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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. They’ve aggregated the entire Internet into what’s cool and what’s not so cool.

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This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. Q1: How do you define positive sentiment?

Sentiment 129
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Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. But what are Content aggregators?

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

Microsoft 190
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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. The price can be on the expensive side for smaller agencies and marketers.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy.

Tools 171
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Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

So, we made this Social Media Marketing 101 guide just for you. In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today. What Is Social Media Marketing and Why Do You Need A Social Media Strategy?

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more.

Marketing 204
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Adjust your marketing strategy to better target them.

HootSuite 114
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Marketing 210
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Twitter Analytics: Your Guide To Drive Traffic And Boost Sales In 2023

Keyhole.co

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

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Top Brandwatch Alternatives For Social Media Agencies

Keyhole.co

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Publish: Agencies can get the most out of their social media marketing strategy using the publish feature.

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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you. Hashtags Analytics and Social Media Marketing.

Hashtag 52
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

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The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you. Hashtags Analytics and Social Media Marketing.

Hashtag 88
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5 must-have social media dashboard templates for brands

Sprout Social

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment).

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Marketers are constantly in search of actionable insights to improve their social media strategies. It took businesses almost a decade to figure out “how to Twitter” effectively , but marketers finally learned that Twitter isn’t an advertising platform—it’s a conversation platform.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme.

Analytics 283
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How to make your brand customer-centric [+ Examples]

Sprout Social

Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Bacon-fans are interested in the stock-market, political philosophy, food/recipe sites, HGTV and country music. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Sample 93
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Social listening: Your launchpad to success on social media

Sprout Social

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Using social listening to aggregate that data. .

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.

Sentiment 101
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The 9 Best Things About Website Design Services

Social Media Marketing

Benefits of Using Services of Digital Marketing Agencies A web composition association will be familiar with dealing with a massive amount of the undertaking the officials, decreasing the time required on your end. Author Bio Hermit Chawla is a Marketing Manager at Sprak Design.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. Now, brands can take the key findings and implement them into marketing strategies. Become Predictive in Marketing Efforts.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign.

Campaign 100
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. The web is an great platform for publicity; unfortunately not all of it is positive!

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

Metrics 78
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

Metrics 78
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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. It seems obvious to include social media in your marketing efforts, but it can be challenging to figure out exactly how to do that. The amount of social data is massive, and marketers need a way to mine that data. Event Marketing.

Data 93
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How social listening benefits your organization at four levels

Sprout Social

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. The VP of Digital Marketing.

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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Results of your social media marketing.

Analytics 145
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

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Top 7 Sprout Social Alternatives For Agencies & Brands In 2023

Keyhole.co

Sprout Social is an all-in-one social media management platform used by agencies, marketers, and social media managers to automate their workflow and streamline their social media publishing. Top Sprout Social alternatives to scale your social media marketing: 1.

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Restoring Faith in Humanity - Together

Social Media Marketing

The kindness wasn''t just on the ground in Boston; Mark Drapeau ( @cheeky_geeky ) noted on Twitter that Reddit was aggregating posts related to the Marathon events, in order to help make sense of it all: This Reddit thread is aggregating information from the #BostonMarathon explosions/incident - bit.ly/138Xac8 In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events. Watching the events unfold in Boston yesterday was horrific.

Marketing 131
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Don’t go it alone: Creating social relationships with technology

Sprout Social

And that’s because your customers don’t see your business as neatly broken up into sales, customer support and marketing teams. Social media is the only marketing channel that gives you instant feedback. Social-first marketing strategies give you the power to be truly data-driven.

Loyalty 72
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Second Screen TV - Research

Diva Marketing Blog

Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Diva Marketing : Thanks Joel! Picture this.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? Brands are doing so much great stuff in online marketing. . Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro.

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Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. The brand has since designed over 300 monitoring categories in order to aggregate information by product line, customer segments, and various business functions.

Review 165
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13 [Free + Paid] Social Media Reporting Tools In 2022

Keyhole.co

According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. However, measuring the ROI of social media remains elusive for many marketers.

Report 56