMyBarina Be The Best Used Car Ad Ever?
Convince & Convert
JULY 17, 2014
» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. At press time, the video has 522,000 views and counting.
Free eGuide on Cause Marketing via Social Media
OCTOBER 4, 2010
Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide ( you can download it here ). Companies deploy matching grant contests that ask participants to rally the most donations for their favorite causes. The twenty page guide covers five basic steps: The Basics. Frame the Campaign. Get People to Act. Build on Momentum.
Cause Marketing Not At Best, But Still Effective
JUNE 7, 2010
Results from our Network for Good/Zoetica cause marketing best practices survey yielded some interesting results. One hundred thirteen respondents from our general nonprofit and marketing communities on Twitter answered basic questions about the state of cause marketing in the United States. Respondents felt strongly about directions that cause marketing could go.
Three Ways to Avoid the 5K Fundraising Event
OCTOBER 13, 2011
As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. The question your clients’ organization will have to answer is, “How can we entice this advocate to support our cause this year?” Cause Marketing Marketing 5K fundraising linda olatunde nonprofit PR
Take the Network for Good Cause Marketing Survey
APRIL 8, 2010
Please take our two minute survey and inform companies on cause marketing best practice. We want to hear from you about your experience with recent cause marketing efforts and opinions about how they can be improved. This is true as individuals, as members of community bodies and causes, as employees and business owners, and as citizens of our respective countries.
Return Cause Marketing to the Heart of Your Strategy
MAY 18, 2010
So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It’s a bit of a checklist game, and thus the quick drive to add a contest with online voting or simply create a cause purchasing campaign with a popular charity like Komen or a safe one like autism. Actions need to follow strategic intentions.
Dancing with the Devil: Cause Marketing for Nonprofits
APRIL 22, 2010
I’ve read the many posts on the Komen/KFC cause marketing partnership , most of them bashing KFC for cause washing. The logic is that eating fried chicken causes weight gain, a pre-condition of breast cancer. Yet when causes choose a brand partner that hurts their mission, they rarely take ownership of their poor strategic management.
Give to the Max Day Research: The Ultimate Case Study
MARCH 1, 2012
Case Studies Cause Marketing Social Media america's giving challenge Case Foundation case study Community Foundation DC Give to the Max give2max giving contest Greater Washington razoo United WayFor Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” ” I [.].
Coalition Marketing for the Common Good
AUGUST 17, 2011
Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Cause CSR Marketing 2.0
Amped to Work on Give to the Max Day: Greater Washington
SEPTEMBER 15, 2011
2) It’s multichannel with a diverse set of marketing approaches, including direct marketing, online marketing, media relations, social media, events and advertising. Cause Marketing Me, Myself and I Community Foundation Give to the Max Day: Greater Washington givemn giving giving day National Capital United WayThis is certainly compelling work.
Does Awareness Count As Marketing Results?
OCTOBER 21, 2010
I’ve talked a lot about cause marketing lately. In the case of these students’ letter to their city council, we have no way of knowing how many others might have also written letters to their congressmen, gone out and purchased reusable bags, or taken other action furthering the cause. Of course, the letter got published and you can read it here.
Predictions for 2015: Start Off the New Year Knowing the Future of Social
Buzz Marketing for Technology
DECEMBER 5, 2014
Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 We discussed what each person is predicting for 2015. The movement is well funded with over 8 billion dollars and no signs of slowing.
Breast Cancer Mystery Messages
OCTOBER 14, 2010
Tags: Cause Marketing Marketing breast cancer cause marketing facebook
4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership
NOVEMBER 9, 2012
———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again. study cites that 80 percent of Americans are willing to switch brands–of equal quality and nature–if a brand supports a good cause. Be creative. Potluck
Latest Social Media Tool Tips You Need To Know
JANUARY 16, 2012
Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity. There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post. Pinterest. Facebook. Twitter.
Four Facebook Deal types and what they mean for your nonprofit
MAY 12, 2011
A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. While your nonprofit might not offer a deal as a way to encourage more donations, you can partner up with local businesses to create cause marketing programs like REI did. REI creating a deal type called “Charity Deal”.
How You Can Help Me Grow a Mo
OCTOBER 22, 2012
It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month.
I Love Boobies
SEPTEMBER 23, 2010
To me, that sounds like every marketer’s dream. Tags: Cause Marketing Marketing breast cancer cancer bracelets generational marketing i love boobies keep a breast foundation Have you heard about the “I love boobies bracelet campaign? I’m guessing you have, but if not, you’re hearing about it here, which means it served its purpose.
Spirit Day and Wearing Purple: Did You Get the Memo?
NOVEMBER 15, 2010
Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. A ton of celebrities were behind the cause. My mother, a bunch of like-minded people on Facebook, even my very compassionate therapist had never even heard about it — and they would have supported the cause whole-heartedly. I wore purple that day.
Raise $30,000 In 30 Days
NOVEMBER 1, 2010
Together, I think we can be part of the larger ending malaria-related deaths by 2015 cause. Tags: Cause Marketing Marketing $30 000 in 30 days malaria Malaria No More mosquito squad I won’t spoil the story for you, but it certainly makes you think about how lucky we are to live in countries where oil, famine, and disease don’t plague us. Ten dollars. You in??
Win a Copy of Amazing Things Will Happen
JANUARY 11, 2013
I took the liberty of kicking off the conversation with an answer of my own… Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts. Image by Aliza Sherman. My friend C.C. It’s a fast and enjoyable read.
What you can learn from Mister Splashy Pants
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Check out this campaign from Greenpeace for the answer. Tweet This! Share this on Facebook.
Successfully Engaging Customers with a Cause
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.
Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
The New Strategist
APRIL 23, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE. Sensei Marketing -> senseimarketing.com. The post Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand appeared first on Foglyte.
Viral Video Campaign: It Gets Better
OCTOBER 28, 2010
Tags: Cause Marketing Marketing bullies Chelsea Handler Dan Savage gay It Gets Better Joel Burns Molli Megasko New York Times power of video Social Media Trevor Project youtube