Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ).

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium. Lithium also includes response assignment and reporting tools. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing.

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.

How Vaping Culture Is Contextualized On Social Media?

agora pulse

It creates a strong durable platform for youngsters to share messages, track markets and get information about new technology. Once your vaping mod kit is charged, the lithium ion pack offers 1-4 hours backup. Social Media Marketing

Sure I love the conversation but…

Direct Marketing Observations

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. I used to be a social media purist but I’ve evolved. Well we have evolved.

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group. April 2010. Scout Labs. May 2010.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Interruptive, hard-sell marketing has been replaced by inbound marketing, as people engage with companies online because they want to. Imagine that you subscribe to a web-based marketing tool and can’t get one of the core functionalities to work as you think it ought to.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms. Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Week 15 NFL Picks: From Social Media

Jeff Esposito

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Five for Friday: Inmates more expensive than college, faxing and Klout

Jeff Esposito

Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. This was an interesting week.

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Week 15 NFL Picks: From Social Media

Jeff Esposito

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

2012 NFL picks via social media start tomorrow

Jeff Esposito

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Tomorrow, the NFL kicks off another season and with that everyone from armchair quarterbacks to TV hosts and the President will be making predictions for games.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know.

Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing. ‘If You Want This Choice Position…’: Seven Virtues of the Perfect Social Media Leader – One of the hottest positions in today’s dire job market has something with social media and specialist/director/evangelist/manager in it.