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Cause Marketers: Connect to Fundamental Human Needs

Spin Sucks

Case in point, consumers respond better to brands that participate in causes they care about. Participation, both in social networking and external causes, meets our basic human needs: To find significance and recognition. Is that serving the brand, marketing, consumers, our society? .

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing.

The 4 Challenges of Cause Marketing

Geoff Livingston

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismThe best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [.].

Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. GMC handled it well and offered support for a good cause.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. Again, the whole presentation is above, but here were the concluding points for online cause marketers.

Social Good Is In, Negativity Is Out

Spin Sucks

But what’s most impressive about the campaign is nearly 18,000 people gave to a cause they cared about within a 24-hour period. Cause Marketing Marketing ifdy perez negativity online campaigns positive storytelling social good

The KONY Video: What Worked and What Didn’t Work

Spin Sucks

Unclear cause. I suggest having a targeted website, not Invisible, as well as a separate Facebook page for the cause. Posting a video on your Facebook wall and hanging up a poster doesn’t mean you contributed to the cause.

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Rethinking Strategy through Storyboards and Cognitive Maps

Geoff Livingston

Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [.]. Cause Green Marketing Strategy account planning cause marketing email integration marketing Social Media story board UX

Komen Arrogant In Denial

Geoff Livingston

At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingKomen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].

Sharing and Collaboration

Geoff Livingston

This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. In an ironic turnabout, the collaborative economy leverages capitalism to fulfill that ideal through a pretty cool market based approach.

Green Marketing: Drive a Sustainable Business

Spin Sucks

By Tom Young As sustainability becomes an increasingly important issue, no business should ignore its environmental reputation, but many companies are confused as to the most effective strategy for green marketing and portraying a company’s green credentials.

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Four Social Media Questions (and Answers)

Spin Sucks

After the crazy market jump last week when LinkedIn went public, it has a lot of people wondering if this is a repeat of the dot com bubble. Gary Rivin at The Daily Beast explains why this market surge is not the same. When will online marketing start paying big bucks ?

The Holiday Hashtag Decision Tree

Spin Sucks

When Laura Petrolino wrote about the marketing of Thanksgiving and Black Friday last week, my mental wheels started turning about other holiday hashtag days—the #HashtaggableDays, if you will, in late November and early December: #ShopLocalSaturday, #CyberMonday, and #GivingTuesday.

Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

Two weeks ago Network for Good ‘s Kate Olsen and I hosted a U-Stream chat to field questions and answer on our eGuide about Cause Marketing via Social Media. 2) Staples and DonorsChoose offers a great cause shopping model. Q3: What is cause marketing?

Cause Competitiveness: Keep Your Eye On The Prize

Geoff Livingston

If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? What kind of cause are you?

Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling

Free eGuide on Cause Marketing via Social Media

Geoff Livingston

Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide ( you can download it here ). Companies deploy matching grant contests that ask participants to rally the most donations for their favorite causes.

Cause Marketing Not At Best, But Still Effective

Geoff Livingston

Results from our Network for Good/Zoetica cause marketing best practices survey yielded some interesting results. Of the respondents, 51 percent of them said their organization had participated in a cause marketing campaign in the past year.

Three Ways to Avoid the 5K Fundraising Event

Spin Sucks

As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. ” This is where you come in for your client, PR person, marketing master.

Take the Network for Good Cause Marketing Survey

Geoff Livingston

Please take our two minute survey and inform companies on cause marketing best practice. We want to hear from you about your experience with recent cause marketing efforts and opinions about how they can be improved. Tags: Cause

Return Cause Marketing to the Heart of Your Strategy

Geoff Livingston

So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. What’s often missing is an understanding of how causes can positively impact a corporate strategy and culture.

Dancing with the Devil: Cause Marketing for Nonprofits

Geoff Livingston

I’ve read the many posts on the Komen/KFC cause marketing partnership , most of them bashing KFC for cause washing. The logic is that eating fried chicken causes weight gain, a pre-condition of breast cancer. Tags: Cause csr

Give to the Max Day Research: The Ultimate Case Study

Geoff Livingston

Case Studies Cause Marketing Social Media america's giving challenge Case Foundation case study Community Foundation DC Give to the Max give2max giving contest Greater Washington razoo United Way

Coalition Marketing for the Common Good

Geoff Livingston

Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple.

Amped to Work on Give to the Max Day: Greater Washington

Geoff Livingston

2) It’s multichannel with a diverse set of marketing approaches, including direct marketing, online marketing, media relations, social media, events and advertising. Earlier today Give to the Max Day: Greater Washington was announced.

Does Awareness Count As Marketing Results?

Spin Sucks

I’ve talked a lot about cause marketing lately. Even though we know change (donations, results, laws) is the key driver for cause marketing, have we, as marketing professionals, stopped trying as hard to deliver results and started focusing more on simple awareness?

Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84

Breast Cancer Mystery Messages

Spin Sucks

Tags: Cause Marketing Marketing breast cancer cause marketing facebook

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership


———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

Latest Social Media Tool Tips You Need To Know


Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity.

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Four Facebook Deal types and what they mean for your nonprofit


A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. This allowed local REI stores to implement a cause marketing program that gave back to local nonprofits across the United States !

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How You Can Help Me Grow a Mo

Ari Herzog

It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. Please donate a dollar to our cause. When he's not blogging, Ari helps brands improve their digital media marketing.

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I Love Boobies

Spin Sucks

To me, that sounds like every marketer’s dream. Tags: Cause Marketing Marketing breast cancer cancer bracelets generational marketing i love boobies keep a breast foundation Have you heard about the “I love boobies&# bracelet campaign?

Spirit Day and Wearing Purple: Did You Get the Memo?

Spin Sucks

Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. A ton of celebrities were behind the cause. Is it just one more color-coded cause — one too many? —

Win a Copy of Amazing Things Will Happen

Geoff Livingston

I took the liberty of kicking off the conversation with an answer of my own… Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts.

Raise $30,000 In 30 Days

Spin Sucks

Together, I think we can be part of the larger ending malaria-related deaths by 2015 cause. Tags: Cause Marketing Marketing $30 000 in 30 days malaria Malaria No More mosquito squad

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Check out this campaign from Greenpeace for the answer.

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.


Viral Video Campaign: It Gets Better

Spin Sucks

Tags: Cause Marketing Marketing bullies Chelsea Handler Dan Savage gay It Gets Better Joel Burns Molli Megasko New York Times power of video Social Media Trevor Project youtube

Eight Useful Market Research Studies

Geoff Livingston

Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics