Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

How To 181

How To Report URL Eventful 181

Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? And if you dont keep up to date, youll fall behind fast. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

Trends 158

Trends Social Media Case Study Marketing 158

Pam Moore

MARCH 26, 2025

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Not just your colors or fonts. Not just your logo, tone, or tagline. Not even your content calendar. Im talking about deep brand identity. Who your brand really is today.

Brands 146

Brands Loyalty Team Energy 146

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 150

B2B How To HootSuite Statistics 150

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

Engagement 125

Engagement Instagram HootSuite Patterns 125

Buffer Social

MARCH 31, 2025

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

Social Media 127

Social Media LinkedIn YouTube Instagram 127

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 140

Products Social Media Brands How To 140

Ignite Social Media

MARCH 26, 2025

Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. Whether youre on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization.

Engagement 103

Engagement Video FeedBurner MySpace 103

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Brands 114

Brands Hosting Eventful Retail 114

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

Instagram 95

Instagram UGC How To HootSuite 95

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Social Media

Buffer Social

MARCH 26, 2025

In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.

LinkedIn 107

LinkedIn Authentication Patterns Metrics 107

Jon Loomer

MARCH 27, 2025

Im seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new feature rollout or simply a test. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number. If you have this update, you can turn off autofill.

Cost 164

Cost Issues Advertising Data 164

The Realtime Report

MARCH 24, 2025

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. The difference? A killer strategy. PPC marketing is not about being in a race of highest bid on keywords, it involves detailed planning, focusing on one’s audience, and continuous tweaking.

Strategy 91

Strategy CPC How To Marketing 91

Ignite Social Media

MARCH 19, 2025

We recently launched the Ignite Social Media TikTok Live Creator Network , and were excited to offer creators in the United States and Canada the chance to join. The network provides access to expert coaching and supportat no cost. Whether you’re a seasoned creator or just starting out, this network is designed to help you grow and succeed on one of the most dynamic platforms out there: TikTok.

FeedBurner 97

FeedBurner MySpace Trends Social Media 97

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

Social Media 112

Social Media Survey Proposal Communities 112

Hootsuite

MARCH 31, 2025

TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).

Social Media 99

Social Media HootSuite Content Policies 99

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Jon Loomer

MARCH 17, 2025

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results. In between, one key element is what they’ve done on the ad side. This is part of a series of posts I’ve written about account audits. If you want to take this seriously, there’s much more to consider than the performance alone.

Advertising 140

Advertising UGC Course Activities 140

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Bill Hartzer

MARCH 13, 2025

LinkedIn isnt just for job seekers anymore. It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. But while some leaders rack up engagement, others struggle to make an impact. So, whats the secret? A new report from Everywhere Agency (a division of MikeWorldWide) and SocialHP sheds light on the strategies that set LinkedIns top voices apart.

Feedly 78

Feedly Feed LinkedIn Authentication 78

Ignite Social Media

MARCH 13, 2025

Admit it. Its been forever (or never) since youve gone back through your brand social accounts and done a thorough cleaning, right? While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms.

Social Media 103

Social Media FeedBurner Review ROI 103

Sprout Social

MARCH 28, 2025

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

Instagram 91

Instagram Video Strategy Content 91

Social Media Today

MARCH 31, 2025

New insights to help guide your social posting strategy.

Brands 216

Brands Strategy 216

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Buffer Social

MARCH 12, 2025

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.

Instagram 111

Instagram CPM Cost Campaign 111

Jon Loomer

MARCH 3, 2025

My approach to Meta advertising and the philosophies that guide me aim to provide clarity for something that is far too often confused. If you read my blog posts, watch my videos , or listen to my podcast , there are common themes of simplicity and responsibility. Practice a simplified approach in favor of overcomplicating everything. Understand how the algorithm works and leverage it, rather than hoping for it to work a different way.

Advertising 174

Advertising Report Conversation Campaign 174

Oktopost

MARCH 13, 2025

Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. But running a successful advocacy program isnt always straightforward. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Weve compiled the top employee advocacy FAQs here, with clear and actionable answers to help you get the most out of your efforts.

FAQ 87

FAQ Questions Guidelines Training 87

Bill Hartzer

MARCH 12, 2025

Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.

Social Networking 78

Social Networking Reputation Project Apple 78

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

Influencer 93

Influencer Collaboration Affiliate marketing Survey 93

Social Media Today

MARCH 27, 2025

Re-posting will ensure that those posts get seen by more users.

Content 215

Content 215

Buffer Social

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

How To 100

How To Trends Examples Hashtag 100

Jon Loomer

MARCH 20, 2025

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote a blog post in 2012 (note a typo!) called “How New Facebook Ads Could Be Letting in Spam” with eerily similar themes. Back then, I spotted a problem that was associated with what was Facebooks new “optimized ads.” When optimizing for page likes, which is what we did then, I was getting a ton of low

Patterns 141

Patterns Issues Facebook Engagement 141

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting