Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. Q1: How do you define positive sentiment?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 122

Organization Sentiment Social Media Management Analysis 122

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Lead generation: Focus on click-through rates, website traffic, and form submissions. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Lead generation: Focus on click-through rates, website traffic, and form submissions. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Facebook 107

Facebook Sample Samples Sentiment 107

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. What does that say about audience preferences?

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 126

Review Brands How To Analysis 126

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 94

ROI Cost B2B Organization 94

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? Are users running into bugs?

Tools 91

Tools Sentiment How To Team 91

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Influence marketing and product decisions. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Social listening likewise goes hand in hand with sentiment analysis. Monitor your customer sentiment. Complaints?

Instagram 106

Instagram Sentiment Hashtag Analysis 106

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

Sprout Social

AUGUST 8, 2022

Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. The platform aggregates account data to identify top-performing content and opportunities to optimize. Publishing and analytics together create a more holistic understanding of your marketing efforts.

YouTube 104

YouTube Tools Analytics SEO 104

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. The most important part about content marketing is having content that provides VALUE! ???????? marketingtwitter [link]. hopes brands will soon address. “I

Social Media 142

Social Media Metrics Data Team 142

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Social Media Marketing

MAY 7, 2020

Benefits of Using Services of Digital Marketing Agencies A web composition association will be familiar with dealing with a massive amount of the undertaking the officials, decreasing the time required on your end. Whoever you choose to work with, make sure to get a sentiment of their methodology. What is their Web Design Process?

Fashion 90

Fashion Organization SEO Sites 90

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 92

Tools Sentiment Marketing Reputation 92

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 12, 2021

Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment. Use aggregate date and time-range reports to make informed decisions about how to re-engage users or optimize Amplify usage.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. And beyond personalized search results the engines look at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of sites and authors.

Publishing 215

Publishing Questions Social Media Activities 215