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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media.

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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling' At press time, the video has 522,000 views and counting.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

Storify 100
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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. While Facebook’s company pages have been a work-in-progress for quite some time, the right-hand ad represents Zuckerberg’s attempt to step it up and breathe new life into a design that’s been accused of becoming stale.

Twitter 187
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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.