Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Convince & Convert

MARCH 12, 2015

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.

Organization 60

Organization Chemicals Case Study UGC 60

Later

AUGUST 21, 2020

Supporting a social cause on social media isn’t just about what you have to say, it’s about listening and giving a platform to the voices in your community. . Introducing user-generated content (UGC) into your strategy can be a great way to introduce new perspectives that help increase awareness of your mission.

Instagram 63

Instagram Brands How To UGC 63

Keyhole.co

DECEMBER 29, 2022

Cause marketing has shown to be increasingly effective , particularly when it comes to brand trust and loyalty. This candidness evoked ‘warm feelings’ in its audience – which according to studies is the secret sauce to the effectiveness of cause marketing. Why was it effective? The results: 3.7K

Fashion 52

Fashion Campaign Social Media Hashtag 52

Later

AUGUST 21, 2020

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Advocating for self-love and body positivity, Youswim relies heavily on user-generated content (UGC) to sell their products and mission. View this post on Instagram. That's almost HALF ?? But there's still work to be done.

Instagram 104

Instagram Brands Communities Loyalty 104