Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84

Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Check out this campaign from Greenpeace for the answer.

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. effect marketing.

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Four Facebook Deal types and what they mean for your nonprofit

SocialFish

A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. This allowed local REI stores to implement a cause marketing program that gave back to local nonprofits across the United States !

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Latest Social Media Tool Tips You Need To Know

SocialFish

Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity.

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Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. This post is by Rich Becker and originally appeared on Words.

How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Image via BigStockPhoto.com. Have you ever met a bro?

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog.

How You Can Help Me Grow a Mo

Ari Herzog

It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. Please donate a dollar to our cause. When he's not blogging, Ari helps brands improve their digital media marketing.

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. I should have asked, “Which cause-related color do you associate October with?&# Its unfortunate the cause has been so trumped by the pinks, which are also important.

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Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. cause marketing. digital marketing. digital marketing agency. digital marketing blog. digital marketing podcast. marketing. marketing agency. marketing blog. marketing podcast. social marketing. viral marketing. Episode #623 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.”

What’s Next for Social Media and Events?

SocialFish

What if a popular television show features the cause you fight for as a storyline? Ashton Kutcher donated $1 per MySpace friend way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes.

Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. The key is to make the case to people and prove why the cause is worth their time, effort, and support.

ALS #IceBucketChallenge - You Could Be Next

Twist Image

and, in the spirit of the cause, I also donated money to ALS. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. cause marketing. viral marketing. It was a cold morning. Joseph Jaffe challenged me.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer).

Business Leaders Really Can Make A Difference

Twist Image

Why am I asking you to help me in support of this noble cause ? . cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. I need your help. and my timeline is tight. . In just 3 days (this coming Saturday) I will participate in Light The Night Walk to benefit the Leukemia and Lymphoma Society of Canada.

Consumer Trust Is Not What You Think It Is These Days

Twist Image

To put this into perspective endorsements from influencers was the lowest at 23%, support and acting upon causes was 37%, personalization was 41% and gifts of thanks and acknowledgment was 69%. cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. permission marketing.

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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics.

Why Your Business Needs to Be a FLOP

Convince & Convert

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. David : Well, there are a lot of books out there that talk marketing theory.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Our first step there was, I would say it was a safe step, cause marketing. We’ll be out there for Content Marketing World.

Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have several speakers who focus on non-profits and cause marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Its really very helpful for one providing social media marketing services.

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