Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data.

The MLxperience: AideRSS Firefox / GoogleReader extension + Thematic PostRank

Buzz Marketing for Technology

AideRSS Firefox / GoogleReader extension + Thematic PostRank. Main | Extras. The MLxperience. libtechedtrainfotainment. Search.

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Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

This first list is a compilation of the top posts on Kikolani, as determined by PostRank ’s engagement analysis. What is PostRank? To find your blog on PostRank, use the search bar under Topics.

Six WordPress Plugins to Install on your Site Today

Jeff Esposito

PostRank – This nifty plugin rates your posts on engagement, sharing and some other variables and was recently acquired by Google. Blogging blogging livefyre nRelate Postrank Social SHare TF Social Share WordpressImage: Wikipedia.

3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

PostRank. PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). I wrote about PostRank regularly as a way to discover the most engaging content on blogs for inspiration, guest post pitches, and competitor research.

Advanced Tips for Google Reader

SocialFish

Tip 3 – Postrank extension. Deirdre Reid has another great 101 post about Google Reader. At the end of the post, she asks if anyone has any other tips. As it happens, I LOVE Google Reader and I have TONS of Reader tips for ya! Tip 1 – Feed GR Shares to any website.

5 Steps to Submitting a Guest Post & Getting It Published

Kikolani

One of the easiest ways to do that is using Google Reader in the Chrome browser with the PostRank Chrome extension. Simply subscribe to your desired guest post destination in Google Reader, and let PostRank do the rest.

Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). Why: I’ve been using PostRank for a while, but Gini beat me to the punch in talking about it. I don’t think I’ve ever done this before.

The Secret To Getting Attention

Twist Image

PostRank is one of many online analytics tools that attempts to rate and score social statistics from reader's online to help people determine what is worthy of reading. It applies a PostRank score of 1-10 (1 being of little interest to 10 being of significant interest). While I am sure that there are many who might question the methodology of PostRank's algorithm, it often highlights something we should all acknowledge and accept that much more often. postrank.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

PostRank. If you’ve been following my writing for a while, you will notice I always find a way to throw in a mention for PostRank , and for good reason. Simply search keywords in your industry, and PostRank will give you a list of the blogs with the top engagement on that topic.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank. PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!).

The 4 Types of Content Metrics That Matter

Convince & Convert

Even though my blog includes public displays of affection like number of tweets (look at the top of this page), by far my favorite way to track sharing metrics is PostRank Analytics , which combines all the sharing behaviors into one jambalaya of data that’s easy to track and compare.

How Do You Define Blogging Success?

Jason Yormark

My own desire to crack the AdAge 150 often has me banging my head on blog topic choices and how to drive my Alexa, Yahoo Backlinks, and PostRank ratings higher. My blog often stresses me out.

Social Media Book Giveaway Contest Follow Up

Jason Yormark

8.1/10 PostRank (50% higher then average). Tweet When I decided to do a book giveaway, my intentions were certainly noble. I genuinely wanted to give them away. However I also wanted to measure how a contest would impact the traffic to my site from a visitor and engagement standpoint.

Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

– Twitter has posted some impressive numbers about its service and Frank at … [link] Log in to Reply Gina Witucki says: March 16, 2011 at 7:32 pm Small Business Mavericks – PostRank (PostRank: All) – Is Twitter Still A Good Marketing Tool?

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. The client wants to know if their social media campaign is working!

The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites.

Top SocialFish posts of 2010

SocialFish

As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.)

What I've Learned About Blogging Based On A Year's Worth Of Data

Jason Yormark

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create.

Data 202

Social Media Book Giveaway Contest Follow Up | jasonyormark.com

Jason Yormark

Here’s the raw data: -31 Comments (6 times the norm) -30 Tweets (30-40% higher then average) -8.1/10 PostRank (50% higher then average) -187 page views (about the norm) So my takeaway is that obviously my reader engagement increased quite a bit.

The Top News Sites on Blekko

Adam Sherk

As with the PostRank data used in that post, even though the MSNBC site is on msnbc.msn.com the Blekko data for msnbc.com shows larger figures so I used that domain instead.

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Influence is Not a Number

Waxing UnLyrical

I’d look at Klout, Traackr (for now, while I have access to the system), perhaps MyMediaInfo (I’m currently a subscriber), Technorati (I know, I know), maybe PostRank … and I’d also be doing good old-fashioned searching, reading and listening.

25 Guest Posts on Blogging, SEO and Social Media

Kikolani

How to Use PostRank for Social Media Analytics – How to use PostRank to get free social engagement statistics on other sites, as well as a possible way to calculate social media ROI. Earlier this week, I shared the top 25 blogging and social media posts on Kikolani. Now I want to share some of my off-site content, as I have been doing a LOT of writing around the blogosphere.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been?

5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot.

Simply The Best

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&#

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Some tools you can use are Social Mention , Trackur , and PostRank. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools.

An Ode To Monday

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring?

So Much To Do

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme.

Meet Kristi and Her Key to Blog Promotion

Ari Herzog

Experienced blog publishers recognize that popularity and traffic come over time. When you build a blog for the first time, nobody will know about its existence unless you tell them. Once you tell someone, tell the person again. And again. And again.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S.,

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry.

News 282

Conch and Drum

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!)

Do Unto Others

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them.

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala October 20th, 2010 Tweet Rhyme and reason I don’t know why us PR pros would need a reason to get together, eat, drink, be merry, and celebrate our colleagues’ successes… But apparently we do. Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. Eat, drink and be merry. 9. Do the above and then do some networking with a twist. 8. It’s my last big event as chapter president. Don’t you want to cheer me on? 7. It is the culmination of an incredible amount of hard work that’s been put in by the awards co-chairs, Lauren Lawson and Michael Clendenin. 6. It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. 5. Out of 130+ entries received, 22 have been selected to receive awards of merit, excellence and a “Best of the Best,&# and will be on display. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. I know I always leave with notes on how to improve my own work. 4.We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. 3. If you’re job-hunting – or suspect you will be soon – it’s a great place to start building (or rebuilding) your network. Because the best networking is to build your network before you need it. 2. Dr. Mark Drapeau aka @cheeky_geeky is the keynote speaker. I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. 1. You will leave feeling inspired and happy. Which will reflect in your work. And that’s what it’s all about. We’ll be congregating at the Hyatt Regency Bethesda on October 26 to do all the above. I do hope you’ll join us ! Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Comment as Show More Trackbacks Tweets that mention 10 Reasons to Attend IABC/DC Metros Silver Inkwell Awards Gala | Waxing UnLyrical -- Topsy.com says: October 20, 2010 at 12:50 pm [.] This post was mentioned on Twitter by Dr. Mark Drapeau and Dr. Mark Drapeau, Shonali Burke. Shonali Burke said: 10 Reasons to Attend #iabcdc Silver Inkwell Awards Gala [link] (including @cheeky_geeky & @annwylie + #growsmartbiz giveaways) [.] Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.] the entire posting at Shonali’s blog, Waxing Unlyrical. Leave a [.] Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Read All About It! Powered by Postrank My "Better Blogroll" (Refreshes at Random) 21st-century PR Issues - Paul Seaman 3Hats Communications - Davina Brewer @jbtaylor - John Taylor A Shel Of My Former Self - Shel Holtz, ABC Bill Sledzik's ToughSledding Chuck Hemann's Alternate Perspectives Communication Overtones - Kami Watson Huyse, APR Communications Conversations - Arik Hanson, APR ConversationAgent - Valeria Maltoni, ABC Gautam (Ghosh) on Organizations 2.0 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. 23 : Social Media Club-DC , Washington, DC March 3 : KC/IABCs 2011 Business Communicators Summit , Kansas City, MO March 15 : PRSA webinar on demonstrating the business value of PR (online) April 12 : Oregon Governors Conference on Tourism , Eugene, OR July 19 : workshop for IABC/Houston , Houston, TX (details forthcoming) July 27 : IABC webinar on simple but smart measurement, " From Razzmatazz to Results " (online) The Waxing UnLyrical Community Couple Things… This blog is where I sound off, mellow out and generally articulate thoughts I can no longer keep inside my head. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me. And my guest bloggers, both frequent and infrequent. Oh, one other thing: my blog = my sandbox. To play here, please be nice. Polite argument and respectful agreements to disagree are fine. Abusiveness is not. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Phew. Glad thats over with. Lets play. Work With Me The Waxing UnLyrical Archives 2011 January February 2010 January February March April May June July August September October November December 2009 January February March April May June July August September October November December I Love Me Some Tags iabc dc metro pr Networking Public Relations Philanthropy #HAPPO recipes shashi bellamkonda bryce keane iabc washington communications iabc geoff livingston twitterchat job hunting kami huyse blogging katie paine Social Media Cooking sean williams Career facebook Writing #measurepr lauren vargas Women Grow Business justin goldsborough community jill foster Measurement humor PR measurement Twitter darby Powered by WordPress | Theme by Randa Clay | © 2009-11 Waxing UnLyrical All Rights Reserved | Optimized by a Wordpress SEO | Top

MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. We continued our conversation on social media and ROI. Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. M. G. Don. Were you inside my head when I wrote the problem with PR ?! @margaretbrady gave me a laugh when she said Of course, the client meant the Barcelona Principles. These nuggets and much more can be yours for the asking when you download the transcript of #measurepr, the Don Bartholomew edition (round 2). And I hope you’ll join us for our next chat. Tuesday, September 28, 12-1 pm ET. Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag. Image: Paul Roth via Flickr, CC 2.0 Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Comment as pts moderator Don Bartholomew Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?! Yes, that was me. @Donbart p.s. thanks very much for letting me play in your #measurePR sandbox. Enjoyed it very much! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Aha! I knew you were playing John Malkovitch! My pleasure, Don; thank you for sharing so generously of your time. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Read All About It! Powered by Postrank My "Better Blogroll" (Refreshes at Random) 21st-century PR Issues - Paul Seaman 3Hats Communications - Davina Brewer @jbtaylor - John Taylor A Shel Of My Former Self - Shel Holtz, ABC Bill Sledzik's ToughSledding Chuck Hemann's Alternate Perspectives Communication Overtones - Kami Watson Huyse, APR Communications Conversations - Arik Hanson, APR ConversationAgent - Valeria Maltoni, ABC Gautam (Ghosh) on Organizations 2.0 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. 23 : Social Media Club-DC , Washington, DC March 3 : KC/IABCs 2011 Business Communicators Summit , Kansas City, MO March 15 : PRSA webinar on demonstrating the business value of PR (online) April 12 : Oregon Governors Conference on Tourism , Eugene, OR July 19 : workshop for IABC/Houston , Houston, TX (details forthcoming) July 27 : IABC webinar on simple but smart measurement, " From Razzmatazz to Results " (online) The Waxing UnLyrical Community Couple Things… This blog is where I sound off, mellow out and generally articulate thoughts I can no longer keep inside my head. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me. And my guest bloggers, both frequent and infrequent. Oh, one other thing: my blog = my sandbox. To play here, please be nice. Polite argument and respectful agreements to disagree are fine. Abusiveness is not. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Phew. Glad thats over with. Lets play. Work With Me The Waxing UnLyrical Archives 2011 January February 2010 January February March April May June July August September October November December 2009 January February March April May June July August September October November December I Love Me Some Tags facebook sean williams darby katie paine PR measurement Networking pr Twitter jill foster Women Grow Business Cooking Public Relations Philanthropy Social Media shashi bellamkonda kami huyse #measurepr blogging communications community iabc washington bryce keane recipes iabc dc metro Writing #HAPPO geoff livingston justin goldsborough lauren vargas job hunting Career iabc twitterchat Measurement humor Powered by WordPress | Theme by Randa Clay | © 2009-11 Waxing UnLyrical All Rights Reserved | Optimized by a Wordpress SEO | Top

Meandering Through Measurement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? It’s not what you think. In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” Shonali: Coming down in the elevator, I chanced upon a conversation between a gentleman attending an event hosted by The Gates Foundation , and an attendee of “our” conference. She said, “[Your conference] sounds so much more interesting. I doubt mine will be as riveting as yours.” On being asked, she said, deprecatingly, that it was a communications conference. At this point, I couldn’t resist. I said, “You mean you’re not overwhelmed with excitement over the IABC Research and Measurement Conference?” She looked at me as if I was crazy. Just before she found out I was a speaker. Was I mean? I don’t think so. Naughty, perhaps. Not mean. Heck, if you’re going to say whatever you like in an elevator, so can I. Sean: Several people seemed quite taken by the morning sessions, though one person I encountered less so. She hemmed and hawed when I asked what she thought of the conference so far, never a particularly good sign. But in the end, she didn’t seem to have a clear set of objectives for attending the conference. This is a huge theme in my teaching: objectives are everything. If you don’t know what you’re hoping to achieve, you don’t have much of a shot at achieving it. Shonali: A common editorial comment I keep hearing from attendees at measurement conferences (or presentations related to measurement) is: “It doesn’t seem like the basics have changed… so what do I take away from this?” It drives me a little crazy. No, the basics haven’t changed. That’s because they’re the basics. How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Sean: Angela Sinickas is a treasure trove of case studies. I have to remind myself to call her for research fodder. I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Some of that no doubt is that she boasts 23 of the Forbes worldwide list as clients. Maybe it’s rank envy! I love the fact that she represents for measurement. I wonder what she might do with Dr. Don Stacks and Dr. Don Wright nipping at her heels on projects. Shonali: What was really interesting about this conference was that it wasn’t the usual [measurement expert] suspects presenting. Well, not all the usual suspects. Well, not two-thirds of the usual suspects. Well… Sean: Shel Holtz said you have to measure something, and it doesn’t have to be complicated. I always say that getting your objectives right is the single best start to a measurement program. You’ve got to measure something, and starting with progress on attaining objectives is a great place to start. I also loved that Patti Phillips went 100 percent professor on the crowd, demanding us to calculate. Represent. Ruminate. Calculate. Especially when it’s way after hours. (Time of scheduling this post: 11:59 pm PST, Thursday, November 18). What else is a conference for? This might be cross-posted at some point to Communication AMMO! Because we felt like it. Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Get Shareaholic test Filed under Communication , Measurement , Personal | Tags: iabc research & measurement conference , sean williams | Comment (1) Site settings comment help? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Comment as Show More Trackbacks Tweets that mention Meandering Through Measurement | Waxing UnLyrical -- Topsy.com says: November 20, 2010 at 10:56 am [.] This post was mentioned on Twitter by Shonali Burke, Sean Williams. Sean Williams said: RT @shonali: @commAMMO & I wrote this post, Meandering Through Measurement, after Day 1 of #iabccm. And some wine. Heh. [link] [.] Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Read All About It! Powered by Postrank My "Better Blogroll" (Refreshes at Random) 21st-century PR Issues - Paul Seaman 3Hats Communications - Davina Brewer @jbtaylor - John Taylor A Shel Of My Former Self - Shel Holtz, ABC Bill Sledzik's ToughSledding Chuck Hemann's Alternate Perspectives Communication Overtones - Kami Watson Huyse, APR Communications Conversations - Arik Hanson, APR ConversationAgent - Valeria Maltoni, ABC Gautam (Ghosh) on Organizations 2.0 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. 23 : Social Media Club-DC , Washington, DC March 3 : KC/IABCs 2011 Business Communicators Summit , Kansas City, MO March 15 : PRSA webinar on demonstrating the business value of PR (online) April 12 : Oregon Governors Conference on Tourism , Eugene, OR July 19 : workshop for IABC/Houston , Houston, TX (details forthcoming) July 27 : IABC webinar on simple but smart measurement, " From Razzmatazz to Results " (online) The Waxing UnLyrical Community Couple Things… This blog is where I sound off, mellow out and generally articulate thoughts I can no longer keep inside my head. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me. And my guest bloggers, both frequent and infrequent. Oh, one other thing: my blog = my sandbox. To play here, please be nice. Polite argument and respectful agreements to disagree are fine. Abusiveness is not. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Phew. Glad thats over with. Lets play. Work With Me The Waxing UnLyrical Archives 2011 January February 2010 January February March April May June July August September October November December 2009 January February March April May June July August September October November December I Love Me Some Tags geoff livingston Measurement lauren vargas kami huyse iabc dc metro community Career Philanthropy justin goldsborough katie paine iabc washington facebook Public Relations humor Networking job hunting Cooking recipes bryce keane Social Media Women Grow Business iabc shashi bellamkonda Writing jill foster Twitter darby communications twitterchat sean williams pr #HAPPO #measurepr PR measurement blogging Powered by WordPress | Theme by Randa Clay | © 2009-11 Waxing UnLyrical All Rights Reserved | Optimized by a Wordpress SEO | Top

Weekly Roundup: Trick or Treat

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en.