How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This webinar was sponsored by Act On Software and featured four all-stars on our panel: Jeremiah Owyang ( @jowyang ), the Chief Catalyst and Founder of Crowd Companies; Renee Ducre ( @rducre ) the Global Director of Social Business Marketing for IBM; Charlie Treadwell ( @ctreadwell ), the Director of Social Marketing at Symantec; and Don Bulmer ( @dbulmer ) the Vice President of Communication Strategy at Shell.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Check out this campaign from Greenpeace for the answer.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog.

Everything you might want to know about QR Codes.

SocialFish

For marketing. Tips for using QR codes in marketing (Mobile Commerce Daily). For causes. QR Codes -> The Next Big Thing for Cause Marketing? Tags: Implementation mobile QR Codes social media marketing Wondering what a QR (Quick Response) code is? In the association world, we’ve seen these barcode-like images that, when scanned on a mobile device, takes you to a particular webpage, used most frequently in the conference context.

How You Can Help Me Grow a Mo

Ari Herzog

It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month. Please donate a dollar to our cause. Marketing culture socialchange

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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Social Media Case Studies humor marketing strategy millennials shareable content social media campaign social media sharing social media strategy Image via BigStockPhoto.com. Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore.

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. cause marketing. digital marketing. digital marketing agency. digital marketing blog. digital marketing podcast. marketing. marketing agency. marketing blog. marketing podcast. social marketing. viral marketing. Episode #623 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. Where marketers will see a clear impact is attribution windows, especially click-based conversions. Estimates of the size of reduction are hard to make at this time, but if it is large enough, it may cause marketers to reduce website retargeting budgets. DMPs will be likely to inflate user counts, and may lead marketers to build audiences based on incorrect size estimates.

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Why Your Business Needs to Be a FLOP

Convince & Convert

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The book is all about taking a tactical approach to marketing and offers actionable ideas that you can implement today. Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition” The book has been out almost a year.

Business Leaders Really Can Make A Difference

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Why am I asking you to help me in support of this noble cause ? . cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. I need your help. and my timeline is tight. . In just 3 days (this coming Saturday) I will participate in Light The Night Walk to benefit the Leukemia and Lymphoma Society of Canada.

Consumer Trust Is Not What You Think It Is These Days

Twist Image

To put this into perspective endorsements from influencers was the lowest at 23%, support and acting upon causes was 37%, personalization was 41% and gifts of thanks and acknowledgment was 69%. cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. permission marketing.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. ” Some of the other commentary/reporting/activity that has stayed with me: Yesterday, Bill Sledzik also took a look at how this might change the way cause marketing is approached.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Reward Participants for Sharing Content: While marketers always aim for campaigns to be highly shareable, offering a donation to a non-profit for sharing was a nice way of saying thank you to people who participated.

ALS #IceBucketChallenge - You Could Be Next

Twist Image

and, in the spirit of the cause, I also donated money to ALS. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. For every time that the Ice Bucket Challenge is mentioned without aligning it to ALS, there are still many thousands of people who are talking up the link or what cause the challenge is for. cause marketing. viral marketing. It was a cold morning. Joseph Jaffe challenged me.

Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. The key is to make the case to people and prove why the cause is worth their time, effort, and support.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Check out the Diva Marketing interview I conducted with Zoe Pagoni s, Governor Martin O’Malley’s New Media Manager. Pinterest continues to fascinate me by it's simplicity and ease of use.

Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. I should have asked, “Which cause-related color do you associate October with?&# First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. By no means am I saying that this is all that goes into a cause’s ownership of a color or month to the point where it’s ubiquitous.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Our first step there was, I would say it was a safe step, cause marketing. Cause marketing is something that was pretty well proven at the time as a way to engage folks, a way that they’ll get involved for altruistic reasons, but also for that self-identifying with the charity.

Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Its really very helpful for one providing social media marketing services.

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have several speakers who focus on non-profits and cause marketing. Johnson & Johnson KnowHow Cafe mDialog Pacific Direct Connect PacRim Marketing Group Podcast Connect Projection Presentation Technology RawVoice Road Runner High Speed Internet Tilzy.tv