Ari Herzog

OCTOBER 22, 2012

When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come. Please donate a dollar to our cause. More than half of Monday’s students subsequently registered. I expect more will come.

Social Media 135

Social Media Cause marketing Comments Class 135

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

Social Media 154

Social Media Campaign YouTube Case Study 154

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

Social Media 148

Social Media Campaign YouTube Project 148

Twist Image

AUGUST 16, 2014

cause marketing. viral marketing. And yes, the ice cold water did knock the glasses off of my face! als association. als canada. als ice bucket challenge. brand association. business book. david usher. flip the funnel. icebucketchallenge. join the conversation. joseph jaffe. life after the 30 second spot. seth godin. susan cain.

Blogger 83

Blogger Brands Cause marketing Conversation 83

The Realtime Report

APRIL 16, 2014

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. While Facebook’s company pages have been a work-in-progress for quite some time, the right-hand ad represents Zuckerberg’s attempt to step it up and breathe new life into a design that’s been accused of becoming stale.

Twitter 187

Twitter Facebook Small Business Social Media 187

Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. Many also see small businesses as a more personalized shopping experience and one in which the brand truly cares about the shopper – something larger brands should consider when looking at how they approach their audience. .

Social Media 186

Social Media Trends Organization Travel 186

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. ” Kivi has been keeping the post updated, and if you haven’t yet read it, I suggest you do.

Policies 276

Policies Sites Cause marketing Social Media 276

Convince & Convert

MARCH 12, 2015

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products.

Organization 60

Organization Social Media UGC Campaign 60

Keyhole.co

DECEMBER 3, 2020

Cause marketing has shown to be increasingly effective , particularly when it comes to brand trust and loyalty. Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. Why was it effective? The results: 3.7K posts (largely user-generated) gathering 894.5K

Social Media 105

Social Media Fashion Campaign Hashtag 105

Twist Image

OCTOBER 12, 2017

cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. Survivals rates continue to increase. . advertising agency. blood cancer. business blog. business leader. business leadership. disruption. innovation.

Advertising 49

Advertising Content Cause marketing Marketing 49

Likeable

MAY 21, 2019

Estimates of the size of reduction are hard to make at this time, but if it is large enough, it may cause marketers to reduce website retargeting budgets. In the case of retargeting, advertisers can expect their audience pools to shrink.

Facebook 74

Facebook Apple Brands Advertising 74

Keyhole.co

APRIL 25, 2023

Cause marketing has shown to be increasingly effective, particularly when it comes to brand trust and loyalty. Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. Why was it effective? The results: 3.7K posts (mostly user-generated) gathering 894.5K

Social Media 52

Social Media Fashion Campaign Marketing 52

Keyhole.co

DECEMBER 29, 2022

Cause marketing has shown to be increasingly effective , particularly when it comes to brand trust and loyalty. Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. Why was it effective? The results: 3.7K posts (mostly user-generated) gathering 894.5K

Social Media 52

Social Media Fashion Campaign Hashtag 52

Twist Image

FEBRUARY 21, 2017

cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing agency. marketing blog. permission marketing. Winning customer's trust feels like something very different these days. Would you agree? advertising agency. brand loyalty.

Loyalty 68

Loyalty Influencer Retail Brands 68

Hootsuite

MAY 10, 2021

Cause marketing should be supported by action. “I believe that increasingly, in a world of hyper-transparency, if you’re not making your values known publicly, you’re putting your business and brand at risk.”. Key takeaways. Be transparent. People appreciate honesty. Walk the walk. Ocean Spray.

Social Media 145

Social Media Examples Company HootSuite 145

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Test “pin it” contests. Keep in mind they will not come unless you tell them. Build an awarenss strategy into the overall plan.

Strategy 96

Strategy URL Social Networking Social Media 96

Buffer Social

SEPTEMBER 11, 2023

It demonstrates your commitment to community and social causes, providing a holistic view of your character beyond professional achievements. This can be considered a cause marketing strategy , and can help you stand out in the sea of clutter.

LinkedIn 116

LinkedIn Tips URL Skills 116

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. A simple question to jump start your finances – start getting your personal finances on track. How social are your customers ?

SEO 129

SEO Resources Social Media WordPress 129

Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

Instagram 63

Instagram Brands Social Media How To 63

Later

AUGUST 21, 2020

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. But it bodes well to go beyond charitable donations and incorporate purpose into your brand’s overall vision and mission. View this post on Instagram. That's almost HALF ?? But there's still work to be done.

Instagram 104

Instagram Brands Communities Feed 104

Convince & Convert

JULY 13, 2012

Our first step there was, I would say it was a safe step, cause marketing. Cause marketing is something that was pretty well proven at the time as a way to engage folks, a way that they’ll get involved for altruistic reasons, but also for that self-identifying with the charity.

Social Media 113

Social Media Facebook Feed Feedly 113

Convince & Convert

JUNE 6, 2014

All these non-profit executives were totally befuddled by anything with marketing, selling, social media, fund raising, development, cause marketing. I remember I was at a non- profit conference up in Connecticut. All this stuff. I said, “Listen. You guys run organizations. You walk into an office. You have people.

Social Media 134

Social Media Twitter Facebook Marketing 134

Bare Feet Studios

OCTOBER 15, 2008

We have several speakers who focus on non-profits and cause marketing. In many ways, the tools of social media are most useful to you because of their low entry cost and for how they leverage your network of fans and customers to help you. What is Podcamp + Wordcamp Hawaii? This is a free, two-day event open to the public.

Social Media 40

Social Media Viddler Web 2.0 Social Networking 40

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Turns out October is, among many other things, Domestic Violence Awareness Month. I say “among many other things,&# because October can be associated with so many other colors. Regardless, thanks for visiting!

Comments 241

Comments Twitter Social Media Facebook 241

Convince & Convert

JULY 6, 2010

It's another opportunity to tell and share stories.

Social Media 131

Social Media CSR Strategy Facebook 131