Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner. That's when the messaging really started to spread like widefire.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Critical : determine your content direction that goes beyond your brands or company messaging. Board and Pin Creation. Include search engine optimize key words in bio, board and pin descriptors. Build your Pinterest page as if it were a book: boards = chapters, pins = content body. Create media/news board for larger businesses.